Marketing and publicity training

14th April 2010

Please make sure you have signed the attendance register

Atte

ndan

ce

Ann HowellVP Activities & Development

Helen FreemanMarketing and Promotions Co-ordinator

Jessica HarrisonActivities Administrator

Sta

ff M

embe

rs

• The message

• Marketing methods

• Public Relations (PR)

• Student Media

• SponsorshipAge

nda

o WhatWhat is the publicity for?

o WhoWho are your audience?

o WhereWhere is your event?

o WhenWhen is the event?

o WhyWhy do they want to get involved?

The

mes

sage

• The Students’ Union has 10 notice boards

• Do you want to use the Mac?• Think about how many posters you

print• Print flyers and posters at SU

Reception• Posters and flyers must be approved

Pos

ters

All advertising must: be appropriate and relevant to students

be marked with an expiry date, and removed afterwards

be approved, recorded and include ‘BUSU Approved’ stamp

be displayed without covering any existing posters

A ‘BUSU Approved’ stamp must be obtained from SU Reception, SU Marketing or the

VP Communications in order to display your posters. An electronic copy is available upon

request.

Pos

ter,

Fly

er a

nd

Adv

ertis

ing

Pol

icy

Posters, flyers and advertisements must NOT:

be abusive, obscene or contravene equal opportunities and safe space policies

use alcohol as the main selling point of the event – drinks offers should include soft drink alternatives

advertise alternative club night on a Wednesday or a Wednesday or a FridayFriday

be placed anywhere on the parade

be placed on walls or windows

be stuck up with blue tac or selotape

cover existing posters

Pos

ter,

Fly

er a

nd

Adv

ertis

ing

Pol

icy

Get your original poster or flyer approved first

Then print or photocopy as many as you like from this design

Flyers can be distributed on-campus Permission letter must be sought from SU Marketing

On-campus residence distribution via mail room

Permission letter is needed from SU

Marketing Date booked with SU Marketing in

advance

Do not distribute door-to-door or via residence kitchens

On

Cam

pus

Dis

trib

utio

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All societies can advertise on plasma screens

Book in advance as there is limited spaces available

BathStudent.com banner adverts Limited spaces, must have a link

Events Listing - Restrictions Apply

Contact SU Marketing for help and advice suadvertising@bath.ac.uk

Pla

sma

Scr

eens

&

Ban

ners

Advertise your society event on the parade

Display boards available for societies to paint and decorate

Arrange through the Activities OfficeSpeak to Jessica Harrison. Book in advance as they are

very popular

Can be time consuming and usually require two coats of paint

Stalls outside the front of the library Can be booked in the activities office only

Out

side

dis

play

boa

rds

& S

tall

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• Important to publicise and feedback on events• Borrow the flip camera• Use BathStudent.com to inform students• Promotion on the University homepage news• Publicising outside of the University…?

Pub

lic R

elat

ions

(P

R)

Student impact newspaperSubmit articles, adverts, publicity to impact-editor@bath.ac.uk

Campus television - CtvCtv can film and record your society activities and eventsThis can be edited to produce a documentary or short clip

University Radio Bath - URBURB can play at your event, or even record it with interviewsHire the URB Roadshow or DJs for your own party or ball

For more information on Student Media contactsucommunications@bath.ac.uk

Stu

dent

Med

ia

• Use SU Marketing when seeking sponsorship

• Ensure your society is being treated fairly

• Access the sponsorship database

• Arrange Invoicing for youSpo

nsor

ship

Companies your society cannot use include:

travel companies

temping agencies

companies promoting excessive drinking

gambling agencies and websites

armed forces

Spo

nsor

ship

res

tric

tions

Helen Freeman, (H.Freeman@bath.ac.uk)Marketing and Promotions Co-ordinator

Darron Thevarajah,(D.G.Thevarajah@bath.ac.uk)Marketing and Media Co-ordinator

James Fellows, (J.Fellows@bath.ac.uk)Website Co-ordinator

SU Marketing Office, Norwood House

level 3, located past the SU Finance Office

Sup

port

ava

ilabl

e to

soc

ietie

s

Feel free to ask any questions!

Everyone is in the same position, so please don’t be scared!

For more information visit www.BathStudent.com/marketing

Que

stio

ns?

Please make sure you have signed the attendance register

Atte

ndan

ce