Market Data, Staunton, Virginia, 2011-02-25

Embed Size (px)

Citation preview

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    1/86

    Region State US

    Nominal GDP Growth - - 4.5%Real GDP Growth - - 3.2%CPI Change - - 1.1%10-Year Treasury Yield - - 2.65%Industrial Capacity Utilization - - 74.80%Unemployment 6.4% 6.4% 9.2%

    Civilian Job Growth 0.1% 1.5% 1.0%Establishment Job Growth (2000-10) 0.4% 0.9% 0.5%Establishment Job Growth (2010-15) 1.3% 1.7% 1.4%Manufacturing Job Growth (2000-10) -4.0% -3.6% -3.6%Manufacturing Job Growth (2010-15) 0.1% 0.2% 0.2%

    Region

    Staunton, Waynesboro and Augusta, Virginia 2000 2010 2015Population 108,988 117,618 120,997Households 42,856 48,297 50,309Renter Households 11,147 12,215 12,764Household Income $47,823 $58,801 $63,376

    Market Area

    Staunton, Virginia Market Area 2000 2010 2015

    Population 64,806 68,888 70,364Households 25,787 28,803 29,788Renter Households 7,090 7,648 7,887Household Income $48,307 $59,871 $64,717

    Market Area

    Staunton, Virginia Market Area Elderly Family Total

    Properties Surveyed, Market Rate 0 19 19Properties Surveyed, Restricted 2 9 11Properties Surveyed, Subsidized 3 2 5Properties Surveyed, Total 5 30 35

    Units Surveyed, Market Rate 0 1,318 1,318Units Surveyed Restricted 72 491 563

    Staunton, Virginia Market Area(see accompanying map)

    Supply Analysis

    Staunton, Waynesboro and Augusta, Virginia(see accompanying map)

    Staunton, Virginia Market Area(see accompanying map)

    Demographic Outlook

    Economic Outlook

    Multifamily Market Data

    The following tables provide summary data for the Staunton, Virginia multifamily market. Detailed data andother supporting information is found in the following pages. Feel free to contact Jeff Carroll (President,Allen & Associates Consulting, Inc.) with any questions you may have regarding this information. He can be

    reached at 704-905-2276 or [email protected].

    Staunton, Virginia

    2/25/2011

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    2/86

    Overview

    Our primary and secondary market area definitions are found below.

    Primary Market Area

    % Census Tract County State Country/Region 2000 Pop Eff Pop

    Our study suggested that secondary market areas were generally a function of whether the proposed

    development was family or elderly. Our research suggested that secondary market demand for family

    properties ranged from 10 to 30 percent. Secondary market demand for elderly properties ranged from 10 to 50

    percent. Although seniors move less frequently than younger renters, they are often willing to move longer

    distances when looking for housing. We considered these general secondary market guidelines in ourevaluation of the subject property.

    MARKET AREA

    Market areas are influenced by a variety of interrelated factors. These factors include site location, economic,and demographic characteristics (tenure, income, rent levels, etc.), local transportation patterns, physical

    boundaries (rivers, streams, topography, etc.), census geographies, and the location of comparable and/or

    potentially competing communities.

    In areas where the county seat is the largest city, centrally located, and draws from the entire county, the

    county may be the market area. In the case where there are potentially competing communities in one county,

    the market area may be part of the county. In fact, the market area could include portions of adjacent counties.

    In this case, a combination of county subdivisions may be used to define the market area. In urban or suburban

    areas, the market area will be adjacent to the site extending to all locations of similar character with residentsor potential residents likely to be interested in the project. In this case, county subdivisions, townships, or a

    combination of census tracts may be used to define the market area.

    Allen & Associates recently conducted a series of property management interviews to better understand market

    areas and resident moving patterns for affordable multifamily properties. Our study suggested that markets

    may be classified into the following general categories: urban, suburban and rural. Renters in urban markets

    are typically willing to move 5 to 10 minutes when looking for a new apartment. Our research also shows that

    renters in suburban markets are normally willing to move 10 to 15 minutes when looking for a new place to live.

    Renters in rural markets are typically willing to move 15 to 20 minutes when looking for a new apartment. We

    considered these general guidelines in our evaluation of the subject property.

    We defined the primary market area by generating a drive time zone around the subject property and analyzing

    median rents and average household income levels in the area. We also considered population densities,

    existing concentrations of multifamily properties and the nearest census tract boundaries in our analysis.

    Based on our evaluation of the local market, we concluded that the primary market area includes the following

    2000 Census Tracts:

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    3/86

    35% 711 Augusta Virginia United States 9,474 3,316

    5% 712 Augusta Virginia United States 5,472 274

    100% 1 Staunton Virginia United States 1,392 1,392

    100% 2 Staunton Virginia United States 3,788 3,788

    100% 3 Staunton Virginia United States 4,786 4,786100% 4 Staunton Virginia United States 6,911 6,911

    100% 5 Staunton Virginia United States 3,200 3,200

    100% 6 Staunton Virginia United States 3,776 3,776

    40% 33 Waynesboro Virginia United States 4,345 1,738

    60% 34 Waynesboro Virginia United States 4,609 2,765

    15% 35 Waynesboro Virginia United States 4,639 696

    Total 64,806

    Secondary Market Area

    Market Area MapMarket area, drive time and existing multifamily maps depicting the location of the subject property are

    presented in the following pages:

    The primary market area covers a total of 429.8 square miles and is 23.4 miles across on average.

    We also estimate that up to 20 percent of multifamily demand will come from areas outside of the primary

    market area.

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    4/86

    Market Area.pdf

    Site

    Section 7 - Market Area Allen and Associates Consulting

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    5/86

    Drive Time.pdfSite

    Section 7 - Market Area Allen and Associates Consulting

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    6/86

    Existing Multifamily.pdf

    Site

    Section 7 - Market Area Allen and Associates Consulting

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    7/86

    Gross Domestic Product

    Nominal Gross Domestic Product

    Year Nominal GDP Change1999 $9,354 6.4%

    2000 $9,952 6.4%2001 $10,286 3.4%2002 $10,642 3.5%2003 $11,142 4.7%2004 $11,868 6.5%2005 $12,638 6.5%2006 $13,399 6.0%2007 $14,078 5.1%2008 $14,441 2.6%2009 $14,258 -1.3%

    In this section we evaluate gross domestic product for the nation since the 1990s. Our analysis includes anevaluation of nominal (current $) GDP and real (2005 $) GDP. We also evaluate money supply and moneyvelocity; money supply and money velocity are critical components of GDP that affect inflation. Our discussionbegins with an evaluation of nominal GDP:

    Nominal gross domestic product is a measure of aggregate supply in current dollars. Increases in price levelsand productivity result in increases in nominal gross domestic product.

    The following table and graph show nominal gross domestic product for the nation since the 1990s. The dataset comes from the Bureau of Economic Analysis:

    Annual Change in Nominal Gross Domestic Product

    ECONOMIC OUTLOOK

    In this section we conduct an analysis of the national, state and regional economy. Our analysis begins with a

    general overview of the national economy.

    Source: Bureau of Economic Analysis

    Nominal GDP ($ billions)

    1 0%

    2.0%

    3.0%

    4.0%

    5.0%

    6.0%

    7.0%

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    8/86

    Month Nominal GDP ChangeSep-09 $14,115Oct-09 $14,177 1.1%Nov-09 $14,237 1.8%Dec-09 $14,277 0.6%Jan-10 $14,251 0.6%Feb-10 $14,421 2.3%Mar-10 $14,446 2.8%Apr-10 $14,393 3.2%May-10 $14,529 3.5%

    Jun-10 $14,579 3.9%Jul-10 $14,575 3.8%Aug-10 $14,651 4.5%Sep-10 $14,750 4.5%

    Source: Bureau of Economic Analysis

    The following table and graph show the nominal gross domestic product for the nation over the past 12months. The data set comes from the Bureau of Economic Analysis:

    Nominal GDP ($ billions)

    Source: Bureau of Economic Analysis

    Annual Change in Nominal Gross Domestic Product

    Over the past 12 months nominal GDP increased from $14,115 billion to $14,750 billion, or 4.5 percent. Overthe past three years nominal GDP increased at an average annual rate of 4.1 percent.

    0.0%

    0.5%

    1.0%

    1.5%

    2.0%

    2.5%

    3.0%

    3.5%

    4.0%

    4.5%

    5.0%

    Aug-09 Oct-09 Dec-09 Jan-10 Mar-10 May-10 Jun-10 Aug-10 Sep-10

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    9/86

    Real Gross Domestic Product

    Year Real GDP Change1991 $8,015 -0.2%1992 $8,287 3.4%1993 $8,523 2.9%1994 $8,871 4.1%1995 $9,094 2.5%

    1996 $9,434 3.7%1997 $9,854 4.5%1998 $10,284 4.4%1999 $10,780 4.8%2000 $11,226 4.1%2001 $11,347 1.1%2002 $11,553 1.8%

    2003 $11,841 2.5%2004 $12,264 3.6%2005 $12,638 3.1%2006 $12,976 2.7%2007 $13,254 2.1%

    2008 $13,312 0.4%2009 $12,990 -2.4%

    Annual Change in Real Gross Domestic Product

    The following table and graph show the real gross domestic product for the nation since the 1990s. The dataset comes from the Bureau of Economic Analysis:

    Real GDP ($ billions)

    Source: Bureau of Economic Analysis

    Real gross domestic product is a measure of aggregate supply in constant dollars. Increases in real grossdomestic product are sometimes thought of as increases in productivity.

    -2.0%

    -1.0%

    0.0%

    1.0%

    2.0%

    3.0%

    4.0%

    5.0%

    6.0%

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    10/86

    Month Real GDP ChangeSep-09 $12,861Oct-09 $12,914 -1.4%Nov-09 $12,966 -0.6%Dec-09 $13,019 0.2%Jan-10 $13,059 0.9%Feb-10 $13,099 1.6%Mar-10 $13,139 2.4%Apr-10 $13,158 2.6%

    May-10 $13,176 2.8%Jun-10 $13,195 3.0%Jul-10 $13,222 3.1%Aug-10 $13,250 3.2%Sep-10 $13,277 3.2%

    The following table and graph show the real gross domestic product for the nation over the past 12 months.The data set comes from the Bureau of Economic Analysis:

    Over the past 12 months real GDP increased from $12,861 billion to $13,277 billion, or 3.2 percent. Over thepast three years real GDP increased at an average annual rate of 0.9 percent.

    Real GDP ($ billions)

    Source: Bureau of Economic Analysis

    Annual Change in Real Gross Domestic Product

    Source: Bureau of Economic Analysis

    -2.0%

    -1.0%

    0.0%

    1.0%

    2.0%

    3.0%

    4.0%

    Aug-09 Oct-09 Dec-09 Jan-10 Mar-10 May-10 Jun-10 Aug-10 Sep-10

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    11/86

    Money Supply

    Year Money Supply Change1991 $3,391 3.1%1992 $3,447 1.6%1993 $3,502 1.6%1994 $3,518 0.5%1995 $3,664 4.2%1996 $3,840 4.8%1997 $4,054 5.6%

    1998 $4,398 8.5%1999 $4,657 5.9%2000 $4,940 6.1%2001 $5,451 10.3%2002 $5,793 6.3%2003 $6,082 5.0%2004 $6,427 5.7%2005 $6,685 4.0%

    2006 $7,047 5.4%2007 $7,443 5.6%2008 $8,242 10.7%2009 $8,524 3.4%

    The following table and graph show the money supply for the nation since the 1990s. The data set (M2 asdefined by the Federal Reserve) follows:

    Annual Change in Money Supply

    Money Supply (M2, $ billions)

    Source: Federal Reserve

    0.0%

    2.0%

    4.0%

    6.0%

    8.0%

    10.0%

    12.0%

    1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    12/86

    Month Money Supply ChangeSep-09 $8,459Oct-09 $8,492 6.1%Nov-09 $8,523 5.7%Dec-09 $8,543 3.5%Jan-10 $8,486 2.0%Feb-10 $8,546 2.3%Mar-10 $8,520 1.3%Apr-10 $8,491 1.5%

    May-10 $8,573 1.6%Jun-10 $8,605 1.8%Jul-10 $8,603 1.9%Aug-10 $8,649 2.7%Sep-10 $8,709 3.0%

    Annual Change in Money Supply

    Source: Federal Reserve

    Over the past 12 months the money supply increased from $8,459 billion to $8,709 billion, or 3.0 percent. Overthe past three years the money supply increased at an average annual rate of 8.4 percent.

    The following table and graph show the money supply for the nation over the past 12 months. The data setcomes from the Federal Reserve:

    Money Supply (M2, $ billions)

    Source: Federal Reserve

    0.0%

    1.0%

    2.0%

    3.0%

    4.0%

    5.0%

    6.0%

    7.0%

    Aug-09 Oct-09 Dec-09 Jan-10 Mar-10 May-10 Jun-10 Aug-10 Sep-10

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    13/86

    Money Velocity

    Year Money Velocity Change1991 1.77 0.2%1992 1.84 4.1%

    1993 1.90 3.5%1994 2.01 5.8%1995 2.02 0.5%1996 2.04 0.9%1997 2.06 0.7%1998 2.00 -2.7%1999 2.01 0.5%2000 2.01 0.3%

    2001 1.89 -6.3%2002 1.84 -2.6%2003 1.83 -0.3%2004 1.85 0.8%2005 1.89 2.4%

    2006 1.90 0.6%2007 1.89 -0.5%2008 1.75 -7.4%2009 1.67 -4.5%

    Annual Change in Money Velocity

    Source: Federal Reserve; Bureau of Economic Analysis

    Money Velocity (Nominal GDP / M2 Money Supply)

    The following table and graph show money velocity for the nation since the 1990s. The time series is derivedusing Federal Reserve and Bureau of Economic Analysis data:

    Money velocity measures the average number of times a year that a dollar is used to buy final goods andservices. Higher velocities are associated with a higher propensity to spend; lower velocities are associatedwith a higher propensity to save. Money velocity is derived by dividing nominal gross domestic product by

    money supply.

    6 0%

    -4.0%

    -2.0%

    0.0%

    2.0%

    4.0%

    6.0%

    8.0%

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    14/86

    Month Money Velocity ChangeSep-09 1.67Oct-09 1.67 -4.7%Nov-09 1.67 -3.7%Dec-09 1.67 -2.8%Jan-10 1.68 -1.4%Feb-10 1.69 0.0%Mar-10 1.70 1.5%Apr-10 1.70 1.7%

    May-10 1.69 1.9%Jun-10 1.69 2.0%Jul-10 1.69 1.9%Aug-10 1.69 1.7%Sep-10 1.69 1.5%

    Source: Federal Reserve; Bureau of Economic Analysis

    Over the past 12 months the money velocity increased from 1.67 to 1.69, or 1.5 percent. Over the past sevenyears the money velocity averaged 1.83.

    The following table and graph show the money velocity for the nation over the past 12 months. The time seriesis derived using Federal Reserve and Bureau of Economic Analysis data:

    Source: Federal Reserve; Bureau of Economic Analysis

    Money Velocity (Nominal GDP / M2 Money Supply)

    Annual Change in Money Velocity

    -6.0%

    -5.0%

    -4.0%

    -3.0%

    -2.0%

    -1.0%

    0.0%

    1.0%

    2.0%

    3.0%

    Aug-09 Oct-09 Dec-09 Jan-10 Mar-10 May-10 Jun-10 Aug-10 Sep-10

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    15/86

    Inflation Outlook

    Inflation can be estimated by adding the anticipated annual change in money supply to the anticipated annualchange in money velocity and then subtracting the anticipated annual change in real gross domestic product.

    After the economy has recovered, we anticipate that the money supply will grow 10.0 percent annually. We

    also anticipate that money velocity will grow 0.0 percent per year, accompanied by real gross domestic productgrowth of 4.0 percent. This results in an estimated annual inflation rate of 6.0 percent.

    During the expected recovery, we anticipate that the money supply will grow 10.0 percent annually. We alsoanticipate that money velocity will grow 6.0 percent per year, accompanied by real gross domestic productgrowth of 4.0 percent. This results in an estimated annual inflation rate of 12.0 percent.

    In the immediate term, we anticipate that the money supply will grow 4.0 percent annually. We also anticipate

    that money velocity will grow 2.0 percent per year, accompanied by real gross domestic product growth of 3.0percent. This results in an estimated annual inflation rate of 3.0 percent.

    Many economists maintain that inflationary pressures will begin to take place once the national unemploymentrate falls below 6.0 percent and industrial capacity utilization rises above 80 percent. These figures currentlystand at 9.2 percent and 75 percent, respectively.

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    16/86

    Consumer Price Index

    Year Index Change1991 136.2 4.2%1992 140.3 3.0%1993 144.5 3.0%1994 148.2 2.6%1995 152.4 2.8%1996 156.9 3.0%

    1997 160.5 2.3%1998 163.0 1.6%1999 166.6 2.2%2000 172.2 3.4%2001 177.1 2.8%2002 179.9 1.6%2003 184.0 2.3%2004 188.9 2.7%2005 195.3 3.4%

    2006 201.6 3.2%2007 207.3 2.8%

    2008 215.3 3.9%2009 214.5 -0.4%

    Sep-09 216.0Sep-10 218.4 1.1%

    The following table and graph give the consumer price index for the nation since the 1990s. The data set

    comes from the Bureau of Labor Statistics:

    Annual Consumer Price Index Change

    Source: Bureau of Labor Statistics

    Consumer Price Index

    0 0%

    1.0%

    2.0%

    3.0%

    4.0%

    5.0%

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    17/86

    Interest Rates

    Year Yield Change1991 7.86% -0.69%1992 7.01% -0.85%1993 5.87% -1.14%1994 7.09% 1.22%1995 6.57% -0.52%

    1996 6.44% -0.13%1997 6.35% -0.09%1998 5.26% -1.09%1999 5.65% 0.39%2000 6.03% 0.38%2001 5.02% -1.01%2002 4.61% -0.41%2003 4.01% -0.60%2004 4.27% 0.26%

    2005 4.29% 0.02%2006 4.80% 0.51%

    2007 4.63% -0.17%2008 3.66% -0.97%2009 3.26% -0.40%

    Sep-09 3.40%Sep-10 2.65% -0.75%

    Source: Federal Reserve

    10-Year Treasury Yield

    The 10-year treasury yield is generally considered to be the best interest rate index for commercial real estate

    transactions. The following table and graph give the 10-year treasury rate for the nation since the 1990s. Thedata set comes from the Federal Reserve:

    10-Year Treasury Yield

    2 00%

    3.00%

    4.00%

    5.00%

    6.00%

    7.00%

    8.00%

    9.00%

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    18/86

    Industrial Capacity Utilization

    Year Yield Change1991 79.8% -2.7%1992 80.4% 0.6%1993 81.5% 1.1%1994 83.5% 2.0%1995 84.0% 0.5%

    1996 83.4% -0.6%1997 84.2% 0.8%1998 83.0% -1.2%1999 81.9% -1.1%2000 81.7% -0.2%2001 76.1% -5.6%2002 74.6% -1.5%2003 75.8% 1.2%2004 77.9% 2.1%

    2005 80.1% 2.2%2006 80.9% 0.8%

    2007 80.6% -0.3%2008 77.6% -3.0%2009 70.1% -7.5%

    Sep-09 70.5%Sep-10 74.8% 4.3%

    Source: Federal Reserve

    Industrial Capacity Utilization

    Industrial capacity utilization is a good measure of the health of the nation's manufacturing and industrial

    sector. The following table and graph give industrial capacity utilization data for the nation since the 1990s. Thedata set comes from the Federal Reserve:

    Industrial Capacity Utilization

    20 0%

    30.0%

    40.0%

    50.0%

    60.0%

    70.0%

    80.0%

    90.0%

    70.0%

    75.0%

    80.0%

    85.0%

    90.0%

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    19/86

    Region Map

    Region Map.pdf

    From this point forward we evaluate the national, state and regional economy. For purposes of this analysis,we define the region as illustrated in the map found below:

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    20/86

    Civilian Employment

    Year Nation State Region Nation State Region1990 119,769,423 3,098,145 39,242 - - -1991 118,720,733 3,148,851 39,305 -0.9% 1.6% 0.2%1992 119,521,190 3,180,803 39,381 0.7% 1.0% 0.2%1993 121,307,099 3,207,393 39,314 1.5% 0.8% -0.2%1994 124,243,448 3,250,202 39,173 2.4% 1.3% -0.4%

    1995 127,134,391 3,317,434 39,572 2.3% 2.1% 1.0%1996 129,254,917 3,252,499 39,500 1.7% -2.0% -0.2%1997 132,120,921 3,323,266 41,092 2.2% 2.2% 4.0%1998 134,287,067 3,384,653 41,573 1.6% 1.8% 1.2%1999 136,289,214 3,441,589 42,368 1.5% 1.7% 1.9%2000 138,117,863 3,502,524 45,051 1.3% 1.8% 6.3%2001 138,241,765 3,537,719 45,310 0.1% 1.0% 0.6%2002 137,936,672 3,588,079 45,802 -0.2% 1.4% 1.1%2003 138,386,941 3,647,095 46,212 0.3% 1.6% 0.9%

    2004 139,988,841 3,715,272 45,607 1.2% 1.9% -1.3%2005 142,328,021 3,783,813 46,334 1.7% 1.8% 1.6%

    2006 145,081,526 3,881,258 47,064 1.9% 2.6% 1.6%2007 146,505,034 3,943,262 47,809 1.0% 1.6% 1.6%2008 146,198,116 3,968,410 47,857 -0.2% 0.6% 0.1%2009 140,870,681 3,896,161 46,459 -3.6% -1.8% -2.9%

    Dec-09 138,927,357 3,834,021 45,700 - - -Dec-10 140,248,944 3,890,714 45,746 1.0% 1.5% 0.1%

    The following table and graph give civilian employment and job growth statistics for the nation, state and region

    since the 1990s. The data set comes from the Bureau of Labor Statistics:

    Job Growth

    Civilian EmploymentCivilian Employment Job Growth

    Source: Bureau of Labor Statistics

    -2.0%

    0.0%

    2.0%

    4.0%

    6.0%

    8.0%

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    21/86

    Unemployment

    Year Nation State Region Nation State Region1990 7,239,509 139,206 1,629 5.7% 4.3% 4.0%1991 8,798,851 197,431 2,333 6.9% 5.9% 5.6%1992 9,830,747 217,491 2,534 7.6% 6.4% 6.0%1993 9,130,642 172,368 1,884 7.0% 5.1% 4.6%1994 8,212,253 167,466 2,161 6.2% 4.9% 5.2%

    1995 7,684,687 156,319 2,352 5.7% 4.5% 5.6%

    1996 7,522,773 146,142 1,658 5.5% 4.3% 4.0%1997 6,953,733 127,685 1,272 5.0% 3.7% 3.0%1998 6,475,058 97,500 947 4.6% 2.8% 2.2%1999 6,123,758 95,501 986 4.3% 2.7% 2.3%2000 5,754,911 82,455 896 4.0% 2.3% 2.0%2001 6,970,173 116,949 1,317 4.8% 3.2% 2.8%2002 8,492,916 157,306 1,698 5.8% 4.2% 3.6%2003 8,833,209 155,924 1,674 6.0% 4.1% 3.5%

    2004 8,304,423 142,747 1,494 5.6% 3.7% 3.2%2005 7,807,022 137,237 1,456 5.2% 3.5% 3.0%

    2006 7,155,122 120,039 1,303 4.7% 3.0% 2.7%2007 7,225,327 121,957 1,324 4.7% 3.0% 2.7%2008 9,001,583 161,049 1,873 5.8% 3.9% 3.8%2009 14,444,293 279,789 3,372 9.3% 6.7% 6.8%

    Dec-09 14,923,537 275,326 3,395 9.7% 6.7% 6.9%Dec-10 14,210,245 266,032 3,107 9.2% 6.4% 6.4%

    The following table and graph give unemployment and unemployment rate statistics for the nation, state and

    region since the 1990s. The data set comes from the Bureau of Labor Statistics:

    Unemployment Rate

    UnemploymentUnemployment Unemployment Rate

    Source: Bureau of Labor Statistics

    2.0%

    3.0%

    4.0%

    5.0%

    6.0%

    7.0%

    8.0%

    9.0%

    10.0%

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    22/86

    Establishment Employment

    Nation State Region1990 Employment 138,331,022 3,699,605 54,5822000 Employment 165,370,978 4,373,566 61,3711990-2000 Change 27,039,956 673,961 6,789Annual Change, % 1.8% 1.7% 1.2%

    2000 Employment 165,370,978 4,373,566 61,371

    2010 Employment 174,062,641 4,802,382 64,143

    2000-2010 Change 8,691,663 428,816 2,772Annual Change, % 0.5% 0.9% 0.4%

    2010 Employment 174,062,641 4,802,382 64,1432015 Employment 186,999,786 5,218,701 68,2822010-2015 Change 12,937,145 416,319 4,139Annual Change, % 1.4% 1.7% 1.3%

    The following table gives establishment-based employment data for the nation, state and region since 1990.

    The data set, which comes from Woods & Poole Economics, includes a forecast through 2015:

    Establishment-based employment for the region increased from 54,582 in 1990 to 64,143 in 2010.Employment is forecasted to increase 1.3 percent annually through 2015. This is compared with projectedgrowth of 1.7 and 1.4 percent for the state and nation, respectively.

    The table on the next page gives the distribution of establishment-based employment by industry for the nation,state and region. Once again, the data set (which comes from Woods & Poole Economics), includes a forecastthrough 2015.

    Our analysis suggests that state & local government is the largest employment sector, accounting for 8,523jobs, or 13.3 percent of regional employment. The regional state & local government sector is forecasted to

    We do not anticipate significant job formation for the next 2 years. In our opinion, the recovery from the current

    Please note: Economic forecasts rely heavily on historic data. One should take care in using these forecastsbecause historic economic performance may not be a good indicator of current economic trends.

    Establishment Employment

    Source: Bureau of Labor Statistics; Woods & Poole Economics

    Our analysis also suggests that health care & social assistance is the second largest employment sector,accounting for 8,128 jobs, or 12.7 percent of regional employment. The regional health care & socialassistance sector is forecasted to grow 2.7 percent annually.

    Finally, our analysis suggests that manufacturing is the third largest employment sector, accounting for 7,814jobs, or 12.2 percent of regional employment. The regional manufacturing sector is forecasted to grow 0.1

    percent annually.

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    23/86

    1990 1990-2000 2000 2000-2010 2010 2010-2015 2015 % of Total

    Farm 3,153,000 -0.1% 3,117,000 -1.7% 2,616,090 0.3% 2,656,137 1.5%

    Forestry, Fishing & Related Activities 765,712 1.1% 851,365 0.4% 889,762 1.3% 949,364 0.5%

    Mining 878,658 -1.5% 757,104 4.7% 1,194,162 0.7% 1,237,205 0.7%

    Utilities 755,166 -1.9% 621,755 -0.4% 600,268 0.6% 617,024 0.3%

    Construction 7,333,446 2.7% 9,540,310 -1.1% 8,498,659 1.9% 9,326,858 4.9%Manufacturing 18,123,211 -0.2% 17,750,623 -3.6% 12,249,767 0.2% 12,364,714 7.0%

    Wholesale Trade 5,702,706 1.0% 6,270,809 -0.6% 5,921,378 1.0% 6,233,535 3.4%

    Retail Trade 16,089,080 1.4% 18,455,353 -0.3% 17,951,637 1.2% 19,044,948 10.3%

    Transportation & Warehousing 4,272,613 2.5% 5,466,230 0.1% 5,525,031 1.3% 5,883,394 3.2%

    Information 3,069,952 2.8% 4,031,289 -1.9% 3,341,641 1.0% 3,516,437 1.9%

    Finance & Insurance 6,803,887 1.4% 7,833,629 0.8% 8,469,012 1.4% 9,071,623 4.9%

    Real Estate & Related Activities 4,384,916 2.2% 5,446,452 3.4% 7,596,789 1.9% 8,340,180 4.4%

    Professional & Technical Services 7,298,716 3.2% 10,023,455 1.7% 11,886,971 2.0% 13,126,759 6.8%

    Management & Related Activities 1,366,293 2.8% 1,801,752 0.6% 1,914,607 1.5% 2,061,500 1.1%

    Administrative & Waste Services 5,803,324 5.5% 9,903,151 0.1% 9,982,786 2.2% 11,142,883 5.7%

    Educational Services 2,031,989 3.4% 2,825,913 4.0% 4,201,688 2.2% 4,683,953 2.4%

    Health Care & Social Assistance 11,184,910 3.0% 15,026,260 2.9% 20,054,024 2.1% 22,260,710 11.5%

    Arts, Entertainment & Recreation 2,202,450 3.8% 3,199,082 1.7% 3,792,413 1.7% 4,116,969 2.2%Accomodation & Food Services 8,323,122 2.4% 10,574,525 1.4% 12,147,083 1.3% 12,988,384 7.0%

    Other Services, Except Public Administration 7,555,871 1.7% 8,937,921 1.3% 10,121,783 1.7% 11,021,508 5.8%

    Federal Civilian Government 3,233,004 -1.1% 2,892,979 -0.2% 2,842,845 0.5% 2,921,148 1.6%

    Federal Military 2,717,996 -2.7% 2,067,021 -0.1% 2,049,593 0.2% 2,065,876 1.2%

    State & Local Government 15,281,000 1.6% 17,977,000 1.2% 20,214,652 1.1% 21,368,677 11.6%

    Total 138,331,022 1.8% 165,370,978 0.5% 174,062,641 1.4% 186,999,786 100.0%

    1990 1990-2000 2000 2000-2010 2010 2010-2015 2015 % of Total

    Farm 63,110 -0.3% 61,192 -2.3% 48,563 0.3% 49,252 1.0%

    Forestry, Fishing & Related Activities 12,401 0.7% 13,296 0.0% 13,353 1.3% 14,243 0.3%

    Mining 17,247 -4.1% 11,318 2.0% 13,796 0.2% 13,933 0.3%

    Utilities 14,889 -2.4% 11,688 1.2% 13,206 0.4% 13,449 0.3%

    Construction 203,642 3.2% 279,840 -0.5% 266,953 2.3% 298,917 5.6%

    Manufacturing 397,300 -0.9% 363,499 -3.6% 250,751 0.2% 253,053 5.2%

    Wholesale Trade 122,305 0.1% 123,592 -0.2% 120,575 1.1% 127,163 2.5%

    Retail Trade 421,286 1.4% 482,460 0.0% 481,844 1.3% 512,811 10.0%

    Transportation & Warehousing 106,258 2.6% 137,265 -0.3% 133,550 1.2% 141,776 2.8%

    Information 84,927 4.2% 127,782 -3.3% 91,306 0.6% 93,969 1.9%

    Finance & Insurance 134,495 1.8% 160,052 1.1% 178,030 1.3% 189,571 3.7%

    Real Estate & Related Activities 115,048 1.7% 135,942 4.2% 205,983 2.0% 226,909 4.3%

    Professional & Technical Services 240,089 4.4% 369,012 3.6% 526,680 2.8% 606,114 11.0%

    Management & Related Activities 58,143 2.3% 72,761 0.2% 74,592 1.1% 78,756 1.6%

    Administrative & Waste Services 148,654 5.4% 251,196 0.8% 272,170 2.6% 309,181 5.7%

    Educational Services 38,991 4.6% 61,135 4.8% 97,790 2.7% 111,568 2.0%

    Health Care & Social Assistance 251,143 2.6% 323,995 3.3% 446,942 2.5% 505,365 9.3%

    Arts, Entertainment & Recreation 57,779 2.9% 77,262 2.1% 95,274 1.8% 104,369 2.0%Accomodation & Food Services 216,481 2.1% 266,011 1.8% 318,499 1.6% 344,270 6.6%

    Other Services, Except Public Administration 203,544 1.5% 237,129 1.7% 279,897 2.1% 310,349 5.8%

    Federal Civilian Government 188,425 -1.3% 165,746 0.8% 180,108 0.6% 185,679 3.8%

    Federal Military 211,595 -2.3% 168,189 -0.6% 158,279 0.2% 159,542 3.3%

    State & Local Government 391,853 1.9% 473,204 1.2% 534,241 1.2% 568,462 11.1%

    Total 3,699,605 1.7% 4,373,566 0.9% 4,802,382 1.7% 5,218,701 100.0%

    1990 1990-2000 2000 2000-2010 2010 2010-2015 2015 % of Total

    Farm 2,212 0.1% 2,232 -2.4% 1,744 0.2% 1,764 2.7%

    Forestry, Fishing & Related Activities 165 1.4% 190 1.1% 213 1.3% 227 0.3%

    Mining 132 -1.5% 113 2.5% 145 1.2% 154 0.2%

    Utilities 229 -1.8% 191 2.5% 244 0.3% 248 0.4%Construction 3,649 2.0% 4,447 0.5% 4,685 1.6% 5,060 7.3%

    Manufacturing 12,962 -0.9% 11,785 -4.0% 7,814 0.1% 7,851 12.2%

    Wholesale Trade 1,606 1.5% 1,862 -1.3% 1,626 -0.6% 1,581 2.5%

    Retail Trade 5,584 1.9% 6,747 1.3% 7,642 1.5% 8,237 11.9%

    Transportation & Warehousing 2,448 3.0% 3,299 -0.9% 3,014 0.7% 3,120 4.7%

    Information 543 2.0% 661 -1.2% 586 0.1% 588 0.9%

    Finance & Insurance 1,177 1.7% 1,398 2.9% 1,860 1.6% 2,014 2.9%

    Real Estate & Related Activities 1,360 1.9% 1,646 1.7% 1,945 1.0% 2,048 3.0%

    Professional & Technical Services 1 231 3 3% 1 710 1 2% 1 512 1 8% 1 652 2 4%

    Region

    Employment by Industry

    State

    Nation

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    24/86

    Annual Per Capita Earnings

    Nation State Region1990 Earnings $26,565 $26,004 $22,2622000 Earnings $39,915 $40,130 $29,9071990-2000 Change $13,349 $14,125 $7,644Annual Change, % 4.2% 4.4% 3.0%

    2000 Earnings $39,915 $40,130 $29,907

    2010 Earnings $50,208 $55,133 $38,622

    2000-2010 Change $10,293 $15,004 $8,715Annual Change, % 2.3% 3.2% 2.6%

    2010 Earnings $50,208 $55,133 $38,6222015 Earnings $61,056 $67,393 $47,4162010-2015 Change $10,848 $12,260 $8,794Annual Change, % 4.0% 4.1% 4.2%

    Please note: Woods & Poole Economics forecasts rely heavily on historic economic data. One should takecare in using these forecasts because historic economic performance may not be a good indicator of currenteconomic trends.

