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Market Size and Earning Potential for an Image Consultant
Image Management and Soft Skills training has universal market segment and almost everyone needs to equip themselves in these skills. Success in any walk of life is all about getting more opportunities and performing when these opportunities present themselves. Image Management creates powerful first impressions to get more opportunities in life and soft skills help in better performance when one gets the opportunities.
The services being offered by Image Consultants/Soft Skills Trainers can be classified in the following broad categories.
1. A comprehensive one on one consulting package on appearance, behaviour, communication and digital foot print
2. A brief one on one consulting package covering all or some of the elements from point above
3. Group training services on Image Management and Soft Skills topics to companies, associations, government organizations, NGOs, retail outlets for their employees, customers and members
4. Specialized training services especially in premium fashion and accessories retail on guiding buyers based on psychographic, demographic and personal characteristics of body shape, face shape and personal colouring etc
5. Workshops on various Image Management and Soft Skills topics for individuals 6. Campus to corporate interventions with colleges and vocational institutions 7. Future readiness interventions for school children 8. Teachers training for schools, colleges and institutions 9. Styling services to media and entertainment industries 10. Specialized interventions for marriageable age girls and boys, students and
professionals going abroad, pregnant women etc 11. Occasion based interventions like styling and personal shopping for marriages and
other special occasions 12. Training interventions with lower social economic sections like drivers, maids,
service technicians etc 13. Providing Soft Skills training as a part of government skills development projects
Although Image Management and Soft Skills is needed by everyone, the following chart gives details on various segments and services that can be offered to these segments and suitable fee being charged for services and the resultant market size.
BROAD MARKET SEGMENTS AND ESTIMATED OPPORTUNITY SIZE FOR ICBI CONSULTANTS
Segments Numbers Estimated
% Conversion
Average Intervention
Fee Market Size
Middle to senior level executives, professionals and business owners 2,208,246 2% 30000
1,324,947,600
Junior To Middle Level Executives, Professionals and Business Owners 11,435,561 1% 10000
1,143,556,100
Fresh Graduates, School Children (8 to 12 standards), Housewives 32,143,536 1% 3000
964,306,080
Large companies with national presence 1,400 25% 200000
70,000,000
Small To Middle Level Companies 153,000 2% 20000
61,200,000
Industry and Trade Associations 10,000 1% 50000
5,000,000
Professional and Degree Colleges 35000 5% 15000
26,250,000
Private Coaching, Vocational and Similar Institutes 33,667 1% 15000
5,050,023
Private and International Schools 339400 1% 15000
50,910,000
Organized Retail Outlets 900,000 1% 15000
135,000,000
Event Organizers 5,000 10% 50000
25,000,000
Production Houses and Related Professional 667,000 2% 20000
266,800,000
Television Channels 600 10% 50000
3,000,000
Hospitals and Other Medical Facilities 20000 1% 20000
4,000,000
Salons, Spas, Cosmetic Centres and Gymnasium 100,000 1% 20000
20,000,000
Psychologists and Counsellors 5000 10% 20000
10,000,000
Bollywood Celebrities and Aspirants 9000 5% 25000
11,250,000
Sports Celebrities and Aspirants 9000 5% 10000
4,500,000
Politicians 200,000 1% 25000
50,000,000
Marriageable age Girls 24,766,183 1% 5000
1,238,309,167 People Going Abroad For Studies or Professional Reasons 300,000 1% 5000
15,000,000
Pregnant Women 26,100,000 1% 2500
652,500,000
Marriages and Birthday Parties 4,500,000 0.1% 10000
45,000,000
Drivers, Maids, Service Technicians 23,738,648 0.1% 500
11,869,324
Others‐ CSR, NGOS etc 3,100,000 0.1% 10000
31,000,000
Star Hotels 8,707 5% 25000
10,883,750
Restaurants 12,750 1% 10000
1,275,000
Travel and Tour Agencies 4000 5% 20000
4,000,000
Government Skills Development and Projects 50,000,000,000 0.1%
50,000,000
6,240,607,044
Earning Potential of an Image Consultant/Soft Skills Trainer
With a huge market size of Rs. 624 Crores per year and growing exponentially the earning potential in this profession is extremely lucrative. In order to understand the earning potential of a particular individual the following factors need to be understood which form the basic core of this business.
