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Market Opportunities: Information & Communication Technologies
Singapore
EU Business Avenues in South East Asia
Professor Alex Siow
21 March 2017 - Brussels
2
Presentation Agenda
ICT in Singapore
ICT Eco-system
ICT Industry Development
Industry Outlook
Value Chain Maps
Case Study
Setting Up in Singapore
1
2
3
4
5
6
7
Singapore Facts and Figures
4
Singapore: Key statistics
7th highest GDP Per
Capita (PPP) in the
world
€55,675
EU’s largest trading
partner in ASEAN
€48.7 billion
Average disposable
income per capita
€22,617
EU is the largest source
of Foreign Direct
Investment (FDI)
€102.9 billion
Sources: Singapore Government, EuroMonitor
5.54 million population
By age groups: 19 and below: 21.3%
20 to 34: 21.0%
35 to 49: 23.3%
50 to 64: 22.0%
65 and above: 12.4%716 km2
ICT Facts and Figures
6
ICT Industry Statistic
Wireless@SG to
reach 5 mbps with
over 20,000 hot
spots by 2018
Mobile Phone
Penetration Rate
148.4% (2015)
Households with
Internet access 88%Business Broadband
Adoption 87%(2015)
Infocomm Manpower
172,800Annual Growth of
15.0%(2015)
Industry
Revenue
€125.05 bn(2015)
Source: Singapore Government,
1st
(2016)
1st
(2015)
2nd
(2015)
3rd
(2015)
Global Networked Readiness Index--- World Economic Forum’s Report on Global Information Technology
7
Singapore's Ranking in Infocomm
World e-Government Ranking
--- International Institute for Management Development
Global Competitiveness Index (GCI)
--- World Economic Forum
World Competitiveness Yearbook Ranking
--- International Institute for Management Development
ICT Industry Revenue
Product Subsectors (Industry Revenue 2015)
Telecom Services
€8.18 bn
Hardware
€91.46 bn
Software
€13.00 bn
IT Services
€9.96 bn
Content Services
€2.44 bn
Source: Singapore Government
9
Growth of ICT Industry
62.4
74.7
103.2110.2
125.1
2011 2012 2013 2014 2015
Content Services Hardware
IT Services Software
Telecommuncation Services Grand Total
Growth
of 14.9%
since
2011
Singapore ICT Industry Revenue (in € billions)
2011-2015 The revenue of the ICT industry in
Singapore doubled in 5 years and
grew at an average of 14.9% per
year from 2011 – 2015.
IT services and software were
among the fastest growing sub-
sectors in the ICT industry, with an
annual growth rate of 13% and 12%
respectively.
Revenue from hardware sales grew
the fastest among all sub-sectors.
Despite a decline in computer
hardware sales, increase in sales of
mobile devices led sales of the
overall hardware sub-sector to grow
by 24% per annum.
Source: Singapore Government
ICT Ecosystem
11
ICT Ecosystem
Singapore
ICT
Ecosystem
Government
Industry
Associations
ICT End
Users
Social Media
Groups
R&D
Community
Vendors
Ministry of Communications and Information
Government Technology Agency of Singapore (GovTech)
GovTech works with public agencies to develop and deliver secure digital services
and applied technology to individuals and businesses in Singapore. GovTech builds
key platforms to support Singapore’s Smart Nation vision. It is a new statutory board
formed in October 2016 after the restructuring of the Infocomm Development
Authority.
Infocomm Media Development Authority (IMDA)
IMDA develops and regulates the infocomm and media sectors through licensing and
regulatory frameworks. It powers Singapore's Smart Nation vision by developing
talent, strengthening business capabilities, and enhancing Singapore's ICT and
media infrastructure.
Cyber Security Agency of Singapore (CSA)
CSA is a government agency set up in 2015 under the Prime Minister’s Office. It
works to enhance Singapore’s national cyber security functions to combat national-
level cyber threats.
12
Stakeholders: Government Agencies
13
Stakeholders: Industry Associations
Association of Information Security Professionals (AISP) – User
AISP aims to develop and support the integrity, competence, and interests of IT security
professionals in Singapore. It also aims to promote the spread of IT security knowledge.
IT Management Association (ITMA) – User
ITMA is a community of IT leaders in Singapore seeking to harness IT management best
practices for the success of businesses and nurture new generations of CIOs.
Singapore Computer Society (SCS) – User
SCS is an infocomm and digital media professional society in Singapore with 13 specialist
groups that promote mind-sharing of case studies, experiences, and latest industry trends and
emerging technologies.
