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BY
SHATRUEET.R.TIWARI
On OCT 2014.
MARKET ANALYSIS
2
COMPETITION UPDATE
SHOE ARENA
Analysis—1-Shoe Arena
Store Place date of Open Area sq
staffProduc
ts Made Sales Avg
PromotionExpact
Local
Shoe Aren
a
OPP Othaim
Mall
02-08-2014
18500 sq 25 6
Child / Ladies / Mens Acce
Brazil / Italy/ Turkey
/ India / China
Total sales avg
12000SAR
NO offer as of now but in
every 6 months sales are there ie
july and december
OBSERVATION
Store ambiance is good customer service display standard is good.Store have mass collection in all dept. most of the articles are fast moving.No special offer in this store if price reduce they keepthe stock on the same place they don’t high light it.Store don’t have ATV / UPT set target .June to July month store avg sale was 15000 SAR after step store opened avg sale of the store droped to 12000 SAR.Store front Glass frame does not have any merchandise or graphics glass is covered by empty screen
Price / Brand information attached in next slide.
Shoe Arena Price and Brand information
Dept Brand Orgin Group Price RangeChild Albertini China Boys moc 69 89
Pe Com Po Brazil Infant boys sandal / shoes 65 95
Klin Brazil Infant boys sandal / shoes 45 70
Ortope Brazil Infant boys shoes 115 145
Pablosky Boys shoes 125 145
Kidr Brazil Infant boys 135 150
Pe Com Po Brazil Girls shoes 95 115
Piccadilly Brazil Girls shoes 70 95
Ladies Lara rossi China Flat shoes 45 75
Grendha Brazil Wedge sandals 85 115
Mens Pegada China sandals 115 145
Rider Brazil Fashion chappals 51 99
Cartago Brazil Fashion chappals 51 99
West coast Brazil Casual footwear 161 220
Converse cons PRC Canvas catagary 85 145
Peak China Sports shoes 85 125
Fila China Sports shoes 145 165
Demdcrata Brazil Mens formal comfort 183 200
Antitensor Brazil Mens formal comfort 195 225
Francajel PRC Fashion Formal 175 225
Rock port PRC Fashion Formal 188 200
Sapatoterapia Brazil Mens formal comfort 195 225
Toldo turkey Mens mocation 170 185
Analysis—2-Payless
Store Place date of Open
Area sq
staffProduct
s Made Sales Avg PromotionExpact Local
Payless
Gate no 4 Near Othaim market
in Othaim
mall
Opp Jarir Book
store ,Moasen Road
2500 sq ft 2 2
Child / Ladies / Mens
China
Total sales avg 4500
SAR
Buy 1 get 1 free in selected
items
OBSERVATIONLocation & customers entry The store is located opposite Jarir book store so almost 30% of the customers who goes to the jarir book store visit Payless because of the visibility of the store and also display of items and promo table right at the entrance of the store .It has a big parking space as well so it is also convenient for the customer to shop peacfully.
Sore Area & Lay Out Store area is 2500 sqft and divided in 3 Section Men’s, Ladies, and Kids.
Ladies promo table kept in the Store entrance and in the 2nd entrance Kids Promo table kept. In this Store they are not using any kind of Gondola. All the display is done at Wall in the racks. Box display is done in across the Store at Wall.
1 Wall around 10 meters length and 2 meters height is for Kids dept and on the opposite side Ladies Wall of same Length and height back to back in the 3rd Zone of Store Men’s dept is arranged same on the wall back to back wall .
Category
In Ladies Dept store is having Wedge shoes ,Wedge Sandals ,Flat Shoes Flat Sandals ,Low high heel Shoes , Heel Sandals ,Boots, Sports Shoes.
In Accessories Dept having Ladies very few Collection of Ladies Hand Bags and Shoes Care Products which is kept on the Cash Counter.
In Men’s Dept having Casual Shoes, Canvas Shoes and Leather Sandals.