• Starting profile of an individual and fee charged • Time devoted to the profession • Creating touch points and network
Starting Profile of an individual
Since this profession is about guiding others on becoming more successful in all walks of life, the profile of the person goes a long way to determine the target market segment and fee charged. For the purpose of understanding earning potential we have created 3 profiles and the individual needs to choose the profile that describes them the most.
Profile 1: An individual who does not have much or any professional work experience, comes from an average income group background and exposure level
Profile 2: An individual who has about 3 to 5 years of work experience in corporate in sales and marketing, PR, customer service and similar fields and comes from higher than average income group background and exposure level
Profile 3: An individual who has 5 to 15 years of experience in aviation and hospitality, media and entertainment, acting and modelling, sales and marketing, fashion related, customer service and other similar fields and comes from a high income group background and exposure level
Based on the profile an average fee is projected which ranges between Rs. 1000 to Rs. 1500 per hour of work and the starting fee increases by 25% with each passing year.
Time devoted to the profession
The second factor in determining earning potential is the time devoted to the profession. Earning in any profession is a direct factor of efforts being put. A minimum of 20 hours per week needs to be invested and a maximum of 40 hours per week is projected. Based on this input the total number of hours in a year is calculated for 48 weeks assuming that one might be on vacation for 4 weeks in a year.
Once the time devoted is determined it is advised that 60% of the time in first year needs to be invested in creating touch points through various ways. In the second and third year this reduces to 40% and 20% as by then certain things start happening on their own.
Creating Touch Points
This is the third and most crucial factor in determining success rate and earning potential. Since this profession is all about helping people achieve greater success, it is paramount to create a network of as many people as one can to gain visibility. This automatically translates in business. Touch points can be created in many ways and some of the key methods are as under.
• Conducting free workshops and one on one interventions for individuals, companies, colleges, schools, retail outlets, NGOs etc
• Inviting people to join you on social and professional media like face book, linked in, instagram, pintrest, twitter etc
• Participating in discussions across various forums on digital media • Writing blogs on varied topics of Image Management and Soft Skills as per your
interest and passion
Calculation of time taken to create a touch point: Out of all ways of creating touch points most time consuming is by doing free workshops and one on one intervention. The time taken is again profile dependent as an individual of profile 3 will be able to create a touch point faster than an individual of profile 1. In a worst case scenario if it takes 4 hours to fix a workshop in a company, club, college or a similar location in terms of visiting once or twice and then 2 hours to conduct a workshop then it makes it a total of 360 minutes and if 20 people attend the same it works out to be 18 minutes per person. In case of social media it will be much faster.
Keeping the above in mind 20, 18 and 16 minutes are projected as time taken in the first year to create a touch point for profile type 1, 2 and 3 respectively. In subsequent years this time goes down by 20% with more experience and an existing network. Touch points created also keep getting accumulated in subsequent years.
Conversion from touch points to business: Based on past experience and law of average, on a conservative note, 2% of the touch points created will convert in business over a period of time.
Average engagement time with each client: Image Consultants offer several services which in terms of time engagement can range from 2 hours to more than even 100 hours with each client. For the purposes of calculating earning potential an average engagement of 8 hours has been considered on a conservative note.
Calculating the final earning potential: Based on all the above factors, the number of clients multiplied by an average engagement of 8 hours multiplied by per hour fee gives the total potential earning.
Projected Earning Potential Chart for Different Profile Types Based on time Invested in Business
PROJECTED EARNING POTENTIAL OF AN IMAGE CONSULTANT / SOFT SKILL
TRAINER PROFILE TYPE 1
TIME INVESTED PER WEEK
YEAR 1 YEAR 2 YEAR 3
20 Hours 276480 633600 101700030 Hours 414720 950400 152550040 hours 552960 1267200 2034000
PROFILE TYPE 2 TIME
INVESTED PER WEEK
YEAR 1 YEAR 2 YEAR 3
20 Hours 384000 880000 141250030 Hours 576000 1320000 211875040 hours 768000 1760000 2825000
PROFILE TYPE 3 TIME
INVESTED PER WEEK
YEAR 1 YEAR 2 YEAR 3
20 Hours 518400 1188000 190687530 Hours 777600 1782000 286031340 hours 1036800 2376000 3813750
As described earlier in this document the process of generating business in this profession is to create touch points. To help you understand more about the logic of arriving at these figures, an ICBI program advisor can take you through a ROI calculator.
Basic assumptions are as under.
