Market Brief - Product Japan : Food Processing Sector ... · Diversifying business into dairy products to become comprehensive food company. Main Brands Is considering more overseas

Foreign Agricultural Service

GAIN ReportGlobal Agriculture Information Network

Approved by: Date: 07/23/99

Sarah D. Hanson GAIN Report #JA9087

U.S. Embassy

Market Brief - Product

Japan : Food Processing Sector - Health and

Functional Foods

Company Profiles

This report was prepared by the USDA’s Foreign Agricultural Service for U.S. exporters offood and agricultural products. This information is in the public domain and may be reprintedwithout permission. Use of commercial or trade names does not imply approval nor constituteendorsement by USDA/FAS.

Tokyo[JA1], JA

GAIN Report #JA9087 Page 1 of 24

UNCLASSIFIED Foreign Agricultural Service/USDA

Health and Functional Food Product Sector(s)Amway Japan Company Name

728 Number Of Employees 1-8-1, Shimo-Meguro Address Number of Factories Meguro-ku, Tokyo 153-8686 Overseas Contact

03-5434-4923Fax Number 03-5434-8484 Phone Number Email

www.amway.co.jp/amway_japan/ Web Page Address Masura Iwata Contact Person Executive Driector, External Affairs and Public Relations

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

22,424177,991199525,130212,195199626,638203,3611997

Company Profile and Strategies% of Total Key Products

Japanese corporation of nonstore sales operator Amway (US).9Home Care Products Registered sales personnel involved in direct sales of detergents,30Housewares cosmetics, kitchenware and nutritional supplements.34Personal Care

23Nutritional Supplements4Others

Main BrandsTriple X (vitamin and mineral supplement), Nutri Protein, Acerola C (vitaminsupplement), Salmon-Omega 3, Hon-E-Cece, Ironics, Beta Carotene A,Wheat Germ E.

Main IngredientsVitamins, protein concentrates, iron concentrates, calcium concentrates,beta caroten, wheat germ.



New Age Beverages, Product Sector(s) Calpis Co., Ltd. Company NameHealth and Functional Food

957 Number Of Employees 2-20-3 Ebisu-Nishi Address 3 Number of Factories Shibuya-ku, Tokyo 150-0021

Overseas Contact 03-3770-5374Fax Number 03-3463-2111 Phone Number

Capy U. S. A. Inc. Email 19675 Mariner Ave, Suite 101, Torrance, CA 90503 http://www.calpis.co.jp/ Web Page Address Tel: 310-214-4141 Yoshiaki Oshima, Director of General Affairs Dept. Contact Person Fax: 310-371-8030


Toyo Seikan Kaisha, ltd., Yamato Seikan, Zenno, 1,53898,3841995 Mitsui & Co., Ltd., Yamamura Glass Co., Ltd., 1,91599,1181996 Dai Nippon Printing Co., Ltd. 2,00397,9621997


Leading producer of lactic acid drinks in Japan. Maintains 80%60Dairy Beverages of market share.32Other Beverages

7Foodstuffs Attempting to diversify product lineup thru partnership with1Others Ajinomoto's Knorr brand.

Expanding into soft drinks and nutritional supplements including fruit and vegetable drinks thus trying to strengthen its appeal in the health food sector. Also introduced a drink with Calcium supplement. Main Brands

Participating in regular ground coffee drink market. Drinks: Calpis, Calpis Soda Cola, Ajiwai Kocha au Lait, Cafe la Mode, Fruits Calpis Cho-Sour (alcoholic beverage), Nude (pink grapefruit juice), Calcium-iri Calpis

Expanding vending machine operations in Kansai Yasai-ga-oishii Nyusankin; Calpis Orange, Calpis Mixed Fruit, Evian and Nagoya areas. Soup: Knorr Brand Soups (Hokkaido Corn Potage)

Main Ingredients Developing Asian markets.

Milk products, sugar, lactic acid; fruits (orange, grapefruit others), teas, vegetables (carrots, tomato, celery), corn.



Health and Functional Food Product Sector(s) Fuji Oil Co., Ltd. Company Name Retort Pouch, Frozen Food, Confectionery

1,242 Number Of Employees 2-1-5, Nishi-Shinsaibashi, Chuo-ku Address 4 Number of Factories Osaka 542-0086


Fuji Vegetable Oil, Inc. Email 1 Barker Ave. White Plains, New York, NY http://www.fujioil.co.jp/english/top-english.html Web Page Address Tel: 914-761-7900 Fax: 914-761-7919 Kazuto Asahara, Director of Protein Foods Division Contact Person

Tel: 078-652-3215


Itochu Corp., Zenno, Miyoshi Oil & Fat Co., Ltd., Toshoku(11,007)86,87619953,81491,63819962,92092,4951997


Japan's largest manufacturer of palm and coconut oil. Established30Oils, Fats in 1950, developed unique technologies for separation of fats.46Foodstuffs Company is now diversifying into downstream products including24Proteins edible oil, oil and fat products and soybean protein products and sells many of its products for industrial use.

Fuji Oil is strengthening ties among group companies in Japan and around the world in order to enhance product development and cost competitiveness on a global level.

Main Brands Fuji Oil group company, Fuji Protein Technologies Inc., sells isolated soy protein, structured soy protein, and textured soy Health and Functional: Soya Farm (tofu, burger, steak), The Peptide, Soy Germ Tea, protein. Markets include prepared foods, processed seafood, and Coco Slim processed meats. Group company Maruhishoku Co., produces Industrial Use: Vegetable cheese, marzipan, various fillings, ganache, frozen dough, retort packaged and frozen food products for both industrial and chocolate, ice cream coatings, molded chocolate, and couvertures home use, primarily a popular line of lightly-flavored ingredients Main Ingredients for traditional Japanese dishes. Group company, Toraku Co. produces baked puddings, flavored gelatins and jellies, soy milk, Milk and dairy product, wheat and corn for oil and fat production, other vegetables, mousse desserts, whipping cream, chilled soups and other cocoa, soy beans, palm, coconuts, seafood and meats. products.



