Market analysis tools Launch and training at WTO … · Market analysis tools Launch and training at WTO Reference Centres ... The International Trade Centre (ITC) is implementing

Market analysis tools

Launch and training at WTO Reference Centres

Islamabad, Karachi & Lahore May 2005

This publication has been produced with the assistance of the European Union (EU) as part of an EU-funded Trade Related Technical Assistance (TRTA) programme with the Government of Pakistan. The International Trade Centre (ITC) is implementing the programme. The content of this publication is the sole responsibility of the implementing agency. Facts and figures set forth in this publication are the responsibility of the implementing agency and should not be considered as reflecting the views or carrying the endorsement of the EC, ITC, UNCTAD, or WTO. The factual details and in-country resources in the publication have been researched and compiled by the implementing agency. ITC has not formally edited this report.

Written by: DPMD / MAS

© International Trade Centre (UNCTAD/WTO) Palais des Nations, 1211 Geneva 10, Switzerland Email: [email protected] http://www.intracen.org Distribution: UNRESTRICTED May 2005

ITC: Your Partner in Trade Development The International Trade Centre is the joint technical cooperation agency of the United Nations Conference on Trade and Development (UNCTAD) and the World Trade Organization (WTO) for business aspects of trade development. ITC’s mission is to contribute to sustainable development through technical assistance in export promotion and international business development. ITC’s strategic objectives are:

Enterprises – Strengthen the international competitiveness of enterprises.

Trade support institutions – Develop the capacity of trade service providers to support businesses.

Policymakers – Support policymakers in integrating the business sector into the global economy.

International Trade Centre Page 1

Table of contents

Report 3 Introduction 3 Training workshops 3 Launch of market analysis tools 3 MOU 4 Future training 4

Indicat ive workshop agenda 5 Presentations 7

Introduction to ITC and Market Analysis Tools 7 TradeMap 12 Product Map 18 Market Access Map 22

Evaluation results 29 Part icipants l ists 31

Islamabad, 16-17 May 2005 31 Karachi, 19-20 May 2005 32 Lahore, 26-27 May 2006 33

Page 2 International Trade Centre


Report

Introduction

The International Trade Centre (ITC) undertook a mission to Islamabad, Karachi and Lahore from 15 to 27 May 2005 as part of the European Union (EU) Trade Related Technical Assistance (TRTA) Programme for Pakistan.

The objectives of the mission were to:

• Launch TradeMap Pakistan and access to Product Map and Market Access Map in the three cities.

• Identify organizations to disseminate passwords and usage of the tools to companies around Pakistan.

• Conclude a MOU with the Ministry of Commerce (MOC) for use and dissemination of the tools.

• Conduct meetings and develop a training needs assessment (TNA) to determine the next steps in the MAS segment of the TRTA

Training workshops

The three workshops — held 16-17 May in Islamabad, 19-20 May in Karachi, and 26-27 May in Lahore — were successful.

In each city the venue was excellent, as were the logistics related to refreshments and Internet connections. Participant evaluations were generally favourable, showing an overall score of 4.8 out of 5 (see below). Comments were generally positive, although there was a general wish to have more and longer training.

The participants were generally of a high quality, reflecting a good knowledge of trade issues, deep experience working with companies or on policy issues, and medium to high computer literacy. In all cases, the right groups were targeted — i.e. those working with SMEs on trade information — to both widen dissemination and to get the tools directly to the private sector. However, direct participation of the private sector was relatively low. The next round of training may propose events to increase private sector participation in order to further widen awareness.

Launch of market analysis tools

A relatively wide net of password providers was developed for the tools. Nine organizations were brought in to generate passwords: EPB in the three cities, the Karachi and Lahore Chambers of Commerce, the Federation of Pakistan Chambers of Commerce & Industry (FPCCI), the Small & Medium Enterprise Development Authority (SMEDA), the provincial Government of Punjab, and TRTA project staff. Each organization received the password generation guides as well as training in the process of developing a password.


Contact information for these organizations will be posted on the site for interested users. Usage and password generation will be monitored to gauge interest.

MOU

The MOU was discussed with the Director of the WTO Wing of MOC, Mr. Qasim Niaz. Mr. Niaz reviewed the agreement and provided feedback on it. He had no objections in principal, although he requested one change and is required to submit the dispute resolution clause to the Ministry of Justice for review.

Future training

Finally, a number of useful meetings were conducted in order to target the right organizations and objectives for the next training activities. From the meetings, four core groups were identified to focus on during the next activity:

• Small business advisory services providers at the EPB and SMEDA.

• Executive education providers including the Pakistan Institute of Management (PIM) and the Institute for Business Administration (IBA).

• The FPCCI and the Chambers of Commerce in Lahore and Karachi.

• Ministry of Commerce.

