PowerPoint Presentation

Market Development Cooperator ProgramPartnering to double exports

Market Development Cooperator Program (MDCP) Evaluation Criteria20% Potential to enhance competitiveness20% Performance measurement20% ITA partnership & priorities20% Creativity & institutional capacity20% Budget, match, sustainability

CooperatorCSCommercial ServiceOther federal agenciesMASManufacturing and ServicesMACMarket Access & ComplianceProject activities helpsmall U.S. firms exportTargeted foreignmarketsNon-profit industry groups compete for MDCP awards from ITA: Up to $300,000 Partner w/federal agenciesen

Cooperators commit to: Projects to engage small . . . firms in exporting Term: 1-3 years Two-thirds of total cost Joint team coordination $1 ITA . Trade associationsChambers of commerceState trade departments.Other non-profits

Report export resultsProject-generated exports per $1 of MDCP awardProduct demo centerTrade mission Technical seminar

Foreign trade showIndustry standardsForeign rep office$21122CooperatorPublic-private partnership3 ITA . Trade associationsChambers of commerceState trade departmentsOther non-profitsMDCP encourages industry groups to partner with ITA

Targeted foreignmarketsExport multipliers: industry groups that do not export, but whose companies or business constituents do exportCooperator projects strengthen the global competitiveness of a U.S. industry, not just a particular companyEach MDCP project team includes ITA and other federal specialists who work shoulder-to-shoulder with a cooperator

2012 Priorities41. Create or sustain U.S. jobs by increasing or maintaining exports2/2-6 3. Increase exports by any of the following U.S. industries: AerospaceTransportation equipmentHealth/medical products/servicesChemicalsProcessed foodsEducationDesign/construction products/servicesEnergy/environmental products/servicesInformation/communications technology Media/entertainmentMachinery/equipmentProfessional servicesAdvanced textilesTravel/tourismLogistics/distribution services

2/2-6 4. Help U.S. businesses to secure export financing

2/2-6 5. Engage more U.S. firms in major international trade shows and other significant foreign outreach activities

2/2-6 6. Help current exporters to expand to more markets2/2-6 2. Major emerging markets with rapid growth and new customers such as: (see map)7. Address non-tariff barriers to U.S. exports such as discriminatory regulations, local content requirements, and technical requirements

8. Secure strong intellectual property rights protection and combat counterfeiting and piracy

9. Counter discriminatory trade policies such as "indigenous innovation"

10. Shape and encourage the adoption of standards outside the United States that are industry-developed, market-driven, science-based, and internationally recognizedRequired priorities:1+Any 2 of 2-6Federal teams help cooperators achieve export successTV Standards for Latin AmericaApparel to JapanGraphics Equipment to India

An FCC expert works with ATSC Forum regarding Latin Americas adoption of a high-definition TV standard. Within days of Mexicos adoption of the ATSC standard used in the United States, U.S. manufacturers were selling new transmitters and other HD-TV equipment.ITA industry and Commercial Service specialists helped NPES set up an office in India, which helps member companies, such as Martin Automatic, Inc., facilitate sales.ITAs North Carolina-based Export Assistance Center, and Washington, DC-based industry experts help the Hosiery Technology Center translate use of a quality seal into sales to choosy foreign consumers.Market Development Cooperator Program6

Brad HessDirector, Market Development Cooperator ProgramManufacturing and Services1401 Constitution Ave., NW, rm 3215Washington, DC 20230T 202-482-2969M 202-384-0491

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