Market Potential of Designer Tiles

8/2/2019 Market Potential of Designer Tiles

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MARKET POTENTIAL OF DESIGNER

TILES

SCHABLONA INDIA LIMITED

By Yugankar Kumar


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1) Incorporated on 5th November, 1983

2) Stock Exchange Association Ltd (CSE).Schablona India Ltd., a Somany Enterprise, is a jointstock company registered in India. Its shares are listed at the Stock Exchanges at Bombay and

Calcutta. Its Registered Office is situated at 2 Red Cross Place, Kolkata -700001.

3) its manufacturing base near Delhi in National Capital Region on NH-10 at Bahadurgarh in GermanCollaboration. Operations of the Company are divided under two separate divisions - one for production

ofCeramic Decals and the other for production and marketing of value added Ceramic Tiles. Company has

also established its manufacturing unit in Kadi(Gujarat) in 2008, to fulfill the increasing demand in west &south region.


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VISION AND MISSION OF

SCHABLONA

VISION

To Emerge as Indias finest design power house and manufacturer of value addedtiles a confluence of latest technology and finest craftsmanship delightingcustomers with the innovative and latest designs thus marking a nichest fashion

statement of it's consumers.

MISSION

To manufacture, market and service products of international standard. Ensurethat all company processes are geared to deliver the highest levels of customersatisfaction. Keep an employee-centric focus in all the operations. Foster

Innovation and creativity at all levels. Deliver value to all stakeholders of thecompany.

To be recognized as the pioneers and trend setters in Designer products segmentin the world creating and delivering qualitative designer Ceramic products andTransfers.


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COMPANY PROFILE

Basic Information

Company Name:

schablona india ltd

Business Type:

Manufacturer, Other Product/Service

(We Sell):

Decal sheets, Ceramic designer tiles, Klin firing, Promotional Coffee Mug Cupsaucer, Ceramic wares job work

Address:

post office kassar

Brands:

Schablona

Number of Employees:

11 - 50 People


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Company Website URL:

http://www.schablona.in

AliExpress.com Store:

Ownership & Capital

Year Established: 1993

Factory Information

Factory Location:

Haryana QA/QC:

In House

No. of Production Lines:

2 No. of R&D Staff:

Less than 5 People

No. of QC Staff:

Less than 5 People
http://www.schablona.in/http://www.schablona.in/


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CERAMIC TILES INDUSTRY IN INDIA: Industry Highlights

Ceramic Tiles today have become an integral part of home improvement. Itcan make a huge difference to the way your interiors and outdoors lookand express.

The Indian tile industry, despite an overall slowdown of theeconomy, continues to grow at a healthy 15% per annum.

Investments in the last 5 years have aggregated over Rs. 2000 crores andproduction during 2006-07 stood at approx. 340 million sq mts.

The Indian tile industry is divided into organized and unorganized sector.

The organized sector comprises of approximately 16 players. The currentsize of the unorganized sector is about Rs 3000 crores.

The unorganized sector accounts for 55% of the total industry bearingtestimony of the attractive returns from this sector. The size of the

unorganized sector is approximately Rs 3500 crores. Revenue earning industry - excise mops up over Rs. 350 crores annually

from the organized sector itself.

Indian ranks in the top 5 list of countries in terms of tile production in theworld.

With proper planning and better quality control our exports (presently

insignificant) contribution can significantly increase.


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SWOT ANALYSISSTRENGTH-

Designer tiles has increases the use of tiles.

The name of Somany is itself a big support to increase thebrand awareness of schablona.

It is totally a new concept in ceramic industries in India.

Innovativeness in design and quality products is quite

better, particularly in bigger size. It is also easy to apply in comparison of marble.

WEAKNESS-

The designer tiles are very costly.

There is no use of broken tiles.

Color variation create problem.

It is out of reach of local customer.

No focus working on the low price range customers which

are available in majority.


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OPPORTUNITY-

The designer tiles are having very good opportunitybecause of its look and its increasing use in industrial

and non industrial sectors. It can be said that in comingfuture there will be only and only designer tiles.

THREATS-

In spite of very good opportunity, the Indian ceramicmarket has a threat of Chinese tiles. Te Chinese tile arenot only less in price but also have better designs.

Another threat is government policy. Government isincreasing taxes and duties on construction materialgradually which increase the price of tiles.

The designer tiles are mainly design based, ones thedesign is rejected from the market it become difficultto sale them at loss too.


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OBJECTIVE OF RESEARCH STUDY The objective of this study is to understand and market analysis of tile

industry with respect to Schablona India Limited.

Know the market potential for designer tiles .

SCOPE OF THE STUDY

This research study is done at Schablona India Limited & hence the scope o

study is wide towards the dealers of tiles, sanitary ware & designer tiles.

To find market share of MANGOL PURI & NAJAFGARH MARKET

LIMITATIONS OF THE STUDY

Limited area.

Some responses to the questions were abacuses.

Sampling technique was convenience sample.

Some respondent were not willing to give the answer. Res ondents view ma be biased.


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FINDINGS In collection of data, in spite of questionnaire, observation and interview method

are also used. In result of which, some qualitative information are also collected.This information is different from the quantitative data, but is of same importance.These data are express in subjective manner. Some important findings under mystudy are as follows:

Top most brands in the area surveyed are Kajaria, Orient ,Johnson & Bell.

Imported tiles has covered the largest segment of market & their demand are highdue to less price.

Some local brands in the area are Bajaj, gujrati tiles, spanio, etc.

In my survey of 40 dealers kajaria, orient &bell have found at 22 counters whereasSchablona/Somany has found at 12 counters.

Scope of Schablona/Somany is very good in Mangol puri & Najafgarh market as

according to my survey many new dealers want to take the dealership ofSchablona/Somany.

By its strong branding and marketing Kajaria has covered the largest segment inthe market.


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SUGGESTIONS AND

RECOMMENDATIONS Company must try to reduce the price of the product.

Company must compare the price with other brands priceand then apply.

Press and audiovisual media should be used for givingadvertisement

Company must increase its sales executive to provide betterservice and customer care.

Exclusive designs should be well publicized and provided ontime.

Company should enlarge its network.

Company should have to provide samples in the market. Company must organize meeting with contractor and local

mistary and convince them to use the product.

Company must organize meeting with architecture of thatarea and give them gifts to advertise its product in that area.

Documents

Market Potential of Designer Tiles