Representatives from each institution have been asked to apply the tools, to disseminate them to clients and colleagues, and to get feedback on how they can best be integrated into the way they provide services and how they would like the next training activity to be targeted. We currently expect this to be a training of trainers targeted at the different needs of these groups. A separate needs assessment report describes our conclusions in more detail.


Indicative workshop agenda

Day 1 Morning Welcome and Overview — The need for Trade Strategy and Market Analysis Coffee break How to use TradeMap and what it can do for you Lunch break Afternoon Practice Session and Exercises with TradeMap Coffee break Practice Session and Exercises with TradeMap (Continuation) Day 2 Morning Product Map — Business Information for Going Global Coffee break Practice Session with Exercises on Market Intelligence Lunch break Afternoon Market Access Map — Making Tariffs More Transparent Coffee break Practice Session with Exercises on Market Access Conclusion



Presentations

Introduction to ITC and Market Analysis Tools

Introduction to ITC and Market Analysis Tools

Workshop in Market Analysis

050516-Workshop-Intro-Pak2Introduction

Workshop in Strategic Market Analysis

What Is ITC?

• Technical cooperation arm of UNCTAD and the WTO• Mission – provide enterprise oriented capacity building for

trade promotion and export development

UNCTAD WTO

ITC



DEPARTMENT OF OPERATIONS

OFFICE OF THE

EXECUTIVE DIRECTOR

DIVISION OF TECHNICAL COOPERATION COORDINATION

DIVISION OF PRODUCTAND MARKET

DEVELOPMENT

Financial ManagementSection

General Services &Publications Section

Info. TechnologyServices Section

Human Resources Section

Office for Arab StatesEurope & the CIS

Office for Asia-Pac., Latin America & the Caribbean

Office for Africa

South-South Trade

Prom. UnitLDC Unit Trade in Services

Unit

Market DevelopmentSection

Market AnalysisSection

Trade InformationReference Centre

DIVISION OFPROGRAMME SUPPORT

ITC Organizational Chart

DIVISION OF TRADE SUPPORT SERVICES

E-Trade Dev.Unit

Business Advisory Services Section

Enterprise Mgmt^.Development Section

Int’l Purchasing and Supply

Management Section



The Market Analysis Section at ITC

• Part of the Division of Product and Market Development at the International Trade CentreUNCTAD / WTO

• Produces and disseminates tools for market research and trade analysis for exporters, importers and trade support institutions



-2%

0%

2%

4%

6%

8%

10%

12%

14%

1960-70 1970-80 1980-90 1991-94 1995-98 1999 2000 2001 2002 2003

World GDP Trade

World trade grows faster than GDP:

Source: WTO



WORLD MERCHANDISE

TRADE IN 2003

$7,300,000,000,000Over $ 230,000

persecond




Value AddedManufacturing

CommodityDependency

Technology-based Products

High-Techbased Services

Shift in Global Trade



Now look at some issues in MARKETING:

• Globalization requires and rewards best practices– How many of Nike’s 5’000 employees in the US are

working in production?– How much do Hong Kong’s traders get for marketing

mainland China’s exports?– In what sectors are most of the world’s 10 largest

companies in terms of sales?

Capacity to undertake market analysis is the key



Change demands change

EnvironmentalChange

Strategic Change

• rapid evolutions• hyper-competition• technological progress• ‘new’ economy

• dynamic strategic plans• managing change• technology improvements• ‘new’ managerial approach



They hatch and spread every-where, in the North and in the South.

In the past, big fish used to eat small fish

Now, fast fish eat slow fish.



So, why export market analysis?

• As just discussed…– trade is growing rapidly and is considered to be one of the most

important sources of economic growth for developing and transition countries

– efficient production is not sufficient anymore– successful firms/countries need to excel in marketing to identify the

best opportunities in foreign countries and distinguish themselves from competitors

• Market analysis is the first, necessary, step to formulate a coherent export strategy



Questions of our partners:

• National perspective: Positioning in international markets– Where is our competitive advantage? What are the most promising

markets for our exports? What should be the priorities for trade promotion?

• Trade policy perspective: Market Access– What are the trade barriers we face? What are the scenarios?

• Company perspective: Market intelligence– What are the latest market developments? Who are potential

business partners?



MAS Products and Services

. . . with training courses that quickly positions partners to use them.

Combining web-based tools focused on the needs of exporters . . . .

