Clients will react differently to the

same market events. How will you

manage your different clients’

emotions as the market changes?

For the first time, advisors can predict the

Market Mood of clients in real time as the mar-

ket changes. Market Mood puts customized

communication keys at advisor’s finger tips to

be more proactive in taking action and

managing clients’ behaviors.

Financial DNA Market MoodTM

Manage the market fear of your clients to maximize confidence, retention and

compliance during periods of market change.

Easily provide a consistent client behavioral management

experience across your whole firm to increase investment returns.

The Benefits

The Features

Real-time measurement of client’s exuberance, comfort

or fear of the current market conditions.

Behavioral-driven scripts and action items to man-

age client’s behaviors by phone, email, or in person.

Client dashboard of Market Mood

measurement across firm.

1) Source: The 93.6% Question of Financial Advisors, Meir Statman, 2000 2) Source: The Alpha Advisor, Vanguard, 2015

In market events, some clients react with exuberance, while others react with fear.

Research shows how you behaviorally

manage the client is 93.6% of the wealth

management game1 and can increase investment returns by 150bps per year.2

Market Mood provides behavioral driven action items to have meaningful conversations with your clients.

of clients leave their advisor

because they fail to understand

their goals and objectives.

35% leave to find an advisor who is

better at communicating.1

1) Peak Performance - Misunderstood Clients Leave Their Financial Advisors Behind By Roxanne Emmerich, CSP, CMC 2) Key findings from the EY Global Consumer Insurance Survey 2014 3) Vanguard-Spectrem Group Today's affluent investors: insights and opportunities

Clients want more frequent, meaningful and personalized communications.2

of investors prefer that the advisor initiate contact with

them.3

51%

89%

51%

89%

About DNA Behavior:

Three platinum standard Discovery Processes on one platform:

DNA Behavior Systems are powered with reliable “Swiss Watch” predictability and

user-friendly “Smart Watch” functionality.

Financial DNA®

Communication DNA®

Business DNA®

For more information about Financial DNA: Contact: DNA Behavior International 5901-A Peachtree Dunwoody Rd Suite 375, Atlanta, GA 30328

(770) 274-0311 inquiries@dnabehavior.com www.financialdna.com

DNA Behavior serves clients in over 50 coun-tries and 11 languages out of 7 global offices.

Independent validation by a team with 100+ years of combined academic and practical

behavioral discovery instrument development experience.

60 man years in the development of our systems and its programs since 2001.

DNA Behavior helps advisory firms become client-centered using validated behavioral insights on a scalable basis to “Know, Engage and Grow” every employee and client online.