Marketing and Retail News - University of Surrey - … behaviour and to provide suggestions to consumers to engage in beneficial consumption behavior to enhance their long-term well-being

Marketing and Retail News (Spring 2013) Page 1 http://www2.surrey.ac.uk/sbs/sar/areas/marketingandretail/

Spring 2013

Marketing and Retail News The Surrey Business School

http://www2.surrey.ac.uk/sbs/sar/areas/marketingandretail/

In this issue….

Meet the three new members of

the Marketing and Retail Group in

the Surrey Business School

Amy Taylor, a final year under-

graduate, recounts her Profes-

sional Training experience at IBM

Meet our visiting speakers, includ-

ing practitioners from industry

and distinguished academics.

The retail team filming “on loca-

tion”

Studying abroad. An insight to a

Canadian exchange experience.

Discover who’s been blogging and

who is wearing red shoes!

Juliette Gras, a recent MSc gradu-

ate, reflects on her year at Surrey.

Welcome…. … to the spring 2013 issue of the Marketing and Retail Subject Group newsletter. News items in this issue provide a snapshot of what has been an exciting and productive period for the staff, students and alumni of the group.

Since our last newsletter we have made three further appoint-ments of world-class faculty. Professor Thomas Reutterer has joined the group as a Professorial Research Fellow in Mar-keting, in parallel with his duties as Professor of Marketing and Head of the Institute for Service Marketing and Tourism at the Vienna University of Economics and Business (WU Vienna). Drs Evmorfia Argyriou and Jing Yang Zhong have also joined us as Lecturers in Marketing.

Our students continue to demonstrate their abilities to com-bine academic excellence with entrepreneurialism, not least in the Professional Training Year that forms part of our under-graduate degree programmes. Particu-lar mention should go to Business and Retail Management students Lucy Den-ny (Majestic Wine Warehouse) and Olivia Cameron (M&S) for their award of the Dean’s prizes for their Profes-sional Training reports . Warm con-gratulations to them both.

Finally, my thanks to all our partners in industry who have given up their time to provide our students with insights into the critical issues in marketing and retailing that they are addressing now and planning for in the near future.

Professor Andrew Alexander


Dr Jing Yang Zhong Lecturer in Marketing

Jing joined the University of Surrey in 2012 following her previous appoint-ment as a lecturer at the University of Exeter Business School. Jing completed her PhD in Marketing and Consumer Be-havior at Cass Business School in 2009. Before making the career conversion to academia, she spent almost a decade working in industry.

Jing’s research focuses on consumer’s subjective well-being and their consump-tion behaviour and quality of life. For example, what kinds of purchases and/or how to spend money on these things enhance consumer’s subjective well-being, and what’s the mechanism of the relationship? Jing’s research aims to further understand con-sumer behaviour and to provide suggestions to consumers to engage in beneficial consumption behavior to enhance their long-term well-being. Her research also provides guidance for public policymakers to establish intervention policies to encourage con-sumer behaviour that positively impacts on individuals’ well-being and the whole society’s welfare. Jing has published papers in leading journals such as Journal of Consumer Psychology, Psy-chology & Marketing and European Journal of Marketing.

Dr Evmorfia Argyriou Lecturer in Marketing

Evmorfia joined the University of Surrey following ap-

pointments as a senior consultant in IRI, and as a lec-

turer at King’s College, London and Aston Business

School, Birmingham. Evmorfia completed her PhD at

Warwick Business School funded by the Hellenic State

Scholarship Foundation (IKY), and also holds a Certifi-

cate in Teaching and Learning (Aston University).

Evmorfia's research involves diverse aspects of con-

sumer behaviour and marketing, especially the psy-

chology of consumer responses to marketing commu-

nications, and the long-term effects of marketing mix

elements on brand equity. She has published in leading

scientific journals, including Psychology & Marketing,

International Journal of Manage-

ment Reviews, European Journal

of Marketing, and International

Journal of Market Research and

is a regular presenter at interna-

tional conferences. Her research

has attracted funding from the

Chartered Institute of Marketing.

A warm welcome The Surrey Business School has been very pleased to strengthen its academic team in the marketing field with the addition of three new faculty. We are delighted to welcome Thomas, Evmorfia and Jing;

Introducing Professor Thomas Reutterer

Thomas joined the Surrey Business School in 2012

as Professorial Research Fellow in Marketing. We

would like to offer him a very warm welcome.

