Marketing and Distribution in my case studies

Meanings

Marketing- includes; Print (newspapers, posters and such), Merchandise (toys, lunch boxes etc.) and Promotional tours and interviews (Interviews with actors, premieres etc.)

Distribution- includes; Release dates (for example is there a specific time for the film to be released), formats on which the film is be released on (e.g- blu-ray, DVD, TV etc.)

Types of Distribution

A simultaneous release takes place when a movie is made available on many media (cinema, DVD, internet...) at the same time or with very little difference in timing.

A standard release of a movie is first released through movie theatres(theatrical window), then, after approximately 16 and a half weeks, it is released to DVD.

A straight release occurs when a movie is released on home video formats without being released in theatres first, thereby not taking into consideration the "theatrical window".

Gravity

Marketing- $40-50 million was spent on marketing, Network TV=35.8%, Radio 2.9%, Newspaper 14.7%, TV SUBTOTAL 73.0%, Magazines 1.7%, ABC, AMC and CNN included as they showed their adverts every interval break for a certain period of ttime, sometimes even twice within one interval break

Distribution-It was released in the USA in 3D and IMAX 3D on October 4, 2013 and in the UK on November 8, 2013. The film's US release coincided with the beginning of World Space week, Gravity was released on digital download, and was released on DVD, Blu-ray and Blu-ray 3D. Gravity will be reissued on Blu-ray on February 10, 2015; this release includes a "Silent Space Version" (standard release)

The Quiet Ones

Marketing- A trailer appeared on the web on 31 October 2013, also the date of Halloween, being a horror film it fitted well for the film to be released when it was.

Distribution- The film was released on DVD and Blu-ray, under $1million spent on marketing due to the small/smaller budget (simultaneous release)