• Each profile type has an average fee associated with it and this goes up by 25% in year 2 and 3
• The time devoted to create touch points out of the total time invested in the profession is 60% in the first year and then it keeps going down by 20% in year 2 and 3
• A conversion of2% is assumed from the number of touch points created • An average engagement time of 8 hours is assumed per client
Important points to be noted
1. One can create better conversion than 2% from touch points by ensuring the quality of touch points in terms of segments. Touch points created through free workshops will have better conversion ratio
2. One can increase the engagement time per client by delivering great services as it usually happens that one gets more business from the same client if the client is delighted. In this case the number of clients will reduce
3. Many clients might engage in workshops being conducted by Image Consultants 4. The price points can be higher than projected. For example many of ICBI Image
Consultants who are currently in their third year are charging up to Rs. 10,000 per hour as compared to projected Rs. 2344 in third year of profile 3
This Compilation is a representation of market size for the Image Consulting Industry (with Soft Skills** included to address the areas of grooming, body language, etiquette, behaviour) based on assumptions applied on an aggregation of primary data collected from market studies, as well as secondary data collected from resources such as government publications and reports, published material by trade associations, technical and professional groups, periodicals and newspapers and census data. The reported analyses and conclusions are limited by the reported assumptions and are impartial, unbiased professional analyses and conclusions. Our company accepts no liability for the consequences of any actions taken on the basis of the information provided. The Soft Skills** Training and grooming market alone in India (organized and unorganized) stands between 50,000 crore to 1, 00,000 crore (INR) and ICBI's market projections factor in micro fractions of this opportunity to be tapped and monetized every year. The earning potential of an Image Consultant/Soft Skills Trainer is arrived at based on experience and logical assumptions of the factors of touch points, conversion from touch points, average engagement time and a fee being charged per hour of time devoted.
Business Program in Image Consulting and Soft Skills Training is a complete business opportunity and provides end to end solution to start and successfully operate the consulting and training business. It takes care of every step as described earlier in this document leading to a successful venture.
• Classroom Training on Image Consulting and Soft Skills Training on world’s most exhaustive curriculum‐ (Annexure 1)
• Certification co‐branded and accredited by Conselle Institute of Image Management (USA), Scottish Qualifications Authority (SQA) and National Accreditation Board of Education and Training (NABET) one of the constituent boards of Quality Council of India (QCI) for different elements of the course‐ (Annexure 2)
• Fellowship Program during the course to create touch points. As seen earlier, creating touch points is the most crucial element of becoming successful in this profession. ICBI helps you to start creating touch points even when you are still in the course. All guidelines and free handouts for group and one on one interventions are provided‐ (Annexure 3)
• Business Enablement Training after the course to train you on creating better touch points, identifying right market segment, increasing conversion from touch points and every part of the building a successful business. This training continues for one whole year after the completion of the course‐ (Annexure 4)
• Readymade Consulting and Training Material which in itself is worth much more than the entire program fee‐ (Annexure 5)
• Listing on a Specialized Search Engine for Image Consultants/Soft Skills Trainers to help generate leads‐ (Annexure 6)
• A Lead Management System to manage the leads‐ (Annexure 7) • Ongoing Handholding Support to handle typical situations
Annexure 1
Program Content Chart
IMAGE CONSULTING CONTENT TOPICS DAYS Art and Science of Creating a First Impression 1 Clothes Power 1 Art in Everyday Dress 1 Line 0.5 Shape 1 Colour and Clinic 1 Texture and Pattern 1 Makeup, Grooming and Personal Hygiene 2 Face Shape Evaluation and Impact on Makeup and Accessories 1 Personal Style and Clinic 1 Introduction – World of Styling 1 Styling For Media – Photo Shoot, TV Shows, and Movie Styling 1 Style Research and Sourcing 1 Styling Project 1 Cluster Your Clothes 1 Wardrobe Evaluation 1 Closet Organisation and Smart Shopping 1 Etiquette Ready 1 Mock CNA and Lifestyle Clinic 1 Mock Fit and Fashion Clinic 1 Mock Colour Evaluation 1 Mock Personal Style Evaluation 1 Mock Wardrobe Evaluation and Cluster Clinic 1 23.5
SOFT SKILLS TRAINING CONTENT SOFT SKILLS TOPIC DAYS Leadership Skills 2 Effective Team Management and Motivational Skills 1 Transactional Analysis 1 Inter-personal Skills 2 Goal Setting 1 Negotiation Skills 1 Emotional Intelligence and Empathy 1 Customer Service Ready 2 Sales Ready 2 Managing Conflicts 1 Vocal and Verbal Communication 2 Body Language 2 Interview Skills 1 Time and Stress Management 1
20 TRAIN THE TRAINER CONTENT Public Speaking and Presentation Skills 2 Training and Delivery Skills 3
Goal Setting, Time Management, Delegation and Team Work During the Training 1
Writing Content, Objectives and Outcome 1 Training Need Analysis 1 8
Annexure 2
After the completion of classroom training and assignments, the participants get the following certificates.