    The table on the next page gives the distribution of average annual per capita earnings by industry for thenation, state and region. Once again, the data set (which comes from Woods & Poole Economics), includes aforecast through 2015.

    Our analysis suggests that utilities is the highest paying employment sector, with average annual per capitaearnings of $129,305 for the region. Average annual per capita earnings for the regional utilities sector isforecasted to grow 3.1 percent annually.

    Our also analysis suggests that information is the second highest paying employment sector, with averageannual per capita earnings of $111,308 for the region. Average annual per capita earnings for the regionalinformation sector is forecasted to grow 4.1 percent annually.

    Finally, our analysis suggests that federal civilian government is the third highest paying employment sector,

    with average annual per capita earnings of $89,880 for the region. Average annual per capita earnings for theregional federal civilian government sector is forecasted to grow 2.6 percent annually.

    The following table gives average annual per capita earnings data for the nation, state and region since 1990.

    The data set, which comes from Woods & Poole Economics, includes a forecast through 2015:

    Annual Per Capita Earnings

    Source: Bureau of Labor Statistics; Woods & Poole Economics

    Average annual per capita earnings for the region increased from $22,262 in 1990 to $38,622 in 2010.Earnings are forecasted to increase 4.2 percent annually through 2015. This is compared with projectedgrowth of 4.1 and 4.0 percent for the state and nation, respectively.

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    25/86

    1990 1990-2000 2000 2000-2010 2010 2010-2015 2015

    Farm $15,104 1.1% $16,833 6.0% $30,058 3.1% $35,071

    Forestry, Fishing & Related Activities $17,286 3.0% $23,121 2.7% $30,067 1.6% $35,166

    Mining $39,940 6.0% $71,585 3.5% $101,220 2.4% $128,574

    Utilities $48,172 5.4% $81,311 4.2% $122,437 2.4% $154,738

    Construction $29,943 4.1% $44,779 0.8% $48,268 2.3% $60,727Manufacturing $33,856 4.5% $52,481 2.9% $69,620 2.3% $87,634

    Wholesale Trade $36,683 4.4% $56,573 2.6% $73,153 2.2% $91,249

    Retail Trade $17,526 3.5% $24,771 2.0% $30,115 1.9% $36,361

    Transportation & Warehousing $30,439 3.4% $42,721 1.7% $50,553 1.8% $60,581

    Information $35,673 6.2% $65,398 2.8% $86,483 2.0% $105,478

    Finance & Insurance $29,963 7.1% $59,228 2.5% $76,028 2.2% $94,105

    Real Estate & Related Activities $13,429 7.7% $28,225 -4.0% $18,687 2.1% $23,093

    Professional & Technical Services $37,615 4.6% $58,968 1.9% $71,270 1.8% $85,425

    Management & Related Activities $43,635 6.1% $79,055 3.3% $108,938 2.2% $135,739

    Administrative & Waste Services $16,827 3.8% $24,424 2.7% $31,971 2.0% $39,120

    Educational Services $18,802 3.8% $27,242 2.6% $35,084 1.9% $42,214

    Health Care & Social Assistance $27,359 3.1% $37,027 3.0% $49,704 1.9% $59,847

    Arts, Entertainment & Recreation $15,035 3.9% $22,096 1.9% $26,638 1.7% $31,542Accomodation & Food Services $12,089 4.2% $18,314 2.0% $22,405 1.8% $26,760

    Other Services, Except Public Administration $19,107 4.3% $28,997 1.3% $33,023 1.8% $39,394

    Federal Civilian Government $44,163 4.5% $68,817 5.0% $112,189 2.2% $139,725

    Federal Military $26,629 3.8% $38,557 8.5% $86,914 2.2% $108,416

    State & Local Government $29,223 3.3% $40,452 3.2% $55,652 3.9% $67,419

    Total $26,565 4.2% $39,915 2.3% $50,208 4.0% $61,056

    1990 1990-2000 2000 2000-2010 2010 2010-2015 2015

    Farm $10,904 -1.7% $9,211 -3.9% $6,168 13.7% $11,716

    Forestry, Fishing & Related Activities $17,727 1.7% $20,939 2.8% $27,470 3.2% $32,232

    Mining $40,790 3.6% $58,026 3.6% $82,716 5.0% $105,683

    Utilities $45,337 5.6% $78,373 5.7% $136,225 4.9% $173,232

    Construction $25,767 4.9% $41,423 1.2% $46,658 4.9% $59,324

    Manufacturing $30,063 3.9% $44,183 3.7% $63,457 4.7% $79,968

    Wholesale Trade $36,284 5.0% $58,976 2.3% $73,758 4.5% $91,702

    Retail Trade $15,937 3.7% $23,021 2.3% $28,797 3.9% $34,882

    Transportation & Warehousing $27,691 3.6% $39,625 1.7% $46,904 3.6% $56,058

    Information $34,488 9.0% $81,984 0.7% $88,165 4.0% $107,420

    Finance & Insurance $25,937 6.4% $48,135 4.4% $74,139 4.8% $93,545

    Real Estate & Related Activities $12,689 8.0% $27,352 -3.7% $18,757 4.4% $23,253

    Professional & Technical Services $34,650 5.8% $60,658 3.5% $85,570 3.8% $103,137

    Management & Related Activities $42,749 6.1% $76,972 4.1% $114,654 5.0% $146,022

    Administrative & Waste Services $16,451 3.4% $23,028 3.6% $32,920 4.4% $40,826

    Educational Services $15,679 5.3% $26,228 3.4% $36,547 3.0% $42,436

    Health Care & Social Assistance $25,468 3.4% $35,504 3.6% $50,369 3.8% $60,790

    Arts, Entertainment & Recreation $10,963 2.7% $14,358 2.6% $18,539 3.9% $22,480Accomodation & Food Services $11,276 4.0% $16,766 2.5% $21,465 3.7% $25,783

    Other Services, Except Public Administration $18,344 5.0% $29,824 2.6% $38,664 3.7% $46,310

    Federal Civilian Government $46,772 4.8% $74,942 6.0% $134,489 4.5% $167,851

    Federal Military $36,172 4.1% $54,229 7.2% $108,182 4.7% $135,796

    State & Local Government $28,643 3.2% $39,414 3.3% $54,687 4.0% $66,459

    Total $26,004 4.4% $40,130 3.2% $55,133 4.1% $67,393

    1990 1990-2000 2000 2000-2010 2010 2010-2015 2015

    Farm $16,072 -2.9% $11,942 -7.2% $5,662 9.8% $9,018

    Forestry, Fishing & Related Activities $13,830 3.2% $19,009 2.6% $24,642 3.1% $28,765

    Mining $25,683 2.9% $34,139 8.8% $79,160 3.8% $95,451

    Utilities $29,413 6.5% $55,205 8.9% $129,305 3.1% $150,444Construction $21,997 2.8% $29,084 -1.2% $25,836 8.9% $39,623

    Manufacturing $32,401 3.3% $44,721 2.5% $57,347 4.7% $72,007

    Wholesale Trade $26,400 3.1% $35,880 6.2% $65,780 2.3% $73,879

    Retail Trade $12,843 3.9% $18,747 2.7% $24,545 3.9% $29,718

    Transportation & Warehousing $21,736 4.8% $34,667 0.6% $36,960 5.8% $49,106

    Information $50,062 4.9% $80,909 3.2% $111,308 4.1% $136,334

    Finance & Insurance $14,229 6.7% $27,200 9.5% $67,581 4.8% $85,243

    Real Estate & Related Activities $11,327 7.9% $24,291 -4.9% $14,758 6.5% $20,190

    Professional & Technical Services $16 604 3 5% $23 347 3 4% $32 585 3 7% $39 082

    Region

    Average Earnings by Industry

    State

    Nation

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    26/86

    Top Employers

    Nation State Region1990 Employment 18,123,211 397,300 12,9622000 Employment 17,750,623 363,499 11,7851990-2000 Change -372,588 -33,801 -1,177

    Annual Change, % -0.2% -0.9% -0.9%

    2000 Employment 17,750,623 363,499 11,7852010 Employment 12,249,767 250,751 7,8142000-2010 Change -5,500,856 -112,748 -3,971Annual Change, % -3.6% -3.6% -4.0%

    2010 Employment 12,249,767 250,751 7,8142015 Employment 12,364,714 253,053 7,8512010-2015 Change 114,947 2,302 37Annual Change, % 0.2% 0.2% 0.1%

    It is important to note that the top employer listing is not an exhaustive list. Other employers exist in this

    marketplace which are not included because data was not available for this survey. In our opinion, however,the list gives a reasonable snapshot of the employer composition for this area.

    The table on the next page gives a listing of the region's top 50 employers. The data, which was obtained fromInfoUSA, includes all industries. Because most economists agree that manufacturing employment is the

    backbone of our economy, regional manufacturing employers are highlighted for ease of reference.

    The top 5 employers include: (1) Augusta Medical Ctr (2,200 employees); (2) Augusta Health Care Home Med(2,000 employees); (3) Target Distribution Ctr (1,100 employees); (4) Western State Hospital (800 employees);and (5) Hershey Chocolate Of Virginia (600 employees).

    The top 3 manufacturing employers include: (1) Personna Medical (600 employees); (2) Hollister (442employees); and (3) Nibco Of Virginia (400 employees).

    Please note: Woods & Poole Economics forecasts rely heavily on historic economic data. One should takecare in using these forecasts because historic economic performance may not be a good indicator of currenteconomic trends.

    The following table gives manufacturing employment data for the nation, state and region since 1990. The dataset, which comes from Woods & Poole Economics, includes a forecast through 2015:

    Manufacturing employment for the region decreased from 12,962 in 1990 to 7,814 in 2008. Employment is

    forecasted to increase 0.1 percent annually through 2015. This is compared with projected growth of 0.2 and

    0.2 percent for the state and nation, respectively.

