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Marketing – Social Responsibility

I. Key Concepts

A. The Impact of Marketing

1. Marketing Affects Businesses

a. Critical Business Function

a. Customer Satisfaction

1. Marketing Helps People

a. Better Products at a Lower Cost

a. Expanded Opportunities

1. Marketing Benefits Society

a. New and Better Products

a. Better Standards of Living

a. Improved International Trade

A. Criticisms of Marketing

1. Marketing Solve Problems

a. Marketing Increases Public Awareness

a. Marketing helps Match Supply and Demand

1. Common Complaints

a. Marketing Wastes Money

a. Marketing Causes Unneeded Purchases

a. Marketing Is Not Always Needed

A. Increasing Social Responsibility

1. Consumer Protection

a. Government Regulation

a. The Growth of Consumerism

1. Ethics in Marketing

a. Harm and Accountability

a. Responsibility of Customers

1. Improving Practices

a. Codes of Ethics

a. Self-Regulation

a. Social Action

I. Social Responsibility Must be Shared

A. Increasing the Social Responsibility of businesses is occurring in three major ways.

The growth of consumerism, government regulations, and improving business practices each play a role.

I. Vocabulary

(See note for more info)

A. Consumerism

A. Boycott

A. Self-regulation

A. Ethics

A. Code of Ethics

A. Social Responsibility

A. Green Marketing

A. International Trade

I. Check-Up Questions

A. Why do Businesses that use the marketing concept benefit more from marketing?

A. What are the benefits of marketing?

A. How does marketing help the environment?

A. Why is a business that is committed to long-term customer relationships less likely to use high-pressure sales

tactics?

A. What percentage of jobs in the United States involves the performance of marketing activities as a major job

responsibility?

A. Why do marketers have a special responsibility for ethical behavior?

A. What are possible code of ethics that Marketers follow?

A. Name 10 Consumer Laws?

A. If a heat wave in the West is causing electrical outages, how can marketing help alleviate the problem?

A. What federal law is intended to protect consumers by requiring that packages be accurately labeled and contents

fairly disclosed?

I. Topics That Need Clarification

A.

A.