Market Access Map

Country Map

Product Map

TradeMap



ITC’s Market Analysis Tools

TradeMap

Product Map

Country Map

Market Access Map




http://www.intracen.org (click on countries )

Select your country here



Wide range of analytical

and information

tools



Country Map - applications:

• Strategy design and export diversification:– Viet Nam, Senegal, UAE, Mongolia, Malaysia

• Promotion of South-South trade:– Exports of SADC and SACU

• Investment targeting:– Egypt and selected other African countries

• Assessment of trade performance: – LDCs

• Global competitiveness assessment:– World Economic Forum



The Global Competitiveness

Report 2001 – 2002

World Economic Forum



Our Tools Support Analysis At Four Levels

Country Map

Market Access Map

TradeMap

Product Map



TradeMap login page

username

password



TradeMap – Selection menu

Imports or

Exports

Country/Region selection

Partner country selection

ProductSelection



World Importers of Dates

Tariff and Non-Tariff Barriers

Unit Value

Global market share

Countries

Quantity

Growth rate

Value




Access barriers to Morocco’s date market

Tariff Barriers

Non-Tariff Measures



Trinidad and Tobago’s Exports

Scan the export portfolio of a country



TradeMap

Product MapMarket Access Map

Country Map




Product Map:

• Presenting on a single Web site extensive trade data and market intelligence specifically designed for firms active in international trade.



Learn and apply thetrade practices


Product Map

Define the product to trade and its uses Define the product

to trade and its uses Quantitative AnalysisMarket positioning tools

Analyze the market Analyze the market Qualitative AnalysisMarket Intelligence Tools

Go in-depth: Find outmore on the market

Go in-depth: Find outmore on the market Initial commercial links

Networking tools

Get the businesscontacts




•Agricultural machinery •Animal feed •Art, collection, decoration and cultural goods

•Automotive components and accessories

•Beverages •Carpets and wall covering •Cellulose derivatives and specialties•Cereals and cereal products •Chemicals •Cleansing and polishing preparations •Clocks and watches •Clothing and accessories •Cocoa and cocoa products •Coffee and coffee products •Colouring substances •Construction materials •Cut flowers and ornamental plants •Dairy products •Electrical machinery and equipment •Electronic equipment and components •Engines and motors •Fertilizers and plant protection products

•Fishery products •Food ingredients

•Footwear •Fragrances and flavours •Fruit and vegetable juices •Fruit and vegetables •Furniture and components •Glass and glass products•Gums, resins and extracts •Hand tools •Hides, skins, furskins and leather •Honey and apicultural products •Household and furnishing textiles •Household utensils and appliances •Image and sound equipment and accessories

•Industrial machinery and equipment •Lamps, lighting and visual signalingequipment

•Leather products •Live animals •Machine tools •Measuring, checking and precision instruments

•Meat and animal products •Medicinal plants •Metal and metal products •Mineral and mineral products •Medical and laboratory equipment and instruments

•Musical Instruments •Nuts •Oilseeds and products •Optical and precision instruments, spectacles and glasses

•Packaging materials •Paper and printing •Perfumery, cosmetics and toiletries •Pets, pet food and accessories •Pharmaceutical and medicaments •Photo - cinematographic film •Plastics and plastic products •Precious, semi-precious stones and jewellery

•Rubber and rubber products •Specialty Food Products •Spices and culinary herbs •Sports wear, sports and leisure goods •Stationery, office machine and supplies •Sugar, molasses and sugar confectionery

•Tea and tea products •Telecommunications equipment •Textile fibres, fabrics and specialty textiles

•Toys and games •Transport equipment •Wood and wood products

Footwear

Clothing

Fruit and vegetables

Wood products

Coffee products

Automotive components

Plastic products



Published market

research, links to information sources and to

ITC’s trade inquiry service

Market Intelligence

•World trade flows

•Best performing countries

•Best performing product segments

Market Intelligence

Networking facilities

Create company

storefronts & identify

business contacts



Market Access Map

TradeMapCountry Map

Product Map





http://www.macmap.org

MAcMap Homepage

Type your username,

password and click on ‘login’

Guatemala

Australia

Bulgaria

Canada

Hong Kong

Israel

Japan

Korea, Rep.

Mongolia

New Zealand

Romania

Singapore

Turkey

Swaziland

Taiwan

Korea, Dem. Rep.Algeria

Egypt

Lebanon

Morocco

Syria

Tunisia

Micronesia

Armenia

Azerbaijan

Belarus

Bosnia

China

Iran

IraqLibya

Moldova

Palau

Russia

Saudi ArabiaTajikistan

Turkmenistan Ukraine

Vietnam

Yemen

Uzbekistan

Marshall Isl.

Oman

Nauru

Albania

BrazilBruneiIvory Coast

CroatiaGeorgia

Guyana

JordanKazakhstan

Malaysia

Mali

Namibia

Pakistan

ParaguayPhilippines

Qatar

St. Kitts

South Africa

Sri Lanka

Uruguay

India

Dominican Rep.

Kuwait

Laos

Afghanistan Nepal

Bhutan

CambodiaMaldives

Myanmar

Bangladesh

Bahamas

Cape Verde

Comoros

Congo Dem.Rep.

Eq. Guinea

Eritrea

Ethiopia

Kiribati

Liberia

Samoa

Seychelles

Somalia

Sudan

TongaTuvalu

Vanuatu

Sao Tome

Antigua

Belize

Benin

Botswana

Burkina Faso

Burundi

Cameroon

Barbados

Ctrl. Afr. Rep.