Annexure 3
ICBI Fellowship Program for Applied Learning in Principles of Image Consulting and Soft skill Training
FELLOWSHIP PROGRAM TO CREATE TOUCH POINTS
FELLOWSHIP ACTIVITIES Social Broadcast And Engagement Check Your Image Quotient (One on One) Dress As Per Body Shape (One on One) Enhance Your Appearance Through Colour (One on One) Accessorizing As Per Face Shape (One on One) Personal Shopping Tips (One on One) Image Management For Greater Success (Group) Attitude For Altitude (Group) Body Language And Etiquette During Job Interviews (Group) Business And General Etiquette (Group) Time Management (Group) Effective Presentation Skills (Group)
Guidelines and handouts for all activities will be provided by ICBI. Every two months, candidates will need to present the details of activities done in the previous two months. This program which runs parallel to the business programs enables you to start creating touch points during the course, and creating touch points is the most crucial element of success in this profession.
Annexure 4
Business Enablement Training
Business Enablement Training (BET) is a sequel to the Fellowship Program. If Fellowship Program was all about Mastery before Momentum, then BET is all about Fuelling, Gaining and Maintaining Momentum leading to Making Execution Excellence.
BET begins with a 5 day intensive program that prepares consultants for all start up planning and execution needed to put a business into motion.
Post the 5 day training, consultants get on with the implementation of their solid action plans constructed during the BET. During this period, spread over 12 months, they are ably supported and hand held by ICBI over 8 full day interactions.
The 5 day BET is constructed as follows:
Recap, learning consolidation and insight mining from the prequel Fellowship Program
Workshop on Personal Positioning to develop your personal positioning statements, identify key audiences for your message and implement marketing plan for "YOU", making your digital presence a strongest expression of your personal brand; generating recognition, reputation, relationship and returns benefits
Workshop on Attitude Adjustment: Evaluate current outlook ; Understand the nine practical skills and techniques to attitude adjustment that can be implemented immediately to experience greater fulfilment
Create your Business Vision Statement (Why You Exist) and Mission Statement (Desired End State). Your Vision Statement should be a practical, tangible tool you can use to make decisions about priorities, actions, and responsibilities while your mission statement should be a practical, tangible tool you can use to lead your business to achieving desirable results
Workshop on ‘Being Proactive’ to help you start taking responsibility for your life, change the way you respond to challenges, focus your time, so as to be more productive and effective. You will do an external environmental analysis to understand what channels would you focus and tap into for generating ongoing business
Workshop on Goal setting, where you look at short‐term, mid‐term and long term SMART goals that motivate you to turn your thinking about your ideal future into reality. Once your goals are defined, you will need to prioritize and focus your efforts optimally for best results
An Outdoor Activity role‐played to give you insights on 'What it Takes to Generate Revenue', force you to suspend your disbeliefs and change your mind set to how make things happen rather than find reasons to park your non performance on
Workshop on developing skills for Active Listening where you will learn the art of listening and responding to improve mutual understanding. This skill will help you
get great customer insights, decode implicit and explicit needs, uncover hidden motivations and objections enabling you to craft tailored solutions
Workshop on understanding every business's most basic code for human interaction and collaboration, namely think win:win. Win‐win means agreements or solutions that are mutually beneficial and satisfying to both ‐ businesses and clients. This understanding will help you frame proposals that get acceptance readily as well as help you in your business negotiations
