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MARKET UPDATE: LATEST FACTS AND FIGURES. UK Digital Pay-TV Growth, 1998 - 2001. 12. Platform. DTV Households. % of UK households. 10. Total analogue multichannel. 5.3 million. 22%. 8. ITV Digital. 1.14 million. 4.7%. Millions of subscribers. 6. Sky Digital. 4. 564,000. 2.3%. 2. - PowerPoint PPT Presentation
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MARKET UPDATE: LATEST FACTS AND FIGURES
PlatformPlatform DTV Households
DTV Households
% of UK households
% of UK households
5.3 million5.3 million 22%22%
1.14 million1.14 million 4.7%4.7%
564,000564,000 2.3%2.3%
951,300951,300 3.9%3.9%
UK DTV Penetration, Quarter 2, 2001
UK Digital Pay-TV Growth, 1998 - 2001
Mill
ions
of
subsc
ribers
0
2
4
6
8
10
12
Q11998
Q2 Q3 Q4 Q11999
Q2 Q3 Q4 Q12000
Q2 Q3 Q4 Q12001
Q2
Totalanaloguemultichannel
ITV Digital
Sky Digital
Digital Cable
Source: Company literature.
Digital pay TV is now taken in 8 million homes….
Penetration of Analogue and Digital Pay-TV
Source: Company literature
Q11998
Q2 Q3 Q4 Q11999
Q2 Q3 Q4 Q12000
Q2 Q3 Q4 Q12001
DTV Homes
Analoguemultichannel
homes
0
1
2
3
4
5
6
7
8
Mill
ions
of
Hou
seho
lds
Analogue multi-channel penetration continues to decline
Viewing of cable and satellite channels is growing
Audience Share (Multi-Channel Homes)Cable and satellite
BBC1ITV
C4BBC2
C5
0
5
10
15
20
25
30
35
40
45
Jan-
98
Mar
-98
May
-98
Jul-9
8
Sep-9
8
Nov-9
8
Jan-
99
Mar
-99
May
-99
Jul-9
9
Sep-9
9
Nov-9
9
Jan-
00
Mar
-00
May
-00
Jul-0
0
Sep-0
0
Nov-0
0
Jan-
01
Mar
-01
May
-01Ju
l-01
Source: BARB
But public service channels still account for the majority of viewing in all UK homes...
Network Audience Share (All Homes)
ITV
BBC1
Cable andsatellite
BBC2C4
C55
10
15
20
25
30
35
40
Jan-
98
Mar
-98
May
-98
Jul-9
8
Sep-9
8
Nov-9
8
Jan-
99
Mar
-99
May
-99
Jul-9
9
Sep-9
9
Nov-9
9
Jan-
00
Mar
-00
May
-00
Jul-0
0
Sep-0
0
Nov-0
0
Jan-
01
Mar
-01
May
-01Ju
l-01
Source: BARB
…and still reach the overwhelming majority of the population
Weekly reach (3 minutes consecutive) for BBC1, BBC2, ITV, Channel 4 and Channel 5all homes, 16 February 1998 - 5 August 2001
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.016
/02/
98
11/0
5/98
03/0
8/98
26/1
0/98
18/0
1/99
12/0
4/99
05/0
7/99
27/0
9/99
20/1
2/99
13/0
3/00
05/0
6/00
28/0
8/00
20/1
1/00
12/0
2/01
07/0
5/01
30/0
7/01
BBC 1
BBC 2
ITVChannel 4
Channel 5
%
Source: BARB
Cable and satellite channels are more popular in digital homes
Channel Share By Platform
Four Weeks Ending 19 August 2001
32%
18%16%16%
7% 6%
31%
18%16%
13%
7% 6%8%
5% 4%
45%
52%
Terrestrial Multi-channel Digital
BBC1 BBC2 ITV C4 C5 Cable and satellite
Source: BARB
Viewer profiles by type of television received
4923
208
2034
3115
2135
3014
3529
2511
AnalogueTerrestrial
homes
Total digital homes
Multi-channelhomes
All homes
Children
16-34
35-54
55+
Profile of viewers by type of service and age, September 2001
Profile of viewers by type of service and social class, September 2001
5842
5446
5545
5941
AnalogueTerrestrial
homes
Total Digital homes
Multi-channel
homes
All homes
ABC1 C2DE
Source: BARB
The average number of hours viewed per day varies according to the platform and social class...
Hours Viewed per day by Social Class, September 2001
3.083.28
3.453.29
3.853.73 3.65 3.63
All homes Multi-channelhomes
Total Digitalhomes
AnalogueTerrestrial
homes
ABC1
C2DE
Source: BARB
2.262.42 2.44
2.03
3.093.24
3.44
2.88
3.553.84 3.81
3.07
4.634.82 4.80 4.72
All homes Multi-channelhomes
Total Digital homes AnalogueTerrestrial
homes
Children
16-34
35-54
55+
Hours Viewed per day by Age, September 2001
Source: BARB
…as well as age.
Whole country - 3.49Scotland - 3.74
Northern Ireland - 3.30
The Borders & Isle of Man - 3.79
North-East - 3.77
Yorkshire - 3.45
North-West - 3.53East, West & South Midlands - 3.35
East of England - 3.16
Wales & the West - 3.39
London - 3.19
South-West - 3.45
South &South-East - 3.30
Channel - 2.91
Viewing patterns also vary by region.
Hours Viewed per day by Region, September 2001
Source: BARB