Frozen Food, Confectionery, Product Sector(s) Imuraya Confectionery Co., Ltd. Company NameHealth and Functional Food

697 Number Of Employees 7-1-1, Takachaya Address 2 Number of Factories Tsu City 514-8530


Email http://www.imuraya.co.jp/ Web Page Address Masayuki Imai, General Manager, Materials Dept. Contact Person


Nissho Iwai Corp., Aiwa Bussan, Dai Nippon Printing Co., Ltd.48731,0041995 Koide Bussan, Hashimoto Shiki44831,5531996

30131,4541997

Company Profile and Strategies% of Total Key Products One of the leading manufactures of confectionery and food. Provides confectionery, steamed deli foods, chilled desserts, 35Confectionery, Foodstuffs seasonings and other foods, and also operates "Anna Millers" 45Frozen Cakes, Electronic Range Foods restaurant chain which is famous for its variety of western style7Restaurant Operations cakes and pies with more than 30 kinds.13Seasonings

Demand for confectionery is not increasing as much as expected under the current recession, and the competition in the market is intensifying. Imuraya established a new management control system and is trying to become more cost conscious.

Main Brands Company provides new products responding to the demand of Confectionery: Mini Yokan, Cool Lady, My Gift, Imuraya Castella, Cake Assort the market focusing on quality and freshness. Food: Yudeazuki, Strait Zenzai, Cup Shiruko, Chilled and Frozen Nikuman/Anman

Steamed Delica: Nikuman, Anman, Curryman, Pizzaman, Businessman, Puddingman Increased favorably received American menus in "Anna Millers." Chilled Dessert: Azuki Bar, Maccha Tsubuan Monaka, BOX, Uji Cup, Reito Mikan The company is also using directly imported ingredients, and Anna Miller's Pies: Banana, Cherry Cheese Cake, Tea Cream, Dutch Apple entered into health food related market with vegetable extracts. Main Ingredients

Company has been trying for ISO 14001 certification and Sweet beans, flour, milk and dairy products, eggs, green tea, rice, meat, seasonings, continues its environmental conscious within the firm. Enters curry seasonings, fruits and fruit extracts international exhibitions every year to keep R&D in mind.



Frozen Food, Product Sector(s) Itoham Foods Inc. Company NameHealth and Functional Food

3,814 Number Of Employees 4-27, Ttakahata-cho Address 16 Number of Factories Nishinomiya City,Hyogo 663-8586

Overseas Contact0798-67-8672Fax Number 0798-66-1231 Phone Number

Ito Cariani Sausage Co., Inc. [email protected] Email 3190 Corporate Place http://www.itoham.co.jp Web Page Address Hayward, CA 94545 Toshihisa Suzuki, Manager, Contact Person Tel: 510-887-0882 Corporate Communications Department


Marubeni Corp., Mitsui Busan, Mitsubishi Shoji3,164433,9331995 Zennou2,178422,0901996

2,836425,1881997


Major Japanese producer of ham and sausages with company29Ham, Sausage origins dating back to 1928.18Processed Foods, others

53Fresh Meat Has strong sales at department stores and meat shops. Excels in gift products featuring high quality image.

Diversifying business into dairy products to become comprehensive food company.

Is considering more overseas operations in order to reduce Main Brands manufacturing costs and expand into new markets. Meat Products: Parma Project, Choshoku Menu Series, Quick Chef Series

Dairy Products: Kiri Processed Cheese, Kiri Mousse, Kiri Soft Cream Cheese Company is developing lineup of health related products such as Babybel/Min Babybel Natural Cheese, Port Salut Shape Up Break and Power Up Break in jelly and cookie form. Health Foods: Kimotasu Powder, Shape Up Break, Power Up Break

Prepared Foods: Stick Pizza, Tandori Chicken, Gourmet Dish Series, Calzone In prepared foods, company is placing emphasis on marketing Main Ingredients popular pizzas targeting young people via convenience stores.

Pork, milk and other dairy products, italian spices, pizza toppings, cheese, chicken Focusing on developing new products and services to stimulate ham, sausages, bread doughs, vitamin and energy supplements demand based on the "meal solutions" concept.



Snack Food, Health and Functional Product Sector(s) Kameda Seika Co., Ltd. Company NameFood, Confectionery

2,572 Number Of Employees 3-1-1 Kameda Kogyodanchi, Kameda-cho, Address 4 Number of Factories Nakakanbaragun, Niigata 950-0198

Overseas Contact Kameda Seika Co., Ltd. (Sesmark Foods, Inc.) 025-382-6624Fax Number 025-382-2111 Phone Number 2154 Harlem Rd. Email Loves Park, IL 61111 http://www.kamedaseika.co.jp/ Web Page Address Tel: 815-636-9500 Tsunetaka Takahashi, Director of Marketing Division Contact Person

Tel: 025-381-3776


Mitsubishi Corp., Fujii Shoten, Tabata, Takesho, Y S Shokuhin53063,764199569669,022199658371,0341997


Top ranking manufacturer of rice crackers. Main sales footholds 58Rice Cookies, Snacks in Kanto and Chubu region, but working to develop markets42Rice Crackers nationwide.

Company has strong technological know how and good reputation for putting out well received new products.

Established in 1957 with 111 employees and capitalization of 10 million yen. In 1984, Kameda was the first company in the confectionery industry to be listed on the Niigata Stock Exchange. Main Brands

Snack: Ume-no-ka Maki, Peanuts iri Khaki-no-Tane, Iso Genroku, Nori-Pi Pack, In October 1994, the company started to produce low protein Ebippuri, Tsumamidane, rice called "Yume Gohan" for people with kidney disease or Rice Snacks: Kotsubukko, Happyturn, Potapota-yaki, Age-Ichiban, Soft Salad, Salad those who must limit their daily intake of protein. Usu-yaki

Retort: Yume Gohan, Aji-ni-Shikisai Company also produces Western-style cakes, biscuits, chewing Main Ingredients gum, chocolate and candy.

