Market Research: Toilet SoapsParvez Rangwalla Email: pryprv@gmail.comWelingkar Institute of Management Development & Research

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0-10 11-20 21-35 36-50 50+

Male

Female

Top Of Mind

Product Usage (3 months)

Trial Purchase Repeat

Purchase

Brand Value for the money

DOVE:

1. Well differentiated & cleverly positioned as a moisturizer.

2. Strong brand image

3. Product quality

4. Distribution channel of HUL

Strengths

1. High cost

2. High competition from face wash

3. High internal competition from Lux.

Weakness

Pears:

1. Well differentiated

2. Product quality

3. Distribution channel of HUL

Strengths

1. No Fragrance

2. High internal competition from Lux, Dove, Lifebuoy

3. Less Variants

Weakness

1. Many Variants

2. Strong Sales and Distribution network of HUL

3. Strong Brand Image

4. Mass appeal

Strengths

1. High product maturity stage

2. Strong competition from other player in market.

3. High internal competition from Pears, lifebuoy

Weakness

LUX:

Suggestions:

Dove for Men

Soap for both Skin & Hair care of men

Soap which can be used as shaving cream as well.