Singapore infocomm Technology Federation (SiTF) – Vendor
SiTF is an infocomm industry association in Singapore, with a wide range of corporate members
ranging from local startups to MNCs. SiTF is interested in the transformation of ICM technology
and promoting emerging and innovative technologies including big data, cloud computing,cy ber
security, digital transformation and fintech.
Association of the Telecommunications Industry of Singapore (ATiS)- Vendor
ATiS seeks to provide a common platform for all members of the ICT / Telecommunications
industry in Singapore to work together and position Singapore as a leading global ICT hub. ATiS
represents Singapore in the annual Asian Telecommunications Information Exchange (ATIE)
forum.
14
Government Research Institutions Tertiary Institutions
A*STAR Institute for Infocomm
Research (I²R)
I²R is Singapore’s largest ICT research
institute. Its research capabilities include
shared sensor networks, data-sharing
platforms, big data analytics, and
visualisation solutions.
Defence Science & Technology
Agency (DSTA)
DSTA is a statutory board under the
Ministry of Defence. It conducts
research in areas including Artificial
Intelligence, and Cryptography.
Defence Science Organisation National
Laboratories (DSO)
DSO is Singapore's national defence R&D
organisation, which builds strategic capabilities
for Singapore Armed Forces (SAF) in the
domains of air, land, sea and cyberspace.
National University of Singapore (NUS)
NUS collaborates with private and public
sectors to establish research institutes such
as Sensor-Enhanced Social Media Centre
and NUS-Singtel Cyber Security Research &
Development Laboratory.
Nanyang Technology University (NTU)
The Institute for Media Innovation
Research in NTU focuses on Augmented
Reality, 3D Simulation, and Social
Robots. Since 2010, it has had 270
publications in top journals and
conferences.
Singapore Management University
(SMU)
The Living Analytics Research Centre
aims to build innovative technologies and
software platforms that are relevant to
Singapore’s Smart Nation efforts.
Singapore University of Technology and Design
(SUTD)
SUTD-MIT International Design Centre concentrates
its research efforts on three areas: Sustainable Built
Environment, Design with the Developing World, and
ICT-enabled Devices for Better Living.
Stakeholders: R&D Community
ICT R&D
Industry Development
ICT Industry Development Overview
The Infocomm Media 2025 Plan envisions a Singapore transformed for the better by infocomm media, where world-class
connectivity and strong local content and technologies make for an engaging living lab that enables entrepreneurs and
companies to experiment and innovate for sustainable economic growth.
The Smart Nation Vision is coordinated by the Smart Nation
Programme Office and is driven by a whole-of-government
approach towards using new and emerging technologies to
deliver progress in multiple aspects of Singaporeans’ lives.
Talent development is
fostered through government-
industry partnerships such as
the Company-led Training
Programme. The National
Infocomm Competency
Framework outlines the key
skills and competencies
required for infocomm jobs.
Key infrastructure
development projects such as
heterogeneous network, AG
boxes and data marketplace
support growth in the ICT
industry.
Various financial assistance
schemes, such as Innovation &
Capability Voucher (ICV) and
Capability Development Grant
(CDG) by SPRING Singapore,
provide incentives for local
SMEs to adopt ICT to improve
productivity.
Enables and
Complements
Smart Nation Vision
Building a smart nation in five domains:
Three strategic thrusts
Capitalising on
Advanced ICT
Nurturing
Enterprising
Eco-system
Connection
through Media
IMDA
Smart
Nation
Vision
Smart Nation
Vision
Domains
Transport Home &
Environment
Business
Productivity
Enabled
Aging
Public
Sector
17
National Vision and Master Plan
Enabled byICT Master Plan
2025
GovTech
Singapore’s Smart Nation Vision
A vision for Singapore to be a nation that integrates IT, networks, and data seamlessly
to fundamentally transform Singaporeans’ daily lives in the future
Government Agencies
GovTech and IMDA are in charge of realising the national vision and masterplan
Three Strategic Thrusts
Set the directions for Singapore’s ICT industry in the next 10 years in
order to strengthen the industry and achieve the Smart Nation Vision
Manpower Development
Policies and Initiative
Grants and Financing
Digital Transformation
Smart Nation
Public Sector ICT
1. Capitalise on
Data, Advanced
Communications,
and Computational
Technologies
Opportunities in Data
Analytics, Big Data,
Cloud, and
Telecommunications
2. Nurture an
Infocomm Media
Ecosystem that
Encourages Risk-
Taking and
Continuous
Experimentation
Opportunities for
SMEs in the Media
Technologies and
Digital Advertising
3. Connect People
through Infocomm
Media
Opportunities for
SMEs in
Communication,
Social Media, and
Wearables
Policies and Initiatives
(Infrastructure Development)
18
EU companies can leverage on opportunities in Singapore, particularly those
related to developing applications and contributing to building the Smart
Nation Programme infrastructure.