Rice, milk and dairy products, salt, sugar, seaweed, sesame, wheat flour, ume (plum)



Confectionery, Snack Food, Product Sector(s) Kanebo Foods, Ltd. Company Name Health and Functional Foods, New Age Beverages

4,161 Number Of Employees Daikei Itabashi Bldg, 1-42-13 Itabashi, Address 4 (four) Number of Factories Itabashi-ku, Tokyo 173-8639

Overseas Contact Kanebo U.S.A Inc. (Foreign Trade and Marketing Office) (03) 5248-5330Fax Number (03) 5248-5323 Phone Number 693 Fifth Avenue, 17th Floor, New York, Email NY 10022, U.S.A http://www.kanebo.co.jp Web Page Address Tel: (212) 339-9700Mr. Nagata, Marketing Department Contact Person

Fax: 03-5446-3684Tel: 03-5446-3596


Tomen, Marubeni, Kanematsu(-)13,306378,5481995 3,228333,6091996

7,022257,2911997


Kanebo Foods, Ltd is a subsidiary of Kanebo, Ltd. and sells 20Fashion Merchandise confectionery, snacks, and beverages.47Cosmetics

10New Materials In food industry Kanebo is concentrating mainly on pocket-sized 15Lifestyle Products/Foods confectionery for refreshment and relaxation. "Frisk", a mouth 8Pharmaceuticals refreshing mint, is Kanebo's most popular product since it was launched in 1994. Kanebo is working on a unique product line in beverage sector. "New Diet Tea," "Diet Berry" and "C White" are for feminine Main Brands health and beauty, while "Silk-In" contains dietary fiber. Beverages: "New Diet Tea," "Diet Berry," and "C White", and "Silk In."

Chewing Gum: Frisk, Etiquette Gum, Diet Gum, Dentifrice Gum Kanebo's fresh Shiitake mushrooms are popular health foods. Frozen Confectionery: Dessert of the Season, European Sugar Cones,

"Rainbow-hat" ice cream

Main Ingredients

Milk, teas, fruits, starches, sugar, mint and other herbs, vitamin supplements



Health and Functional Food Product Sector(s) Kikkoman Corp. Company Name

2,843 Number Of Employees 339, Noda, Noda City Address 5 Number of Factories Chiba 278-8601


Kikkoman Foods, Inc. Email Highway 14 & Six Corners Rd., http://www.kikkoman.co.jp/world/home/index.htm Web Page Address Walworth, WI 53184 Tomoyuki Oguri, Deputy Director, Production Division Contact Person Tel: 414-275-6181 Fax: 414-275-9452


The Nisshin Oil Mills, Ltd., Honen Corp., Mitsui & Co., Ltd., 1,916140,22019954,315138,17919963,071140,8441997


World's largest soy sauce producer commanding 30% domestic 50Shoyu (Soy Sauce) market share. 13Foodstuffs

14Del Monte Produces a variety of sauces and seasonings including 20Alcoholic Beverages, incl Sake steak, teriyaki, yakiniku, sauce, Chinese and soy-based sauces.3Others

Diversified into tomato products, wines and seasonings. Also produces soy sauce in the U.S., Singapore and Taiwan. Kikkoman began construction of its second American plant in Folsom, California. Main Brands

Operates restaurants in Japan and overseas including Kikkoman Soy Sauce, Del Monte (fruits and vegetables), Manns Wine, Germany. Has marketing rights to Del Monte brand in Far East. Kikkoman Hon Tuyu (Soba's soup), Manjo, Chuka sauce, Ponzu sauce,

Yakiniku sauce, Teriyaki sauce, Mirin, Katsuo-Dashi Kikkoman utilizes modern biotechnology and enzymology to Health Foods: Diagnostic Enzymes, Industrial Enzymes, Research Reagents create medical products. Main Ingredients

Kikkoman also imports from a range of over 1,000 different Soybeans, wheat, salt, beef and chicken consomme, garlic, onions, citron wines from France, Germany and Chile. Del Monte Products: Tomatoes, pineapples, peaches, cherries, grapes, pears,

corn, plums, prunes, raisins



Soup, Health and Functional Food Product Sector(s) Kyowa Hakko Kogyo Co., Ltd. Company NameFrozen Food

5,134 Number Of Employees 1-6-1, Ohtemachi, Chiyoda-ku Address 8 (3 overseas ) Number of Factories Tokyo 100-8185


Kyowa Hakko U. S. A., Inc. [email protected] Email 599 Lexington Avenue, Suite 4103, New York, NY 10022, U.S.A. http://www.kyowa.co.jp/index.htm Web Page Address Tel: 1-212-319-5353 Fax: 1-212-421-1283 Ichiro Matsuda, Manager, Public Relations & Advertising Dept. Contact Person

Tel: 03-3282-0914 Fax: 03-3282-0990


Kyowa Yuka Co., Ltd., Janssen- Kyowa Co., Ltd., 1,78975,0911995 Jansen Pharmaceutical9,553337,9071996

8,392332,7291997


Established in 1949, Kyowa Hakko Kogyo engages in the 48Pharmaceuticals development, production, and marketing of pharmaceuticals,27Alcoholic Beverages & Foodstuffs agrochemicals, animal health products, foods, alcoholic22Chemicals beverages and chemicals. Customer base spans more than 803Others countries.

Largest fermented chemical manufacturer. Highly oriented toward research and development collaborating with overseas companies.