In parallel with his role in the School, Thomas is a

Professor of Marketing and Head of the Institute for

Service Marketing and Tourism at the Vienna Uni-

versity of Economics and Business (WU Vienna). He

currently also serves as Academic Director of WU's

Master's Program (MSc) in Marketing.

Thomas received his doctoral and habilitation de-

gree from WU. He spent one year as a Visiting Pro-

fessor at the University of Sydney (AUS) and has

held other visiting or substitute positions at univer-

sities in St. Gallen, Bangkok, Wollongong, Frankfurt/

Main, and Munich. He also previously worked as a

full-time consultant with Simon-Kucher & Partners,

Marketing & Strategy Consultants. This and other

prior business experiences give his research and

teaching activities a

strong focus on issues

of managerial rele-

vance.

Thomas serves as a ref-

eree for numerous aca-

demic journals and was

recently appointed as a

co-editor of the WU-

based Jfb (Journal für

Betriebswirtschaft).


June 27th 2011 – a warm Summer’s day down at IBM North Harbour in Ports-mouth and the first day of my induction for my 12 month industrial placement. I turned up, not knowing anyone or what my job role would involve. Now, as I ap-proach my final few days as an IBMer be-fore I return to university, I look back on the incredible year I have had, and the life long friends I have made! As an industrial trainee, I was aligned to a Sales team in the General Business sector of the UK organisation as a Marketing and Events Manager for the team of client managers. In my first few months, I took the time to understand my role, meet my team and reach out to them with any questions I needed the answers to. IBM currently have 426,000 employees across the globe in 170 different countries and for the world’s number 2 brand (after Co-ca-Cola) I think it’s fair to say they have a unique organisational and ethical culture. My job role was really mixed and I was never stuck doing the same thing day in,

day out or staring at spreadsheets, like many people perceive an internship to consist of. I worked closely with the man-agement team and executives to plan sales and marketing strategies for each quarter, organised C-suite client lunches, produced in-depth revenue reports to present to my team and weekly news-letters for each of our clients, relating spe-cifically to their industry, containing events and news updates. Shadowing other IBMers was an im-portant factor to me throughout my placement year because I wanted to have a more informed decision of where I wanted to take my career after graduating next year. I contacted graduates and executives in various roles; sales, HR and project man-agement to name a few. It allowed me to rule out those areas of business that I did-n’t want to work in and gave me the op-portunity to find out more about the parts I was interested in pursing. 2011 was IBM’s centenary year and as part of the corporate responsibility pro-

gramme, the global CEO declared that he wanted every IBMer to take part in a form of giveback to celebrate our 100 year suc-cess in the industry! As an intern, giveback is an aspect of the job the company ex-pect you to get heavily involved in, with-out allowing it to affect your everyday job role. This year, I was lucky enough to be part of many giveback initiatives and one of them included leading the On Demand Community Challenge where a team of 25 IBMers work with a group of 30 school children with disabilities. We held the ODCC over 2 days and incorporated vari-ous science experiments, sports activities and arts and crafts into the project for the children taking part. They were able to work with different people from various backgrounds and experience new compe-tencies that they may not always have the opportunity to. In June 2012, 10 interns from across busi-ness lines were given the unique oppor-tunity to join the IBM Wimbledon team and spend two weeks supporting the Championships at SW19. I was lucky enough to be one of the 10 students se-lected through a vigorous process and took two weeks out of my Marketing role to join our team at the AELTC Wimbledon between June 25th and July 8th. I was also working at the AELTC Wimbledon one day a week from February up until the Cham-pionships started, leading the social media planning for the club, in partnership with IBM. This was a fantastic opportunity be-cause it allowed me to use innovation, develop my leadership skills and experi-ence close team work. One of the best jobs throughout the tournament was tweeting about the championships, play-ers and IBM’s role on the IBM @ Wimble-don Twitter account! Meeting David Beck-ham, Andy Murray, Roger Federer and the Prime Minister wasn’t so bad either! Being part of IBM’s most prestigious corporate event was an honour, I was proud to rep-resent the company and to contribute to such a successful Championship. Attending the CBI Dinner (Confederation of Business Industry) as an invitee of Ste-phen Leonard’s (IBM’s CEO for the UK) with the Foreign Secretary and 800 CEO’s and Senior Executives of UK companies such as Virgin, John Lewis and BMW was another highlight of my industrial place-ment year at IBM. I was able to network with people I would never have dreamed I’d have met and they gave me solid ca-

