Market Analysis for Agriculture Equipment

8/4/2019 Market Analysis for Agriculture Equipment

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ANOOP GAHLAWAT RAMAN DANGI

NAVDEEP SINGH

JASMEET KAUR AMNINDER KHOSA


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MARKET ANALYSIS

OFFARM KING


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Size of market-PUNJAB and HARYANA are twomain state those are known for agricultureequipment. So number of farmer are more intwo state compare to other.

Our size market is Haryana, West UP, Punjaband Rajasthan.


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Segmentation means divide the market in sub

parts.

TARGETING-

We are focusing on middle level and lowerlevel people. We are dividing the customeraccording to their income level, and area of

agriculture land.


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We have to use a good quality of Raw material, means we are using a best grade of steel sothats why our products life is long.

We are doing advertisement in such a mannerthat we are good as compare the small playerof this industries.


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Product-Rotary Tillers, Multi Speed Gear DriveRotary Tiller, Mounted Medium Duty TandemDisc Harrow, Laser Guided Land Leveller.

Price: we sell our price at reasonable price.We are providing machinery of good steel.

eg. We are selling rotavator on Rs. 60000-70000 , and we selling the leveler on the RS.

4500-5500.


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Place :-Haryana, West UP, Punjab, Rajasthan.

Promotion:-we do aid on local news paper.

We give aid of our company in local newschannel.


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Bargaining power of buyer -we provide good machinery at reasonable

price.

We provide existing substitute product to theconsumer.

We provide a multiple choice to customer forchoosing a product according to their buying

capacity.


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We make our distribution channel morestrong.

We become able to sell our product becausewe use cost leadership and productdifferentiation in our strategy.

Improving product differentiation.

Innovation in manufacturing.


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When new competition come in the marketthen effect down on the existing firm. Profitof existing firm is go down.

We do improve in our brand equity.

We do estimate how much capital we need.

We try to find that what customer thinkabout our brand.


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In this case buyer have a option to purchaseanother product.

We do fine out that how much substituteproduct in market at current time.

We do try that make our product differentfrom other.


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We give advertising of our product in localnewspaper.

We give advertising in local channel also.

The trali which already running on road wepaste our small template and poster on it.

We use local bus also for it.

We distribute the calendar to the farmer and

we show the varity of our product oncalender.


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In Haryana and West UP we do organize aragni competition ( local culture songs ) weput our poster and hording on it.

We also sponsor this program.

With sell of our product to farmer we give himsmall model of our product. Those can bedistribute by farmer in his relative.

Documents

Market Analysis for Agriculture Equipment