Chad

Congo

Djibouti

Dominica

Fiji

Gabon

Gambia

Ghana Grenada

Guinea

Guinea-BissauHaiti

Jamaica

Kenya

Lesotho

Madagascar

Malawi

Mauritania

Mauritius

Mozambique

NigeriaPapua

St. Lucia

St. Vincent

Sierra Leone

Tanzania

Togo

Trinidad

Uganda

Zambia

Zimbabwe

M.F.N.W.T.O.

G.S.P.

AndeanGroup

A.C.P.

C.A.C.M.

L.D.C.

Euromed

E.F.T.A.

Rwanda

Angola

E.E.A.

Bermuda

Senegal

Niger

Yugoslavia

Macedonia

Suriname

East Timor

Solomon Isl.

Greenland

Montserrat

ArubaAnguilla

Gibraltar

Niue

Tokelau

Cook Isl.

Costa RicaNicaragua

HondurasEl Salvador

Panama

Norway

LiechtensteinIceland

SwitzerlandPeru

Bolivia

VenezuelaEcuador

Colombia

Macao

Kyrgyzstan

Argentina

Bahrain

Cuba

Indonesia

Mexico

ThailandChile

U.A.E

U.S.

Andorra

Palestine

CountriesFighting Drugs

Bilateral

M.F.N.

European trade policy – preferential agreements



General features of MacMap

• WIDE GEOGRAPHICAL COVERAGE: tariffs applied by 169 countries to the products exported by over 200 countries and territories.

• WIDE COVERAGE OF INSTRUMENTS: Covers: ad-valorem tariffs; specific tariffs; tariff quotas; and antidumping duties

• PREFERENCES: Covers most bilateral and regional agreements. Rulesof Origin and Certificates of origin are also included for most agreements.

• ANALYTICAL FLEXIBILITY: Permits any analysis: by region, by economic sector or by measure



MAS Products and Services

. . . with training courses that quickly positions partners to use them.

Combining web-based tools focused on the needs of exporters . . . .

Market Access Map

Country Map

Product Map

TradeMap



Our vision:

to build the capacity of policy makers and negotiators along with the business community in all countries to be able to

use these services effectively.



Some questions for the next few days...

• How can I use the market analysis tools to think about trade development strategically?

• How do changes in the trade environment affect my country's / enterprise's positioning?

• What are the public and private sector institutions that need to be involved?

• Can I develop a quick strategic outline for a product / sector? – What are the main issues for developing a successful export strategy

in my product / sector / country?


TradeMap

TradeMap

A web-based trade flow analysis tool

Market Analysis Section


050516 Workshop-TMap-Pak-2A web-based trade flow analysis tool


An exporter of carpets is looking to diversify his client base…..

Which country should be targeted?



A dried fruit exporter needs an overview of trade barriers he/she would face for exports to Malaysia…



A trade mission needs to know our top export products to Germany…



Where could you import soyabeans from?Who are the largest suppliers in your region?



What is the current trade between your country and the United States?




Initial answers to these questions and many more are easily found in TradeMap…



How Can TradeMap help my business ?

• What tariff and non tariff barriers are we facing?

• What are our competitive strengths and weaknesses?

• Where are the opportunities for product and market diversification?

Trade Support Institutions (TSIs)

Exporters and Importers



ITC’s Interactive TradeMap provides:

• On-line database of trade flows and barriers– Value of exports and imports– Quantities– Unit Values– Growth trends– Tariff and non tariff barriers– Market shares– Rankings according to a variety of criteria

For each product and partner country in a fully interactive environment



The Characteristics of TradeMap

• Based on COMTRADE, the United Nations Statistics Division database– Covering 90% of world trade reported by 115 trading nations– Covers over 5,000 Harmonized System products– Over 200 countries and territories– Includes non-reporting countries using mirror statistics– Statistics for over 30,000 products at the tariff line level for 32

countries (~80% of world trade)

• Incorporating UNTARMAC (formerly known as TRAINS)– In cooperation with UNCTAD, WTO and additional information on

more than 160 countries

• Web access with username and password



TradeMap Homepage

Click here to access TradeMap



TradeMap login page



TradeMap USAID – Selection menu

Imports or

Exports

Country/Region selection

Partner country selection

ProductSelection



Cardamom (HS 090830) for example...

If you want to search for new export markets...

You might want to know...