Workshop on Business Planning with a detailed articulation of your target market segment, their needs, market engagement plan, Lead Generation, Lead Nurturing and Lead Mining, estimated effort and resources for sales conversion, pricing your offering, and revenue forecasting. You will run this plan through with your program facilitator as well as receive peer inputs
Workshop on Negotiation, Objection Handling, Rejection Management and the Art of Saying NO. There are no sales engines where sales conversion stands at 100%. There are negotiations that fail, there are objections that find no immediate solutions and there are times, you may want just wish to say 'NO' to the kind. However, most entrepreneurs treat a non fructified deal as a sign of failure and non‐performance, causing a negative spiral to set in. This workshop focuses on the techniques that can be adopted for best handling of these stumbling blocks in sales
Group Field Work and research for assessing ground reality on understanding of Image Management as a success driver; Surveys and focussed discussions with potential users of these services; Demand Generation and servicing through proposals
Group Un‐boxing Workshop for insight mining from Institutions and Corporate for creation of a service pack dossier with proposals
Workshop on making Execution Excellence your Hallmark through understanding the Definition of Quality, The approach of Zero Defect, The Price of Non Conformance, Problem Solving Tools like Root Cause Analysis using Fish Bone Analysis and Pareto Charts
Sharpening the saw through relevance and importance of continuous learning through book reading and book reviews
Finalization and submission of a 100 day solid action plan that becomes your implementation guide
The 8 day ongoing handholding and support would comprise of
Status Review on Previous Plans and Actionable, Feedback and Next Steps Book Reviews and Discussions Best Practice Sharing Creative Problem Solving workshops
Annexure 5 Readymade Consulting and Training Material
BOOKS AND RELATED MATERIAL
12 Wardrobe Strategies Books
• Art In Everyday Dress • Closet Organization & Care • Clothes Power ILLUSTRATED • Cluster Your Clothes • Colour • Fabric • Line book • Pattern • Personal Style • Shape book • Smart Shopping • Wardrobe Evaluation
Client Consulting Processes (Clinics)
• Cluster Clinic – MEN • Cluster Planning Clinic • Colour Sense Clinic • Fit & Fashion Clinic • Lifestyle Clinic • Makeover Clinic • Personal Style Men Complete • Personal Style Women Complete • Wardrobe Evaluation Clinic Complete Women • Wardrobe Evaluation Complete set Men • Sample Clinics
Sort Activities to be used with Clients
Shape Sorts
• Diamond • Hourglass • Hourglass • Inverted triangle • Men’s body sort • Oval
• Rectangle • Sort ‐ Figure Type Sort ‐ Women Back • Sort ‐ Figure Type Sort ‐ Women Front • Sort ‐ Women's Figure Types ‐ Countering Back • Sort ‐ Women's Figure Types ‐ Countering Front • Sort ‐ Women's Figure Types ‐ Repetition Back • Sort ‐ Women's Figure Types ‐ Repetition Front • Triangle • Tubular • Women’s Figure Type Repetition • Women’s Figure Type Repetition
Top and Value Sorts
• Men’s Top Sort ‐ Back • Men’s Top Sort ‐ Front • Prof Dress Sort ‐ Women ‐ Front • Prof Dress Sort Women ‐ Back • Value Sorts ‐ Front WO Lines • Value Sorts ‐ Front • Value Sorts ‐ Reverse WO Lines • Value Sorts ‐ Reverse • Women Sorts
6 Yin Yang Sorts
Colour sort Line sort Pattern sort
Style Scale
• Style Scale • Indian Style Scale
Other Books
• Art of Accessorizing • Developing a dress code handbook • Face Shape Evaluation • Maternity Matters • Personal Style Guide • QRG ‐ Women • QRG For Men • QRG‐Fibre and Fabric Recognition
HANDOUTS
INDIVIDUAL
BODYSHAPE
MEN
• Diamond Men ‐ Indvidual • Inverted Triangle Men ‐ Indvidual • Oval Men ‐ Indvidual • Rectangle Men ‐ Indvidual • Triangle Men ‐ Indvidual • Tubular Men ‐ Indvidual
WOMEN
• Diamond Women ‐ Indvidual • Hourglass Women ‐ Indvidual • Inverted Triangle Women ‐ Indvidual • Oval Women ‐ Indvidual • Rectangle Women ‐ Indvidual • Triangle Women ‐ Indvidual • Tubular Women ‐ Indvidual
FACE SHAPE
MEN
• DIAMOND ‐ MEN • INVERTED TRIANGLE ‐MEN • OBLONG ‐ MEN • RECTANGLE ‐ MEN • ROUND ‐ MEN • SQUARE ‐ MEN • TRAPEZOID ‐ MEN • TRIANGLE ‐ MEN
WOMEN
• DIAMOND ‐ WOMEN • INVERTED TRIANGLE ‐ WOMEN • OBLONG ‐ WOMEN • RECTANGLE ‐ WOMEN • ROUND ‐ WOMEN • SQUARE ‐ WOMEN • TRAPEZOID ‐ WOMEN • TRIANGLE ‐ WOMEN
PERSONAL COLORS
• Colour Family 1 • Colour Family 2 • Colour Family 3 • Colour Family 4 • Colour Family 5 • Colour Family 6 • Colour Family 7