    Manufacturing Employment

    Source: Bureau of Labor Statistics; Woods & Poole Economics

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    27/86

    Target Distribution Ctr.

    Western State Hospital

    Hershey Chocolate of Virginia

    McQuay Int-Chiller

    Personna Medical

    Augusta County Offices

    Augusta Correctional Ctr.

    Hollister Inc.

    Our employment data source list 600 people employed by Hershey Chocolate of Virginia (540-337-4700) inAugusta & Staunton City Counties making them the fifth largest employer. After multiple attempts, we were notable to get a person on the line to confirm our information.

    in Augusta & Staunton City Counties making them the second largest employer. After multiple attempts, wewere not able to get a person on the line to confirm our information.

    Our employment data source list 1100 people employed by Target Distribution Ctr. (540-932-3700) in Augusta,Staunton & Waynesboro Counties making them the third largest employer. We spoke with Debbie in the HRDept; she confirmed the number of employees. Debbie stated she could not address the terminations for thelast 12 months but they did hire some but could not give numbers. She expects that they will hire more in thenext 12 months but no numbers available.

    Our employment data source list 800 people employed by Western State Hospital (540-332-8000) in Augusta,Staunton & Waynesboro Counties making them the fifth largest employer. We spoke with Becky in the HR

    Dept; she confirmed the number of employees. Becky stated she could give no figures for the last 12 monthsand she expects they will remain constant for the next 12 months.

    Our employment data source list 600 people employed by McQuay Int-Chiller (540-248-0711) after speakingwith Donna in the HR Dept. she stated that the number of employees was at 500 making them tied for the sixthlargest employer in Augusta & Staunton City Counties. Donna expects to hire more employees in the next 12months depending on the need.

    Our employment data source list 600 people employed by Personna Medical (540-248-8000) in Augusta &Staunton City Counties making them tied for the sixth largest employer. After multiple attempts, we were not

    able to get a person on the line to confirm our information.

    Our employment data source list 450 people employed by Augusta County Offices (540-942-5113 in Augusta,Staunton & Waynesboro Counties after speaking with Faith in the HR Dept. she stated that their number ofemployees was 525 making them the seventh largest employer. Faith stated that they replace as they lose sothey remain constant and will do so for the near future.

    Our employment data source list 460 people employed by Augusta Correctional Ctr. (540-997-7000) inAugusta & Staunton City Counties making them the eight largest employer. We spoke with JeanneHeldebrand in the HR Dept; she confirmed the number of employees. She states that they hire to replace andwill remain flat.

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    28/86

    The following map shows the location of the top employers in this region:

    Top Employers.pdf

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    29/86

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    30/86

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    31/86

    Population

    Nation State Region Market

    2000 Population 281,421,906 7,078,515 108,988 64,806

    2010 Population 309,038,974 7,884,742 117,618 68,888

    2000-2010 Change 27,617,068 806,227 8,630 4,083

    Annual Change, % 0.9% 1.1% 0.8% 0.6%

    2010 Population 309,038,974 7,884,742 117,618 68,888

    2015 Population 321,675,005 8,221,902 120,997 70,364

    2010-2015 Change 12,636,031 337,160 3,379 1,476

    Annual Change, % 0.8% 0.8% 0.6% 0.4%

    Nation State Region Market

    2000 Population 222,155,469 5,654,571 81,121 47,581

    2010 Population 232,900,422 5,964,800 83,055 47,6112000-2010 Change 10,744,953 310,229 1,934 30

    Annual Change, % 0.5% 0.5% 0.2% 0.0%

    2010 Population 232,900,422 5,964,800 83,055 47,611

    2015 Population 234,325,555 5,979,196 82,627 46,938

    2010-2015 Change 1,425,133 14,396 -428 -673

    Annual Change, % 0.1% 0.0% -0.1% -0.3%

    DEMOGRAPHIC CHARACTERISTICS

    In this section we conduct an analysis of regional and market area demographic and select housing

    characteristics. Our analysis uses the regional and market area definitions presented previously in this report.

    Population for the market area increased from 64,806 in 2000 to 68,888 in 2010. Population is forecasted to

    increase 0.4 percent annually through 2015. This is compared with projected growth of 0.6, 0.8 and 0.8 percent

    for the region, state and nation, respectively.

    The

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    32/86

    Nation State Region Market

    2000 Population 59,266,437 1,423,944 27,867 17,224

    2010 Population 76,138,552 1,919,942 34,563 21,277

    2000-2010 Change 16,872,115 495,998 6,696 4,053Annual Change, % 2.5% 3.0% 2.2% 2.1%

    2010 Population 76,138,552 1,919,942 34,563 21,277

    2015 Population 87,349,450 2,242,706 38,370 23,426

    2010-2015 Change 11,210,898 322,764 3,807 2,149

    Annual Change, % 2.8% 3.2% 2.1% 1.9%

    Nation State Region Market

    2000 Population 42,274,158 981,816 19,679 12,303

    2010 Population 51,316,844 1,271,601 24,172 15,017

    2000-2010 Change 9,042,686 289,785 4,493 2,714

    Annual Change, % 2.0% 2.6% 2.1% 2.0%

    2010 Population 51,316,844 1,271,601 24,172 15,017

    2015 Population 59,093,550 1,499,545 27,213 16,737

    2010-2015 Change 7,776,706 227,944 3,041 1,720

    Annual Change, % 2.9% 3.4% 2.4% 2.2%

    Nation State Region Market

    2000 Population 34,991,753 792,333 16,170 10,194

    2010 Population 40,678,969 993,741 19,719 12,334

    2000-2010 Change 5,687,216 201,408 3,549 2,140

    Annual Change, % 1.5% 2.3% 2.0% 1.9%

    2010 Population 40,678,969 993,741 19,719 12,334

    2015 Population 46,983,879 1,181,048 22,431 13,870

    2010-2015 Change 6,304,910 187,307 2,712 1,536

    Annual Change % 2 9% 3 5% 2 6% 2 4%

    The 55+ population for the market area increased from 17,224 in 2000 to 21,277 in 2010. The 55+ populationis forecasted to increase 1.9 percent annually through 2015. This is compared with projected growth of 2.1, 3.2

    and 2.8 percent for the region, state and nation, respectively.

    The 62+ population for the market area increased from 12,303 in 2000 to 15,017 in 2010. The 62+ populationis forecasted to increase 2.2 percent annually through 2015. This is compared with projected growth of 2.4, 3.4

    and 2.9 percent for the region, state and nation, respectively.

    55+ Population

    Source: U.S. Census Bureau; Claritas

    62+ Population

    Source: U.S. Census Bureau, Claritas; Allen & Associates

    65+ Population

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    33/86

    Population per Household

    Nation State Region Market

    2000 Population per Household 2.67 2.62 2.54 2.51

    2010 Population per Household 2.66 2.59 2.44 2.39

    2000-2010 Change -0.01 -0.03 -0.11 -0.12

    2010 Population per Household 2.66 2.59 2.44 2.39

    2015 Population per Household 2.66 2.58 2.41 2.36

    2010-2015 Change 0.00 -0.01 -0.03 -0.03

    Nation State Region Market

    2000 Population per Household 3.22 3.10 3.13 3.122010 Population per Household 3.31 3.18 3.09 3.07

    2000-2010 Change 0.09 0.08 -0.03 -0.05

    2010 Population per Household 3.31 3.18 3.09 3.07

    2015 Population per Household 3.40 3.26 3.14 3.12

    2010-2015 Change 0.09 0.08 0.05 0.05

    Nation State Region Market

    2000 Population per Household 1.62 1.62 1.65 1.64

    2010 Population per Household 1.67 1.64 1.61 1.60

    2000-2010 Change 0.04 0.02 -0.04 -0.04

    2010 Population per Household 1.67 1.64 1.61 1.60

    2015 Population per Household 1.68 1.66 1.60 1.59

    2010-2015 Change 0.01 0.01 -0.01 -0.01

    The following tables give population per household data for the nation, state, region and market area since

    2000. The data sets, which come from the U.S. Census Bureau and Claritas, include forecasts through 2015:

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    34/86

    Nation State Region Market

    2000 Population per Household 1.60 1.60 1.62 1.61

    2010 Population per Household 1.64 1.63 1.58 1.57

    2000-2010 Change 0.04 0.03 -0.04 -0.04

    2010 Population per Household 1.64 1.63 1.58 1.57

    2015 Population per Household 1.67 1.65 1.57 1.56

    2010-2015 Change 0.02 0.03 -0.01 -0.01

    Nation State Region Market

    2000 Population per Household 1.58 1.58 1.60 1.59

    2010 Population per Household 1.63 1.62 1.56 1.55

    2000-2010 Change 0.05 0.03 -0.04 -0.05

    2010 Population per Household 1.63 1.62 1.56 1.55

    2015 Population per Household 1.66 1.65 1.55 1.55

    2010-2015 Change 0.03 0.03 0.00 0.00

    62+ Population per Household

    Source: U.S. Census Bureau; Claritas

    Source: U.S. Census Bureau, Claritas; Allen & Associates

    65+ Population per Household

    The 65+ population per household for the market area decreased from 1.59 in 2000 to 1.55 in 2010. The 65+

    population per household is forecasted to increase from 1.55 in 2010 to 1.55 in 2015.

    The 62+ population per household for the market area decreased from 1.61 in 2000 to 1.57 in 2010. The 62+

    population per household is forecasted to decrease from 1.57 in 2010 to 1.56 in 2015.

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    35/86

    Households

    Nation State Region Market

    2000 Households 105,539,122 2,700,335 42,856 25,787

    2010 Households 116,136,617 3,043,091 48,297 28,803

    2000-2010 Change 10,597,495 342,756 5,441 3,017

    Annual Change, % 1.0% 1.2% 1.2% 1.1%

    2010 Households 116,136,617 3,043,091 48,297 28,803

    2015 Households 120,947,177 3,184,201 50,309 29,788

    2010-2015 Change 4,810,560 141,110 2,012 985Annual Change, % 0.8% 0.9% 0.8% 0.7%

    Nation State Region Market

    2000 Households 69,061,603 1,823,639 25,929 15,272

    2010 Households 70,450,021 1,874,847 26,843 15,525

    2000-2010 Change 1,388,418 51,208 914 253

    Annual Change, % 0.2% 0.3% 0.3% 0.2%

    2010 Households 70,450,021 1,874,847 26,843 15,525

    2015 Households 68,982,220 1,831,815 26,317 15,051

    2010-2015 Change -1,467,801 -43,032 -526 -474Annual Change, % -0.4% -0.5% -0.4% -0.6%

    Nation State Region Market2000 Households 36,477,519 876,696 16,927 10,515

    2010 Households 45,686,596 1,168,244 21,454 13,278

    2000-2010 Change 9,209,077 291,548 4,527 2,763

    Annual Change, % 2.3% 2.9% 2.4% 2.4%

    The following tables give household data for the nation, state, region and market area since 2000. The data

    sets, which come from the U.S. Census Bureau and Claritas, include forecasts through 2015:

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    36/86

    Nation State Region Market

    2000 Households 26,422,327 613,465 12,163 7,640

    2010 Households 31,196,855 780,781 15,311 9,569

    2000-2010 Change 4,774,528 167,316 3,148 1,929

    Annual Change, % 1.7% 2.4% 2.3% 2.3%

    2010 Households 31,196,855 780,781 15,311 9,569

    2015 Households 35,455,889 906,725 17,306 10,701

    2010-2015 Change 4,259,034 125,944 1,995 1,132

    Annual Change, % 2.6% 3.0% 2.5% 2.3%

    Nation State Region Market

    2000 Households 22,112,959 500,652 10,121 6,408

    2010 Households 24,986,966 614,726 12,678 7,979

    2000-2010 Change 2,874,007 114,074 2,557 1,571Annual Change, % 1.2% 2.1% 2.3% 2.2%

    2010 Households 24,986,966 614,726 12,678 7,979

    2015 Households 28,380,574 715,728 14,440 8,971

    2010-2015 Change 3,393,608 101,002 1,762 992

    Annual Change, % 2.6% 3.1% 2.6% 2.4%

    62+ Households

    Source: U.S. Census Bureau; Claritas

    Source: U.S. Census Bureau, Claritas; Allen & Associates

    65+ Households

    The 65+ households for the market area increased from 6,408 in 2000 to 7,979 in 2010. The 65+ households

    are forecasted to increase 2.4 percent annually through 2015. This is compared with projected growth of 2.6,

    3.1 and 2.6 percent for the region, state and nation, respectively.

