Marketing and Social Media

Emma JenkinsKent Children’s University

Debbie BirdCU Trust

The Children’s University’s sixth annual Conference2nd and 3rd December 2013

What is the CU message?

• First impressions count• CU in:

• 30 seconds • 140 characters

• Developing a common and recognisable theme• Marketing materials• Branding guidelines

• Membership area of the CU Trust website

The Media & Marketing Opportunities

Building working relationships • Local Radio• Television• The Press• Resources to support your work

Meet the Trustees

Alec McGivern&

Dr Anita Balla OBE DL

What is Social Media?

Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives

with each other (Wikipedia 2007)

Social media – Evolution or Revolution?

2010 – 2013

2014 and beyond• ?• ?• ?

• Do you recognise yourself?

• Steady and productive steps

• Aim to become a creator

• You’re not alone!

• Let’s get started

Meeting the needs of our demographic

• Keeping an eye on the continual growth of the CU demographic• Being proactive in creating a communication strategy

• Communicating up-to-date information as a short sharp message• Accessible communication using recognisable terminology

• Little and often – it’s free and it’s quick!

Getting Started – A Whistle-stop Tour!

• Websites

• Twitter• Facebook• Google +• MailChimp• Blogger

• Instagram• YouTube & YouTube Capture• Vimeo• Sound Cloud

Types of applications/Apps available

www.kentchildrensuniversity.co.uk