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SOCIAL MEDIA AND HIV REDUCTION
Mark Pawelczak, Ohio Department of Health
Toledo/Dayton HIV/STD Program Consultant
Social Media:Types
The use of audio, print and visual materials to stimulate the discussion of disease prevention
Audio materials used to stimulate senses in attempt to make listener aware/accepting of specific message
Print material used to allow reader to gain “easy to remember” message
Visual materials allow viewer to see impact that message can create
Print Social Media
Large Signage
Other Examples
What Social Media Should be:
Targeted Specific to your regions issues Easy to comprehend Memorable Gender specific Upbeat/Direct/Sobering Unique Easy to use
More Examples
Catch Phrase Example
Area/District Specific
Points to remember…
Keep it simple…. Stay on point Have a short, clear message Be direct Have varied forms of your message: palm
cards, posters, flyers
New ODH HIV/STD Activities for 2014
Internet Partner Services (IPS)-Outreach on on-line apps
Gonorrhea Partner Services- Gonorrhea strains have become antibiotic-resistant, considered number 3 on CDC’s emerging antibiotic resistance threats!
Syphilis Control Activity-Partnering with providers to provide more testing for syphilis