Market Research What is it?Gathering information on (for
example)finding new markets
evaluating public opinion
gaining insight into customers decisions
Types of market research
PRIMARY RESEARCHResearch carried out in the field directly by
the surveyor.Methods include
questionnaires and focus groups.
2. SECONDARY RESEARCHCollating research data that has already
been published.Sources include
Statistics NZ and government reports.
Questions: Closed vs OpenClosed questions have yes/no answers
and are collated for graphs and statisticsThis is quantitative
research
Open questions ask for opinionsThis is qualitative research
Asking the right people the right questionsA survey is only as
good as its questions and the people it targets.The questions and
those who are asked them need to be relevant to the companys market
and aims.
Business.govt.nz provides free access to a wide range of
resources, including tools and interactive content. It acts as a
gateway to government and private sector business information, news
and services.Next steps:Before buying a businessAssess the health
of your marketingCash flow forecastingHow much money do you need to
start a business?Quick start business plan toolFind out more with
Business.govt.nz:
