Market Potential of Paint Boothsfinal

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ACKNOWLEDGEMENT

I take this opportunity to thank the management of the Consultech Engineers Pvt

Ltd. for giving me an opportunity to work with an esteemed organization through this

summer project.

First and foremost, I would like to express my deep sense of gratitude towards

MR. J.V. INGLE (Director) whose continuous encouragement helped me in increasing

my morale. I am immensely indebted to all the managers for their invaluable contribution

in my project.

I express my deep sense of indebtedness and sincere gratitude to the Director of

VIM DR. SHAILESH KASANDE for allowing me to undertake this project. I am also

thankful to PROF. TRUPTI DANDEKAR (Internal Project Guide) for the invaluable

support and guidance from time to time.

I am thankful to my parents for their valuable support and all my friends for their

immense support that contributed in my dream come true in development of this project.


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LIST OF ABBREVIATIONS

1 CE Consultech Engineers

2 MIDC Maharashtra Industrial Development corporation

3 SS Sheets Stainless Steel Sheets

4 MS Mild Seel

5 Al Aluminium

6 PLC Programmed Logic Circuit

7 LED Light Emitter Diode

8 HP Horse Power

9 Db Decibel

10 KW Kilo-Watt

11 Mtr/Sec Meters per second

12 Hz Hertz (Unit of Frequency)

13 IPF Industrial Product Finder

14 MID Maharashtra Industrial Directory

15 CED Cathodic Electro Deposition

16 LFPM Linear Flow Per Minute.


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List of Graphs And Tables

Sr.No. Figure/Table Title Page No.

1 1 Graphical representation of size

of organization

29

2 2 Graphical representation ofMIDCs covered in Pune Region

30-31

3 3 Graphical representation of types

of industries covered

32

4 4 Graphical representation of

Awareness of air shower and its

benefits

33

5 5 Graphical representation ofexpected budget from customer

for air shower

34


clients using air shower

35

7 7 Graphical representation of the

problem faced by customers in

current setup of air shower.

36

8 8 Graphical representation ofimportance of after sales service

rated by clients

37


modes of advertisementspreferred by Clients

38-39


customer satisfaction withcompany services

40

11 11 Graphical reprentation ofcustomers who wish to install air

shower in future.

41


buying preference by Clients

42


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INDEX

CHAPTER

NO.TITLE

PAGE

NO.

I EXECUTIVE SUMMARY 06-09

II COMPANY PROFILE 10-19

III OBJECTIVES OF THE STUDY 20

IV RESEARCH METHODOLOGY 21-28

V DATA ANALYSIS 29-45

VI FINDINGS 46

VII SUGGESTIONS & CONCLUSIONS 47-48

VIII LIMITATIONS

IX BIBLIOGRAPHY 49

X APPENDICES 50-51


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EXECUTIVE

SUMMARY


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CHAPTER-I: EXECUTIVE SUMMARY

Project work is an essential part of the partial fulfillment of the syllabus of M.B.A.

(Master Degree of Business Administration), University Of Pune. This project report is prepared

during the summer training at Consultech Engineers Pvt Ltd., Pune. The study has given the

real exposure to sales of paint booth and powder coating aftermarket and the confidence to face

the real marketing world.

The study was conducted under the heading Market Potential for Industrial Paint

Booths. The project topic was chosen as per the requirement of Consultech Engineers Pvt Ltd.

The whole report is divided into dealing with different aspects of the study.

The purpose of doing this project was to identify new opportunity for Consultech

Engineers Pvt Ltd in paint finishing and powder coating in the market and to analyze the overall

market presence in Pune area. Through this project we also come to know about the performance

of Consultech with respect to its quality, price and availability .

Consultech Engineers Pvt Ltd. is the exporters and manufacturers of industrial paint

booths.. It also provides turnkey projects to its clients.

The industries selected for sample size were segmented according to the product

manufactured and size of the respective company. The data collected during the project

was primary as well as secondary data. Primary data was collected through the

questionnaire filled by company authorities visited. The secondary data was collected to

create the database of the survey. The sources used for secondary data are various

magazines, governmental & non-governmental publications and internet. Some websites

regarding information on various industries in Pune were also visited to get the

information of particular Area.


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The analysis was carried out on the basis of the information obtained from

questionnaire. The business opportunities were estimated by some assumptions for the

services offered by the Consultech. From the analysis it is concluded that the company

has a good potential for generating business for Industrial Paint booths in Pune Region.

The scope of this summer project includes evaluating Consultech in terms of price,

general complaints about Consultech product in market, identifying and collecting

reviews regarding Consultech quality, and establishing necessary steps and promotional

tools.

At its Pune Corporate Office in the Marketing Department, Consultech is actively

involved in pursuing the prospective customers to help them to improve the productivity and

maintain clean environment. During the period of two months between June and Sept, 2011. I

conducted an awareness drive wherein, I went to the listed customers and met them to explain the

benefits of the paint booths.


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COMPANY

PROFILE


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CHAPTER- II: COMPANY PROFILE

Consultech Engineers Pvt. Ltd. (CE) is the leading designers and manufacturers

in the field of Surface Coating Plants and Equipments. CE offer Total Solution in the

Field of Surface Coatings, that starts from consultancy, designing, engineering and

commissioning of tailor-made systems for powder coating, liquid paint coating and Metal

pretreatment, on turnkey basis, for all types of application requirements of finish coating

for industrial and consumer goods.

The company has established in the market in the year 1996. Best Quality Systems,

Excellent Service Back-up, the unmatched superior workmanship and user friendly

design is a specialty. CE also offer consultancy in plant operations and maintenance of

the equipments.

They design and manufacture the equipments meeting customers exact requirement for

its optimum production output & satisfaction, after several discussions about the

requirement, with the customer.

Consultech Engineers Pvt Ltd was established by Ingale Brothers. Incorporated in 1996,

CE is headquartered in self-own landmark at Warje, Pune. The business operations of the

Company consist of 3 divisions spread across Maharashtra, Gujarat & Middle East. The 3

divisions of the company consists of surface coating, lubrication systems & air showers.


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Areas of operation:

Paint Finishing Systems

Batch type & Automatic / conveyorised Paint finishing

systems for metal, wood & plastics

PowderCoating Plants

Batch type & Automatic / conveyorised powder coating systems

Electro Coat Systems (CED)

Industrial & automotive components

Environmental Technology

Material handling Systems

History and Growth

Consultech: At a Glance

Founded : 10th April 1996

Satellite Office : Shri Krishna Apartment, Behind Karishma Hotel, Off Warje

Flyover, Warje

Manufacturing Plant : Shivne Industrial Area Pune

Product Portfolio : Paint Booths , Air showers, Lubrication System


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Exports:

Name Projects

Advance Electro Engg. - Dubai, UAE

2002

Powder Coating System Installed in

2002

Advance Electro Engg. - Doha, Qatar

2nd Repeat order 2004

Powder Coating System, 2004

Advance Electro Engg. - Abudhabi,

UAE

3rd Repeat order 2006

Powder Coating System

Arabian Neon - Baharain Powder Coating & Wet Painting

System

Sun Moon AluminiumKuwait Conveyorised Powder Coating Plant


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Prestigious Projects:

Name Project

Crompton Greaves Ltd Motor Painting System, Ahmednagar

Cummins India Ltd Paint application system & modification in

paintbooths

Endurance Systems ltd. Spray painting equipments

Kalyani Brakes Ltd, Chakan Conveyorised Powder coating system

Manugraph Industries Ltd Powder coating plant

Kirloskar Oil Engine Ltd Converised Painting System

Polybond India Pvt Ltd Painting System for rubber bonded material


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Clientele:


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Vision

Technology leadership in the surface coating solutions.

Be among the top three companies in all the key markets of India.

Be the global leader in providing profitable

End-to-end surface coating solutions.

Mission

To contribute to sustainable development of world class coating solutions

through an integrated product design and manufacturing strategy.

To increase the contribution of paint booths to meet global surface

coating demand.

KEY EXECUTIVES

Mr. J.V. Ingale - Managing Director Technical Sales and Marketing

Mr. N.V. Ingale- Executive Director Production

Mr.S.V. Ingale -Director Installation and Services


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Registered Office and Works:

Consultech Engineers Pvt. Ltd

78, Dangat Industrial Estate

Shivane, Pune 411 023

Tel:+91 20 25290437 Fax:+91 20 25291485

Email:[email protected]

Web: www.consultechindia.com

Product Range

Paint Booths

Dyna SparyWater Wash paintbooth

Dry Spary- Dry type Paintbooth

Special purpose liquid spray booths

Mini Booths

Teflon Coating booths

Vehicle refinishing booths

Leather spray booths

Downdraft paint booths

DDSW wet type

DDSD dry type

Ecobake- Paint Baking/ Powder curing ovens
mailto:%E2%80%[email protected]:%E2%80%[email protected]:%E2%80%[email protected]://www.consultechindia.com/http://www.consultechindia.com/http://www.consultechindia.com/mailto:%E2%80%[email protected]


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Air Handling System

Dry type/wet type

Solutions for Lubrication Systems

Centralized Lubrication System

Motorized Lubrication System

Standard Air Showers

Dyna Flow -One Way Operation

Dyna Flow- Two Way-One Way Operation

Authorized Distributor of Graco Equipments in India

About Graco

Founded in 1926, Graco is a world leader in fluid handling systems and components. Graco

products move, measure, control, dispense and apply a wide range of fluids and viscous materials

used in vehicle lubrication, commercial and industrial settings.

Consultech Engineers Pvt ltd is the Authorized Dealer and Distributor of Graco Products in Pune

and West Maharashtra.

Some of the products for which CE is the authorized distributor are:

Pumps & Pumps Packeges


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Accessories like Air Filters ,Dryers,Hosses Etc

Proportioners (Automatic, Electric and Pumatic)

Meters and Control Equipments

Guns and Valves.

Industrial Paint Booths

Specification of Standard Paint booths:

ModelsDimension im (mm) Exhaust Blower Tube Lights

W/w D/d H/h Capacity

M

3

/hr

Motor

Rating

Watts Nos.

DrySpary-DB15 1594/1500 2394/1500 3275/2100 1 x 6800 1 x 3.75 KW 2 x 36 1





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OBJECTIVES OF

THE STUDY


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CHAPTER-III: OBJECTIVES OF THE STUDY

Objectives of study:

Every research study needs certain objectives which gives the study its

parameters and a defined framework. Lack of this framework results in the project

becoming vague and it then becomes very difficult for the reader to find out what the

researcher actually wants to highlight.

The objectives are listed as below.

1. Market potential:

To study the market potential for INDUSTRIAL PAINT BOOTHS in Pune and to find

the requirement of paint booths in developing MIDCs in Pune.

2. Customer Analysis:

Need assessment of targeted customers studying their awareness, budget, their

requirements & expectations.

3. Competitors Analysis:

To identify the major players in target market and to know the current scenario of

Competition.


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RESEARCH

METHODOLOGY


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CHAPTER-IV: RESEARCH METHODOLOGY

Research in common parlance refers to a search for knowledge. The Advanced

Learners Dictionary of Current English lays down the meaning of research as a

Careful investigation or inquiry especially through search for new facts in any Branch

of knowledge.

Research is a scientific and systematic search of Information on a specific topic. In

fact, research is an art of scientific Investigation.

According to Phillip Kotler, it is a systematic design, collection, Analysis of data

and relevant to a specific marketing situation facing the company.

Title of project:

Title of project is To study the Market Potential of Industrial Paint Booths in

Pune MIDC.

Hypothesis:

There is potential market for Industrial Paint Booths in Pune MIDC area.


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Research Design

Purpose of Research

To create awareness about Paint Booths and its benefits in the market.

Lead generation for Consultech Engineer Pvt Ltd.

Facilitate the Marketing team with an effective and efficient client

database.

Scope of Study:

The geographical scope of this research is Pune

Analysis for new upcoming market for Industrial paint booths.

Many of the companies are planning for expansion and in this survey

researcher tries to find out the requirement of paint booths in these new

companies which will helpful for developing future plans.

Sample unit

The researcher has surveyed the selected MIDC of Pune district which is listed as

below:-

Pimpari-Chinchawad MIDC

Chakan MIDC


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Sinhagad Industrial Area

Ranjangaon MIDC

KhedShivapurMIDC

Pirangut MIDC

Hinjewadi MIDC

Shirwal MIDC

Nagar Rd MIDC

Hadapsar MIDC

Sample size

From the listed region visited by the researcher 100 companies were surveyed during the

project period.

Sampling technique

Sampling technique used by me was Deliberate Sampling since the sample list was

given by Consultech

Research instrument

The researcher used the questionnaires to collect the information about the need

and requirement of the Paint Booths.


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Contact method

The researcher during the survey visited the companies on cold visit basis. If it was not

possible to collect the information from cold visit then a prior appointments was taken of

the concerned person who could provide the necessary information about the paint

booths. Even if it was not possible to collect the information then researcher used the

observation method to collect the information about the paint booths being used by the

respondents. Along with the observation method the researcher conducted the telephonic

interview of the various respondents from the sample unit surveyed.

Primary Data:

It is the method in which the data is collected by on field research. These are the data

collected or gathered specially for the project in hand. The sources of primary research

are

Personal Interviews

Questionnaire Interviews

Telephonic Interviews

Survey Method

Observations


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COLLECTION OF DATA THROUGH QUESTIONNAIRE METHOD:

This method of data collection is quite popular, particularly in case of big enquiries. It is being

adopted by private individuals, research workers, private and public organizations and even by

governments. In this method, a questionnaire is sent to the persons concerned with a request to

answer the questions and return questionnaire. A questionnaire consists of a number of

questions printed or typed in a definite order on a form or set of forms.

Collection of Primary Data

The researcher collected the data by visiting 100 companies in the industrial

region of the MIDC of the Pune. Personal interview and telephonic interview

were used for data generation in raw form. The data was noted down on the

questionnaire form used by the researcher. This data collected by him was a

source for analysis and conclusions were drawn from it.

Personal Interviews

Questionnaire Interviews

Telephonic Interviews

Survey Method

Observations


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Secondary data collection

The secondary data are those which have already been collected by someone else and

which have already been passed through the statistical process. Secondary data may

either be published data or unpublished data. Usually published data are available in:

1. Various publications of the central, state or local governments;

2. Various publications of foreign governments or of international bodies and their

subsidiary organizations;

3. Technical and trade journals;

4. Books, magazines and newspapers;

5. Reports and publications of various associations connected with business and

industry, banks, stock exchanges, etc.;

6. Reports prepared by research scholars, universities, economists, etc. in different

fields.

7. Public records and statistics, historical documents, and other sources of published

information.

In case of my project the main sources of secondary data were from

Company existing data,

Internet ,

Technical and trade journals


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Methods of Data analysis and statistical Tool:

There are different techniques that can be used for data analysis .The techniques that

are uses for analysis are

Tabular Analysis Graphical Analysis

Scope of study:

The geographical scope of this research is Pune

Analysis for new upcoming market for paint booths.

Many of the companies are planning for expansion and in this survey researcher

tries to find out the requirement of industrial paint booths in these new

companies which will helpful for our company.

Study will provide basic inputs to company to formulate marketing strategy to

increase sale of paint booths.


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DATA ANALYSIS


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CHAPTER-V: DATA ANALYSIS

Data is a very essential part of any survey. The data collected should be valid

so as to get the correct picture of the market. After the collection of the data, it has to

be processed and analyzed in accordance with the outline laid down for the purpose at

the time of developing the survey plan. This is essential for a scientific study and for

ensuring that there is presence of all relevant data for making contemplated

comparisons and analysis.

Analysis means the computation of certain indices or measures along with

searching for patterns of relationship that exists among the data group. If the analysis

is not done in a proper manner then the very purpose of conducting the survey is

defeated. Hence in this report an attempt is made to do the correct analysis of the data

collected by me in the due course of time.


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1) Size of Companies in Pune Region

Table 1

Type of Organization Sizes Percentage

A Small 21

B Medium 36

C Large 43

Graph 1

INTERPRETATION:

In PUNE region, total 100 responses were taken, out of which 21 were small scale

industries, 36 were medium scale organization and 43 were large scale organization.

The large scale industries in Pune area are large in number. Thus the demands of large

scale organizations are of great importance to be considered for further upgrades in the

products.

a Small, 21b

Medium,

36

c Large, 43

Type of Organisation in Percentage

a Small

b Medium

c Large


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2) MIDC Area in Pune Region

Table 2

Sr.No MIDC Area

Number of

Companies

1 Hadapsar Industrial Area. 1

2 Pirangut MIDC. 19

3 Chakan MIDC. 23

4 Ranjangaon MIDC. 5

5 Sinhgad MIDC. 4

6 Nagar Road(Sanaswadi ,KoregoanBhima, Khondapuri) 14

7 Hinjewadi MIDC 5

8 KhedShivapur Industrial Area 6

9 Shirwal MIDC 13

10 Nagpur 1

11 Pimpri-Chichwad MIDC 9


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Graph 2

INTERPRETATION:

From above graph Chakan is biggest MIDC with large numbers of companies,

followed by Nagar Road and then by Shirwal. Consultech has opportunity to target

these areas to get market for their products.

1 Hadapsar

Industrial

Area., 12 Pirangut

MIDC., 19

3 Chakan

MIDC., 23

4 Ranjangaon

MIDC., 55 Sinhgad MIDC., 4

6 Nagar

Road(Sanaswadi

,Koregoan Bhima,

Khondapuri), 14

7 Hinjewadi

MIDC, 5

8 Khed

Shivapur

Industrial

Area, 6

9 Shirwal

MIDC, 13

10 Nagpur, 1 11 Pimpri-

Chichwad MIDC, 9 1 Hadapsar Industrial Area.

2 Pirangut MIDC.

3 Chakan MIDC.

4 Ranjangaon MIDC.

5 Sinhgad MIDC.


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3) Type Of Companies under survey

Table 3

Company Type Percentage

Automotive a 12

Auto Ancilliary b 19

Plastics & Polymers c 7

Engineering d 53

Others e 9

Graph 3

INTERPRETATION:

Out of 100 companies, maximum weightage are Engineering companies which

contributes about 53 %. And Auto Ancilliary industry contributes about 19% of total

segment. Thus , CE has huge market to target segments like Engineering and Auto

Ancillaries.

0

20

40

60

a b c d e

Automotive Auto Ancilliar Plastics & En ineerin Others

Type of companies in Percentage

Percentage


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4) Products Manufactured by Companies in under survey.

Table 4

Product Percentage

Metal a 78

Wood b 0

Plastic c 11

Others d 11

Graph 4

INTERPRETATION:

Graph shows percentage wise distribution of manufactured products material in

selected Companies in Pune Area. According to the above data Metal production is the

high market in Pune and Plastic is on second position. There is a large potential for

Consultech Engineers to push their products in metallic and plastic manufacturing

companies.

0

50

100

a b c d

Product Material

Percentage


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5) Awareness about paint booths

Table 5

Awareness Percentage

Aware a 88%

Not-Aware b 12%

Graph 5

INTERPRETATION:

Pie Chart shows that majority of customer are aware about paint booths and only 12%

of customers were not aware about the air shower and its benefits.

88%

12%

Product Awareness

Aware

Not-Aware


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6) Industrial Paint booth users

Table 6

Percentage of paint booths users

Paint booth user Non user

55 45

Graph 6

INTERPRETATION:

From the chosen sample 55 percent are having existing paint paint booth setup and

rests are non user.

0

10

20

30

40

50

60

paint booth user non user

percentage of paint booths users

Series1


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7) Monthly paint consumption

Table 7

Consumption in ltrs percentage

0-100 42

100-200 33

200-300 17

>300 8

Graph 7

INTERPRETATION:

From the graph it is evident that majority of paint consumption in companies is

between 0-100Ltrs followed by 100-200 Ltrs.

0

10

20

30

40

50

0-100 Ltrs 100-200 Ltrs 200-300 Ltrs >300 Ltrs

a b c d

Percentage

Percentage


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8) Satisfaction level

Table 8

Satisfied With Performance of a paint booth PercentageSatisfied 39

not satisfied 11

non users 45

Graph 8

INTERPRETATION:

Almost 30% of the existing users are not satisfied with paint booths performance they are

using.

0 10 20 30 40 50

Satisfied

not satisfied

non users

Percentage

Percentage


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9) Parameters affecting paint booth buying decisions

Table 9

Parameter Rating Average Standard Deviation

Price 3.079208 1.083357

Brand 2.118812 1.51409

Past Experience 3.009901 0.499901

Consultants

Recommendation

1.74257 0.986443

INTERPRETATION:

From above observations it is clear that price is the most important criteria of buying a

paintbooth as its average is more and standard deviation is less followed by past

experience.


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10) Problems faced by customers?

Table 10

Problems Faced from Current Setup Percentage

a Blower problem 1

b Conveyor problem 4

c Corrosion 1

d Running Well 37

e Not Applicable 57

Graph 9

INTERPRETATION:

From the given chart it is evident that the existing customer faces the major problem of material

handling by conveyor system.

0

10

20

30

40

50

60

Blower

problem

Conveyor

problem

Corrosion Running Well Not Applicable

a b c d e

Problems in current setup Percentage

Percentage


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11) Future requirement of paint booths

Table 11

New Setup Require Percentage

Requirement 44

No requirement 56

Graph 10

INTERPRETATION:

There are 44% new projects requirements, so the market for industrial paint booths is

very booming.

Future Requirement of Paint booth

Percentage

new requirement

no requirement


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12)Importance of After sales Service

Table 12

Element Respondent Percentage

Extremely Important 40 40

Very Important 45 45

Somewhat Important 10 10

Not Very Important 5 5

Total 100 100

Graph 11

INTERPRETATION:

1. About 45% of the respondents feel that after sales service are very important.

These would include periodic maintenance of the Paint Booth.

0

5

10

15

20

25

30

35

40

45

Extremly

Important

Very Important somewhat

Important

Not Very

Important


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COMPETITORS ANALYSIS:-

Identification of the major players in Target Market:-

The following are the major players in Pune Region:

1. Dynavac India Private Limited.

2. Trilogics Katraj Pune

3. Autocoats

4. Excel Finishing

5. Raj Systems

6. Patwin

Corporates which are Global

1. Eisenmann

2. Taikisha
http://openchildts%28%22http//www.trustseal.org/members/snehavardhanfiltroxsystems%22);http://openchildts%28%22http//www.trustseal.org/members/aeroequipmentss%22);http://openchildts%28%22http//www.trustseal.org/members/snehavardhanfiltroxsystems%22);http://openchildts%28%22http//www.trustseal.org/members/aeroequipmentss%22);


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FINDINGS


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CHAPTER-VI: FINDINGS

The large scale companies in Pune area are large in number. Thus the demands

of large scale organizations are of great importance to be considered for further

upgrades in the products.

It was found that respondents give first preference to the product price followed

by past experience.

Name wont help to push the product until continuous follow up is made.

Most of the customers are satisfied from the service provided by the carrier.

In this survey it is found that there is good potential for industrial paintbooths

system in Chakan, Nagar Road and Shirwal MIDC.

Consultech Engineers CE has huge market to target segments like Engineering

and Auto Ancillaries.

In this region 44% of companies have plans for expansion which has

requirement of paint booths..

Consultech is the one of the brand accepted by many companies in Pune MIDC

area for Paint Booth.

It is found from this survey that around 90% customers of CE are Satisfied with

the product and they can be our recurring customer.


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CE have great chances to increase sale, provided company educatethem about

importance of industrial paint booths.

SUGGESTIONSAND

CONCLUSION


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CHAPTER VII: SUGGESTIONS & CONCLUSION

Suggestions

In the survey of 100 company, researcher got some suggestions from the

consumers which are mentioned below:-

Company should improve their service after sales.

Company should create more awareness about new development and new upcoming

technology as well as various services available for customer.

Company should provide the technical support periodically to understand the

problem of the client.

Company must watch and scan the competitive environment including Taikisha and

Patwin.

Company should make the two different strategies for their existing customers and

new customers.

Management has to look and work on the cost of production. The efforts have to

take on reducing cost of production.

There is vast scope for product, so effective marketing strategy must be

implemented.

Proper credit facilities are to be provided to customers.


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Conclusion

After research it was found that there is a good potential market available for

industrial paint booths system in Pune industrial area.

In Pune most of the companies are well aware about the paint booth system and its

special features.

Majority of respondents give first preference to the product price followed by past

experience.

CE have some weakness like no proper updates available to consumers, the price

policies of Consultech are less competitive.

Regular service engineering support is not available to existing customers.

Consultech Engineers have good opportunities because still large market to be

captured as new MIDC area is being allotted by the government. As in the survey it

was found that many companies are aware of paint booth system which is having a

great potential market in future.


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LIMITATIONS


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Limitations Of The Project:

The project had the following limitations.

Some of the companies do not allowed entering in premises due to security

purpose.

Certain questions which are not properly responded by respondents.

Due to time constraint, some respondents didnt discuss the subject for sufficient

time.

Convincing was tough and hence extract vital information from as when being

told that I am a summer trainee, the responses would No or would be that the

executive officer was out of office and being the assistant of him, he was not able

to answer.

Taking appointments of the Maintenance Managers or Production Manager of the

some of the big companies was a very difficult job.


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BIBLIOGRAPHY


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CHAPTER-VIII: BIBLIOGRAPHY

Books and Reports

1. MarketingBy Philip Kotler.2. Marketing Research by Tull and Hawkins

Websites

1. www.consultechindia.com2. www.ipfonline.com


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APPENDICES


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CHAPTER-IX: APPENDISES

QUESTIO

Name of the company :

Address :

Contact Person :

Phone Number :

MobileNo :

1)Which type of organization? ..

II. Small

III. Medium

IV. Large

2) Type of industry:

a. Automotive

b. Auto Ancillary

c. Plastics and Plolymer

d. Engineering

e. others


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3) Material of the product manufactured by the company.

a) Metal b) Wood c) Plastic d) Other

4) Are you aware of paint booth and its benefits?

a) yes b) no

5) Does your company uses paint booth?..................

6)What is your monthly paint consumption? ..

7) Are you satisfied with current paint booths performance?.....................

8) What are the problems faced by current set up?

a) Blower problem b) conveyor problem

c) Corrosion d) running well e) NA

9) FACTORS AFFECTING PURCHASE DECISION-

[(4=Very Important, 3=Important, 2=Less Important, 1= Neutral]

Brand Past Experience

Price Consultants Recommendation

10) Do you have any other paint finishing project, its capacity?


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11)How would you rate importance of after sales service for your organization for paintbooth?

a) Extremely Importance b) very important

c)somewhat important d)not very important

12) Your valuable feedback:

______________________________________________________________________________

______________________________________________________________________________

______________


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Documents

Market Potential of Paint Boothsfinal