MARKETING STRATEGY ANALYST My core approach is customer centric; that makes my mind a lot more amiable to think like customers- to see from many angles. My research /preparation skills advise me of client personas & challenges when approaching a project to keep me grounded in reality and allow me to apply strategies such as Occam’s razor. Data trends & patterns without a "customer mindset" will always complicate thinking and can obscure creative thought. Analysis requires having a open mind, a high level ofinquisitiveness and after hearing a ambiguous business question; a deep desire to �nd new and better ways to use data to answer those ambiguous questions. I don’t worry about the if & how it will work, I save that for later in the process. It is important to see both the ‘forest’ & the ‘trees’. I am detailed, disciplined, & creative to seek out possibilities and the non-obvious.

converting analysis into strategyto articulate findings and strategies

clearly and effectively

TAJ MCNAMARA

Exceptional analytic skills

Flexibility and [positive attitude to thrive

Strong communication skillsDetail oriented and well organized

Strong work ethicDesire to own projects from inception to presentation Ability to collaborate with diverse functional areasProficiency in Excel, Word, and PowerPoint Proficiency using SQL, working knowledge of databases

Strong visual presentation skillsExperience with direct marketing and fundraising

Contribute to the success of our clients’ fundraising efforts

FINANCIAL CONSIDERATIONSAnalyze the ongoing performance of

fundraising campaigns, including changes in donor response and gift revenue, as well

as the impact of these campaigns on targeted segments of the donor population

ACHIEVEMENT FOCUSAnalyze the ongoing performance of

fundraising campaigns, including changes in donor response and gift revenue, as well as the impact of these campaigns on targeted

segments of the donor population.

INNOVATIVE THINKING

PRIORITIZATION ANALYSISPromote improvements to reporting and data

capabilities that will enhance corporate visibility into program performance and

systematic identification of opportunities that improve client outcomes

DESIGN/ENGINEERADOBE CS

MARKETINGSKILLS

DATAMINING

MEDIAPRESENTATION

LEARNINGAGENDA

FUNDRAISINGPERFORMANCE

ANALYSIS

PROJECTPLANNING& ANALYSIS

IDEA TO PROJECTCONCEPT FLOW

DATA MINING &ANALYSIS

TREND DISCOVERYRESEARCH

BUDGET/PROJECTMANAGEMENT

Partner with Advancement and Marketing teams to develop a Learning

Agenda, read statistical significance of direct marketing tests, and recommend strategic

changes based on test outcomes