Main Brands Pharmaceutical products are major profit earner. Pharmaceuticals: Coniel, Neu-up

Beverages: Kanoka and Daigoro Shochu (Japanese traditional spirits), Grande and In food products, the company manufactures many products Winery (wine) including seasonings, flavorings, baking ingredients, Foods: Umami seasoning, Onion Gratin Soup, Tamago Soup, Tachimachi Okayu frozen foods, freeze-dried foods, soups and health foods. Jozu (rice gruel)

Main Ingredients Company is instituting measures to reduce total costs and rationalize production, as well as distribution costs. Established Wheat, yeast, onions, eggs, rice, various seasonings, salt, soup stocks, grapes, plums seasonings manufacturing facility in the US and plans to further rice, spices and seasonings develop seasonings markets overseas. For making extracts: animal, vegetables, fish, shellfish and yeast



Confectionery, Western Bakery Product Sector(s) Lotte Co., Ltd Company NameProducts, Health & Functional Food

2,100 Number Of Employees 3-20-1, Nishi-Shinjuku Address 6 Number of Factories Shinjuku-ku, Tokyo 103-0023


Lotte U. S. A. Inc. Email 5423 Wayne Rd. Battle Creek, MI 49015 http://www.lotte.co.kr Web Page Address Tel: 616-963-6664 Mr. Takano, Public Relations Dept. Contact Person Fax: 616-963-6695 Tel: 03-5388-5617 Fax: 03:3378-6199


Mitsubishi Corp., Mitsui & Co., Ltd., ----1995 Hasegawa Koryo, Dai Nippon Printing Co., Ltd.--231,5001996

----1997

Company Profile and Strategies% of Total Key Products Lotte is the largest confectionery manufacturer in Japan. Lotte holds two-thirds of the chewing gum market, and within that, 90%--Chewing Gum of the market of stick gum. Company headquarters in is Korea.--Chocolate --Cake Lotte also operates the Lotteria chain of fast food restaurants in --Candy Japan. --Ice Cream

--Sugarless Chocolate Lotte was first established in Japan in 1948 as manufacturer of chewing gum. In 1964, Lotte Japan expanded its product line to include chocolate and other confectionery products.

Main Brands Lotte is always on the lookout for new opportunities for long term investment in existing fields of activity as well as new business Cool Mint Gum, Green Gum, Ghana Milk Chocolate, Crunky Chocolate by maintaining /improving its market positions through continual Koume, Welch's gummi, (Candy), Crunky Biscuits, Chococi (biscuits) Ice Cream improvement in production, distribution and service. Guava C, Mandarin, Sweetie (soft drinks), Villa Rica (canned coffee)

Lotte builds market share by focusing on excellence in every stage Main Ingredients of the production process. Lotte uses the finest raw material and Xylitol, chocolate, raw milk, butter, sugar, gelatin, flavorings (erythritol and talinose), ingredients to ensure the quality and new packaging materials are frozen fruit (including strawberries and peach), almonds, cashew nuts, tested for suitability and consumer acceptance. fruit juice and concentrates (guava, orange, grapefruit and lime), roasted coffee.



Frozen Food, Health and Product Sector(s) Maruha Corp. Company NameFunctional Food

1,465 Number Of Employees 1-1-2, Ohtemachi Address

10 Number of Factories Chiyoda-ku, Tokyo 100-8608


Western Alaska Fisheries Inc. Email

1111, 3rd Ave., Suite 2200 http://www.maruha.co.jp/ Web Page Address Seattle, WA 98101 Hironobu Imamura, Managing Director, International Contact Person Tel: 206-382-0640 Marine Products Division

Main Suppliers Sales and Net Profits

Net ProfitsSales (Mil. \)Year Ensuiko Sugar Refining Co., Ltd., Renken Sangyo,856411,3841995 Daisy Shokuhin Kogyo, Koyo Suisan, Aomori Kandume1,224431,3501996

Hayashikane Sangyo Co.,Ltd.1,043410,6921997


Maruha is Japan's largest company in the seafood industry.52Fish & Shellfish

Company is oriented toward becoming a general food 8Frozen Foods manufacturer, with seafood as main line. Maruha acts as a 13Other Processed Products

trading house with many subsidiaries, but is diversifying in 10Sugar chilled foods, feeds and other areas. It aims to launch 1-2 new11Others

products every year.

Seafood market is stagnant due to depressed consumption.

Moving into specialty lines such as frozen vegetables to improve Main Brands

profitability. Mix series (seafood, Chinese, Takekomi, etc.), Renji de Omakase Series

Exports are stagnant due to the Asian financial crisis. Import (microwave fried fish, fried lotus root), Renji de Nizakana (microwave boiled price of ingredients is unstable. Maruha seeks to find ways to fish ), Renji de Yakizakana (microwave grilled fish), Yushoku Ippin series (fried squid)

keep a stable distribution channel. DHA, EPA, Sharkron, Squina, Vitadol, Natural Beauty SCP, Osakana Calcium

Maruha has made management improvement of the company as a whole. Established Frozen Foods Division and added Main Ingredients

Development Section and Frozen Food Market Section. Seafood (shrimp, salmon, squid, tuna, cod, hoki, crab meat, oyster),

Expanded its sales to convenience stores. vegetables (lotus root, carrots, egg plant, spinach, etc), meats (pork, chicken) flour, starch, sesame oil.



Confectionery, Health and Product Sector(s) 47. Meiji Seika Kaisha, Ltd. Company Name Functional Food, Retort Pouch, Snack Food

5,119 Number Of Employees 2-4-16, Kyobashi, Chuo-ku Address

9 Number of Factories Tokyo 104-8002


Meiji Seika (U.S.A.) Inc. Email

733 Third Ave., Suite 1910 http://www.meiji.co.jp/ Web Page Address New York, NY 10017 Takeshi Kozawa, Director of Food Planning Division Contact Person Tel: 212-557-1580


Mitsubishi Corp., Mitsui & Co., Ltd., Toppan Printing Co.,Ltd.Net ProfitsSales (Mil. \)Year Dai Nippon Printing Co.,Ltd., Meiji Sanofi Yakuhin, 3,164249,1001995 Fuji Amido Chemical, Meisho, Fuji Oil Co., Ltd., 3,205255,6971996

Kyodo Printing Co., Ltd., Shinko Kagaku3,256253,3101997


Leading confectionery maker in Japan. Pharmaceuticals50Confectionery

account for 40% of entire sales. 40Pharmaceuticals9Foodstuffs

Meiji Seika is expanding business into beverages, retort pouch1Others

foods and health and functional food markets.