Heterogeneous Network (HetNet)
HetNet would provide the underlying communications backbone that allows
for seamless switching between networks (e.g. wifi and 4G) and the use of
small cells to increase network capacity in Singapore.
Digital Harbour
The Digital Harbour initiative involves building infrastructure such as data centres
to reinforce Singapore’s position as a regional telecommunications hub.
Aggregate Gateway Boxes
(AG Boxes)
AG Boxes are speedy and cost-effective sensor and
communication suits that serve as key aggregation gateways for
a nation-wide sensor network. Data Marketplace
Establishing a Data Marketplace allows private and
public datasets to be made available and discoverable in
a systematic fashion, supported by data enablers.
Policies and Initiatives
(Talent Development)
19
Industry
Preparation
Professional
Development
Overseas Talents
ICT Talent
Development
National Infocomm
Competency Framework
(NICF)
National Infocomm Competency Framework
(NICF)
NICF is a national roadmap that outlines key
skills and competencies required for infocomm
professionals.
Industry Preparation for Pre-graduate
Programme
MCI works with the industry to place 6,000
students from each cohort in infocomm
disciplines on structured internship and
mentorship programmes to equip them with
sufficient entry-level skills and experience
before they graduate.
Smart Nation Fellowship Programme
The programme brings top data scientists and
technologists to Singapore to collaborate with
the Singapore government on delivering
projects for the public good.
Bolstering Professional Development
MCI co-funds the Company-Led Training
(CLT) programmes with industry partners
to aid over 1,000 mid-level professionals
each year to build expertise through local
and overseas trainings and attachments.
The TechSkills Accelerator (TeSA)
framework is an initiative to help ICT
professionals acquire and deepen their
skills through industry collaborations.
Both entry-level and mid-level
professionals can take up short courses
and certifications under IDA’s Critical
Infocomm Technology Resource
Programme (CITREP) as part of TeSA.
There are opportunities for the training/education sector in the ICT industry.
Ministry of Communications and Information invested €79 million to support
training for infocomm professionals and students to meet industry needs.
Financial Incentives
20
The government has put in place various financial assistance schemes to
encourage Singapore SMEs to adopt infocomm technologies. This can help
drive growth of the industry.
Singapore SMEs can claim up to 70% of the qualifying costs for
their purchase of ICT solutions to improve productivity. SMEs
will also be able to receive support of up to 80%, capped at
€0.667 million for piloting new and emerging ICT solutions.1.iSPRINT
The Innovation and Capability Voucher (ICV) is a €3,287 grant
for Singapore SMEs to adopt productivity solutions. Each SME
can use up to eight vouchers.2. ICV
The Capability Development Grant (CDG) by SPRING
Singapore defrays up to 70% of qualifying project costs (e.g.
equipment and software costs) for upgrading initiatives in areas
such as productivity and process improvement.3. CDG
Market Outlook
22
Emerging ICT Trends
1. Big Data and Analytics
2. Internet of Things (IoT)
3. Cognitive Computing and
Advanced Robotics
4. Future Communication and
Collaboration Technologies
5. Cyber Security
6. Immersive Media
7. Mobility and Increased
Connectivity
8. Transmedia Content (Media
free from platforms)
9. Infocomm Media
Convergence
Singapore Government has identified the following 9 technology and
business trends as key to driving its innovations over the next decade.
23
Major Sectors
Education
IT
Healthcare
IT
Finance
Tech
Public
Safety
Defence
IT
Transportation
E-Government
Communications
Media/
Entertainment
The Pervasiveness of IT in the Life of a Citizen
24
Top 3 Value Chains
FinTech
Big
Data
IoT
• Used extensively by the government in areas such as public
safety, transportation and urban planning.
• Industry usage is hampered by lack of quality data and
qualified professionals.
• Big data will be used extensively in the next few years.
• Singapore’s central bank is encouraging the use of Fintech.
• More applications will be available in the near future.
• Security is a concern.
• IoT has been studied extensively by the government in the
Smart Nation project.
• Healthcare industry finds IoT technology very useful.
