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Partnerships for action Marketing and Communications Strategy Jayne Mann The Rivers Trust Communications Manager & CaBA Communications Lead

Marketing and Communications Strategy · 2020-03-02 · Partnerships for action By June 2020-we will produce.. •A 12 month communication planwith all WG & NSG activity and deliverables

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Page 1: Marketing and Communications Strategy · 2020-03-02 · Partnerships for action By June 2020-we will produce.. •A 12 month communication planwith all WG & NSG activity and deliverables

Partnerships for action

Marketing and Communications StrategyJayne Mann

The Rivers Trust Communications Manager & CaBACommunications Lead

Page 2: Marketing and Communications Strategy · 2020-03-02 · Partnerships for action By June 2020-we will produce.. •A 12 month communication planwith all WG & NSG activity and deliverables

Partnerships for action

The people behind the strategy

Page 3: Marketing and Communications Strategy · 2020-03-02 · Partnerships for action By June 2020-we will produce.. •A 12 month communication planwith all WG & NSG activity and deliverables

Partnerships for action

Phase 1 –November 2019 –

June 2020

Phase 2 –June 2020 –

December 2020

ALL ABOUT YOU –Building relationships internally in the CaBA

network, raise awareness of Working

Group activity

GET EXTERNAL SUPPORT –Greater engagement, more funding, more partnership

working to reach objectives

Page 4: Marketing and Communications Strategy · 2020-03-02 · Partnerships for action By June 2020-we will produce.. •A 12 month communication planwith all WG & NSG activity and deliverables

Partnerships for action

By June 2020- we will produce..

• A 12 month communication plan with all WG & NSG activity and deliverables

• A set of communication assets to help tell the ‘full CaBA story’ • Improved comms to partnerships on the role of NSG and each

Working Group• Improved internal comms to and from catchment partnerships

Page 5: Marketing and Communications Strategy · 2020-03-02 · Partnerships for action By June 2020-we will produce.. •A 12 month communication planwith all WG & NSG activity and deliverables

Partnerships for action

Some things we have done so far…

NEW Events calendar

NEW Discussion Forum

Page 6: Marketing and Communications Strategy · 2020-03-02 · Partnerships for action By June 2020-we will produce.. •A 12 month communication planwith all WG & NSG activity and deliverables

Partnerships for action

Thank you!

Get in touch: [email protected]