reer advice and showed genuine interest in what I was doing. My industrial placement year at IBM has undoubt-edly been the highlight of my university experience and I’m looking forward to returning as a graduate into Sales next year. I will take everything away with me that I have learnt this year at IBM and apply it to my final year of studies. For anyone trying to de-cide whether to take a year out in indus-try, I would totally recommend it as it not only gives you a proven advantage for your final year of university, but it gives you the opportunity to get recognised and hopefully secure a graduate position, something which is harder to get these days!

Amy Elizabeth Taylor

What IBM said….. Amy joined IBM as part of our well estab-lished Industrial Placement scheme, which each year provides over 250 plus students with a challenging and reward-ing role in the IT industry.

Amy has enjoyed a wide range of com-mercial experiences, all of which she has taken in her stride. Amy has impressed all who have worked with her. Her drive and passion for IBM has been first class and we have been delighted to have her as a member of the team. At IBM we encour-age all our placement students to partici-pate in our Giveback programme. Amy has excelled in this respect by contrib-uting to a number of established Give-back initiatives.

A significant number of our students later return to IBM on our award winning Graduate Programme. We wish her well on her return to Surrey University for the completion of her studies in her final year.’

John Liberty, Professional Devel-opment Manager, IBM

My year at IBM Undergraduate student Amy Elizabeth Taylor, reflects on her Professional Training experience.


James Miller, Senior Consultant Data and Analytics at Experian (pictured left) provided a fascinating in-sight into available data and techniques to solve complex business problems, for the benefit of our under-graduates on the “Managing Retail Locations” module. He has worked in retail, property, and market strategy for 14 years, and specialises in market planning, consumer analysis, and spatial insight for cus-tomer facing businesses. He helps private and public sector organisations across the globe understand the impact of people and places on business performance and how to spot new opportunities, enter new mar-kets, and manage risks to their operations and assets. James is an economic geographer by training, has postgraduate qualifications is Property Surveying and a Master’s in Ecological Economics. James has visit-ed the University on several previous occasions to present to students, and once again we offer our thanks for his contribution.

Using location analysis to solve complex business issues

We have been very pleased to welcome Jan England and her colleague Carolyn Hudson (Pictured here with Monica Hope from the School’s Marketing and Retail Group) from England Marketing Ltd, to present to our Masters students. If any of the students had thought that market research might be a bit of a “dry” topic they certainly didn’t have that impression by the end of this presentation. We were all given an exciting insight into the world of cauliflowers, grapes and Heineken, as well as the types of methodologies that Jan used within her consultancy group. This is definitely a session to be repeated in the future. Many thanks to Jan and Carolyn.

The world of cauliflowers, grapes and Heineken...

We were delighted to invite Jodie Read and Autumn Petersen (pictured left) from TOMS to talk to our MSc business students on how the concept of One for One was inspired by Blake Mycoskie and how TOMS suc-cessfully engage with their supporters and customers in building long term relationships. By popular de-

mand from the students, we look forward to inviting Jodie and Autumn back next year to give us an update on their latest activities.

In early December we were delighted to welcome Dr. Hans Jessen, Executive Vice President Analytics & Shopper Knowledge, Information Resources International (IRI), to give a guest lecture on , “Doing busi-ness internationally; practices & challenges” for postgraduate marketing management students.

Hans is responsible for IRI’s European Services and Global Analytics Delivery in addition to marketing enablement and service innovations throughout Europe. He joined IRI from Accenture Marketing Sci-ences where he was a partner and director of Global Operations. Hans holds a Ph.D. from Manchester University . We would like to thank Hans for his contribution.

International Business

Building long term relationships…..

