LEARN ABOUTTHE TRUE POTENTIAL OF PROMOTIONAL PRODUCTS

RUSSELLGILDAN

B&C JAMES & NICHOLSON

CONTINENTALSPALDING

ANVILEARTHPOSITIVE

PRINT AND WEAR

HELP YOUR BUSINESS GROW THANKS TO PROMOTIONAL PRODUCTS!

PPBA has been thought through to bring business opportunities on the promotional products market segment to the forefront of printers’ minds.

Boost your revenue by realising new areas of business growth

Promotional products will help you to diversify your service offering -becoming more of a one-stop-shop for clients and at the same time a trusted part of their strategic communications planning.

Retain clients’ loyalty by offering them a full range of services

By adding promotional products to your service portfolio, you will become even more invaluable: they will trust you to be the ideal supplier for their print and promotional merchandise needs. Nowadays, providers tend to offer a full range of services; so do not let your loyal clients churn to another company!

See promotional products as a part of a marketing strategy in addition to sign, OOH, leaflets, etc.

You will therefore be in a privileged position to make creative suggestions, compiling both printed realisations and promotional products. Why not up-sell your services and become even more invaluable to your customers? Often, promotional items are used as a wider part of a multi-channel communications or marketing campaign to reinforce strategic key messages.

LEARN ABOUT PROMOTIONAL PRODUCTS

What is a promotional product?

It can be bags, t-shirts, calendars, caps, clocks, diaries, pens and more, given away to current or prospective end-customers.

These items usually carry a brand name and a message.

They are used by companies in their marketing and communica-tions strategy and serve multiple advertising goals.

TRADITIONAL DISTRIBUTION MODEL FLOW

A FEW FIGURES ABOUT THE MARKETPromotional Garments

Promotional Gifts

Subcontract the garment personalisation or Print it in-house with a light personalisation technique:➜ Digital direct-on-garment➜ TransferMost usual personalisation techniques● Screen-printing● Embroidery● Transfer / sublimation● Digital print, etc.

Subcontract the product personalisation or Print it in-house with a light personalisation technique:➜ Digital direct-on-products➜ Sublimation

Most usual garment personalisation techniques● Transfer / sublimation● Digital print, etc.● Engraving● Pad printing

Add it to your products portfolio!➜ For your clients’ marketing/communications campaigns towards end-user:

- Business gifts- Premiums- Awards- Prizes- Commemoratives- Advertising specialties

Add it to your products portfolio!➜ For your clients’ marke-ting/communications campaigns towards end-user:

- Business gifts- Premiums- Awards- Prizes- Commemoratives- Advertising specialties

Promotional garments brands are distributed in Europe through: ● Garment wholesalers.● Directly from importers / manufacturer

Importers / manufacturers can supply promotional gifts.➜ Have a look at the range of products on www.europeansourcing.com

SUPPLY PRINT OFFER

50% OF THE PRODUCTS ARE BLANKED OR ALREADY IMPRINTED.

YOU ARE HERE

YOU ARE HERE

Advertisers spends on promotional products (estimations 2011, source: eppi magazine)

Ditributors2,000 Promotional products and garment distributors / country15,000 in Europe

15 billion Euros

3.46 billion Euros (1st market in Europe)

933 mil. Euros

1.4 billion Euros

Types of Items Owned (by country)

Promotional products market turnover in Germany (Biggest market in Europe)Source: Monitor 2011

Figures: ASI 2010

RANK2010 (U.S.)

RANK2008 (U.S.) U.S. AUSTRALIAGREAT

BRITAINCANADA

Writing InstrumentsShirtsCalendarsBagsCaps/Headwear

1 1 46% 44% 63% 74%2 2 38% 42% 27% 24%3 7 24% 20% 24% 29%4 4 23% 20% 20% 17%5 3 16% 22% 4% 24%

T-SHIRT IS ESSENTIAL!➜ 70% of the volume market share➜ 30% of revenue market share

Major trend North Europe: Black colorSouth Europe: White colour

FOCUS ON PROMOTIONAL GARMENTS: 35% OF THE PROMOTIONAL PRODUCTS INDUSTRY80 brands in the market5 promotional garment wholesalers / CountryMarket size in €: 7 Billions€ Top European country: Germany (with approximately 1 Billion €)

3,5

2,5

1,5

0,52004 2005 2006 2007 2008 2009 2010

2,8 2,8 3,1 3,11 3,2

1

2,97

3,43

HOW TO SELL IT5 criteria your customer expect from a promotional product:

5 Benefits FOR YOUR CLIENT to use promotional products!

➜ QUALITY➜ DURABILITY➜ DESIGN➜ RELEvANCE➜ ATTRACTIvENESS

1. Increased your client brand recognitionA goal for businesses, big and small, is often brand recognition.

How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your small business top of mind.

