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MZP is a Hosted, web-based multi-channel business intelligence and marketing platform. Fully integrated marketing platform used to house customer and/or prospect data from multiple channels and systems By bringing all your data together in one place it allows for a customer centric view across all marketing efforts Provides tools for reporting, analytics, and builds of multi-channel marketing campaigns all in one place
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Customer Centric SolutionMarketZone Platinum
Month Day, Year
Presented by:
Mike PetersonSales Director
Infogroup| Enterprise Solutions
Confidential Not to be shared with third parties
Issues for today’s Marketers
• Data is stored in multiple silos or systems
• Analysis is needed and dependency on the IT dept slows down the process
• Lack of tool set to define ROI and measure campaign success
• Misallocation of marketing funds due to inaccurate data
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What is a Marketing Database
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A marketing database:
• Is a central repository to manage customer and/or prospect records for analysis
• Is used to analyze the records within it to make informed marketing decisions
• Can support analytics that can lead to strategies for acquisition and retention and also measurement of campaigns or products to improve product offers
Customer Engagement
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What is MarketZone Platinum
• Hosted, web-based multi-channel business intelligence and marketing platform.
• Fully integrated marketing platform used to house customer and/or prospect data from multiple channels and systems– By bringing all your data
together in one place it allows for a customer centric view across all marketing efforts
• Provides tools for reporting, analytics, and builds of multi-channel marketing campaigns all in one place
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Connect to your Customers
Our approach
• Infogroup is a solution provider and applies a consultative approach to building marketing database solutions based on the customer engagement cycle and our clients unique business requirements. We leverage this expertise to create solutions based on our Marketing Framework.
• We understand that any marketing and analysis database will only be as good as the data that is put into it and we understand that important business decisions are going to be made based on the “Business Intelligence” extracted from the database so we put a tremendous amount of effort into the initial learning and design stage.
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How we can help
Our framework
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Content
Customer
Prospect or 3rd party
StandardizeClean
AggregateSuppress
FlagMerge/Purge
Enhance Reporting
Processing
AnalysisReportingSelectionsProfiling
SegmentationCampaigning
Exports
Access Execution
Direct mail
Telemarketing
Closed loop updating
Business intelligence
Data hygiene
• Address Standardization / Zip + 4 ® / CASS ®
• DPV ™ / DSF2 ™ - Address Intelligence• OPAC – Infogroup’s Proprietary Address Correction• LACSLink TM- Rural Route Box Updating to street address• NCOALink TM- Address move updating• ICOA - Infogroup Change of Address• Suppression Processing - Privacy Protection• Posi-match - Name and Address Verification• Merge/Purge - House Holding and Identifying Duplicates
• *infogroup Marketing is a non-exclusive licensee of the U.S. Postal Service ® for NCOALink™, DSF2TM, and LACSLink ™ processing. The following trademarks are owned by the United States Postal Service®: NCOALink TM, LACSLink TM, DSF2TM, ZIP + 4 ®, USPS ®, US Postal Service ®, United States Postal Service ®, and CASS CertifiedTM.
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Tools to support
• MZP has the tools to perform– Data exploration – Counts and Queries – Data export of the segments
found– Prospect and customer profiling– Analytical reporting functions
that allow for standard report setup
– Regression and Predictive modeling
These tools allow you to follow and analyze your customers through their interactions with you!
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Support for Marketing Activities
MarketZone’s tools
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End Results
• By utilizing the tools and functionalities within MZP, users are able to find trends, patterns and relationships.
• By unlocking these the user can then act upon the knowledge gleamed in more informed, more targeted marketing campaigns, making sure marketing dollars are efficiently spent.
• By analyzing and measuring campaign end results, the insight that is gained can be used to make your next marketing campaign even more relevant and targeted.
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Insight into your customers- the world becomes available
Marketzone Platinum benefits
• Powerful Multi-Dimensional Data Discovery and Visualization tools
• Intuitive Train-Of-Thought Capabilities – Allow you to follow and switch between segments being
analyzed• Fully integrated suite of products
– Designed for you to get the most out of your investment• Quick to Market- Complete Solution• World Class Account Support
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Overall benefits
Contact Information
Mike PetersonSales Director Infogroup | Enterprise SolutionsOffice phone 888.435.7670Cell phone 952.412.9616Email: [email protected]
www.infogroup.com
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