We were delighted to welcome Andy Phelps to the University in October 2012 to give a guest lecture to undergraduate and postgraduate students studying Retail Buying and Merchandising. Andy graduated from our Retail Management programme in 2003. He spoke of his career to date and gave a fascinating insight to his current, senior role with Sains-bury’s. As Category Manager for beers wines and spirits, Andy has responsibility for a substantial part of the grocery retailer’s business. However, he was keen to note the part that his experience of managing opera-tions within the business had played in his own progression. In his view a strong understanding of, and ex-posure to, what happens at the sharp end of retailing is fundamental to a successful career.

Andy reflected on his own development as a leader and of the importance of people skills to his role as cat-egory manager. He recommended personal investment in building professional relationships and keeping in touch with colleagues, even when they move on. We would like to thank Andy for coming back to the Uni-versity as an industry speaker. This is not his first return visit and we are very grateful for his input.

Category Management at...


Highly Commended

Supply Chain Management Research

Emerald Group Publishing has awarded Christoph Teller with

a Highly Commended award for Supply Chain Management:

An International Journal. The award was for the article

"Antecedents for the adoption and execution of supply chain

management" and published in 2011, which Christoph co-

authored with Prof Herbert Kotzab (University of Bremen),

Prof. David Grant (University of Hull) and Prof. Leigh Sparks

(University of Stirling). The Highly Commended award is part

of the annual Literati Awards for Excellence presented to the

authors of the best pa-

pers for each journal

as selected by the Edi-

tors. The award was

presented to Christoph

at the Academy of Mar-

keting Conference in

Southampton by Laura

Wilson (Assistant Pub-

lisher, Business, Man-

agement and Economics

Division, Emerald Group

Publishing Limited). Con-

gratulations to Christoph and his co-authors.

Originally from France where I obtained a Bachelor in Business Administration, I then

decided to enroll on a Master degree abroad. I was very interested in Retail Marketing

since the several internships I did in Paris, therefore Surrey University was my first

choice. My year at Surrey was a fabulous experience not only educationally but also

personally as I met great people from various cultures. I already had skills in Retail

Marketing but this MSc degree took my education to the next level by providing me

with advanced specialist knowledge. Besides, I lived very close to the campus and I enjoyed my spare time

thanks to the excellent facilities at Surrey University and in Guildford, such as a very welcoming library, one of

the most modern sports park in Great Britain and a nice town centre with many stores. I am convinced that this

Master degree gives a boost to people like me who want to pursue a managerial career in an international

setting. Less than one month after having submitted my dissertation, I am now working in Retail at Le Bon Mar-

ché, the first department store created in the world, and I am planning to look for a job in England as I keep a

great memory of my experience there.

“My year at Surrey was ... fabulous … “

Juliette Gras (pictured left) , a 2012 graduate from our MSc programme in

International Retail Marketing, writes about her experience with us.

In November we en-joyed one of the high-lights of our research seminar series when we hosted Professor Nick Lee (pictured) from Aston Business School to present “Conceptualizing Multi-dimensional Variables in Marketing and Or-ganizational Research: Reflections and Recom-mendations.”

Prof. Lee is the Editor in Chief of the European

Journal of Marketing, and he serves on the review

panel or editorial board of several other journals. In 2009 he was featured in The Times as 'one of the 15 scientists whose work will shape the future'. His research has won multiple awards.

We would like to thank Nick for a most stimulating presen-tation.

Marketing Research

Presentation

http://www2.hull.ac.uk/hubs/about-us/our-staff/allstaff/g/grant-d.aspx


I am an International student from Taiwan and I chose to study in Surrey University it has a very strong reputation in business sectors. I am very interested in retail busi-ness as my major. Retailing is a dynamic industry which includes fashion, grocery, e-tailing, trading and so on. It is also one of the biggest and fastest-growing industries in the world. It will offer me a wide range of employment options after graduation.

Surrey University also offers students pro-fessional placements and student ex-change opportunities in many countries. Therefore, I was really keen to apply for

the exchange programme in my first year of study here. I have always liked adven-ture and to experience new cultures. I can take this chance to broaden my horizon, which is really important as the world changes rapidly and it also gives me the opportunity to get to know international retail industries. Also, I have an opportuni-ty to experience a different education sys-tem and develop new skills.

