10
Next-Generation Publisher Tools Next-Generation Publisher Tools

Markerly Suite of Next-Generation Publisher Tools

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Markerly Suite of Next-Generation Publisher Tools

Next-Generation Publisher Tools

Next-Generation Publisher Tools

Page 2: Markerly Suite of Next-Generation Publisher Tools

Copy & Paste Analytics

82% of sharing is done by copy & paste

Actionable analytics on what readers are copying and pasting

Page 3: Markerly Suite of Next-Generation Publisher Tools

Micro-content Sharing

Allows readers to share specific pieces of text or photos from your site

Increase in page views up to 10%

Page 4: Markerly Suite of Next-Generation Publisher Tools

Micro-commenting

Readers can comment directly on photos

Share photo comments across all social networks

Page 5: Markerly Suite of Next-Generation Publisher Tools

Micro-analytics

See what sentences are being copy & pasted/shared

Understand how your readers are actually consuming your content

Page 6: Markerly Suite of Next-Generation Publisher Tools

Copy & Paste Heat Maps

These screenshots are from the same article.

Markerly clearly shows you what readers are engaging with.

Page 7: Markerly Suite of Next-Generation Publisher Tools

Most Valuable Tweets See how many click backs your most popular

supporters are bringing you

Engage your most popular tweeters directly from Markerly’s dashboard

Page 8: Markerly Suite of Next-Generation Publisher Tools

Recommended Articles

Markerly recommends of-interest articles for your readers

Increase page views with recommended articles based not only on tags, but on the text readers are engaging with

Page 9: Markerly Suite of Next-Generation Publisher Tools

Pete Cashmore, Mashable, CEO

“For instance, if I see a quote I like, I'd like to share that to my Twitter account. Or if I see an image within an article, I sometimes want to share just that picture to my Pinterest page. Sometimes I want to share just the video embedded in a news story, not the news story itself. That's why my prediction for 2013 is the rise of "microcontent sharing".

Page 10: Markerly Suite of Next-Generation Publisher Tools

Anthony Ha, TechCrunch Reporter

“(At least, that’s true for me — tweeting provocative or interesting quotes from articles is one of my main modes on Twitter.) Markerly makes that process easier.”