World Importers of Cardamom

Tariff and Non-Tariff Barriers

Unit Value

Global market share

Countries

Quantity

Growth rate

Value



Access barriers to Pakistan’s market

Tariff Barriers

Non-Tariff Measures



Assess the competition in your export markets



Gauge your relative export performance

World exporters of cardamom



Countries importing mangoes (050450)

tariff line level information for selected markets



Mangoes imported by Japan at the tariff line level

At the 9 digit level



Exporting markets of mangoes to Japan

9 digit level information



Importing markets of “perfume and toilet waters” (330300) exported by France

8 or 10 digit level




List of products at the tariff line level

8 digit level



Importing markets for « toilet waters »

8 digit level



Scan the export portfolio of a country



at the HS 2 digit level

All product groupsexported by Tanzania

Scan the export portfolio



Annual growth of world imports

Scan the leading exports

Annual growth of Tanzania’s exports

at the HS 2,4 & 6 digit level



Analyse potential for bilateral trade

Select your countries/regions



Existing and potential trade between Tanzania and United Kingdom

By product groups

at the HS 2 digit levelIndicative trade

potential



at the HS 6 digit level

Existing and potential trade between Tanzania and United Kingdom




Assessment of national trade performance and competitiveness:

• Country Market Analysis Portals– On ITC’s Web site www.intracen.org– Click on Countries– Select a country from the drop-down menu





Trade Map Graphs

Bubble Charts: Positioning products according

to growth rates and changes in market share



Babies - ?? Stars

Dogs Cash cows

The Boston Consulting Model (or Matrix)

Chocolate

Organic biscuits

Size is proportional to the turnover of the Strategic Branch Unit

Babybiscuits

Low HighRelative Market Share

High

MarketGrowth

Low

Portfolio model of a production strategy

Product Life Cycle



Underachievers

Champions

Losers in declining markets Achievers in

adversity

Shrimps,prawns

Bananas

Size is proportional to export turnover

Tuna,canned

Losses GainsChange in world market share

Positive

International demand:

World Trade

Growth

Negative

National Export Growth vs. International Demand The Case of Ecuador

www.intracen.org / Click on Countries / Select your country / Click on National Export Performance



Trade Map Chart: Performance position of a country’s export products

Growth in demand (of world or of a target market)

Growth in County X’s Market Share

HS 4 or 6

Country X Prospects for Product Diversification



Sacks and bags

Polyethelyne sacks and bags

Boxes and Crates

Stoppers, lids, tops

Bottles and flasks

Spools and bobbins



Trade Map Chart: Prospects for market diversification

Growth in partner countrydemand for product Z

Partner country

Country X, Product Z

Partner country share of Country X’s export of product

Z

Partner country




United States

S. Korea Japan

Singapore

Germany United Kingdom

Turkey



TradeMap helps Trade Support Institutions, Exporters and Importers…..

• Search for new markets or suppliers• Assess competition or diversify sources• Benchmark their trade performance• Set priority products for trade promotion and development• Evaluate tariffs and trade barriers • Assess product diversification potential with a partner

country



To conclude… TradeMap is:

an easy to use, intuitive tool facilitating your market

research.



For additional information on

TradeMap

Visit

www.trademap.org

or contact

[email protected]


Product Map

Product MapBusiness information for going global

Market Analysis Section


050516 Workshop-PMap-Pak -2Product Map


Business Information for Going Global



Applying Product Map to Market Research

Presentation guide:

1. The rationale behind Product Map2. In what area of market research can Product Map help?3. Product Map – a closer look4. Product Map – live connection5. Conclusion: How to access Product Map and how to make

the most of it



Why Product Map?

Business Information: the current environment



How Product Map can help?

• Provides a guide for more effective market research• Creates a centralised industry specific information platform • Facilitates market research by regrouping quantitative and

qualitative market information• Takes care of time consuming tasks allows user to focus on

analysis rather than data hunting• Gives trade support institutions and businesses a head-start

in their market research efforts• Gives businesses a targeted audience worldwide





Product Map


to trade and its uses Quantitative AnalysisMarket positioning tools

Analyze the market Analyze the market Qualitative AnalysisMarket Intelligence Tools


Go in-depth: Find outmore on the market Initial commercial links

Networking tools








Product Map





Analyze the market Analyze the market


to trade and its uses Market Positioning

Market Intelligence

Networking



•Agricultural machinery •Animal feed •Art, collection, decoration and cultural goods

•Automotive components and accessories

•Beverages •Carpets and wall covering •Cellulose derivatives and specialties•Cereals and cereal products •Chemicals •Cleansing and polishing preparations •Clocks and watches •Clothing and accessories •Cocoa and cocoa products •Coffee and coffee products •Colouring substances •Construction materials •Cut flowers and ornamental plants •Dairy products •Electrical machinery and equipment •Electronic equipment and components •Engines and motors •Fertilizers and plant protection products

•Fishery products •Food ingredients

•Footwear •Fragrances and flavours •Fruit and vegetable juices •Fruit and vegetables •Furniture and components •Glass and glass products•Gums, resins and extracts •Hand tools •Hides, skins, furskins and leather •Honey and apicultural products •Household and furnishing textiles •Household utensils and appliances •Image and sound equipment and accessories