2. Mass outreach at a low costWith a tight budget, it can be difficult to choose exactly what marketing items make the most sense for your small business, and what items will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products are a great value for your investment.

Keep this in mind: A simple giveaway is a great way to increase customer loyalty. If you own a storefront, including a fun takeaway with purchases is a nice way to say thanks!

3. Alternative business cardWhile business cards will always be an incredibly valuable business staple, promo-tional products are a fun, creative way to showcase your contact information. Instead of just leaving a potential customer with your business card, for example, consider leaving behind your business card AND another tangible, branded product. If you own a computer company, and just fixed someone’s machine, pass out your business card and a USB drive!

4. TactileWhen it comes to marketing your business, another thing to keep in mind is repeat exposure. How can you keep what you do, and your business, consistently in front of customers without consistently spending a ton of money? Easy: Think about what items your customers will want to keep around. If you own a spa, for instance, put an appointment reminder on the back of your business card, as customers will want to keep that around to remember when they have to come back. If you run a bar, think about handing out free bottle openers or koozies.

5. Powerful marketing platformWhat does your marketing portfolio look like? Think about this: If you had to choose between eating the same pizza, twice a week, every week, for lunch, or getting two different lunches each week instead, what would you pick? We think most of you would choose variety. The same principle can be applied to your small business.

Although having staple marketing products is important, being able to vary what you’re using to brand your business is important, too!

69% Efficient customer targeting52% Brand message longevity46% Brand loyalty delivery

70% Current suppliers53% Catalogues33% Internet26% Agency23% Co-workersSource: BPMA – British promotional merchandise association market survey

1/ Price2/ Usefulness3/ Relevance4/ Attractiveness to target audience5/ Flexibility, even with tight deadlines

WHY IS PROMOTIONAL MERCHANDISE USED?

TOP SOURCES OF INFORMATION ON MERCHANDISE

KEY INFLUENT FACTORS ON ADvERTISERS’ DECISION TO PURCHASE PROMOTIONAL MERCHANDISE

MEDIA & ORGANISATIONSEUROPEAN MAGAZINE

The English-language eppi magazine (European Promotional Products Industry) is the pan-European trade magazine for the European promotional products industry. www.eppi-online.com

➜ Bi-monthly publication (6 times a year) ➜ Circulation: 10,000 copies. ➜ Distributed to over 20,000 distributors Each edition of eppi serves to satisfy the growing quest for information among the promotional products branch: Coverage includes people and companies, products and trends, European markets and trade shows, EU economic policy and news on the associations. This makes eppi an indispensable intermediary between manufacturers/importers and the European distributors.

PROMOTIONAL PRODUCTS ORGANISATIONSSeveral associations, at national or European level, can help you to know more about the market.➜ To provide quality statistical information to assist member companies toidentify and compare industry facts and trends;➜ To look after the interests of its members with regard to European Legislation impacting on the industry and to increase lobbying in Brussels;➜ To establish codes of conduct and good practice in order to raiseprofessionalism and the credibility of our industry;➜ To provide a well-respected education program for our industry;➜ To provide a forum for debate and knowledge within the membership;➜ To create a business environment whereby members, both suppliers and distributors, can benefit commercially.

➜ EUROPEAN ASSOCIATIONEPPA www.eppa-org.eu

➜ NATIONAL ASSOCIATIONSAustria vÖW www.werbemittelhaendler.atBelgium BAPP www.bapp.beFrance 2FPCO www.2fpco.comGermany BWL www.bwl-lieferanten.deGreece GAAGC Italy ASSOPROM www.assoprom.itThe Netherlands PPP www.ppp-online.nlSpain FYvAR www.fyvar.es

AIMFAP www.aimfap.comSweden SBPR www.sbpr.seTurkey Promoturk www.promoturk.orgUnited Kingdom Promota www.promota.co.ukUnited Kingdom BPMA www.bpma.co.uk