I wanted to experience studying in North America and understand the difference between European countries and North America. I found out about Ryerson Uni-versity which has one of the top manage-ment schools in Canada. It is located in the heart of Toronto's business community, it combines academic with real world learn-ing. Their Ted Rogers School building is just next to one of the biggest shopping malls in Toronto. This is really important to a retail student; I have more opportuni-ty to compare the differences of retailing in London and Toronto.

a very multicultural city…

I found out Toronto is a very multicultural city, you can meet people from all over the world and people are generally very friendly. The exchange experience in Ryerson University was invaluable to me and was truly a once in a lifetime experi-ence.

While I was there, I studied great courses, met a lot of new friends from diverse backgrounds, and travelled to different cities and countries. I had two favourite modules which were ‘Franchising’ and ‘Design, Commerce and Culture’. In each course we had to complete a lot of assign-ments and presentations compared to Surrey. I never thought Franchising could

be taught as a module, which was ex-tremely interesting. The professor always encouraged us to participate in the class and not be afraid of sharing what we thought. Another favourite module was Design, Commerce and Culture. We need-ed to visit different types of retail stores each week and write a small report about their store culture, design , display and location. We were encouraged to talk to store staff or the store manager. We also had a field trip to an uptown shopping centre to do observations. This is not just academic learning but also related to prac-tical experience.

I had a wonderful time during my ex-change. I made some great friends from different countries, travelled together and shared new experiences with people from all over the world. I still keep in touch with some of them and I have visited some of them in Toronto a few times since.

In conclusion, this was a truly an eye-opening experience to immerse myself in their excellent education system and find out for myself what all the hype is about. Through this exchange programme I got to experience a new culture and educational excellence in Canada, and I also made some great friends. The experience and the memories are very special to me and they will stay with me for a very long time.

Yu-Chun Chung

Further information on the opportunities available for study abroad as part of our undergraduate programmes can be found on the Surrey Business School web-pages.

The Surrey Business School offers opportuni-ties for undergraduate students to go on inter-national exchange as part of their degree pro-gramme. Business and Retail Management student Yu-Chun Chung reflects on her experi-ence of studying abroad.

Studying Retail Management

at

Ryerson University

Toronto, Canada


In November, we were de-lighted to welcome Isabel Cavill, Senior Analyst from Planet Retail to give a guest presentation to our under-graduate students studying International Fashion Mar-keting on our BSc Business and Retail Management pro-gramme.

Isabel provided a fascinating insight to the trends across the global clothing market. She noted that some retailers were prone to blame the weather, or the macro-economic environ-ment for their own lack-lustre performance, when closer analy-sis would reveal more fundamental shortcomings. Noting the wider complexity of the retail environment, Isabel emphasised three keys to success for the international fashion retailer. The first was getting the product right. Isabel gave two very differ-ent examples for this; Zara and Primark, who are currently both very strong players The second key to success was to have a serious internationalisation strategy, which can offer the best prospects for growth. Finally, Isabel explored e-commerce as a major catalyst for structural change in fashion retailing. We would like to thank Isabel for her presentation and her per-spective of winners and losers in global fashion retailing.

Winners and Losers in

Fashion Retail

We were very pleased indeed to welcome Stephen Holt, Senior Location Planner with Sainsbury’s as a guest speaker on our BSc Business and Retail Man-agement programme. Stephen, whose role for the grocery retailer has a focus on acquisitions, has ten years of experience in this field. His presentation explained how location planning supports the work of other functions across the business.

Stephen’s presentation was a fascinating insight to the complexity of location planning decision-making, including factors from the detailed level of local knowledge through to the developing relation-ship between physical stores and on-line trad-ing. We would like to thank Stephen for his contem-porary industry perspective, which adds a valuable dimension to our programme.

Sainsbury are about to relocate their location plan-ning team base from their central London headquar-ters to Coventry. Information on graduate recruit-ment to this function can be found at http://sainsburys.jobs/signature/information/property-scheme

Location Planning Insight

for the

Grocery Retailer

Stephen Holt, Senior Location Planner with Sainsbury’s (pictured left) with

Prof Steve Wood

Isabel Cavill pictured

with Dr Jason Sit

PhD success stories...

Dr Azizul Yaakop (pictured left with Dr Jane Hemsley Brown) celebrated his success in achieving a Doctorate in Marketing from the University of Surrey. Azizul’s PhD was entitled “Tourists’ Atti-tudes towards Advertising in a Malaysian Context” and was supervised by Jane and Emeritus Professor David Gilbert.