Analysis—2-Payless COMPETITION UPDATE
Product High light and Merchandising
Ladies Dept highlighted with New A/W Product in the Entrance .Product kept on tables and highlighted with price labels.There are 2 Racks Stand which is with Glass Shelves kept in Show Window.1 is caring Ladies Wedge Shoes and Flat Shoes and 2nd is caring Low high Heel Shoes .All products are highlighted with small Price stand .At the Kids Window they have done in the same way of Ladies .Kept 1 Table for Kids .Which is highlighted with Girls infant sandals along with price label.For men’s they have not done any Window display.On the Ladies wall Low high heel shoes Collection kept and highlighted with Prices. And also arranged by Subgroup than arranged by Sizes also .Mostly they are displaying 37 and 38 size in the Display.In Men’s dept Wall divided in Shoes and Sandals area.In shoes they highlighted by subgroup and than by prices also and Sizes wise also.Men’s Dept mostly they kept in Display 41 and 42 Sizes .Remaining sizes kept on the top of the Wall for all Dept.
Analysis—2-Payless
Product Value and Made
Mostly products are made by China and in-house brand call as Smart Shoes.
Product value is almost same to us. Like Ladies Shoes price is starting from 69 to 180 and men’s starting from 89 to 199.
Prices are same to us but according to design and Quality it’s not effecting us because our designs are more attractive and new always.
Addition information of al shaya group
Daharan mall khobar Store Pay less and Milano they planed to close on Nov-2014 due to rent issue with Al hokair company
Analysis—2-Payless
PAYLESS OTHAIM MALLAdvantagesthey have promo table foe all department right in front of the main door where it can been easily viewed by customer who is just passing by.They have a very good parking space which is easily accessible which in right in front of the store.
Potential buyers are mostly Saudi locals.Draw backAs Step is opened their sale has gone done considerably before avg sale 15000 now avg sale 12000.Customer service is not upto the standardsVm done on promo table is not that attractingStrenghtsBecause of Mall present right in front of the Store customers are attracted Towards the store as it has mass collection in all departments and the store look is also good.
PAYLESS OTHAIM MALLDept Brand Orgin Group Price RangeChild Albertini China Boys moc 69 89
Pe Com Po BrazilInfant boys sandal /
shoes 65 95
Klin BrazilInfant boys sandal /
shoes 45 70 Ortope Brazil Infant boys shoes 115 145 Pablosky Boys shoes 125 145 Kidr Brazil Infant boys 135 150 Pe Com Po Brazil Girls shoes 95 115 Piccadilly Brazil Girls shoes 70 95
Ladies Lara rossi China Flat shoes 45 75 Grendha Brazil Wedge sandals 85 115
Mens Pegada China sandals 115 145 Rider Brazil Fashion chappals 51 99 Cartago Brazil Fashion chappals 51 99 West coast Brazil Casual footwear 161 220
Converse
cons PRC Canvas catagary 85 145 Peak China Sports shoes 85 125 Fila China Sports shoes 145 165 Demdcrata Brazil Mens formal comfort 183 200 Antitensor Brazil Mens formal comfort 195 225 Francajel PRC Fashion Formal 175 225 Rock port PRC Fashion Formal 188 200
Sapatoterapi
a Brazil Mens formal comfort 195 225 Toldo turkey Mens mocation 170 185
11
COMPETITION UPDATE
Analysis—3- STEPS
Store Place date of Open Area sq Floo
r
staffProduc
ts Made Sales Avg in a day Promotion
Expact
Local
STEPS
Opp Jarir book store,
moasen road
22-06-2014
30000 sq
2 floor 28 4
Child / Ladies / Mens Acce
Brazil / Italy / Turkey
/ India / China/
3000Sar
Offer is going on as Buy2
and get 1 free.