Body Shape Men‐ Single Sheet Body Shape Women‐ Single Sheet Enhance Your Appearance through Colour‐ Single Sheet Face Shape Men & Women‐ Single Sheet Personal Shopping Tips for Men‐ Single Sheet Personal Shopping Tips for Women‐ Single Sheet
OTHER HANDOUTS
• Soft Skills workshop handouts • CHECK YOUR IMAGE QUOTIENT • IMAGE QUOTIENT QUESTIONNAIRE FOR OTHERS • Comparative Scoring & Interpretation • Scoring & Interpretation
Corporate Training PPTs on Image Management
• Module 0 ‐ Introduction to Image Management • Module 1 ‐ Communication of Clothes ‐ International Style Scale • Module 1 A ‐ Communication of Clothes ‐ International Style Scale • Module 2 ‐ Attractive Dressing as per Body Shape • Module 2 A ‐ Attractive Dressing as per Body Shape • Module 3 ‐ Color Concept And Hierarchy • Module 4 ‐ Cluster Concept for Versatility in Clothing • Module 4 A ‐ Cluster Concept Demonstrations • Module 5 ‐ Corporate Etiquette • Module 5 A ‐ Corporate Etiquette • Module 6 ‐ Dining etiquette • Module 6 A ‐ Dining Etiquette • Module 6 B ‐ Tutorial Luncheon • Module 7 & 7A‐ General Etiquette • Module 8 ‐ Make‐up for Working Women • Module 8 A ‐ Make‐up for Working Women • Module 9 & 9A‐ Appropriate Body Language • Module 10 ‐ Project the Right Image Through Art of Verbal & Vocal Communication • Module 10 A ‐ Project the Right Image Through Art of Verbal & Vocal Communication • Module 11 A‐ Image Management For Increased Sales • Module 11 B‐ Image Management For Increased Sales • Module 11 C ‐ Image Management For Increased Sales • Module 11‐ Image Management For Increased Sales
• Module 12 & 12 A ‐ Image Management For Enhanced Customer delight • Module 12 B & C ‐ Image Management For Enhanced Customer delight • Module 13 ‐ Transactional Analysis for Right Image • Module 13 A ‐ Transactional Analysis for Right Image • Module 14 ‐ Enhance Your Image through better Presentation Skills • Module 15 & 15 A ‐ Project the Right Image with SMART Time Management • Module 16 ‐ Stress Management for Better Image • Module 17 ‐ Work‐Home Balance • Module 18 ‐ Attending and Hosting Parties • Module 19 ‐ Better the image ‐ Better the Team • Module 20 ‐ Managing Image Through Effective CM • Module Snapshot
SOFT SKILLS LIBRARY WITH TRAINER NOTES, PARTICIPANTS NOTES, EXERCISES AND ACTIVITIES
• Administrative Support • Anger Management • Appreciative Inquiry • Assertiveness And Self‐Confidence • Attention Management • Body Language Basics • Business Acumen • Business Ethics • Business Etiquette • Business Succession Planning • Business Writing • Call Center Training • Change Management • Civility in the Workplace • Coaching And Mentoring • Communication Strategies • Conflict Resolution • Creative Problem Solving • Critical Thinking • Customer Service • Delivering Constructive Criticism • Developing Creativity • Digital Citizenship • Emotional Intelligence • Employee Motivation • Employee Onboarding • Employee Recruitment • Executive and Personal Assistants • Facilitation Skills • Goal Setting and Getting Things Done • Hiring Strategies • Human Resource Management • Internet Marketing Fundamentals
• Interpersonal Skills • Job Search Skills • Knowledge Management • Leadership And Influence • Manager Management • Managing Workplace Anxiety • Marketing Basics • Measuring Results From Training • Media and Public Relations • Meeting Management • Middle Manager • Negotiation Skills • Office Politics For Managers • Organizational Skills • Overcoming Sales Objections • Performance Management • Personal Branding • Personal Productivity • Presentation Skills • Project Management • Proposal Writing • Public Speaking • Safety In The Workplace • Sales Fundamentals • Social Intelligence • Social Media in the Workplace • Stress Management • Supervising Others • Supply Chain Management • Talent Management • Teamwork and Team Building • Telework and Telecommuting • Time Management • Trade Show Staff Training • Train‐The‐Trainer • Virtual Team Building and Management • Work‐Life Balance • Workplace Diversity • Workplace Harassment • Workplace Violence
Look‐books For Women (Indian and Western), Men and Men and Women Business Casual
Free Workshops
Power of Personal Appearance
• Power of Personal Appearance‐Presenter Guide • Power of Personal Appearance
Free Workshop‐ Image Management