Company is aggressive toward overseas operations and has joint ventures with confectionery and pharmaceutical

companies overseas.

Main Brands

Company is aggressive toward biotechnology research. Chocolate: Milk Chocolate, Yawaraka Chocolate, Almond Chocolate, Meltykiss Snacks: Karl (corn puffs), Plain Crackers, Butter Cookies, McVitie's Biscuits,

Pharmaceutical sales are rising to offset sluggish sales of American Potato Chips Retort: Ginza Curry, Hot Cake Mix, Iroiro Yasai Soup confectionery and food items. New Age: Savas Multi Balance Jelly, Drink and Powder, Lola Vitamins, Meioligo

Candy: Chelsea, Fruit Juice Gummy, Hi-Lemon, Xylish Mint Gum Company is launching a chocolate containing component Main Ingredients

preventing hardening of the arteries. Chocolate, wheat flour, almonds, macadamia nuts, canned fruits and vegetables

Xylitol, milk and dairy products, cocoa, corn, potatoes, oranges, coffee beans peaches, pineapples, sweet corn



Confectionery, Health and Product Sector(s) Meito Sangyo Co., Ltd. Company NameFunctional Food

400 Number Of Employees 2-41, Sasatsuka-cho, Nishi-ku, Address

4 Number of Factories Nagoya 451-8520


Email

Web Page Address Toshihiko Yoshino, Food R&D Department Director Contact Person Phone: 052-521-7117 Fax: 052-521-7121


Net ProfitsSales (Mil. \)Year Fuji Oil Co., Ltd., Dai Nippon Printing Co., Ltd., 1,33416,0431995 Shin Nippon Kagaku Kogyo, Yamato Seikan,98215,5931996

Takasago International Corp.90716,1031997


Medium-ranking producer of confectionery, incl chocolate variety.81Foodstuffs

Also produces enzymes to produce dextran and ƒÀ-cyclodextrin.16Chemical Products3Others

Active in bio-applied functional food business and developing

new products.

Chemical products growing on favorable enzyme exports.

Food items also firm thru introduction of new chocolate products.

Main Brands

Alfabet Cookie in Choco Bar (Chocolate), Instant Lemon Tea

Pukupuktai-Earin-choco

Main Ingredients

Coccoa, tea leaves, sugar, saccharide, lemon extracts, citric acid, flour, milk and

dairy products.



Health and Functional Food Product Sector(s) Morinaga Milk Industry Co., Ltd. Company Name

3,971 Number Of Employees 5-33-1, Shiba, Minato-ku Address



Morinaga Nutritional Foods Inc. Email

Torrance, CA 90504 http://morinagamilk.topica.ne.jp/ Web Page Address Tel: 310-787-0200 Akimasa Onoda, General Manager, Production Division Contact Person

Tel: 03-3608-0575


Net ProfitsSales (Mil. \)Year Hokuren, Takarazuka Shokuhin, Yokohama Nyugyo, Toyo 2,119405,9031995 Nyugyo2,441425,4931996

2,478418,2331997

Company Profile and Strategies% of Total Key Products Manufacturer of dairy products and dairy by-products, beverages and other food products and pharmaceuticals.44Drinking Milk

20Dairy Products

Sister company of Morinaga & Co. Has tie-ups with Kraft 12Ice Cream General Foods in cheese and Sunkist Growers in the US. Has 24Others

production base in China.

Popular dessert products are growing, mainly in yogurt sales. Ice cream sales are rallying with emphasis on standard flavors.

Promoting sales of aloe yogurt, already a 21 billion Yen market.

Main Brands Internationalization and multilateralization of business and

expansion of dairy business are the main company strategies Bifidus Yoghurt, Aloe Yoghurt, Kraft Cheese Product (cream cheese, Parisian and

for the liberalization of the dairy product sector in 2001. spreadable cheeses), Lipton canned and bottled tea, Roasted Pudding Mount Rainier Cafe Latte and ice cream. Creap (non-dairy creamer)

Company is keen to have business cooperation with Eurpoean Piknik (milk drink), Sunkist Fruit Juices American and Japanese companies.

Main Ingredients By applying dairy product technologies, company has expanded Aloe, tea, soluble coffee, fruit concentrates (apple, orange and grapefruit)

to medical products and health food sectors. powdered milk, dairy products, ice cream flavorings, nuts (ice cream) For Asian market, powered milk is the main product.



Frozen Food, Retort Pouch, Product Sector(s) Nichirei Corporation Company NameSoup, Health and Functional Food

2,671 Number Of Employees Nichirei Higashi Ginza Building, 6-19-20, Tsukiji Address

4 (manufacturing), 3 (processing) Number of Factories Chuo-ku, Tokyo 104-8402

Overseas Contact Nichirei Foods, Inc. (Head Office). (03) 3248-2139Fax Number (03) 3248-2112 Phone Number United Airlines Building, Suite 900, 2033 6th Avenue, Email

Seattle, Washington 98121, U.S.A. http://www.nichirei.co.jp/ Web Page Address Tel: (206) 448-7800; Fax: (206) 443-5800 Naohiro Hara, General Manager of Processed Foods Division Contact Person


Net ProfitsSales (Mil. \)Year Large marine products companies, large trading companies3,634424,7701995

3,404440,9691996

5,557428,8771997


Nichirei Corp. is unrivaled leader in refrigerator warehousing, and 42Processed Foods

also No. 1 in frozen food industries. The company has 28 sub-26Marine Products sidiaries and affiliates overseas and a large network of suppliers.18Livestock Products

12Cold Chain Div.

