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99-10269Canada Life and design are trademarks of The Canada Life Assurance Company
Market volatility is a natural part of any market cycle. When the economy is growing and the stock market is up, it’s a great time to work with your clients to prepare for times when things might be less prosperous. And during times of uncertainty and volatile markets, clients need your support and advice more than ever.
Use the resources in this toolkit to help educate your clients, calm their rising worries and help them avoid making emotional investment decisions.
Market Volatility Toolkit
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
What are market cycles? WebsiteUse this article to help clients understand why markets cycle and the difference between bear and bull markets.
Social media posts WordUse these Facebook, LinkedIn and Twitter posts to help your clients better understand the market.
Understanding the ups and downs of the market EmailSend this email to your clients to start the conversation about planning ahead.
What are market cycles?Market changes are inevitable, but that doesn’t mean they’re simple. It can be confusing for clients to understand the ups and downs. These resources can help you explain it to them – no matter what stage they’re at.
Planning for a market event
What are market cycles?
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
Understanding risk tolerance
Understanding risk tolerance WebsiteThis article explains the difference between willingness and ability to take risk, and how both can impact a client’s investment strategy.
Social media posts WordUse these Facebook, LinkedIn and Twitter posts to help your followers understand risk tolerance.
How your risk tolerance impacts your investing strategy EmailUse this email to start talking to your clients about their risk tolerance and the important role it plays in their strategy.
Understanding risk toleranceYou have a regulatory obligation to make sure your clients’ investments align with their risk tolerance. Use these pieces to encourage your clients to talk to you about their investments and risk tolerance.
Planning for a market event
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
Taking emotions out of investing
Don’t let emotions rule your investment plan WebsiteShare this website article, which explains long-term investing strategies and how they can help clients stay focused on their goals.
Social media posts WordUse these Facebook, LinkedIn and Twitter posts to encourage your clients to avoid emotional investment decisions.
Taking emotions out of investingYour clients might hear and read about increased market volatility in the media or worry about it even when times are good. As a result, they may come to you with questions and may be tempted to make emotional or irrational decisions based on market stress.
Use these pieces to help them resist the temptation to act emotionally and to suggest a meeting if their asset mix has shifted beyond their comfort level.
Planning for a market event
Sound investment strategies that take the emotion out of investing
This email template can help you reach out to your clients about the importance of keeping emotions separate from investments.
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
How you can deal with market volatility WebsiteThis article breaks down the key strategies for dealing with the ups and downs of the market and helps keep clients focused on the long term.
Social media posts WordUse these Facebook, LinkedIn and Twitter posts to spread the word about the importance of a long-term, big-picture focus when investing.
One thing is for sure – markets go up and down. This is a reality of investing, but it can be stressful for clients – particularly when markets are down. Use these resources to help your clients see beyond negative headlines and stay invested for the long term.
Dealing with volatile markets
Putting market volatility into perspective
Putting market volatility into perspective
Putting market volatility into perspective EmailSend this email to your clients to help them understand the importance of having a long-term perspective when the market is down.
Staying on course when markets are down EmailUse this email to remind your clients to stay invested for the long-term.
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
Options for managing risk in times of market volatility WebsiteThis article outlines a few key strategies you can work on with your clients to overcome volatile market conditions.
If a market event happens, your clients might be wondering what to do about it. Use these resources to demonstrate how you can help them get through times of market volatility.
Dealing with volatile markets
Managing risk in times of market volatility
Managing risk in times of market volatility
Managing risk in volatile markets EmailUse this email to reach out to your clients and get them thinking about strategies to manage market volatility.
Social media posts WordUse these Facebook, LinkedIn and Twitter posts to spread the word about options for managing risk in times of market volatility
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
Social media posts WordUse these posts on your Facebook, LinkedIn and Twitter pages to address clients’ questions and demonstrate your expertise. They include these two short videos about market changes and investment returns.
I heard the market isn’t doing well. Should I change my investments?
Video
This video explains why reacting to today’s trends isn’t always the best decision.
Market dips can be stressful – but they’re also a time where you can showcase the value and importance of your advice. Here are some resources to help you proactively answer your clients’ questions and address their concerns.
Dealing with volatile markets
Helping clients through volatile times
Helping clients through volatile times
I got my statement – why aren’t my investment returns higher?
Video
This video reinforces that clients’ strategies are about more than just returns - they’re about tolerance, portfolio managers and goals.
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
Our solutions
We’re committed to giving you the solutions you need to help keep your clients invested for the long-term and to increase their trust in you. We have a variety of competitive products and managed solutions to help you keep them focused and invested towards their goals throughout a full market cycle.
Canada Life segregated funds can deliver the investment growth your clients want, with guarantees that help protect them against market volatility.
