MARKETING AND WINNING BUSINESS

Gifford Sutherland

Lets looks at how the brain worksTry and remember as much info as you

can,

Get ready!

4,7,3,2,8,5,9,1,0,3,6,2,Snooker, tissue, apple, mouse

We have to filter info as we are bombarded and can only handle a small amount at any time.

• We are bombarded with over a million of bits of info per second

• Most is filtered, people can remember about 7 pieces of info in their short term memory

• Leave them will one memorable piece of information

ASSOCIATES AS SITRA AMBASSADORS

• Professionalism• Expertise• Creativity

CREDIBILITY AND EXPERTISE

• Start by selling yourself

• People like to know your credible and how you acquired your knowledge

• Key to building relationships

A BUSINESS LIKE ATTITUDE• Marketing the business as if

its your own• Consultative selling (effective

tele-conferences)• Set time aside for proper

reflective learning and evaluation

• Identify individuals within the training who can promote the Sitra products internally

ON SELLING SITRA PRODUCTS

• How will it link into the company’s L & D Strategy?

• How will it effect the learners working practice

• Learning Action Log• Identify additional

support requirements

OPPORTUNTIES TO CROSS SELL

• Identify any skills gaps in the learners

• New starts and induction

• What courses link in together

OPPORTUNITIES TO CROSS SELL

Never miss and opportunity

(group exercise)

THE APPRENTICE

Challenge: To develop a strategy that will increase the training work for SITRA

Pitch Your Ideas

• Outline SITRA’s USP’s• Present Ideas

- from sandwich board to discounts packages for early bird bookings

Contact SitraSitra, 3rd Floor, 55 Bondway, London SW8 1SJ

Tel: 020 7793 4710Email: post@sitra.org

Website: www.sitra.org

http://twitter.com/sitrapolicy

Sitra CEO’s blog: http://sitraceo.wordpress.com/