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MARKETING AND COMMUNICATION SESSION: PLA OUTREACH IN TENNESSEE
Messaging: Standards
General statement of clarity and transparency
Clear policies, guidelines, fees/costs, and rules
Explanations, appeals, and fairness Location of information Periodic updates
Messaging: External – Potential Students
PLA attracts new students 75% of Americans
indicated “they would be more likely to enroll” in a higher education program if they could receive PLA credits – Lumina/Gallup Survey 2013
67% of Kentucky Residents said that PLA would give them “much more interest” in returning to school, more so than any other support service, including accelerated programs, online programs, childcare, flexible course scheduling, and financial aid. – Kentucky 2006-2008
State and Institution Websites Policy information Comparative
information TV advertisements
and posters Institution-directed
outreach
Messaging: Internal – Faculty and Staff
Concepts: Role-specific and role-centric messaging Knowing who to contact
Faculty and Staff
Trainings
Presentations
Documents/
materials
Webinars
Messaging: Internal – Students
Enrolled
Students
Default messaging to all adult students
Specific orientation messaging
Advising
State-provided technical
assistance and
materials
Messaging: External – Business and Workforce Community
State/ system
s/ instituti
ons
Regional employer summits
Partnerships with
Workforce Investment Boards and
Career Onestops
Institutional partnership
s
Employer Toolkit
Follow Up Surveys: Key Findings Faculty and staff mostly positive about
effects of PLA on students and institutions Faculty and staff mostly unsure of how PLA
will affect them (but not negative) Better awareness tended to equate to
more positive views Knowledge of specific types of PLA varied Knowledge by institution varied
considerably, depending on internal efforts
Messaging: Stakeholder Interaction
PLA Champion
Executive Leadership
Admissions
Advisors
FacultyStudents
Industry
Local Ed Initiatives
Media
Contact us
Wilson FinchAssistant Director, Post Secondary
Completion Initiatives, Tennessee Higher Education Commission
Richard IrwinAssociate Dean, University College,
University of [email protected]
