Last Updated June 2017

MARKET PROFILE

Brownsville Rd and Sankey Ave Commercial District Carrick

2017 Business Summary (2 Minute Drive Time)

Number of Businesses: 134

Number of Employees: 733

Employees/Residential Population Ratio*:

0.15:1

Major Industries: Food & Beverage Stores, Food Stores,

Home Improvement

For more information on the neighborhood, visit:

Marketplace Profile** Retail Potential

(Demand) Retail Sales

(Supply) Retail Gap

Leakage/ Surplus Factor

Number of Business

Motor Vehicle & Parts Dealers $14,068,822 $2,525,318 $11,543,504 69.6 1

Furniture & Home Furnishing Stores $1,903,369 $0 $1,903,369 100.0 0

Electronics and Appliance Stores $3,069,488 $0 $3,069,488 100.0 0

Building Materials, Garden Equip. & Supply Stores $3,443,295 $727,365 $2,715,930 65.1 2

Food and Beverage Stores $11,932,525 $3,119,904 $8,812,621 58.5 4

Health and Personal Care Stores $3,481,444 $2,143,822 $1,337,622 23.8 1

Gasoline Stations $3,867,829 $4,057,052 -$189,223 -2.4 1

Clothing & Clothing Accessories Stores $2,962,189 $167,463 $2,794,726 89.3 1

Sporting Goods / Hobby / Music / Book Stores $1,617,203 $362,878 $1,254,325 63.3 1

General Merchandise Stores $9,770,255 $0 $9,770,255 100.0 0

Nonstore Retailers $1,498,168 $0 $1,498,168 100.0 0

Food Services & Drinking Places $5,927,420 $5,477,402 $450,018 3.9 15

**Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. The Leakage/Surplus Factor measures the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. The NAICS is used to classify businesses by their primary type of economic activity. *This ratio indicates the number of employees working in the area versus the number of residents. A higher ratio indicates more commercial presence.

Last Updated June 2017

Demographic Data 2010 2016 2021

(Projected)

Population 4,886 4,844 4,834

Households 2,250 2,240 2,240

Median Age 39.8 40.5 41.2

% 0-9 11.2% 10.3% 10.2%

% 10-14 5.3% 5.5% 5.3%

% 15-24 12.8% 11.5% 11.1%

% 25-34 15.0% 15.5% 14.3%

% 35-44 12.6% 12.7% 14.0%

% 45-54 15.7% 13.6% 12.3%

% 55-64 12.7% 14.6% 14.1%

% 65+ 14.7% 15.4% 18.7%

Median Household Income *** $42,407 $45,423

Average Household Income *** $54,039 $57,938

Per Capita Income *** $24,512 $26,374

Total Housing Units 2,531 2,561 2,581

% Owner Occupied Units 54.0% 50.8% 50.4%

% Renter Occupied Units 34.8% 36.7% 36.4%

% Vacant Housing Units 11.1% 12.5% 13.2%

Median Home Value *** $78,411 $83,379

Spending Potential Index

Apparel and Services 70

Computers and Accessories 71

Education 71

Entertainment / Recreation 71

Food at Home 73

Food Away from Home 70

Health Care 72

Household Furnishing and Equipment 71

Personal Care Products and Services 70

Shelter 71

TV/Video/Audio 73

Travel 68

Vehicle Maintenance & Repairs 72

2016 Households by Disposable Income

<$15,000 21.3%

$15,000—$24,999 15.1%

$25,000—$34,999 12.5%

$35,000—$49,999 19.4%

$50,000—$74,999 19.7%

$75,000—$99,999 6.1%

$100,000—$149,999 3.8%

$150,000+ 2.2%

Median Disposable Income $35,583

2016 Educational Attainment (Ages 25+)

No High School Diploma 11.0%

High School Diploma or Some College 55.1%

Associate’s Degree 11.4%

Bachelor’s Degree 17.3%

Graduate or Professional Degree 5.2%

Note: Disposable income is after-tax household income.

Note: The Spending Potential Index is household-based, and

represents the asset value or amount spent for a product or service

relative to the national average of 100. Values higher than 100 indicate

spending above the national average, and values lower than 100

indicate lower spending than the national average.