• More industries are joining the bandwagon, such as
transportation, logistics, and environmental engineering.
Value Chains
26
Big Data
Upstream Downstream
Market
Characteristics
Big data technologies are used extensively by the
Government.
Private sector is slow to pick up.
There is a lack of quality data.
Big Data
Vendor
• Pivotal
• IBM
• SAP
Data
Centre/
Hosting
• Equinix
• 1-net
• Govt
Data
Center
• SingTel
Start-up
• Aureus
Analytics
• Lynx
Analytics
• Vpon
IT
Consultant
• HPE
• Deloitte
• T-systems
• Accenture
System
Integrator
• CTC
• NCS
• 3SI
End User
• LTA
• EDB
• Telcos
27
Fintech
RegulatorR & D
Developer
/
Start-up
• FSIs are interested.
• Still exploratory.
• Regulators want to get involved.
Venture
Capital
• A*star
• I2R
• Fastacash
• M-DAQ
• Polestar
• Go Coin
• Fintech
Consortium
• MAS
• ABS
Consultant
• PwC
• Catena
Tech
• KPMG
• Accenture
System
Integrator
• NCS
• Accenture
• STEE
Financial
Institution
• Banks
• Insurance
• Finance
Companies
Market
Characteristics
Upstream Downstream
28
IoT
R & D
• Greenwave
• Dell
• Silicon
Cloud
• I2R
• Mediatek
IoT
Community
• #IoTSG
Policy
Maker/
Regulator
• IMDA
• CSA
• GovTech
• PDPC
IOT Vendor
• Unified
Inbox
• IOT Billing
• Emerson
• GE
System
Integrator
• STEE
• Accenture
• Cognizant
• S3Innovate
End User
• Smart Nation
Office
• Healthcare
• Environmental
engineering
companies
Market
Characteristics
• It is still experimental in Singapore.
• Healthcare sector is very interested in IoT.
• IoT is closely tied to Smart Nation Project.
• R&D is very active in this space.
• Security is an issue.
Upstream Downstream
Communicasia 2017:What to Expect?
30
Communicasia 2017
Showcase of IT Technologies
31
Communicasia 2017
Communicasia 2016 Review
170 Expert Speakers
422,370visitors
99 Countries
1,100exhibitors
49 Countries
30 Overseas Buyer
Group
32
Case Study of ICT in Singapore
Channel News Asia
Government to launch
€1.45 bn in ICT tenders
to realise Smart Nation
vision
Today News
Three fintechs won
€33,000 each from
Global FinTech
Hackcelerator
Channel News Asia
IDA issues outage
guidelines for cloud
service providers
Development Authority of Singapore (IDA) will issue a
set of Cloud Outage Incident Response (COIR)
guidelines to add more clarity regarding the processes
and responses by cloud service providers (CSPs)
should there be a downtime.
These guidelines follow the launch of the Multi-Tier
Cloud Security Standard (MTCS) by IDA in 2013, which
was to provide businesses with more clarity on the
levels of security offered by CSPs…
About €1.45 billion worth in information and
communications (ICT) tenders will be launched by
the Government. The Government will seek
collaboration with the industry to build capabilities
and develop more citizen-centric services to realise
the Smart Nation vision…
Three fintechs (financial technology firms) looking at
various problems posed by the financial industry
have won €33,000 each from a global fintech
hackcelerator as part of the Singapore FinTech
Festival, after beating more than 650 submissions
from 50 countries…
Setting Up in Singapore
34
Entering the Singapore Market
Leveraging
Pro-Business
Environment
01
Establish
network
connections
03
Tap on
strong
Infrastructure
network
02
Submit a
bid for
Tender
04
Intelligent
Nation
2015 Master
Plan &
National
Broadband
Network
Focus on
B2B marketing
to find local SG
partners
1st most
network-
ready
country in
the world in
2015
Most transparent country in the world.
Ensures fair bidding process
35
Entering the Singapore Market
02Meeting the standard
SPRING is the standards authority in
Singapore. There are industry standards or
technical references for different areas of
ICT industry including cloud computing,
data centres, IT security.
04Before and after transaction
Singapore’s tender system is transparent
and awarded as per terms and conditions
specified in the tender document.
Market Entry
Preparing to export
Singapore promotes free trade. It is one of
the world’s most free economies.
03Getting into distribution networks
ICT solutions providers can partner with
local distributors to license software to
SMEs in Singapore, or contribute to the
Smart Nation Programme infrastructure.
01
THANK YOU!