•Industrial machinery and equipment •Lamps, lighting and visual signalingequipment

•Leather products •Live animals •Machine tools •Measuring, checking and precision instruments

•Meat and animal products •Medicinal plants •Metal and metal products •Mineral and mineral products •Medical and laboratory equipment and instruments

•Musical Instruments •Nuts •Oilseeds and products •Optical and precision instruments, spectacles and glasses

•Packaging materials •Paper and printing •Perfumery, cosmetics and toiletries •Pets, pet food and accessories •Pharmaceutical and medicaments •Photo - cinematographic film •Plastics and plastic products •Precious, semi-precious stones and jewellery

•Rubber and rubber products •Specialty Food Products •Spices and culinary herbs •Sports wear, sports and leisure goods •Stationery, office machine and supplies •Sugar, molasses and sugar confectionery

•Tea and tea products •Telecommunications equipment •Textile fibres, fabrics and specialty textiles

•Toys and games •Transport equipment •Wood and wood products

Footwear

Clothing

Fruit and vegetables

Wood products

Coffee products

Automotive components

Plastic products



Select a sector

Register or Enter your Username:Password:



Quantitative market data for each of the 72 sectors, 5300 products and

over 180 countries

Market Positioning



Quantitative Tools

•World trade flows

•Best performing countries

•Best positioned products

Product Map on the Textile Industry



Selection menu



Country trade performance comparison in the textile industry






Textile Industry – Product Champions



Published market

research, links to information sources and to

ITC’s trade inquiry service

Market Intelligence



Qualitative Tools

• Market Studies

• MNS Price News / Smart Links

• ITC trade inquiry service

The Product Map on the Fruit & Vegetable Industry



Market StudiesBibliography and option to

download orprint directly



Gateway to Market

Information on the Web :

Trade eventsPackagingStandardsNews…



Networking facilities

Create company

storefronts & identify

business contacts



Business Contacts: Fruit and Vegetables

Other Web Sources

Country and Product Directories

Company Web Sites

Association Web Sites



How to make the most out of Product Map…

• Use Product Map search engine

• Focus on analysis and interpretation of data

• Use Product Map to save time

• Use Product Map ‘suggest a link’ facilities

• Disseminate access to your business community




To conclude…

Product Map…… is a unique Web-based tool integrating all key elements of

market research - available for 72 individual product sectors… helps Trade Support Institutions to provide better services

for their traders… assists businesses in developing more effective

international marketing strategies… supports educational institutions in teaching international

trade… is a valuable, structured information resource for libraries,

research and reference centres



For more information on Product Map please contact:

http://www.p-maps.org or [email protected]


Market Access Map

Market Access Map

Making Tariffs and Market Access Barriers Transparent


www.macmap.org

Market Access Map


050516 Workshop-MacMap-Pak-3

General features of MacMap

• WIDE GEOGRAPHICAL COVERAGE: tariffs applied by 169 countries to the products exported by over 200 countries and territories.

• WIDE COVERAGE OF INSTRUMENTS: Covers: ad-valorem tariffs; specific tariffs; tariff quotas; and antidumping duties

• PREFERENCES: Covers most bilateral and regional agreements. Rules of Origin and Certificates of origin are also included for mostagreements.

• ANALYTICAL FLEXIBILITY: Permits any analysis: by region, by economic sector or by measure

Market Access Map



Common types of trade agreements

• Free Trade Agreement: reduces trade restrictions between partner countries

• Free Trade Zone: eliminates trade barriers within the zone on substantially all the trade between the members

• Custom Union: free trade zone + common external tariff

• Common Market: free trade of services, goods and factors of production (capital and labour)

• Economic Union: unification/harmonization of economic policies: monetary policy, fiscal policy, norms…

Market Access Map



Implications

• The average developing country belongs to 5 separate regional trade agreements (Global Economic Prospects, Trade Regionalism and Development, World Bank, 2005)

• Difficult to keep track of what tariffs your own country applies and faces let alone the tariffs faced by your competitors

• Need for greater transparency on tariffs and rules of origin

Market Access Map



Types of tariff barriers…

• Ad valorem tariffs: – levied on the basis of the value– Eg: 20% of the value of the imported product (majority of countries)

• Specific tariffs:– levied on the basis of volume or weight– Eg: $2 per kilogram or per litre (Switzerland, USA, EU, Japan)

• Combined tariffs:– containing both ad-valorem and specific rates– Eg: 10% of the value+$2 per kilogram (Japan, EU, Canada)


Market Access Map



…Types of tariff barriers

• Mixed tariffs:– minimum or maximum of two kinds of tariffs– Eg: Min or Max (10%, $2/kg) (Canada, EU, Japan)

• Variable tariffs: – levied on the basis of the composition of the products– Eg: $0.88/kg on magnesium content+20% of the value

• Tariff quotas:– a two tiered tariff. A lower in-quota tariff is applied to the first Q units

of imports and a higher over-quota tariff is applied to all subsequent imports.