    The 62+ households for the market area increased from 7,640 in 2000 to 9,569 in 2010. The 62+ households

    are forecasted to increase 2.3 percent annually through 2015. This is compared with projected growth of 2.5,

    3.0 and 2.6 percent for the region, state and nation, respectively.

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    37/86

    Owner Tenure

    Nation State Region Market

    2000 Tenure 66.2% 68.1% 74.0% 72.5%

    2010 Tenure 66.8% 70.0% 74.7% 73.4%

    2000-2010 Change 0.66% 1.86% 0.72% 0.94%

    2010 Tenure 66.8% 70.0% 74.7% 73.4%

    2015 Tenure 66.8% 70.3% 74.6% 73.5%

    2010-2015 Change 0.00% 0.31% -0.08% 0.08%

    Nation State Region Market

    2000 Tenure 59.7% 61.7% 67.3% 65.6%

    2010 Tenure 59.6% 63.0% 67.9% 66.6%

    2000-2010 Change -0.04% 1.27% 0.53% 0.98%

    2010 Tenure 59.6% 63.0% 67.9% 66.6%

    2015 Tenure 58.8% 62.4% 67.2% 66.2%

    2010-2015 Change -0.86% -0.53% -0.69% -0.45%

    Nation State Region Market

    2000 Tenure 78.5% 81.5% 84.2% 82.5%

    2010 Tenure 78.0% 81.3% 83.3% 81.4%

    2000-2010 Change -0.53% -0.25% -0.92% -1.05%

    2010 Tenure 78.0% 81.3% 83.3% 81.4%

    2015 Tenure 77.5% 81.0% 82.8% 81.0%2010-2015 Change -0.41% -0.30% -0.47% -0.41%

    The

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    38/86

    Nation State Region Market

    2000 Tenure 78.2% 81.0% 84.0% 82.1%

    2010 Tenure 77.3% 80.5% 82.6% 80.4%

    2000-2010 Change -0.90% -0.56% -1.41% -1.66%

    2010 Tenure 77.3% 80.5% 82.6% 80.4%

    2015 Tenure 76.9% 80.2% 82.3% 80.1%

    2010-2015 Change -0.39% -0.26% -0.33% -0.36%

    Nation State Region Market

    2000 Tenure 78.0% 80.6% 83.9% 81.8%

    2010 Tenure 76.8% 79.8% 82.2% 79.7%

    2000-2010 Change -1.21% -0.84% -1.76% -2.10%

    2010 Tenure 76.8% 79.8% 82.2% 79.7%

    2015 Tenure 76.4% 79.6% 81.9% 79.4%

    2010-2015 Change -0.38% -0.23% -0.23% -0.32%

    The 65+ owner tenure for the market area decreased from 81.8 percent in 2000 to 79.7 percent in 2010. The

    65+ owner tenure is forecasted to decrease from 79.7 percent in 2010 to 79.4 percent in 2015.

    The 62+ owner tenure for the market area decreased from 82.1 percent in 2000 to 80.4 percent in 2010. The

    62+ owner tenure is forecasted to decrease from 80.4 percent in 2010 to 80.1 percent in 2015.

    62+ Owner Tenure

    Source: U.S. Census Bureau; Claritas

    Source: U.S. Census Bureau, Claritas; Allen & Associates

    65+ Owner Tenure

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    39/86

    Renter Tenure

    Nation State Region Market

    2000 Tenure 33.8% 31.9% 26.0% 27.5%

    2010 Tenure 33.2% 30.0% 25.3% 26.6%

    2000-2010 Change -0.66% -1.86% -0.72% -0.94%

    2010 Tenure 33.2% 30.0% 25.3% 26.6%

    2015 Tenure 33.2% 29.7% 25.4% 26.5%

    2010-2015 Change 0.00% -0.31% 0.08% -0.08%

    Nation State Region Market

    2000 Tenure 40.3% 38.3% 32.7% 34.4%

    2010 Tenure 40.4% 37.0% 32.1% 33.4%

    2000-2010 Change 0.04% -1.27% -0.53% -0.98%

    2010 Tenure 40.4% 37.0% 32.1% 33.4%

    2015 Tenure 41.2% 37.6% 32.8% 33.8%

    2010-2015 Change 0.86% 0.53% 0.69% 0.45%

    Nation State Region Market

    2000 Tenure 21.5% 18.5% 15.8% 17.5%

    2010 Tenure 22.0% 18.7% 16.7% 18.6%

    2000-2010 Change 0.53% 0.25% 0.92% 1.05%

    2010 Tenure 22.0% 18.7% 16.7% 18.6%

    2015 Tenure 22.5% 19.0% 17.2% 19.0%2010-2015 Change 0.41% 0.30% 0.47% 0.41%

    Source: U.S. Census Bureau; Claritas

    55+ Renter Tenure

    The following tables give renter tenure data for the nation, state, region and market area since 2000. The data

    sets, which come from the U.S. Census Bureau and Claritas, include forecasts through 2015:

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    40/86

    Nation State Region Market

    2000 Tenure 21.8% 19.0% 16.0% 17.9%

    2010 Tenure 22.7% 19.5% 17.4% 19.6%

    2000-2010 Change 0.90% 0.56% 1.41% 1.66%

    2010 Tenure 22.7% 19.5% 17.4% 19.6%

    2015 Tenure 23.1% 19.8% 17.7% 19.9%

    2010-2015 Change 0.39% 0.26% 0.33% 0.36%

    Nation State Region Market

    2000 Tenure 22.0% 19.4% 16.1% 18.2%

    2010 Tenure 23.2% 20.2% 17.8% 20.3%

    2000-2010 Change 1.21% 0.84% 1.76% 2.10%

    2010 Tenure 23.2% 20.2% 17.8% 20.3%

    2015 Tenure 23.6% 20.4% 18.1% 20.6%

    2010-2015 Change 0.38% 0.23% 0.23% 0.32%

    65+ Renter Tenure

    The 65+ renter tenure for the market area increased from 18.2 percent in 2000 to 20.3 percent in 2010. The

    65+ renter tenure is forecasted to increase from 20.3 percent in 2010 to 20.6 percent in 2015.

    The 62+ renter tenure for the market area increased from 17.9 percent in 2000 to 19.6 percent in 2010. The

    62+ renter tenure is forecasted to increase from 19.6 percent in 2010 to 19.9 percent in 2015.

    62+ Renter Tenure

    Source: U.S. Census Bureau; Claritas

    Source: U.S. Census Bureau, Claritas; Allen & Associates

    Owner Households

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    41/86

    Owner Households

    Nation State Region Market

    2000 Households 69,840,987 1,840,114 31,709 18,697

    2010 Households 77,624,393 2,130,300 36,082 21,155

    2000-2010 Change 7,783,406 290,186 4,373 2,458

    Annual Change, % 1.1% 1.5% 1.3% 1.2%

    2010 Households 77,624,393 2,130,300 36,082 21,155

    2015 Households 80,835,933 2,239,109 37,545 21,901

    2010-2015 Change 3,211,540 108,809 1,463 746Annual Change, % 0.8% 1.0% 0.8% 0.7%

    Nation State Region Market

    2000 Households 41,210,444 1,125,242 17,461 10,022

    2010 Households 42,008,799 1,180,625 18,220 10,341

    2000-2010 Change 798,355 55,383 759 319

    Annual Change, % 0.2% 0.5% 0.4% 0.3%

    2010 Households 42,008,799 1,180,625 18,220 10,341

    2015 Households 40,537,995 1,143,849 17,682 9,958

    2010-2015 Change -1,470,804 -36,776 -538 -383Annual Change, % -0.7% -0.6% -0.6% -0.8%

    Nation State Region Market2000 Households 28,630,543 714,872 14,248 8,675

    2010 Households 35,615,594 949,675 17,862 10,814

    2000-2010 Change 6,985,051 234,803 3,614 2,140

    Annual Change, % 2.2% 2.9% 2.3% 2.2%

    The following tables give owner household data for the nation, state, region and market area since 2000. The

    data sets, which come from the U.S. Census Bureau and Claritas, include forecasts through 2015:

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    42/86

    Nation State Region Market

    2000 Households 20,658,562 497,004 10,220 6,272

    2010 Households 24,111,417 628,213 12,649 7,697

    2000-2010 Change 3,452,855 131,209 2,430 1,424

    Annual Change, % 1.6% 2.4% 2.2% 2.1%

    2010 Households 24,111,417 628,213 12,649 7,697

    2015 Households 27,264,303 727,150 14,239 8,569

    2010-2015 Change 3,152,885 98,937 1,590 872

    Annual Change, % 2.5% 3.0% 2.4% 2.2%

    Nation State Region Market

    2000 Households 17,241,999 403,632 8,493 5,243

    2010 Households 19,181,056 490,443 10,415 6,361

    2000-2010 Change 1,939,057 86,811 1,922 1,118Annual Change, % 1.1% 2.0% 2.1% 2.0%

    2010 Households 19,181,056 490,443 10,415 6,361

    2015 Households 21,678,459 569,388 11,829 7,123

    2010-2015 Change 2,497,403 78,945 1,414 762

    Annual Change, % 2.5% 3.0% 2.6% 2.3%

    62+ Owner Households

    Source: U.S. Census Bureau; Claritas

    Source: U.S. Census Bureau, Claritas; Allen & Associates

    65+ Owner Households

    The 65+ owner households for the market area increased from 5,243 in 2000 to 6,361 in 2010. The 65+ owner

    households are forecasted to increase 2.3 percent annually through 2015. This is compared with projected

    growth of 2.6, 3.0 and 2.5 percent for the region, state and nation, respectively.

    The 62+ owner households for the market area increased from 6,272 in 2000 to 7,697 in 2010. The 62+ owner

    households are forecasted to increase 2.2 percent annually through 2015. This is compared with projected

    growth of 2.4, 3.0 and 2.5 percent for the region, state and nation, respectively.

