Marketing and Social Media in Podiatric Medicine

@APMA#YPI2017

👣

Marketing and Social Media in Podiatric Medicine

Conflict of Interest: None

Financial disclosures: None

• Largest nonprofit integrated delivery system in the US

• KP serves various geographic populations

• Maryland / Virginia / Washington D.C.

• California - Northern

• California - Southern

• Colorado - Denver/Boulder/Northern areas

• Colorado - Southern

• Georgia

• Hawaii

• Oregon / Washington

• Provides care to more than 11.3 million active members (2016)

Integrated Delivery System

• Model of health care involving an organized, coordinated, and collaborativenetwork, in which physicians of various specialties deliver coordinated care and a continuum of services to a given patient population

• Doctors, pharmacy, lab, and imaging all under one roof

https://thrive.kaiserpermanente.org/

Mid-Atlantic States

• 1400 + physicians

• 50 + specialties

• 30 medical centers

• 700,000 + members

• 13 Urgent Care centers (6 open 24/7)

• Clinical decision unit (CDU)

Mid-Atlantic States

Marketing

• Online/website- thrive.kaiserpermanente.org

• Print media

• Radio/television

• Advertising

Social Media

• Facebook, Twitter, etc.

• YouTube

• Physician Profiles

My Doctor Online

APMA

Have a great mentor

Thank you for your attention!

Adam.L.Isaac@kp.orghttp://kp.org/doctor/adamisaac