Market Access Map



The problem with Specific tariff measures

• What if we want to compare the levels of protection that different countries face or compare the protection level applied to different products?

– This can be difficult if some levels of protection are expressed as say 10% and some as say $3 per unit?

=

Market Access Map



Example – why is this is an issue?

Imagine Switzerlandapplies a tariff of $100 per ton to imports of fish fillets from South Africa &Ghana

If Ghana’s exported fish fillets were worth $200 per ton

If South Africa’s exported fish fillets were worth $100 per ton

the equivalent tariff would be 100%

the equivalent tariff faced would be only 50% !

Market Access Map



MAcMap Features: Ad Valorem Equivalents

• Ad valorem equivalent tariffs for – specific tariffs, tariff quotas and anti-dumping measures

AVE = Specific tariff per unit Unit Value

• AVEs allow us to aggregate tariffs at the sector or regional level; and

• AVEs allow us to compare the protection levels of different countries

• Total AVE – sum of each of the ad valorem equivalents

Market Access Map



Features – Simulating Tariff Reductions

• Trade policy analysts can use Market Access Map tosee result of:

– Tariff peak elimination in export markets or own market

– Simulate various reductions in export markets or own market• Linear• Swiss• WTO formula• Any other formula

– Identify possible erosion of preferences

Market Access Map



Harmonised System Nomenclature

• At international level – up to 6 digits (all countries participating in the HS - most trading nations - have same codes)e.g.(08) Edible fruit and nuts

- (0806) Grapes, fresh or dried– (080610) Grapes fresh

• At national level, the tariff line codes countries apply may differ– In the USA

(08061020 - Grapes, fresh, if entered Feb 15 to March 31)– In Switzerland

(08061011 – Grapes, fresh, if entered 15 July to 15 Sept, for the table) (08061021 – Grapes, fresh, for pressing)

MAcMap database

A quick tariff

search for companies


See trade regimes that a

country applies or

faces and rules of origin for many tradeagreements

Which partners offer the best market access

for cocoa beans?

Scroll through the

importing countries alphabetically….

or

Click on the heading “level of protection” to sort by those offering

the lowest tariff

But we can’t just choose a market based on tariff information

We could look up the trade flows sectionOf TradeMap

to see which markets are growing the fastest

Compare the markets for growth

Compare the markets for tariffs

Imagine we want to compare the tariffsof several products

exported to several markets

And we’d like to see our country’ssituation relative to our competitors


Do a detailed analysis – select several importers, several exporters and several products

Compare products

Change the combination of importer and exporter and

click “show result”

AVEs make it easy to

compare the protection applied to different products

Compare importers

AVEs make it easy to compare

importers.For 3 of the types of cocoa powder, the Netherlands

is more protective than

Switzerland

Compare exporters

AVEs make it easy to

compare the protection applied to different exporters

As a trade policy analyst or negotiatorwe may need to look at our country’s

bound tariff rates

Or the rates of any other country

Check the bound

tariffs of any country.

View the bound tariffs at levels: HS-2,

4, 6 or the national tariff line.

Bound tariffs are often higher than applied tariffs for many developing

countries


So although Bangladesh has bound its import

tariff on bananas at 200%, it normally

applies a MFN rate of 32.50%

As a trade negotiatorwe may be concerned about our

preferential tariff advantage being eroded

by tariff reductions

What will be the effect on Bangladesh’s preferential

tariff advantage if an important importer reduces

its import tariffs?

Note how Bangladesh’s advantage over Australia of

exports to Belgium is reduced from 12% to 7.5% under one

scenario

Imagine you have a mission or a report to prepare

on your country’s trade situation

Create a variety of useful reports on your country or on one of your trading partners

Top 200 export

transactions, the import partner per

transaction and the top 3 exporters to the

partner

Perform simple trade flow analysis


Sort the table by any column by clicking on the column heading

Check your country’s ranking in the world for exports of a particular

product

Market Access Map



Sources of Data

• Market Access Map is continuously updated. Data is sourced from:

– Tariff data reported to the UN Tariff and Market Access Database (UN TARMAC) of ITC and UNCTAD

– Tariff quota data from WTO (agricultural notification of tariff quota) and national sources for bilateral and regional tariff quota agreements

– Notifications from member countries of the WTO regarding anti-dumping duties and ITC collection directly from some countries.

– Trade data from national sources, IDB (integrated database) /WTO and the COMTRADE database of the United Nations Statistics Division (UNSD).

Market Access Map



For additional information on

Market Access Map

Visit

www.macmap.org

or contact

[email protected]



Evaluation results

Participants were asked to evaluate the training at the end of the second day of training. The average responses from each city are presented below. Please circle the following questions from 1 (very negative) to 5 (very positive). 1. How useful did you find the presentations?