Observation
Store look and feel is great customer are well look after they have separate counter stating as help desk for customers request and complaints.Store have wide range of collection in all dept. most of the articles are fast moving.Store don’t have ATV / UPT set target .At the entrance of the cashier cash counter is there
STEPSPRICE AND BRAND INFORMATION
Cont. next slide
Department Origin Brand Group Price rangeLADIES SPAIN Flamigo COMFORT SHOES 135 199
SPAINGolden dream COMFORT SHOES 135 199
Brazil Modare COMFORT SHOES 135 199 Italy Imac COMFORT SHOES 135 199 China Nurse Nurse shoes 125 145 China Jessy Girl Heal shoes 85 95 China Beauty steps Heal shoes 65 75 SPAIN Flamigo Heal shoes 65 75 Brazil Moleca Flat shoes 85 105 SPAIN Flamigo Flat shoes 75 99 China Jessy Girl Flat shoes 65 85 China Jessy Girl Boots 129 149 Brazil Modare Boots 129 169 China Beauty steps Mukasin 70 95 SPAIN Flamigo Mukasin 85 105 China Jute Canvas 60 75 China Jessy Girl Canvas 60 75 China Beauty steps Canvas 60 75 China Fila Sports shoes 59 89 Italy Andi Sports shoes 69 99 China Beauty steps Sports shoes 59 89 Italy Sandycom Comfort sandals 99 105 Italy Saniflex Comfort sandals 99 105 turkey rose comfort Comfort sandals 90 100 Bulgariya Nature soft Comfort sandals 115 125 turkey Muya Comfort sandals 90 100
PRICE AND BRAND INFORMATION
Department Origin Brand Group Price rangeCHILDREN China Jessy Girl Boots 63 75 China Kids Blue Boots 63 75 Brazil Modare Boots 63 85 SPAIN Flamigo Boys infant sandals/shoes 29 55 Italy Andi Boys infant sandals/shoes 29 55 China Rabbit Boys infant sandals/shoes 19 45 China Kids Blue Boys infant sandals/shoes 19 45 China Sponge bob Boys infant sandals/shoes 19 45 China Vistoria Music Boys infant sandals/shoes 19 45MENS Italy Andi Chappals 155 185 Italy Santini Chappals 155 185 Italy davinchi Chappals 155 185 Italy UCS united Chappals 155 185 Italy Reactor Chappals 155 185 Italy Imac Chappals 155 185 Turkey davinchi Comfort Chappals 165 185 Turkey Reactor Comfort Chappals 165 185 Turkey Iron man Comfort Chappals 165 185 Italy Imac Comfort Chappals 155 185 China Onke Sport shoes 119 165 China Beita Sport shoes 119 165 China Moada Sport shoes 119 165 Turkey Reactor Mukasin 165 195 Turkey Aldo bamar Mukasin 165 195 Turkey carpe diem Mukasin 165 195 Italy Imac Comfort formals 195 215 Italy Andi Formals 165 195 China Blue Formals 145 165 China Capri Fashion formals 175 200 China Art Crocks shoes 29 49 China Wink Crocks shoes 29 49
STEPS
AdvantagesThey have a very good parking space which is easily accessible which in right in front of the store.
Potential buyers are mostly Saudi locals.
StrenghtsBecause of Mall present right in front of the Store customers are attracted Towards the store as it has mass collection in all departments and the store look is also good.
COMPETITION UPDATE
Analysis—3- Florina
Store Place date of Open
Area sq
Floor
StaffProdu
ct Made Sales Avg
PromotionExpa
ctLocal
Florina
Opp Othaim Mall/ Busthan
/ Hofuf5/7/2014 4000
single
floor4 1
Child / Ladies / Mens Acce
Brazil / Italy / Turkey
/ India / China
4000 sar
Buy 2 get 1 free
FLORINA BEHIND OTHAIM MALL DAMMAM HIGHWAY ROAD
Location & customers entry This store is located at the ground floor just behind Othaim mall on the free way has a good parking place Variety in all departments. Mostly customer who visit the store are Saudi local.
THANK YOU!!!
Regards..SHATRUJEET.R.
TIWARI