Business Plan
• Business Plan
Proposals,Presentations,TNA
• Introductory Corporate Presentation • Proposal ‐ Sample (Cosmetic Co.) • Proposal ‐ Sample (Denims) • Proposal ‐ Sample (Friday Dressing) • Proposal ‐ Sample (Hospitality) • Proposal ‐ Sample (Institutes) • Proposal ‐ Sample (Jewellery) • Proposal ‐ Sample (Men's Showroom) • Proposal ‐ Sample (Salons) • Sample proposal‐Word document • TNA word format WORK BOOK for Programme Participants
Annexure 6
Listing in the Specialized Search Engine
ICBI is in the process of implementing a search on its website wherein people will be able to look for an Image Consultant/Soft Skills Trainer. Search will function on the basis of city and services offered like personal consultation, group training on Image Management and Soft Skills Training. Once a search is conducted 3 consultants/trainers will be shown and on selecting any one a detailed profile will be displayed along with an enquiry form. This search will work on a round robin system to provide equal opportunity to each consultant/trainer.
Annexure 7
Lead Management System
All enquires received by a consultant/trainer goes to a Lead Management System and allows the consultant/trainer to update status in terms of followup to get an alert and send mails to the leads. It is also possible for the consultant/trainer to input leads through an upload. This allows for leads generated through workshops to be uploaded in the Lead Management System.
All the consulting and training material being provided to the consultant/trainer will also be uploaded on this system allowing for access to updated material at all times.
Becoming a Self Employed Professional is the Safest Entrepreneurial Option There are primarily 3 options for someone looking to become an entrepreneur. Creating a business model based on an idea, taking a franchise and becoming a self employed professional are these options. The following table lists elements of each type of entrepreneurship and shows that becoming a self employed professional is the safest form of entrepreneurship.
INNOVATIVE IDEA CONVERTED INTO BUSINESS
MODEL TAKING A FRANCHISE SELF EMPLOYED
PROFESSIONAL
Self Innovation and business model based
Else's vision and business model based Competency and passion based
Finance Savviness is Key Finance Savviness & Operational Excellence is Key Networking Savviness is Key
Maintaining Work-Life Balance is not possible
Maintaining Work-Life Balance is not possible
Work-Life Balance & Flexibility become important drivers
Investment Intensive Investment Intensive Primary and possibly only investment is on Self
Fixed monthly liabilities Fixed monthly liabilities No fixed liabilities
Can lose a lot more than original investment
Can lose a lot more than original investment Cannot lose any money
Business Planning with ROI become key elements
Implementation of else's Business Planning with ROI become key elements
Self skills and word of mouth critical factor
Pricing is scientific and market driven
Pricing is scientific and market driven
Pricing is Personality and Skills driven
Success depends upon several external and internal factors like Market, Environment, Team
Success depends upon several external and internal factors like franchisor market dominance, local market nuances, Environment, Team
Success is controlled completely by Self
Out of several options available to become a self employed professionals, the opportunity to become an Image Consultant and Soft Skills Trainer is the safest, most lucrative and respectful option in the world.
Comparative Analysis of Image Consulting Program Offered by ICBI and any other International Institute
ICBI offers the most comprehensive program in Image Consulting across the world. The following table gives a complete analysis of the deliverables of ICBI programs as compared to any other institute anywhere in the world.
Program Elements ICBI Any International Institute
Fee 350000 550000 Number of training days 52 10 to 15
Depth and Range of Course Curriculum 100% 25% Soft Skills Full Coverage No Coverage
TTT Yes No Practical Exposure Yes No
Consulting and Training Material Exhaustive 10% Business Training Yes No
Lead Generation Support Yes No Lead Management System Yes No
Ongoing Handholding Support Yes No
International travel, lodging and boarding extra totalling to approximately Rs.3 Lacs.