Congratulations also go to Dr Heeseung Sung (pictured above right) from South Korea who se-cured her PhD from the University of Surrey in June 2011. Heeseung’s PhD entitled “A Research Model of Consumer Identification with a Corporate Brand for the Financial services Industry” was supervised jointly by Dr Jane Hemsley-Brown and Dr Pierre Balestrini.

New on campus…..

In the Autumn of 2012 Surrey En-terprise launched a new retail space on the University of Surrey campus, called Studio (pictured). The space gives up to six student businesses the opportunity to sell their products to others in a safe and risk-free environment. As businesses in Studio come and go, the space is diverse and con-stantly changing, giving visitors a new shopping experience every time they visit.

Surrey Enterprise is a student-run organisation based at The Univer-sity of Surrey. See www.surreyenterprise.com

More information on Studio can be found at http://studiosurrey.co.uk/

http://sainsburys.jobs/signature/information/property-scheme




Bloggers

James Bell and Monica Hope have

both contributed to the Toast Blog for budding local entrepre-

neurs, written by the Head of the Surrey Business School, Pro-

fessor David Goss. You can read Monica’s marketing advice

and James on customer service at http://sbs-toast-

blog.tumblr.com/ or see the School’s Facebook page.

Chartered Institute of Marketing Prize

Last summer, Stephanie Pollard won the CIM prize of £200

worth of Amazon vouchers . The prize is awarded to the final

year student achieving the best overall mark on marketing mod-

ules. Congratulations to Stephanie (pictured above between

our Head of School, Prof David

Goss, and Leigh Hopwood, Chair

of CIM South East Region)

Dean’s prizes for Professional Training reports

…….and those RED SHOES

Of the five Dean’s PT report prizes in total this year, two of

them go to our Business and Retail Management students; Lucy

Denny (Majestic Wine) and Olivia Cameron (M&S). ….and Oliv-

ia stars in a short film about her industry placement

experience, now available at http://

www.youtube.com/watch?v=5dBJOI07_5M

Retail Careers Fair

In October, the Business School laid on a coach to take final year

students to the National Retail Graduate Careers Fair, held at

Aston University, Birmingham. This was a fantastic opportunity

to talk to an extremely impressive line-up of graduate recruit-

ers, including;

Apple-Arcadia-Asda-B&Q-Boots-Dunnhumby-Enterprise Rent-a-

Car-HSBC-John Lewis/Waitrose-Lidl-M&S-Mitchells & Butlers-

Morrisons-Primark-Royal Bank Scotland-Sainsbury’s-Santander-

The Body Shop-Tesco-The Co-operative Group-T K Maxx - Home

Retail Group

We recommend the following link for further information on

retail sector careers for graduates;

http://www.retailgraduatefair.co.uk/

Boundary Spanning Activities of Retail Store Managers

Profs Andrew Alexander and Christoph Teller have been suc-

cessful in securing funding from the European Journal of Mar-

keting Award for Research in Marketing (Academy of Marketing

Research Funding 2012)for their project entitled “Assessing the

Boundary Spanning Activities of Retail Store Managers.”

External recognition

We are pleased to announce our new status as an Affiliate De-

partment of the UK Academy of

Marketing for 2012-13.

Research seminar series

This Autumn’s programme has included

presentations from staff members Dr Arne

Floh and Prof Thomas Reutterer (pictured).

Arne’s contribution was entitled “Meta-

Analyses in Marketing” and Thomas present-

ed his work on “Modelling Profitability Dy-

namics in Evolving Customer-Firm Relation-

ships.”

In brief……..


Latest Publications from the Marketing and Retail Subject Group;

Professor Andrew Alexander

G. Shaw, A. Bailey, A. Alexander, D. Nell and J. Hamlett (2012) “The coming of the supermarket: the processes and consequences of transplanting American know-how into Britain”, in Transformations of Retailing in Europe after 1945 edited by Ralph Jessen and Lydia Langer Ashgate, Aldershot

Dr Evmorfia Argyriou

Christodoulides, G. Michaelidou, N., and Argyriou, E. (2012) “Cross-national differences in e-WOM" in European Jour-nal of Marketing, 46(11). pp. 1689 - 1707

Argyriou, E. (2012) “Consumer intentions to revisit online retailers: a mental imagery account” in Psychology & Mar-

keting, 29(1), 25-35.

