Market Ting Research Ppt

8/8/2019 Market Ting Research Ppt

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Marketing Research

SUBMITTED TO :

Nagrani sir

SUBMITTED BY:

VAIBHAVGAURAV

NALIN

ADITI


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The systematic gathering, recording, andanalyzing of data about problems relating to the

marketing of goods and services.Marketing Research helps provide good

information to help in decision making.

Marketing Research


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Primary Research


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Secondary Research


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Company Accounts

Internal Reports and Analysis

Stock Analysis

Retail data - loyalty cards, till data, etc.

Internal Sources


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Government Statistics (ONS)

EU - Euro Stat

Trade publications

Commercial Data - Gallup, Mintel, etc.

Household Expenditure Survey

Magazine surveysOther firms research

Research documents publications, journals, etc.

External Sources


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Sampling Methods


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Purpose


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ADVERTISEMENT EFFECTIVENESS OF GARNIER FRUCTISNAME:

AGE:

ADDRESS:

Q.1 - From question which says that how often you use Garnier productsa) Regularly

b) Rarely

c) Never

Q.2 - How did you get to know about Garnier products?a. TVb.Newspaper/Magazinesc.Wordof Mouthd.Internete.Any Other___________Q.3 - What matters a lot for you in a print advertisement?a) Creativity (b) Celebrity used (c) Message (d) Details about the productQ.4 - Why are you using your current shampoo?a) Quality b) Pricec) Packaging d) Advertisemente) Fragrance

Q.5 - List the Names the brand that comes into your mind when you think of antidandruff shampoo?a) Garnier b) Head and Shoulder

c) Pantene d) HimalayaQ.6 - Whose advertisement you like most?

a) Clinic all clear b) Head & Shouldersc) Pantene d) Garniere) Himalaya

Q.7 - Your suggestions on how Garnier could have made this advertisement more effective?


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how did you get to know about garnier products?

T.V.

NEWSAPAPER/MAGAZINE

INTERNET

WORD OF MOUTH

OTHERS


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WHAT MATTERS MOST IN PRINTADVERTISEMENT ?

CELEBRITY

MESSAGE

CREATIVITY

DETAILS ABOUT

THE PRODUCT


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WHY ARE YOU USING THE CURRENTSHAMPOO ?

QUALITY

PRICEPACKAGING

ADVERTISEMENT

FRAGRANCE


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YOUR PREFERENCE AS ANANTIDANDRUFF SHAMPOO ?

GARNIER

HEAD &

SHOULDERPANTENE

HIMALAYA

OTHERS


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WHOSE ADS YOU LIKE THE MOST ?

GARNIER

PANTENE

CLINIC ALL CLEAR

HEAD & SHOULDER

HIMALAYA

d f k


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Helps focus attention on objectives

Aids forecasting, planning and strategic

developmentMay help to reduce risk of new product

development

Communicates image, vision, etc.

Globalisation makes market information valuable(HSBC adverts!!)

Advantages of MarketResearch on us


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Thank you

Documents

Market Ting Research Ppt