Known for aggressive management, Nichirei focuses product2Real Estate development on providing a total meal solution. Nichirei's

"Let's Cook Tonight" series, seasonal onigiri and pilaf have gained popularity among home consumers.

In retort-pouched products and canned foods, Nichirei increased Main Brands

sales of its boxed "Chinese Shark Fin Soup" and curry and pasta sauce series. Frozen Food: Chuukosei Obento, New Microwave, Mini Hamburger, 24hr.

Retort Pouch Product: Yousokuyasan Beef Curry, Osobayasan Curry, Gyuuhikiniku Sales of marine products have declined, but Nichirei has developed Curry

products such as beef for large-scale retailers and has expanded its range of packaged meat products and chicken products for Main Ingredients

sozai (ready-to-eat food). Vegetables (eggplant, potato, corn, soya bean, tomato, onion), mushroom, seafood

(shrimp, sharkfin), meat (beef, pork), rice, wheat, egg.



Health and Functional Food, Product Sector(s) Nippon Flour Mills Co., Ltd. Company Name Western Bakery Products, Frozen Food

1,422 Number Of Employees 5-27-5, Sendagaya, Shibuya-ku Address



Quality Naturally! Foods, Inc. Email

18830 E. San Jose Ave., City of Industry, CA 91748-1325 http://www.nippn.co.jp/ Web Page Address Tel: 818-964-1478 Kiichi Inazuki, General Manager, Frozen Foods Division Contact Person

Tel: 0422-51-9605


Net ProfitsSales (Mil. \)Year Food Agency of JAPAN, Mitsui & Co., Ltd., Itochu Corp., 4,096149,3251995 Nissho Iwai Corp., Tomen Corp.,1,815160,3861996

1,868165,2831997


Oldest and second largest flour miller in Japan. Expanding into54Flour Milling Div.

processed foods and health foods to diversify business.43Foodstuff Div.2Others

Involved in bio-technology research and development.

Took over Ohmy Foods in 1990 to integrate pasta production and

sales. Subsidiaries operate own restaurants.

Sales volume for wheat flour expected to show favorable rise but bran sales are shrinking. Food is continuing growth Main Brands

led by new food items such as pasta. Ohmy Pasta and Sauce, Tempura-Sakusaku-Makasete Flour, Mutenka Meatsauce

Company spun off pasta division in April of 1998. Company Hello Kitty Macaroni, Sekai-no-pan Series, Olive oil, Frozen Doughnuts and Pie is also constructing plant to include frozen food processing Health Food Series: Blueberry Extract Pills, High Guts E, Kaiki-moguraku-bu

facilities.

Main Ingredients

Nippon Flour Mills has been implementing programs to reduce production and distribution costs to improve its cost Wheat, yeast, beef, blueberry extract, wheat and rice germ extract, licorice extract

competitiveness. Company plans to continue efforts in this area. vegetable extracts, yeast extract, tomatoes, Italian spices, corn, olives.



Western Bakery Products, Product Sector(s) Oriental Yeast Co., Ltd. Company NameHealth and Functional Food

691 Number Of Employees 3-6-10, Azusawa, Itabashi-ku Address



Email

http://www.oyc.co.jp/ Web Page Address

Contact Person


Shimaya Shoji, Hayashibara Shoji,Net ProfitsSales (Mil. \)Year Toshoku, Mitsubishi Corp., Nissin Flour Milling Co., Ltd., 47252,7681995 Hoko Fishing Co., Ltd. Miyoshi Oil & Fat Co., Ltd.31753,5711996

Kasho Co., Ltd., Snow Brand Milk Products Co., Ltd.37152,7921997


Ranks top in yeast market with its strong R&D ability in Japan. Affiliated to Nisshin Flour Milling. Half of sales are bread 73Foodstuffs

materials like yeast and other additives. Oriental also provides 7Feedstuffs enzymes for reagents and antiserums in bio-related fields.20Biochemical Dept.

Company started with pure-cultured bakers yeast, then entered the biochemical area with coenzymes and others.

Recently expanding its factory base and paying more attention to quality and sanitation control using HACCP.

Along with the change in manufacture and distribution of bread Main Brands

increases of frozen dough usage is growing. Oriental Yeast provides five basic types of yeast for frozen dough, chilled Yeast: BY Kobo, WY Kobo, SY Kobo

dough and non-sugar dough. Also recently developed some Quality improvement additives for bread: Dough Natural (W, S, SF) new products such as yeast to strengthen the smell of fresh Nutritional supplements: Eaz G, Eaz GO

baked bread and yeast rich in minerals to go along with the health boom in Japan. Main Ingredients

Company continues to develop new products to respond to Yeast, Vitamins and Nutritional Supplements

consumer needs in a wide variety of areas such as bakery, confectionery, delicatessens and food industries.



Retort Pouch, New Age Beverages Product Sector(s) Otsuka Pharmaceutical Co., Ltd. (Otsuka Seiyaku) Company NameHealth and Functional Food

5,875 Number Of Employees 2-9 Kanda Tsukasa-cho Address


Overseas Contact

Fax Number 03-3292-0021 Phone Number Otsuka America, Inc. Email

1201 3rd Ave., Suite 5300 http://www.otsuka.co.jp/ Web Page Address Seattle, WA 98101 Hideo Koyama, Manager, Consumer Relations, Food Dept. Contact PersonTel: 206-682-5300 Fax: 206-682-5402 Otsuka Chemical, Co. Tel: 06-946-8741 Fax: 06-946-0860


Net ProfitsSales (Mil. \)Year Otsuka Chemical, Otsuka Beverage, Nikken Food13,327369,5891995

13,534378,0151996

----1997


Established in 1964 Otsuka Pharmaceutical, the parent company 40Pharmaceuticals

of Otsuka Chemical Company and Otsuka Foods, is a leader in 60Consumer Products the new age beverage and health and functional food fields.

Otsuka Pharmaceutical's aim is to become a universal company with the principle, "Otsuka, people creating new products for

better health worldwide."

