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Welcome to the brand new magazine tailored for the London Insur-
ance Market - the world’spremier insurance centre. Market People
Magazine aims to bring news and cutting edge features
directly to the heart of London’s historic financial district.
Our magazine embraces the whole community from industry
professionals to the thousands ofpeople who provide support-
ing services and products, such as restaurants and food outlets.
Themagazine brings the community together as one - we are all
market people.
market
This will be the first issue of the Market People Magazine. Our keyfeatures in this publication are:
• Exposé on The Leadenhall Building• The Graduate’s View• The Leadenhall Butcher gives a history of the Leadenhall Market• The Insurance Bill - one of the biggest changes to insurance contract law in many decades.
Following issues will continue in the tradition of providing news, aswell as historic and cultural information that Insurance professionalswill find compelling and informative.
A high proportion of our readers are ABC1 category, senior level executives and highly experienced qualified profes-sionals, along with an expanding group of graduates.
In the older demographic (40+) there is a large proportion of white male individuals but the diversity of the target readership increases within the younger demographic.
A large proportion of individuals are within the top 10% of earners with a good proportion in the top 2%. The London Insurance Market contributes 3% of the UK GDP.
Our anticipated readership breakdown is:
Insurers 45%Brokers 25%Institutions (Lloyd’s etc) 15%Service Providers 15%
The Market for this publication has approximately 35,000 individualemployees within around 600 companies. Many of the world’s leadinginsurers and brokers are headquartered in EC3.
issue | one our | audience
The magazine will be complementary. The print circulation of themagazine is 3000 hard copies which will be distributed to offices and
lobbies of buildings in the square mile. This will be supported by an
online version which will be distributed to a further 5000 readers. This
equates to a circulation of 8000 individuals.
We will also be supplying copies of our magazine at every event that we
do, ensuring continuous and ongoing readership. The magazine will
be published twice a year, resulting in an extended advertising period.
magazine | circulation the | details• Files must be provided in flattened PDF/X-1a version 1.3.• All fonts must be embedded.• The file must be in CMYK. No RGB, LAB or embedded colour profiles (such as ICC profiles).• PMS colours must be converted to CMYK.• Maximum ink density: 300% total.• Resolution: 300 dpi.• High resolution colour accurate proof required with submission.
Double page spreadBleed: 305 x 428mmTrim: 297 x 420mmType: 271 x 395mm
Full PageBleed: 303 x 216mmTrim: 297 x 210mmType: 271 x 180mm
Half page:Horizontal: 131 x 180mmQuarter page:Horizontal: 65 x 180mmVertical: 131 x 85mm
A discount of 20% is available on all rates to all Corporate Members of the London Market Forums.
A discount of 10% is available on all rates for advertisers who commit to two or three editions.
A discount of 15% is available on all rates for advertisers who commit to four or more editions.
*CPM – cost to reach one thousand readers.
Type of Advert Price CPM*Back Cover POA POAInside Cover POA POACentre Spread POA POAFull Page POA POAHalf Page POA POAQuarter Page POA POA
about | us
contact | us
The London Market Forums Bringing Insurance Professionals Together
Market People is the magazine of the LMForums, a professionalclub created with the intention of encouraging learning, professional development and networking in the highly successful London Insurance Market. The club hold events throughout the year for professionals from all disciplines; all working in and around the Lloyd’s and London Insurance Market.
market Level 30, The Leadenhall Building,122 Leadenhall Street,London EC3V 4AB
Tel: +44 (0)20 3753 5491Email: [email protected]
Roger Oldham Founder of LMForums
Paul Konopski Digital Marketing Manager
Oscar PadillaBusiness Services Manager
