market research survey on body wash

7/29/2019 market research survey on body wash

1/4

Introduction of the company:

1. Date/year of incorporation2. Founder3. Vision/Mission statement4. The hierarchy of the organization (production process only)5. Main products6. Competition

The production Process with focus on quality

How do you define quality in the said production activity?

Procurement of raw materials:

1. What are the main components/raw materials?2. What kind of quality is required for its use in the factory?

3. Who are the suppliers and how many suppliers for each of the listed raw materiala. Electricity supplierb. Water supplierc. Main raw material supplierd. Fuel supplier

4. The selection process for suppliers?5. Supply chain process?6. How often is the raw material obtained from the supplier weekly/monthly basis, or an order is

placed as and when the stock depletes7. Any back up plan for supplier of raw materials? Is the supplier fixed or it changes after a period

of time?

8. How many suppliers are contacted before fixing an agreement with the final supplier?9. Basis of inspection of raw materials once raw materials are delivered by supplier?10.Frequency of inspection whether its inspected only once when raw material reaches the

factory or its inspected at every level of production process

11.Process of inspection?12.Who does the inspection? Whether an in-house quality control manager or the workers are

trained in this function or by supervisors or inspection process is outsourced?

13.How do you maintain supplier relation?14. If any defaults in payments by suppliers?15.Difficulties encountered while transportation and purchase of raw materials16. Are there problems handling raw materials from storage room to the processing room?17.How are the raw materials stored on the premises? (Warehouse/open, any specific temperature

required, any specific storage equipment?)

18.Are the goods internally inspected even though they are certified by the supplier?


2/4

19.Trust level between supplier and your company?

Customers of the factory products:

20.Who are the customers?21.Are there any traders/dealers involved?22.How are the products marketed to potential customers?

Influence of other departments on the quality of the product:

23.Logistic24.Finance25.Design

HR related quality aspects:

1. What is the Workforce employed2. No. of Shifts :3. Wage rate system or other method ? (Hourly basis , piece rate system , daily wage) and also the

wage , no. of working days , overtime hours allowed?

4. Incentives or rewards involved for workers as a motivation factor?5. If bonus given, on what basis , the mode of calculation6. The kind of facilities provided to workers : no. of breaks , resting area , canteen , permitted

holidays

7. If a worker defects, the degree of penalty , negative reinforcement used or not ?8. rate of attrition, how does it affect the production process and its quality?9. levels of safety maintained :

a. safety kits for the workersb. continuous exposure to furnacesc. uniform

10.Are all the workers skilled or are they trained after joining?11.Are the employees aware of the entire production process or do they have knowledge of their

specific production process?

12.How are the employees/workers addressed at the factory site (designation for every class ofworker)?

Operational aspects:

Quality Policy / Manual

Equipment & Instrument Validation / Qualification Program Y/N


3/4

Internal Audit / Self-Inspection Program Y/N

Supplier Evaluation / Qualification Program Y/N - Comment

Does your company operate a supplier-auditing system?

Training Program if yes please elaborate

Change Control

Deviation / Investigation Reporting please elaborate the process and solutions undertaken to avoid the same

Non-Conformance Reporting

Documentation Control

Do you have a recall system/procedure in place?

1. What are the quality management techniques employed by the personnel?2. Are there any targets set for the workers?3. Are there any meetings convened to discuss the quality issues? Comment4. Frequency of training session5. Are the employees evaluated before-after training session?6. Do the workers work in teams or individually?7. How are the workers appraised? How often? Eg: after x number of years

Production process:

8. How often is the quality check/inspection done during production process?9. Is the inspection mass inspection/individual inspection/or inspection on random sampling?10. Whom is the quality check reported to and is the process of quality planning, control and

improvement followed regularly?

11. level of tolerance for variation of the product from the standard norm, ratio of acceptance torejection (eg: 10:1, 25:1)

12.What are the defects deficiencies which are encountered in the production of the specifiedproduct (with reference to the industry and not specifically to your factory)

13.What do youll do with the rejected products?14. Do youll have a machine/method/technique to detect defected pieces?15.Could you specify the time period after which:

a. The machine is changedb. Technology is changedc. Method of production is changed

16.What is done to the waste materials?17.Can the waste material be reused again in the production process?18.How is the customer feedback acted upon?19.How is the employee/worker feedback acted upon?

Legal Aspects:


4/4

1. Do the products of your factory or the manufacturing process come under the purview of BISstandards? If yes, to what extent?

2. Any ISO certification awarded for the products/manufacturing process?

Documents

market research survey on body wash