Facilities in fifteen countries form Otsuka's global network. Engaged in research, development and the production of Main Brands

pharmaceutical products and a revolutionary line of Nutraceuticals, a type of health and functional food. Beverages: Oronamin C, Pocari Sweat, Energen, FIBE-MINI and C-MAX 1000, Java

Retort: Bon Curry Gold, A! Aretabeyo Curry and Rice Joint venture with Crystal Geyser mineral water producer Health and Functional Foods: Jog Mate Protein, One a Night, Nature Made

in the USA to sell the product in Japan. The Calcium, Calorie Mate, C Max, Milo

Main Ingredients

Otsuka is allied with Nestle for sales of Nestle products in Japan such as Nescafe. Lemon, strawberry and orange flavorings, beta-carotine, organic apples and carrots,

extracts of kelp, orange, and vegetables, honey, vitamin supplements, soybeans tea leaves, protein supplements, sugar, milk and dairy products



Retort Pouch, Health Food Product Sector(s) Riken Vitamin Co., Ltd. Company Name

1,000 Number Of Employees 2-9-18, Misaki-cho, Chiyoda-ku, Address

5 (3 overseas) Number of Factories Tokyo 101-8370


Email

http://www.rike-vita.co.jp/ Web Page Address Haruo Hosoya, Brand Manager Contact Person Tel: 03-5275-5144 Fax: 03-3237-1087


Net ProfitsSales (Mil. \)Year Riken Shokuhin Kabushikigaisha, Nippon Roshu,1,85258,9501995 Takeda Chemical Industries, Ltd., Mitsui & Co., Ltd., 1,87359,5721996 Nippon Suisan Kaisha, Ltd.1,57459,7491997


25Dressing Originally started with research and development of Vitamin A. 10Soup

Established new technique for processed food by successfully 32Foodstuffs introducing quality improvement and beef extract seasoning. 26Nutritional Supplements

7Vitamins & Others Besides its Vitamin Department, there are Food (home use,

commercial use, and ingredient) departments as well as a quality control (home use & commercial use) department.

Riken is trying to expand into food service industry such as Main Brands

Chinese and other restaurants and CVS industry. Riken also produces commercial size retort foods for lunch use at factories, None Oil Super Dressing Dressing, Fueru Wakame-chan,

schools and by the military. Wakame Soup (wakame, Shiitake, Aojiso-ume), Umi NO Yasai To Tamago No Soup Irodori Yasai Soup, Fresh Corn Soup, Chuka Hyakusen Series (Retort mabo tofu, etc)

Active in import of ingredients if they are cheap and safe.

Main Ingredients Riken focuses on health issues and is influenced by the health boom in Japan. Its "Non Oil Super Dressing Aojiso" received Corn, Welsh onion, wakame seaweed, beef, shrimp, green beans, carrot, onion, tofu,

award in the year it was launched as a best selling product.garlic, eggplant, starch, sesame oil, beef extract.



Health Food Product Sector(s) Shaklee Japan Company Name

156 Number Of Employees3-2-6 Nishi-Azabu, Address

Number of FactoriesMinato-ku, Tokyo 106-8601

Overseas Contact Shaklee Co. 03-3402-8473Fax Number 03-3478-1061 Phone Number 444 Market Street Email

San Francisco, CA 94111 Web Page Address (415) 954-3000, Fax (415) 986-0808 Contact Person


Net ProfitsSales (Mil. \)Year1,48415,13219951,01514,3261996

93612,4951997


Formerly a subsidiary of Shaklee US, Shaklee Japan became a 85Food Supplements

wholly-owned subsidiary of Yamanouchi Pharmaceuticals Co.11Cosmetics in 19892Detergents

2Others

Main Brands

Vita Lea (multi-vitamin), Instant Protein Drink Mix, Clarity (ginko bilboa),

Saw Palmetto Plus, DTX.

Main Ingredients

Vitamins (A,B,C,E), Herbs (ginko bilboa, saw palmetto, ginseng), proteing concentrates



Health and Functional Food, Frozen Product Sector(s) Showa Sangyo Co.,Ltd. Company Name Food, Retort Pouch, Western Bakery Products

1,433 Number Of Employees 2-2-1, Uchi-Kanda Address


Overseas Contact (03) 3257-2097Fax Number (03) 3257-2011 Phone Number

GranPac Foods Inc. Email

7124 North Marine Dr., Portland, OR http//www.showa-sangyo.co.jp Web Page Address Tel: 503-286-6548 Hiroshi Misawa, Manager of Frozen Foods Division Contact Person Fax: 503-286-7089 Tel: 048-726-0405


Net ProfitsSales (Mil. \)Year Food Agency of JAPAN, Itochu Corp., Nissho Iwai Corp., 525133,8391995

172144,8401996

(-)1,227145,1911997


Diversified food processor having strengths in flour milling, cooking24Flour Milling

oil and feed. Primarily involved in commercial-use products, but29Oils and fats expanding household market. Easily swayed by shifts in 16Feedstuffs

international grain market.11Dextrose

13Foodstuffs Operating frozen food business overseas. Most subsidiaries3Frozen Foods

engaged in parent company's side businesses.4Others

Frozen food subsidiary in deficits, decreasing consolidated net profit. Main Brands

Aiming to increase productivity by cutting costs and improving Commercial Use: Tempura batter mix, deep-fry batter mix, spaghetti, macaroni

product safety. Hopes to increase profits by focussing on foods Pre-mixes for bakeries, flours, wheat bran, dextrose with greater value added. Consumer Use: Tempura Flour Ogon, Okonomiyaki Flour Naniwa, Karaage Flour,

Taiyo no Ristorante, Okama ni Pon, Takoyaki, Teppan Yakisoba Has U.S. subsidiary, GranPac Foods, which produces frozen foods. Main Ingredients