Islamabad (mean response) Karachi (mean response) Lahore (mean response)

4.47 4.94 4.73

2. Did the presenter(s) effectively convey the information?


4.6 4.8 4.73

3. Did you find the presentations helpful to understand the uses and applications of the

various ITC Market Analysis Tools?


TradeMap 4.40

Product Map 4.13

Market Access Map 4.20

TradeMap 4.80

Product Map 4.80


TradeMap 4.60

Product Map 4.60


4. Do you think the ITC Market Analysis Tools will help you to improve your work?


TradeMap 4.47

Product Map 4.07


TradeMap 4.87

Product Map 4.80


TradeMap 4.60

Product Map 4.60


5. Overall, was the workshop beneficial and a good use of your time?


4.47 4.93 4.93



Participants lists

Islamabad, 16-17 May 2005 No. Name Organization Tel / Cell Email

1. Mr. Inamul Haque EPB 051-9210414 [email protected]

2. Mudassar Iqbal EDB 051-9205595

3. Muhammad Hamid Ali EPB 0300-5309377

4. Saleem Ahmed Ranjah EPB 051-9204393

[email protected]

5. Imtiaz Rastgar EDB

[email protected]

6. A. Shabbir Khan Khattak MOC

[email protected]

7. Salmanul Haq Dodhy Dodhys Latex Ltd 0300-5195727

[email protected]

8. Asim Ayaz EDB 0300-5322100

[email protected]

9. Kanwar M. Babar EDB 0333-5314281

[email protected]

10. Tanweer Anwar Braham International. 0333-5219526 [email protected]

11. Nadeem Zia 0300-5530813 [email protected] 12. Abdul Malik Aan Con Development

Consultants 0300-5148907 [email protected]

13. Aisha Makhdum MOC

9208154 [email protected]

14. M. Furqan MOC


15. M. Rafiq Qureshi EPB


16. Arsalan Ahmed FTIP


17. Atiqur Rehman FTIP

9219943

18. Syed Imran Ali*

MINFAL [email protected]

19. Ghulam Farooq*

MINFAL

* Attended on 17 May only.


Karachi, 19-20 May 2005 No. Name Organization Tel / Cell Email

1. Rubina Ghangroo EPB 021-9201523 [email protected]

2. Athar Hussain EPB 0300-5541053 [email protected]

3. Iqtedar Mobin EPB 0333-2135331

4. Nasir Hamid EPB 0300-2175156 [email protected]

5. Dr. Masroor Anwar EPB 021-9202714 [email protected]

6. Mumtaz Ali EPB 021-9201522 [email protected]

7. Atif Aziz EPB 021-9201509 [email protected]

8. Qamar Zaman EPB 0333-5252573 [email protected]

9. Asif Khan EPB 021-9201520 [email protected]

10. Saeed Rizvi EPB 021-9202704 [email protected]

11. Muhammad Muslim BOJ Islamabad 051-9203241

12. Sheraz Ahmed Khan EPZA 021-5080814 [email protected]

13. Muhammad Anwar FPCCI 0320-4307474 [email protected]

14. Yousuf Syed Ali PIM 021-9251718 [email protected]

15. Muhammad Ishaq Subhan

KCCI 021-2419736 (D)

16. Ghulam Muhammad Pacific Exporters 021-2439836 [email protected]

17. Muhammd Amjad Qureshi

FPCCI 021-5835533 [email protected]

18. Muhammad Iqbal Tabish FPCCI 021-5835533 [email protected]

19. Zahid Muhammadi* EPB 0300-38 3433 [email protected]



Lahore, 26-27 May 2006 No. Name Organization Tel / Cell Email

1. Kiran Farooq

LCCI 6305538 [email protected]

2. Naqi Akbar

LCCI 6305536-40 [email protected]

3. M. Sharjeel Tahir

SMEDA 111-111-450 [email protected]

4. Fazal Ahmed

PSIC 9201432

5. Shahid Siraj

Ali Industries 5751290-93 [email protected]

6. Pervaiz Iqbal

PSIC 9201443-35

7. Imran Butt*

Bismillah Jewellers 5860241 [email protected]

8. Bushra Javed Bismillah Jewellers 5860241 0300-4814822

[email protected]

9. Waheed Raza Bhatti EPB 9230657 [email protected]

10. Muhammad Naseer

EPB 111-444-111 [email protected]

11. M. Waqas Azeem EPB 9230597 0300-4224878

[email protected]

12. M. Suleyman Khan EPB 111-444-111 0300-8419998

[email protected]

13. Salman Khalid

SMEDA 111-111-456 [email protected]

14. Shaid Malik UNB 0333-9324007 5940017

[email protected]

15. Sameera Yasin*

Sure Institute 5727219 [email protected]

16. Imran Chaudhry SMEDA 111-111-456 0300-8415264

[email protected]



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