The Canada Life segregated funds toolkit includes everything you need to know about this shelf of funds. You can find it on the wealth marketing resources page on the Canada Life combined strengths website.
Here are a few recommended funds and strategies from our comprehensive shelf that can help you ensure your clients’ portfolios meet their unique needs.
Canada Life Segregated Funds
Our solutions
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
These funds might be a good solution for investors who want more upside potential than a bond fund, but less volatility than many equity funds. They focus on income-producing investments in a balanced asset class framework across Canada and around the globe.
Income-focused balanced funds
Our solutions
Income (Mackenzie) 99-13201 PDF
Global Monthly Income (GLC Asset Management Group) 70-0373 PDF
Monthly Income (GLC Asset Management Group) 70-0400 PDFIncome-focusedbalanced funds
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
Our low volatility funds are designed to minimize the impact of down markets while still maintaining meaningful upside potential.
Low volatility strategies
Our solutions
Canadian Low Vol (London Capital) 70-0078 PDF
Global Low Vol (ILIM) 70-0075 PDF
Low volatility strategies
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
Dividend-paying stock funds might be a good option for your clients during uncertain market conditions. They offer a stable source of income and a mix of dividend-paying companies from around the world.
Dividends: steady income during turbulent times
Our solutions
U.S. Dividend (GWLIM) 70-0402 PDF
Global Dividend (Setanta) 70-0371 PDF
Dividends: steady income during turbulent times
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
Investing in funds from North America and around the world can give your clients the strong and stable diversification they need in their portfolio. Whether you’re looking for income or growth-focused fund styles, you have access to fund managers through our offering.
More diversification and return potential
Our solutions
Tactical bond Fund (Portico/GLC) 70-0081 PDF
US Growth (Putnam) 99-11092A PDF
Pathways International Concentrated Equity (C WorldWide)
70-0035 PDF
More diversificationand return potential
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
If your clients are looking to invest in real estate but want to diversify, you might want to consider a portfolio of real estate properties. This portfolio has a low correlation to traditional asset classes and can give your clients access to unique properties with steady income potential, regardless of the market cycle. Instead of investing in REITs, this fund invests in real properties – from retail centers to industrial locations.
Alternative investments
Our solutions
Real Estate (GWLRA) 70-0303 PDF
Alternative investments
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
Managed solutions can be a great option if you’re looking to streamline the investment process. By leaving the asset allocation, investment selection and rebalancing to professional overlay management teams, you can save time – a precious business resource.
These solutions can also help you keep your clients focused on the long-term during times of market volatility.
Managed solutions: investing made easier
Our solutions
Constellation Managed Portfolios WebsiteConstellation Managed Portfolios is a managed program that supports you in managing the details, like picking funds and monitoring portfolios. It also helps you shift the conversation to be more about your clients’ goals and less about today’s market trends. Think of it this way: it’s pre-programmed to work in your clients’ best interests. How? For starters, it monitors their investments every day. If the target allocation on any asset class doesn’t align by more than the relative target threshold of 10%, the funds will be automatically re-balanced.
Check out the Constellation toolkit on the Canada Life combined strengths website to learn more about this goals-based solution.
Asset Allocation Funds (PSG) PDFAsset Allocation funds are becoming an increasingly popular option for investors around the globe for the last decade. The fund of fund solution gives your clients access to multiple investment styles, geographies and locations, all in one segregated fund solution.
You can choose from 5 actively managed strategies across investment styles, geographies and sectors which can help reduce risk and provide consistent returns. 99-13774 Managed solutions:
investing made easier
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
Industry articles
Other relevant resources
Reality of stock market includes volatility Website
How advisors help in choppy markets Website
Embrace volatility with dollar-cost averaging Website
Scared of risk? Thank your past Website
Why you should care about volatility (but not too much) Website
GLC Asset Management Group – news and insights page Website
Industry articles
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For other wealth materials and information, check out the wealth marketing resources page on the Canada Life Combined Strengths website.
Charts, graphs and illustrations
Charts, graphs and illustrations
Market realities PDFYou’re familiar with market cycles, but your clients might not be. Here’s a reminder of previous market events that clients may not have experienced.
Stay invested: time in the market counts PDFMarkets don’t go up in a straight line – gains can happen quickly and are hard to predict. Missing even a few weeks of market growth can reduce portfolio returns. Use this graph to demonstrate the importance of staying invested.
Diversification PDFDiversification is a staple of investing. This chart shows how various asset classes perform over time.
Stay invested: take advantage of market recoveries PDFEconomic and political events can be a factor when it comes to market fluctuations. Withdrawing investments from the markets or holding them back may seem like the safe option in the moment, but it could cause clients to miss out on potential returns when the market recovers. Use this table to show them what these returns could look like.
Other relevant resources