In frozen food category, company produces popular Italian foods Wheat flour, sugar, oil, seasoning, soybeans, rapeseed, corn, brown rice, curorera,

such as ravioli and cannelloni. Also produces frozen tempura. lecithin, primrose oil, chicken, beef, marine products, Italian herbs and spices



New Age Beverages; Health and Product Sector(s) Suntory Co., Ltd. Company NameFunctional Food, Confectionery

4,737 Number Of Employees 2-1-40, Dojimahama, Kita-ku Address

19 Number of Factories Osaka 530-0004

Overseas Contact Suntory International Corp. NY Office 06-345-1169Fax Number 06-346-1150 Phone Number 12 East 49th Floor, New York, NY 10017 Email

http://www.suntory.co.jp/ Web Page Address Suntory Water Group Inc. Hideto Matsui, Public Relations Department Contact Person 2141 Powers Perry Road, Marietta, GA 30067 Tel: 06-346-0835 Fax: 06-346-1426


Net ProfitsSales (Mil. \)Year Itochu Corp., Zenkoku Nogyo Kyodo Kumiai Rengokai,7,343731,5531995 Mitsui & Co., Ltd., Ishizuka Glass Co, Ltd., 6,074740,4441996

Dai Nippon Printing Co., Ltd.,----1997


Suntory is one of the leading beverage manufactures in Japan 41Liquor

whose product lines range from alcoholic and nonalcoholic28Beer beverages, food, pharmaceuticals, restaurant management to25Foods

publishing and entertainment. 5Wine

1Other In 1998, Suntory became Pepsi's master franchisee in Japan

managing all marketing, production and distribution of Pepsi products in the country.

Sales of Boss and Pekoe tea have grown recently, although Main Brands

demand is down in the beverage category overall. Suntory Oolong Tea, Suntory Coffee Boss, Suntory English Tea Pekoe, Suntory Minami Alps Natural Mineral Water, Suntory Vitamin Water, Suntory CC Lemon,

Suntory distributes Campbell's V8 and tomato juice, Italian Nacchan Orange, Pepsi, 7Up, V8 Juice, Nohohon Tea, Dekavita C, Bikkle gourmet food products from Salov s.p.a. of Italy and ice cream Beer: Malts, Super Hops, White Beer, Brown Beer

for Pillsbury Company, through the joint venture company Foods: La Bonta canned tomatoes, Sagra olive oil, C.C. Lemon and other candies Haagen-Dazs Japan, Inc. Suntory has expanded into the bottled Main Ingredients

water business in the U.S. with Suntory Water Group Inc., the second largest in the U.S. market. Tea leaves, coffee beans, tomatoes, olive oil, vitamin supplements, orange

flavorings, hops, barley, malt, celery, carrots, wheat, sugar, milk, cocoa Company is trying to reduce cost of materials.



New Age Beverages, Health and Product Sector(s) Takara Shuzo, Co. Company NameFunctional Food

2,044 Number Of Employees Karasuma-Higashiiru Address

8 Number of Factories Shijodori, Shimogyo-ku, Kyoto 600-8688


Takara Sake U.S.A Email

708 Addison St. http://www.takara.co.jp/ Web Page Address Berkeley, CA 94710 Yoshihiko Takahashi, (Manager of Food Dept and Contact Person Tel: 510-540-8250 Beverage Sales) Tel: 03-3271-3882


Net ProfitsSales (Mil. \)Year Mitsubishi Shoji, Mitsui Bussan, Marubeni, Koyo, Zemnoh10,820188,7331995

11,560185,8221996

9,290180,2011997


Top manufacturer of shochu (distilled spirit) in Japan. 19Sake

10Mirin "Shochikubai" brand sake is the fourth biggest seller in Japan.33Shochu

and commands a major share of the mirin (cooking sake) market.13Alcoholic Beverages

14Soft Drinks Bio-chemicals division is growing. Recently entered joint venture 11Bio-related Business

with U.S. company to develop gene testing technology. Also beginning to manufacture DNA testing chips.

Takara is developing beverages for health and preventative Main Brands

medicine purposes, such as Apoidan-U and Tong Fired Tea.Beverages: Surioroshi Ringo (apple juice based beverage), Surioroshi Aoringo (green apple drink), Mitsu Iri Ringo (apple honey beverage)

Takara was the first company in the alcoholic beverage industrySurioroshi Peach, Calcium Parlor (mineral supplement drink) to introduce easily recyclable Eco-PET bottles in Japan. Surioroshi Akabudou (red grape drink), Lycopene Parlor

Company is taking many other measures to protect the Apoidan-U Health Drink, Tong Fired Tea, Nomu Kanten environment. Main Ingredients

Company is trying to cut costs by improving operational Apples, honey, peaches, grapes, poly-phenols, Lycopene, carotene, tomatoes

efficiency and by finding cheaper sources of materials. brown seaweeds, red seaweeds, onions, green tea, agar



Health Food Product Sector(s) Takeda Chemical Industries Company Name

9,831 Number Of Employees 4-1-1 Dosho-machi Address

Number of Factories Chuo-ku, Osaka 540-8645


Takeda America 06-204-2111 Email

Takeda Europe http://www.medic.mie-u.ac.jp/takeda/takeda.html Web Page Address Contact Person


Net ProfitsSales (Mil. \)Year 41,391601,9601995 50,050637,2071996

58,056640,0941997


Top-ranked pharmaceuticals manufacturer know for advanced63Pharmaceuticals

biotechnology. Besides pharmaceuticals also involved in foods, 10Health-Care Productschemicals, agrochemicals and vetrinary drugs.8Foods, Vitamins

9Chemicals

Shrinking domestic profit margins due to National Health 7Agrochemicals Insurance drug price cut. Export market growing.3Environmental Materials

Plant expansion in Ireland to be completed in 1998.

Takeda is known for the vitamin pill Alinamin. Main Brands

Main Ingredients

Documents

Market Brief - Product Japan : Food Processing Sector ... · Diversifying business into dairy products to become comprehensive food company. Main Brands Is considering more overseas