Supply Chain Management at

Market 200 Million people with malocclusions

(improper teeth positioning). <%1 go into treatment.

Customers 8000 Orthodontist and 10000 General Dentist

Supply Chain Competitiveness Customization, High Quality (Design & Manufacturing)Timely Delivery

Global Design & Manufacturing

Santa Clara, California San Jose , Costa Rica Juarez , Mexico

Case Review- Dental Lab3D Representation Treatment Plan

Doctor’s Review

Mold Fabrication(Automated)

Aligner Fabrication(Manual)

Virtual Manufacturing

Physical Manufacturing

Patented IT Technology Computer Aided DesignSupply of Skilled Dental Technicians

Low Labor Costs

Zara (Inditex) : Fast Response in the Fashion Industry

Supply Chain Spain [ Design – Manufacturing – Distribution]

Centralized Manufacturing (with few local suppliers)Spain La Coruna (Portugal, Morocco, Turkey)

Centralized Distribution SystemSpain La Coruna

Product Positioning Sell a Variety of Trendy Fashion Goods at Low Prices

Distribution Channel 1412 Stores in 68 Countries

Deliveries every 2-weeksConstant Monitoring of Sales Data

Flexibility to Redesign Products

Fre

quen

t Inf

orm

ation

Flo

w Frequent Product Flow

The Dell ModelCustomization at Low Price

Using generic modules/components

Dell 3 manufacturing sites

JIT delivery from Suppliers

Sony

Intel

…….

…….

…….

Suppliers

3rd Party Logistics ProvidersFEDEX / UPS

MS

GM

FORD

NWU

Consumer

Customers

Info Flow

Info Flow

Product Flow Product Flow

Product Flow

Info Flow

PepsiCo Inc. Supply Chain: Reducing Stock Outs

Weakest Link : Bottlers and The Distributors

New Ordering TechnologyBetter Work Schedules

Focus on Customer ServiceImproved delivery quality

Higher Priority at Large Retailers

The Changing Face of CompetitionIncreased Number of Product

Offerings