Dr Arne Floh

Zauner A, Koller M, Floh A. (2012) 'Customer Value in Produkt und Dienstleistungsbündeln: Eine qualitative Betrach-tung'. Springer Dermarkt – International Journal of Marketing, 51 (2-3), pp. 75-84.

Floh A. (2012) 'Social Media Marketing bei KMUs'. in Rössl D (ed.) Small Business Management aus austauschorientierter Perspek-tive Auflage Wien

Dr Jane Hemsley-Brown

Hemsley-Brown, J. (2013) ‘The Best Education in the World: reality, repetition or cliché? International students’ rea-sons for choosing an English university, Studies in Higher Education, 37 (8) pp.1005-1022

Professor Christoph Teller

Reiner G, Teller C, Kotzab H. (2013) 'Analyzing the Efficient Execution of In-Store Logistics Processes in Grocery Retail-ing – The Case of Dairy Products'. Production and Operations Management, forthcoming

Teller C, Gittenberger E, Schnedlitz P. (2013) 'Cognitive Age and Grocery Store Patronage by Elderly Shoppers'. Journal of Marketing Management, forthcoming

Teller C, Elms JR. (2012) 'Urban Place Marketing and Retail Agglomeration Customers'. Journal of Marketing Manage-ment, 28 (5-6), pp. 546-567.

Professor Steve Wood

Wood, S. 2013 “Revisiting the US food retail consolidation wave: regulation, market power and spatial outcomes”, Journal of Economic Geography, forthcoming

Wood, S. and Reynolds, J. 2013 “Knowledge management, organisational learning and memory in UK retail network planning”. The Service Industries Journal, Vol. 33, No. 2, 150-170

Wood, S. and Reynolds, J. 2012 “Leveraging locational insights within retail store development? Assessing the use of location planners’ knowledge in retail marketing”, Geoforum, Vol. 43, No. 6, pp. 1076-1087.

Wood, S. and Reynolds, J. 2012 “Establishing territorial embeddedness within retail TNC expansion: the contribution of store de-velopment departments”. Regional Studies, forthcoming

Dr Jing Yang Zhong

Zhong, J. and Mitchell, V. (2012). Does Consumer Well-Being Affect Hedonic Consumption? Psychology & Marketing, 29 (8), pp.583-594.


The retail team recently filmed a promotional video, on location in the Friary

Centre, Guildford. Pictured above from the left are James Bell, Christoph Teller,

Steve Wood, Andrew Alexander, Monica Hope and Jason Sit. The promo can be

seen on YouTube at http://www.youtube.com/watch?v=uYUUaNPu92c We

would like to thank the Friary Shopping Centre management for their support in

hosting this project

An Introduction to retail….

This newsletter is published twice a year. We would welcome contributions for inclusion in future editions. Please contact;

Dr James Bell

The Surrey Business School

University of Surrey

Guildford GU2 7XH

+44 (0)1483 686338

[email protected]

Further news items and other information are available from;

www.surrey.ac.uk/sbs/specialism/marketingandretail/

and from the School’s Facebook page

Whilst I have made every effort to be accurate, kindly forgive any errors or omissions.

James Bell

The back page….

Professor Christoph Teller is to take over as a programme leader of the MSc in International Retail Marketing. Christoph says, “I am very proud to lead a programme that comprises 25 years of retail experience at the Uni-versity of Surrey . The MSc in Interna-

tional Retail Marketing has everything to make it the best in the field. We have world leading research and teaching expertise in our Marketing and Retail Group, excellent industry contacts, exciting modules such as Retail Buying and Merchandising, International Retailing, and Digital Marketing, great lecturers, loads of extra-curricula activi-ties … and London is on our doorstep. We have a very strong cohort this year and I wish our current students all the best for finishing their degree. I look forward to wel-coming our new students in September. ”

Christoph takes over from James Bell, who is moving to become Director of Postgraduate Studies in the School.

New Programme Leader for

MSc International Retail Marketing

Documents

Marketing and Retail News - University of Surrey - … behaviour and to provide suggestions to consumers to engage in beneficial consumption behavior to enhance their long-term well-being