Traffic Count Profile

Closest Cross-Street

Count

Churchview Ave Sankey Ct 5,713

Willett Rd Churchview Ave 6,056

Becks Run Rd Athena St 10,064

Brownsville Rd Biscayne Dr 17,311

Willett Rd Churchview Ave 6,056

Maytide St Antenor Ave 5,357

Note: This profile measures the number of vehicles which travel through streets nearest to commercial corridor epicenter on a daily basis. All counts from 2015 unless otherwise noted.

Brownsville Rd and Sankey Ave Commercial District

Last Updated June 2017

Residents in this segment live primarily in low-density, settled neighborhoods in the Midwest. The households are a mix of married-couple families and singles. Many families encompass two generations who have lived and worked in the community; their children are likely to follow suit. The manufacturing, retail trade, and health care sectors are the primary sources of employment for these residents. This is a younger market—beginning householders who are juggling the responsibilities of living on their own or a new marriage, while retaining their youthful interests in style and fun.

Front Porches

Front Porches blends household types, with more young families with children or single households than average. This group is also more diverse than the US. Half of householders are renters, and many of the homes are older town homes or duplexes. Friends and family are central to Front Porches residents and help to influence household buying decisions. Residents enjoy their automobiles and like cars that are fun to drive. Income and net worth are well be-low the US average, and many families have taken out loans to make ends meet.

Traditional Living

Midlife Constants

Midlife Constants residents are seniors, at or approaching retirement, with below average labor force participation and above average net worth. Although located in predominantly metropolitan areas, they live outside the central cities, in smaller communities. Their lifestyle is more country than urban. They are generous, but not spendthrifts.

Note: ESRI is an independent geographic information systems (GIS) corporation and is not affiliated with the Urban Redevelopment Authority of Pitts-burgh. This analysis utilizes socioeconomic and marketing data to identify distinct segments of the population, map where they reside, and describe their

socioeconomic qualities and consumer preferences. More information on tapestry segments and segment descriptions can be found at: http://www.esri.com/library/whitepapers/pdfs/community

ESRI Tapestry Segmentation Area Profile

TAPESTRY SEGMENT DESCRIPTIONS

Neighborhood Quick Facts*

• 13th largest neighborhood in Pittsburgh by area

• Number of bus lines in neighborhood: 6

• Persons per sq. mile: 5,858 (City average: 5,646)

• Walk Score: 66

* The Walk Score is a measure between 0 and 100 that measures the ease of accessing amenities and running errands by walking. For more information, see http://www.walkscore.com/

Brownsville Rd and Sankey Ave Commercial District

Last Updated June 2017

Carrick Photo Credit: Dan Buczynski

Contacts

Economic Development South: www.

economicdevelopmentsouth.org

Urban Redevelopment Authority of Pittsburgh: www.ura.org/

All data from ESRI Business Analyst 2017 unless otherwise noted. ¹Data applies to neighborhood boundary and not study area. Source: PGHSNAP, Dept. of City Planning

For More Information: For additional market value analysis data, contact Josette Fitzgibbons at jfitzgibbons@ura.org Department of City Planning SNAP Neighborhood Data: http://www.pittsburghpa.gov/dcp/snap/ Pittsburgh Neighborhood Community Indicator Systems (PNCIS) ACS 2005-2009 Neighborhood Profiles: http://www.ucsur.pitt.edu/neighborhood_reports_acs.php

Business District Programs

Brownsville Rd and Sankey Ave Commercial District

The Pittsburgh Biz Buzz Small Grant Program

This program is designed for community organizations that are working to spur neighborhood business district revitalization using the 48x48x48 strategy of short and medium term achievable projects, determining what you can do in 48 hours, 48 days and 48 weeks. The program aims to bring newcomers into your neighborhood business district and create a “buzz” about your business district through media and word of mouth. For more information about applications and eligibility, visit: http://www.ura.org/business_owners/mainstreets.php

Façade Improvement Programs

Restored storefronts improve the pedestrian environment, attract more customers, and encourage economic development and investment. The URA offers several different façade improvement programs designed for commercial building owners and tenants to improve their storefronts. Your location determines your building’s façade improvement program eligibility. For more information about applications and eligibility, contact Quianna Wasler at (412) 255-6550 or visit: http://www.ura.org/business_owners/facade_program.php

Neighborhood Business District Program

This program strives to ensure the health of the City’s traditional neighborhood commercial districts using the National Main Street Center’s Four Point Approach which considers: economic restructuring, promotion, design and sustainability. To learn more about this program, contact Josette Fitzgibbons at (412) 255-6686 or visit: http://www.ura.org/business_owners/mainstreets.php