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Market Trends in Virtual Worlds

Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

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Page 1: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

Market Trends in Virtual Worlds

Page 2: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

Data Courtesy of

1Growth in Virtual Worlds

2Trends in

Market Sectors

3Implications for

Educational Research

Page 3: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

Growth In Virtual Worlds

The market grows larger every year

1

Page 4: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

500 virtual worlds in 2011 growing to 900 virtual worlds by 2012.

Growth Trend continues upward

1.1 billion user accounts in virtual worlds. Kids, tweens and teens are the largest user group.

Page 5: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

Growth Trend is among tweens and teens

Page 6: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

Virtual World Popularity by Age

• Jumpstart 4M• Buildabearville

21M• Barbie Girls 22M• Poptropica 144M

5-10

• Neopets 65M• Club Penguin 63M• Whyville 7M• Stardoll 94M

10-15

• Habbo 200M• Gaia 36M• IMVU 50M• WeeWorld 40M

15-25

• Second Life 25M• Utherverse 7.5M• eRepublic 2M

25-35

Page 7: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

» VW generated $3.9B revenue, up to $6B by 2012

» Cross-platform VW: TV, movies, books, and toys

» Virtual artists & celebrities

» Content creation & sci-fi for adults

» SocNet integration

Overall Trends

Quaver’s Marvelous World of Music

Page 8: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

2 Trends In Market Sectors

Page 9: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

It’s not just about the visuals, but strengthening

YOUR MESSAGE.

Page 10: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

It’s not just about the visuals, but strengthening

YOUR MESSAGE.

Page 11: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

It’s not just about the visuals, but strengthening

YOUR MESSAGE.

Page 12: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

It’s not just about the visuals, but strengthening

YOUR MESSAGE.

Page 13: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

Virtual World Types by Age

HAND: movement(somato-

sensorymotor system)

HEART:relationships,

emotions, long-term memory

(limbic system) HEAD:Intellect, decision making, planning,

impulse control(frontal cortical

networks)

Page 14: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

By 2013, 70% of enterprises will establish behavior guidelines and dress codes for avatars associated with the enterprise

Reputation Management

Gartner, Inc.

Page 15: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

Augmentalist vs. immersionalist avatars, what is your peer rating?

Reputation Management

Page 16: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

Mobile Access

Page 17: Market Trends in Virtual Worlds. Data Courtesy of 1 Growth in Virtual Worlds 2 Trends in Market Sectors 3 Implications for Educational Research

Meta-Branding