Pinterest is the hottest phenomenon to land on the social media-marketing scene. It's a fairly new networking

website but has grown substantially in just a matter of months. In August of 2011 there were 1.2 million users,

now there's nearly 5 million users. It may seem confusing at first, but we've got you covered. You will be a Pinterest

expert in no time.

Pinterest Business Networking

The object of Pinterest is to share images that you've found online that you find interesting. Similar to a board

with pins (thumbtacks) in your office or garage, the image you choose to upload becomes a pin on the board in your account profile. You can customize your own boards with each board representing different interests that you may

have. For example, a wedding board will consist of multiple images of things or people in relations to a

wedding ceremony. Before you get too excited, there is a catch. You have to be invited by another member in order to start a Pinterest account. Or you can request an account and wait a couple of days (or weeks) to get approved. It's

worth the wait!

Pinterest can serve many useful purposes for business or personal usage. Cooks can create a board for their online

recipes. College students can create a board to pin a shopping list that they need for school. A company can

create a board for different departments in which enables them to work in concurrence; by allowing everyone to collaborate on the board gives co-workers a sense of

teamwork.

Pinning

Pinning is as easy as 1-2-3 with the "Pin It Button." Once you have located an image, simply click the "Pit It Button" and select the corresponding picture. You can even upload what you have saved on your computer. If those methods

are not easy enough, try copying & pasting the URL of where the image is located and Pinterest will grab the

image for you. There is even a Pinterest app for iPhones. Let's say you are in Paris, France and took a picture of the Eiffel Tower with your iPhone, the app allows you to place

the image on a board.

The Social Advantage

Once you start Pinning it's hard to stop and not share your images. Every image has a community of people that has

something to say, or has Re-Pinned the image on their board. When you see a good image, share your thoughts, or "Like it" on Facebook. If you find a board that tickles

your fancy follow their updates or you can even follow all of their boards.

It is best to refrain from just pinning your images. It would be considered as spam and frowned upon in the Pinterest

community. To be a good sport pin others, tweet and share their pins on Facebook. Use @janedoe, like you would on any other social sites when you are sending a message to

someone directly. Even though it can be tempting to promote your business. You may do so moderately but be careful so that your account doesn't get banned. You can

use the site for promotional purposes in an indirect fashion. Just be creative and your business will get

promoted, resulting in new customers!

So what are the take aways:

- Pinning is as easy as 1-2-3

- Social Media Advantage

- Share the images with your Social Networks

- Pinterest has many uses for personal or business

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