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800-555-1234AnnoyingSalesperson
Have marketers lost control?
What is marketing automation?
Marketing automation is any technology that helps companies easily segment leads
and scale personalised communications according to buyer personas and
customer lifetime value.
Segmentation by Persona
•Not an actual person
•Composite of different attributes of your target segment
Everything in Inbound starts with persona
Segmentation by lifecycle stage
Convert strangers to leads and leads to customers
Stranger Visitors Leads Customers
Marketers hate to write reports
Marketing Automation Analytics make everything possible in one screen
SEO
Social
Blog
Analytics
CtA
Landing pages
SEO
Social
Blog
Analytics
CtA
Landing pages
ContactsMarketing That People Love
Marketing That Marketers Love
51 Marketing Automation Vendors(at last count)
Sources: ChiefMartec.Com, 7 January 2014
It’s a field that marketers should watch!
Rankings:
1. HubSpot
2. Salesforce
3. Marketo
4. SAS
5. Eloqua
6. IBM
7. Act-On
8. InfusionSoft
9. LoopFuse
10.Silverpop
Sources: Venture Beat 2014
Starts from US$3,000/year
Small Companies
Starts from US$9,000/year
Mid-sized Companies
Starts from US$24,000/year
Large Companies
Marketers in Control
1. Enables segmentation by Buyer Personas
2. Automate the marketing workflow for complex, evolving digital eco-system
3. Ability to integrate existing and future digital marketing platforms
4. Tailored to Customer Lifetime Value
5. Easy enough for marketers to use