    Renter Households

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    43/86

    Renter Households

    Nation State Region Market

    2000 Households 35,698,135 860,221 11,147 7,090

    2010 Households 38,512,224 912,791 12,215 7,648

    2000-2010 Change 2,814,089 52,570 1,068 558

    Annual Change, % 0.8% 0.6% 0.9% 0.8%

    2010 Households 38,512,224 912,791 12,215 7,648

    2015 Households 40,111,244 945,092 12,764 7,887

    2010-2015 Change 1,599,020 32,301 549 239Annual Change, % 0.8% 0.7% 0.9% 0.6%

    Nation State Region Market

    2000 Households 27,851,159 698,397 8,468 5,250

    2010 Households 28,441,222 694,222 8,623 5,185

    2000-2010 Change 590,063 -4,175 155 -65

    Annual Change, % 0.2% -0.1% 0.2% -0.1%

    2010 Households 28,441,222 694,222 8,623 5,185

    2015 Households 28,444,225 687,966 8,635 5,094

    2010-2015 Change 3,003 -6,256 12 -91Annual Change, % 0.0% -0.2% 0.0% -0.4%

    Nation State Region Market2000 Households 7,846,976 161,824 2,679 1,840

    2010 Households 10,071,002 218,569 3,592 2,463

    2000-2010 Change 2,224,026 56,745 913 623

    Annual Change, % 2.5% 3.1% 3.0% 3.0%

    Renter households for the market area increased from 7,090 in 2000 to 7,648 in 2010. Renter households are

    forecasted to increase 0.6 percent annually through 2015. This is compared with projected growth of 0.9, 0.7

    and 0.8 percent for the region, state and nation, respectively.

    The

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    44/86

    Nation State Region Market

    2000 Households 5,763,765 116,461 1,943 1,368

    2010 Households 7,085,438 152,569 2,662 1,872

    2000-2010 Change 1,321,673 36,108 718 504Annual Change, % 2.1% 2.7% 3.2% 3.2%

    2010 Households 7,085,438 152,569 2,662 1,872

    2015 Households 8,191,586 179,576 3,066 2,132

    2010-2015 Change 1,106,149 27,007 405 260

    Annual Change, % 2.9% 3.3% 2.9% 2.6%

    Nation State Region Market

    2000 Households 4,870,960 97,020 1,628 1,165

    2010 Households 5,805,910 124,283 2,263 1,618

    2000-2010 Change 934,950 27,263 635 453Annual Change, % 1.8% 2.5% 3.3% 3.3%

    2010 Households 5,805,910 124,283 2,263 1,618

    2015 Households 6,702,115 146,340 2,611 1,848

    2010-2015 Change 896,205 22,057 348 230

    Annual Change, % 2.9% 3.3% 2.9% 2.7%

    The 65+ renter households for the market area increased from 1,165 in 2000 to 1,618 in 2010. The 65+ renter

    households are forecasted to increase 2.7 percent annually through 2015. This is compared with projected

    growth of 2.9, 3.3 and 2.9 percent for the region, state and nation, respectively.

    The 62+ renter households for the market area increased from 1,368 in 2000 to 1,872 in 2010. The 62+ renter

    households are forecasted to increase 2.6 percent annually through 2015. This is compared with projected

    growth of 2.9, 3.3 and 2.9 percent for the region, state and nation, respectively.

    62+ Renter Households

    Source: U.S. Census Bureau; Claritas

    Source: U.S. Census Bureau, Claritas; Allen & Associates

    65+ Renter Households

    Household Income

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    45/86

    Nation State Region Market

    2000 Average Income $56,644 $61,628 $47,823 $48,307

    2010 Average Income $71,071 $83,385 $58,801 $59,871

    2000-2010 Change $14,427 $21,758 $10,979 $11,565

    Annual Change, % 2.3% 3.1% 2.1% 2.2%

    2010 Average Income $71,071 $83,385 $58,801 $59,871

    2015 Average Income $77,465 $93,713 $63,376 $64,717

    2010-2015 Change $6,394 $10,328 $4,575 $4,845Annual Change, % 1.7% 2.4% 1.5% 1.6%

    The following table gives average household income data for the region and market area since 2000. The data

    set, which comes from the U.S. Census Bureau and Claritas, includes a forecast through 2015:

    Average Household Income

    Source: U.S. Census Bureau; Claritas

    $0 to $9,999

    Average household income for the market area increased from $48,307 in 2000 to $59,871 in 2010. Household

    income is forecasted to increase 1.6 percent annually through 2015. This is compared with consumer price

    index growth of 1.1 percent over the past 12 months, suggesting that growth in real disposable income is

    anticipated for the area.

    $10,000 to $19,999

    $40,000 to $49,999

    $50,000 to $59,999

    2011

    Households, by Income (Market Area)

    The following table and graph show the current distribution of household incomes for the market area. The dataset comes from the U.S. Census and Claritas:

    $80,000 or more

    1,964

    2,828

    3,676

    3,320

    7,514

    3,061

    2,852

    $20,000 to $29,999

    $30,000 to $39,999

    2,033

    1,752

    $60,000 to $69,999

    $70,000 to $79,999

    4,000

    5,000

    6,000

    7,000

    8,000

    Owner Household Income

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    46/86

    $ 1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person

    $0 to $9,999 548 162 36 12 3 1 0

    $10,000 to $19,999 970 434 80 12 14 4 2

    $20,000 to $29,999 852 934 245 73 51 16 7

    $30,000 to $39,999 535 1,141 366 187 81 25 11

    $40,000 to $49,999 417 1,107 327 274 118 37 16

    $50,000 to $59,999 192 1,005 450 428 88 28 12

    $60,000 to $69,999 138 652 408 312 106 33 14$70,000 to $79,999 126 582 379 281 102 32 14

    $80,000 or more 568 2,622 1,705 1,267 457 143 62

    $ 1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person$0 to $9,999 61 34 14 5 0 0 0

    $10,000 to $19,999 161 60 46 11 13 4 2

    $20,000 to $29,999 210 212 137 60 40 12 5

    $30,000 to $39,999 242 218 186 178 70 22 10

    $40 000 to $49 999 191 325 203 250 106 33 14

    2011

    The following table and graph show the current distribution of owner household incomes for the market area. The

    data set comes from the U.S. Census Bureau and Claritas:

    2011

    2011

    Source: U.S. Census, Claritas; Allen & Associates

    Owner Households, by Income, by Size

    The following table shows the current distribution of

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    47/86

    $ 1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person$0 to $9,999 487 128 22 7 3 1 0

    $10,000 to $19,999 809 374 34 1 1 0 0

    $20,000 to $29,999 642 722 108 13 11 3 1

    $30,000 to $39,999 292 923 180 9 11 3 1

    $40,000 to $49,999 226 782 124 24 12 4 2

    $50,000 to $59,999 121 594 170 44 26 8 4

    $60,000 to $69,999 90 391 150 42 11 3 1

    $70,000 to $79,999 82 351 138 39 8 3 1$80,000 or more 369 1,580 622 176 38 12 5

    $ 1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person$0 to $9,999 424 93 12 2 1 0 0

    $10,000 to $19,999 674 313 24 1 0 0 0

    $20,000 to $29,999 506 614 75 6 4 1 1

    $30,000 to $39,999 204 713 143 7 8 2 1

    $40,000 to $49,999 171 561 93 20 10 3 1

    $50,000 to $59,999 95 404 106 19 25 8 3

    $60,000 to $69,999 64 245 86 23 6 2 1

    $70,000 to $79,999 58 217 79 21 4 1 1

    $80,000 or more 261 978 355 96 17 5 2

    $ 1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person$0 to $9,999 397 77 8 0 0 0 0

    $10,000 to $19,999 616 286 19 1 0 0 0

    $20,000 to $29,999 448 568 60 3 1 0 0

    $30,000 to $39,999 167 623 128 6 6 2 1

    $40 000 to $49 999 148 466 80 18 9 3 1

    again, the data set comes from the U.S. Census Bureau and Claritas:

    The following table shows the current distribution of 62+ owner household incomes for the market area. Once

    again, the data set comes from the U.S. Census Bureau and Claritas:

    The following table shows the current distribution of 65+ owner household incomes for the market area. Once

    again, the data set comes from the U.S. Census Bureau and Claritas:

    Source: U.S. Census, Claritas; Allen & Associates

    62+ Owner Households, by Income, by Size

    2011

    2011

    2011

    2011

    65+ Owner Households, by Income, by Size

    2011

    2011

    Source: U.S. Census, Claritas; Allen & Associates

    55+ Owner Households, by Income, by Size

    Renter Household Income

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    48/86

    $ 1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person

    $0 to $9,999 971 93 103 26 6 2 1

    $10,000 to $19,999 804 263 129 93 16 6 2

    $20,000 to $29,999 845 347 133 112 41 15 6

    $30,000 to $39,999 324 300 185 99 45 16 6

    $40,000 to $49,999 152 285 148 117 43 15 6

    $50,000 to $59,999 132 191 163 112 34 12 5

    $60,000 to $69,999 70 99 76 87 25 9 4$70,000 to $79,999 44 63 46 58 17 6 2

    $80,000 or more 128 184 135 170 49 17 7

    $ 1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person$0 to $9,999 353 55 100 18 5 2 1

    $10,000 to $19,999 401 106 127 90 14 5 2

    $20,000 to $29,999 552 250 124 111 41 14 6

    $30,000 to $39,999 206 238 134 83 40 14 6

    $40 000 to $49 999 111 213 130 114 34 12 5

    2011

    The following table and graph show the current distribution of renter household incomes for the market area. The

    data set comes from the U.S. Census Bureau and Claritas:

    2011

    2011

    Source: U.S. Census, Claritas; Allen & Associates

    Renter Households, by Income, by Size

    The following table shows the current distribution of

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    49/86

    $ 1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person$0 to $9,999 618 38 2 8 1 1 0

    $10,000 to $19,999 403 157 2 2 2 1 0

    $20,000 to $29,999 293 97 9 1 0 0 0

    $30,000 to $39,999 118 62 51 16 5 2 1

    $40,000 to $49,999 42 72 18 3 9 3 1

    $50,000 to $59,999 37 35 26 2 2 1 0

    $60,000 to $69,999 35 23 26 5 10 4 1

    $70,000 to $79,999 24 15 18 4 7 3 1$80,000 or more 71 45 52 11 22 8 3

    $ 1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person$0 to $9,999 540 26 1 5 0 0 0

    $10,000 to $19,999 328 137 1 1 2 1 0

    $20,000 to $29,999 223 82 7 1 0 0 0

    $30,000 to $39,999 86 41 21 12 2 1 0

    $40,000 to $49,999 27 29 12 1 3 1 0

    $50,000 to $59,999 33 26 18 2 2 1 0

    $60,000 to $69,999 31 13 10 5 7 2 1

    $70,000 to $79,999 21 8 6 4 5 2 1

    $80,000 or more 61 24 19 11 14 5 2

    $ 1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person$0 to $9,999 507 21 0 4 0 0 0

    $10,000 to $19,999 296 128 1 0 2 1 0

    $20,000 to $29,999 193 75 6 0 0 0 0

    $30,000 to $39,999 73 33 9 10 0 0 0

    $40 000 to $49 999 20 10 10 1 0 0 0

    again, the data set comes from the U.S. Census Bureau and Claritas:

    The following table shows the current distribution of 62+ renter household incomes for the market area. Once

    again, the data set comes from the U.S. Census Bureau and Claritas:

    The following table shows the current distribution of 65+ renter household incomes for the market area. Once

    again, the data set comes from the U.S. Census Bureau and Claritas:

    Source: U.S. Census, Claritas; Allen & Associates

    62+ Renter Households, by Income, by Size

    2011

    2011

    2011

    2011

    65+ Renter Households, by Income, by Size

    2011

    2011

    Source: U.S. Census, Claritas; Allen & Associates

    55+ Renter Households, by Income, by Size

    Overburdened Owner HouseholdsThe follo ing tables gi e o erb rdened o ner ho sehold data for the nation state region and market area

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    50/86

    Nation State Region Market

    35% of Income Spent on Housing 15.9% 14.2% 12.2% 12.7%

    Total 100.0% 100.0% 100.0% 100.0%

    Nation State Region Market

    35% of Income Spent on Housing 15.6% 14.0% 11.7% 12.1%

    Total 100.0% 100.0% 100.0% 100.0%

    Nation State Region Market

    35% of Income Spent on Housing 16.4% 14.5% 12.8% 13.4%

    Total 100.0% 100.0% 100.0% 100.0%

    The following tables give overburdened owner household data for the nation, state, region and market area.

