Market TestUbay Pride Campaign Billboard

Respondents Seen/Not Seen Initial comments Remarks/Impressions

1’ Seen the billboard Billboard is located near the fish market entrance with pictures of many fishes

Did not read the writings on it

2’ Seen It is a display where there are drawings of fish The message of Fishing with hook and line nowadays , the catch cannot cope with daily needs.

3’ Seen The messages illustrated are for us The drawings are easy to understand, if people take time to look and read it.

4* Seen Billboard is on the motorcycle parking area, Agree with what is presented on the billboard

I am a fish trader who buys fish at the landing area and sells fish to the market stalls holders, the more fish I buy from fishermen the more sales, the bigger the income for the day.

5* Have not yet seen Went directly inside the market, did not bother to look around

6* Have not seen I usually enter the side entrance to the fish market where my suki is selling fish, not the main entrance where the billboard is located.

7* Have not seen Have always been raining and did not bother to look at my surroundings, was careful where I was walking as the wet pavement might be slippery

I will just try to look at what you are telling me.

8’ Seen the billboard I noticed it during the unveiling , and the Mayor and Vice Mayor was around, and also many other people.

My store is relatively near the location of the billboard, so I see it everyday, and every activity around it.

9’

‘ wm*cf

Seen the billboard Did not bother to look at it closely in detail. There are various other commercial advertisement streamers near the site, reading the writings on these displays would delay me.