Mobile trends and

Nokia’s strategies

© 2010 Nokia 1

© 2010 Nokia2

Topics for discussion

Consumer trends in Mobile and Internet

Nokia’s strategies

Nokia’s activities in North West Russia

© 2010 Nokia3

Consumer needs

are changing

Innovative mobile solutions are delivering significant new value for many consumers

© 2010 Nokia4

2007 Most Visited Websites

yahoo

google

ebay

msn

myspace

aol

wikipedia

mapquest

microsoft

youtube

amazon

go

about

ask

blogger

craigslist

flickr

information

cnn

adultfriendfinder

2009 Most Visited Websites

google

yahoo

facebook

youtube

myspace

msn

craigslist

wikipedia

ebay

aol

blogger

amazon

go

twitter

cnn

flickr

espn

wordpress

photobucket

comcast

Changing Internet usage

Varying usage patterns for different devices suggests a

complementary relationship

5TNS

GTI

201

Preferred devices for activities

Calendar

Navigation

Transfer files

Bluetooth

Games

IM

Video calling

Internet access

Download content

Email

Edit images/video

Banking

Browse internet

Download apps

Read eBooks

Online shopping

Edit documents

20

29

27

28

27

32

35

35

44

51

55

55

46

42

42

42

41

22

17

17

Digital music

45

52

44

50

49

43

41

25

28

30

33

33

38

25

24

24

Advanced mobile phone Netbook

J6: Advanced mobile phone vs. Netbook

2010 Bases: All mobile users: 22360

© 2010 Nokia6

Touchscreen mobile phone ownership accelerated

and unleashed usage of mobile services

© 2010 Nokia7

Content is becoming key for consumers

•Digital consumption is

Reinventing the media industry

•Brands are increasingly adding social component to their mobile

offerings

•Location starts enabling richer mobile experiences

•Application stores continue to flourish

•Brands invest even more in

music in 2010,

© 2010 Nokia7

Devices

Services

Devices and services market size

2010 2011200920082007

Nokia estimate, not in true proportion

© 2010 Nokia8

From a monologue… to a conversation…

The nature of the consumer’s relationships with

companies is changing

into continuous

relationships

From a unified… to a segmented… Into a dynamic personalized

offering together with our

ecosystem

36

© 2010 Nokia9

Nokia’s strategies

© 2010 Nokia10

Our transformation continuesTransforming into a solutions driven company optimizing user experience

past

device only

present

device + service(s) + partners

future

Seamless User Experience across device

+ services + partner ecosystem

E71+

Messaging

N97+Ovi

store

Nokia 5800

+ Comes

with Music

© 2010 Nokia11

Mobile ComputersMeeGo

Mobile PhonesSeries40

SmartphonesSymbian

Devices for everyone

© 2010 Nokia12

The future of mobile computing: Meego

© 2010 Nokia13

The leading smartphone platform

© 2010 Nokia14

15 © 2010 Nokia

Operators

Developers

Consumers

Devices &Services

Nokia R&D

Technology

partners & Content

publishers

Nokia research/anthropology

/consumer insights

A vibrant ecosystem

© 2010 Nokia 16

Nokia’s activities in North-

West Russia

MS3

Slide 16

MS3 NCP should be here?McMahon Scott, 03.03.2010