    The data set comes from the U.S. Census Bureau:

    Our research suggests that 12.7 percent of the owner households in this market area are overburdened,

    paying more than 35 percent of their income towards housing-related costs. Our research also suggests that

    17.2 percent of the owner households are overburdened to 30 percent of income.

    Our research suggests that 12.1 percent of the

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    51/86

    Nation State Region Market

    35% of Income Spent on Housing 16.7% 14.9% 12.4% 13.0%

    Total 100.0% 100.0% 100.0% 100.0%

    Nation State Region Market

    35% of Income Spent on Housing 16.9% 15.2% 12.1% 12.6%

    Total 100.0% 100.0% 100.0% 100.0%

    Our research suggests that 13.0 percent of the 62+ owner households in this market area are overburdened,

    paying more than 35 percent of their income towards housing-related costs. Our research also suggests that

    17.0 percent of the 62+ owner households are overburdened to 30 percent of income.

    Our research suggests that 12.6 percent of the 65+ owner households in this market area are overburdened,

    paying more than 35 percent of their income towards housing-related costs. Our research also suggests that

    16.5 percent of the 65+ owner households are overburdened to 30 percent of income.

    Source: U.S. Census Bureau; Allen & Associates

    65+ Overburdened Owner Households

    Source: U.S. Census Bureau

    Overburdened Renter HouseholdsThe following tables give overburdened renter household data for the nation state region and market area

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    52/86

    Nation State Region Market

    35% of Income Spent on Housing 31.9% 28.5% 24.7% 23.9%

    Total 100.0% 100.0% 100.0% 100.0%

    Nation State Region Market

    35% of Income Spent on Housing 29.7% 26.4% 22.1% 21.3%

    Total 100.0% 100.0% 100.0% 100.0%

    Nation State Region Market

    35% of Income Spent on Housing 39.8% 37.9% 33.4% 32.0%

    Total 100.0% 100.0% 100.0% 100.0%

    The following tables give overburdened renter household data for the nation, state, region and market area.

    The data set comes from the U.S. Census Bureau:

    Our research suggests that 23.9 percent of the renter households in this market area are overburdened, paying

    more than 35 percent of their income towards housing-related costs. Our research also suggests that 32.7

    percent of the renter households are overburdened to 30 percent of income.

    Our research suggests that 21.3 percent of the

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    53/86

    35% of Income Spent on Housing 42.3% 40.7% 34.3% 33.1%

    Total 100.0% 100.0% 100.0% 100.0%

    Nation State Region Market

    35% of Income Spent on Housing 44.0% 42.8% 35.0% 33.8%

    Total 100.0% 100.0% 100.0% 100.0%

    Our research suggests that 33.1 percent of the 62+ renter households in this market area are overburdened,

    paying more than 35 percent of their income towards housing-related costs. Our research also suggests that

    45.7 percent of the 62+ renter households are overburdened to 30 percent of income.

    Our research suggests that 33.8 percent of the 65+ renter households in this market area are overburdened,

    paying more than 35 percent of their income towards housing-related costs. Our research also suggests that

    46.3 percent of the 65+ renter households are overburdened to 30 percent of income.

    Source: U.S. Census Bureau; Allen & Associates

    65+ Overburdened Renter Households

    Source: U.S. Census Bureau

    Owner Substandard UnitsThe U.S. Census Bureau defines substandard housing units as follows: (1) Units without complete plumbing; or

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    54/86

    Nation State Region Market

    1.00 persons per room or less 96.5% 97.9% 98.5% 98.7%

    1.01 to 1.50 persons per room 1.9% 1.1% 0.8% 0.6%

    1.51 persons per room or more 1.1% 0.4% 0.1% 0.1%

    Complete Plumbing 99.5% 99.4% 99.4% 99.4%

    1.00 persons per room or less 0.4% 0.5% 0.6% 0.6%

    1.01 to 1.50 persons per room 0.0% 0.0% 0.0% 0.0%

    1.51 persons per room or more 0.0% 0.0% 0.0% 0.0%

    Lacking Complete Plumbing 0.5% 0.6% 0.6% 0.6%

    Standard 96.5% 97.9% 98.5% 98.7%

    Substandard 3.5% 2.1% 1.5% 1.3%

    Total 100.0% 100.0% 100.0% 100.0%

    Renter Substandard Units

    Nation State Region Market

    1.00 persons per room or less 88.3% 92.3% 96.1% 97.3%

    1.01 to 1.50 persons per room 5.1% 3.7% 1.6% 1.1%

    1.51 persons per room or more 5.6% 2.9% 1.1% 0.9%

    Complete Plumbing 99.0% 98.9% 98.7% 99.3%

    1.00 persons per room or less 0.7% 0.9% 1.3% 0.7%

    1.01 to 1.50 persons per room 0.1% 0.1% 0.0% 0.0%1.51 persons per room or more 0.2% 0.1% 0.0% 0.0%

    Lacking Complete Plumbing 1.0% 1.1% 1.3% 0.7%

    Standard 88.3% 92.3% 96.1% 97.3%

    S b d d 11 7% 7 7% 3 9% 2 7%

    g ( ) p p g;

    (2) Units with 1.00 or more persons per room.

    The following tables give owner substandard housing unit data for occupied housing units in the nation, state,

    region and market area. The data comes from the U.S. Census Bureau:

    The following tables give renter substandard housing unit data for occupied housing units in the nation, state,

    region and market area. The data comes from the U.S. Census Bureau:

    Renter Substandard Units

    Owner Substandard Units

    Source: U.S. Census Bureau

    Our research suggests that 1.3 percent of occupied owner housing units in the market area are substandard.

    This is compared with 1.5, 2.1 and 3.5 percent for the region, state and nation, respectively.

    Owner MovershipThe following tables give owner household movership data for the market area with an estimated breakout by

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    55/86

    1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person Total

    Owner to Owner 2.3% 3.6% 4.6% 4.6% 4.9% 5.3% 6.2% 3.8%

    Owner to Renter 2.2% 2.0% 3.6% 3.4% 3.4% 5.1% 7.8% 2.8%

    Owner Movership Rate 4.4% 5.6% 8.2% 7.9% 8.3% 10.4% 14.0% 6.5%

    1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person Total

    Owner to Owner 2.0% 2.8% 2.3% 1.6% 3.1% 1.0% 3.7% 2.4%

    Owner to Renter 1.7% 0.8% 1.4% 2.1% 0.6% 2.6% 0.0% 1.2%

    Owner Movership Rate 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7%

    Renter Movership

    1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person Total

    Renter to Renter 10.4% 23.3% 32.9% 39.5% 40.0% 43.3% 66.9% 23.6%

    Renter to Owner 2.5% 9.5% 9.7% 12.3% 13.5% 10.5% 12.3% 7.5%

    Renter Movership Rate 13.0% 32.8% 42.6% 51.9% 53.5% 53.8% 79.2% 31.1%

    1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person Total

    R R 7 4% 6 6% 7 2% 7 6% 6 0% 7 8% 0 0% 7 1%

    household size. The data comes from the U.S. Census Bureau and the American Housing Survey:

    Our research suggests an owner movership rate of 6.5 percent, consisting of 3.8 percent owner to owner and 2.8

    percent owner to renter movership.

    Owner Movership, by Size

    Source: U.S. Census, American Housing Survey; Allen & Associates

    Market Area

    Elderly Owner Movership, by Size

    AHS Survey

    Source: U.S. Census, American Housing Survey; Allen & Associates

    Market Area

    Our research suggests an elderly owner movership rate of 3.7 percent, consisting of 2.4 percent owner to owner

    and 1.2 percent owner to renter movership.

    The following tables give renter household movership data for the market area with an estimated breakout by

    household size. The data comes from the U.S. Census Bureau and the American Housing Survey:

    Our research suggests a renter movership rate of 31.1 percent, consisting of 23.6 percent renter to renter and

    7.5 percent renter to owner movership.

    Renter Movership, by Size

    Elderly Renter Movership, by Size

    AHS Survey

    Source: U.S. Census, American Housing Survey; Allen & Associates

    Owner Housing Unit Size RelationshipThe following table sets forth the relationship between owner unit size and household size for the nation from the

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    56/86

    1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person

    0 Bedroom 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

    1 Bedroom 7.2% 2.0% 0.5% 0.2% 0.1% 0.2% 0.0%

    2 Bedroom 35.4% 21.8% 12.5% 6.4% 5.0% 5.0% 4.5%

    3 Bedroom 45.8% 55.2% 57.7% 54.3% 42.1% 36.7% 33.7%

    4 Bedroom 11.4% 20.9% 29.3% 39.0% 52.8% 58.2% 61.9%

    Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

    Renter Housing Unit Size Relationship

    1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7+ Person

    0 Bedroom 4.9% 1.2% 0.5% 0.1% 0.2% 0.4% 0.0%1 Bedroom 54.6% 22.9% 10.3% 7.6% 4.7% 3.1% 1.1%

    2 Bedroom 30.6% 55.6% 51.1% 40.2% 30.5% 24.3% 26.2%

    3 Bedroom 8.4% 17.4% 32.9% 41.1% 47.9% 44.9% 42.5%

    4 Bedroom 1.4% 2.9% 5.3% 11.0% 16.8% 27.3% 30.1%

    Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

    most recent American Housing Survey. This data is useful in segmenting owner demand for housing by unit size:

    The following table sets forth the relationship between renter unit size and household size for the nation from the

    most recent American Housing Survey. This data is useful in segmenting renter demand for housing by unit size:

    Renter Housing Units, by Unit Size, by Household Size

    Source: American Housing Survey

    Owner Housing Units, by Unit Size, by Household Size

    Source: American Housing Survey

    Housing Units by Building TypeThe following table gives total housing units by building type for the market area since 2000. The data set,

    hi h f h U S C B d Cl i i l d f h h 2015

  • 8/7/2019 Market Data, Staunton, Virginia, 2011-02-25

    57/86

    2000 2000-2010 2010 2010-2015 2015 % of Total

    1, detached 21,099 1.1% 23,457 0.6% 24,226 75.9%

    1, attached 475 1.8% 567 0.1% 571 1.8%

    2 749 -0.9% 686 1.0% 721 2.