Crispea Fish®, super-premiumfunctional snacks for dogs and cats

Laura Gil Martens, Veterinarean, PhDR&D Manager AM Nutrition, Stavanger, Norway

MARINT PROTEIN NETTVERK FAGDAGOSLO GARDEMOEN, NOVEMBER 9th. 2016

Crispea Fish®

ABOUT AM NUTRITION

AM Nutrition AS (AMN) is a subsidiary of theNorwegian Agro-cooperative Felleskjøpet Rogaland Agder (FKRA).

AMN produces Pea Starch Concentrate, PeaProtein Concentrate and Pea hull fiber from Yellow Peas (Pisum Sativum) by using air classification technology.

AMN is also a Private Label producer of Dry Petfood. We produce the brands Fish4Dogs, Labb and a range of fish based diets for the Super-premiumPetfood segment worldwide.

WHAT IS AMN CRISPEA FISH®?

AMN Crispea Fish® (CF) is a nutritional supplement for dogs and cats developed by AM Nutrition.

CF is an extruded product which combines the high nutritional value of hydrolyzed salmon protein and the healthy fractions from Yellow peas (Pisum Sativum):

- Pea protein concentrate (PPC55)- Pea starch concentrate (PSC65)- Pea hull fiber (PHF)

Crispea Fish ®

KEY BENEFITS

Crispea Fish®

NUTRITIONALLY RICH (BEST OF FISH & BEST OF PEAS) GLUTEN FREE / GRAIN FREE GMO FREE LOW IN MYCOTOXINS AND LOW IN ANTI-NUTRITIONAL FACTORS HIGH DIGESTIBILITY HEALTHY CARBOHYDRATE SOURCE PALATABLE FUNCTIONAL EASY TO HANDLE STABLE AND EASY TO STORE

APPLICATIONS: TREATS/SNACKS AND INGREDIENTS

Crispea Fish®

SNACK (FINAL PRODUCT)

INGREDIENT PETFOOD

INGREDIENT FEED

INGREDIENT AQUA

INGREDIENT (FÜR)

MARKET OPPORTUNITIES

Crispea Fish® can be used as:

• Ingredient in animal feed formulations, included Petfood• Final product, a delicious functional treat for dogs and cats

HIGH NUTRITIONAL BENEFITS OF FISH AND YELLOW PEAS

Protein

•High digestible protein•High biological value protein•High palatability

Fat

•Omega-3 fatty acids•Rich in essential fatty acids EPA & DHA

Vitamins and minerals

•Vitamins A, D, E and B complex•Iron, posphorus, selenium and iodine

Pea Protein

•High digestible protein(86%) •High biological value protein, rich in lysine and arginine•High palatability

Pea starch•High in amylose and resistant starch

Pea fiber

•Important source of dietary fiber•Low fermentable fiber•Rich in antioxidants

Crispea Fish® combines thebest nutritional and healthproperties of fish and peas!

Crispea Fish®

Crispea Fish®

GLOBAL MARKET TRENDS I

Rising Pet Humanisation

and Premiumisation

All natural/ organic

Weight Management

Fortified and Functional

Convenient Packaging

Sustainability

Adapted from Euromonitor International (2014)

Pet humanisation leads to specialised formulas addressing:

Weight loss and management

Arthritis relief

Sensitive skin

Diabetes

Digestive / Urinary tract health

Heart health

Immune system support

Mental development and health

Crispea Fish®

GLOBAL MARKET TRENDS II

Available in three presentations

• Crispea Fish® Protein• Crispea Fish® Starch• Crispea Fish® Fiber

Crispea Fish®

PRODUCT RANGE

Ingredient

Treat/Snack

AMN CRISPEA FISH® PROTEIN

• Combines the best nutritional properties of fish and pea protein

• Rich in amino acids lysine and arginine, Omega-3 fatty acids and a number of essential vitamins and minerals,

• Low calorie treat (low in fat content, low carbohydrates)

• Easy to handle and to administrate to Pets, since it is not oily and dusty.

• CFP in a pelleted shape represents an excellent treat for dogs and cats, specially suffering from overweight and obesity.

COMPOSITION

- Dry matter, App. 90% - Protein App. 48%- Fiber, App. 2%- Starch, App. 7,5% - Ash, App. 6% - Lipids 4% - Rest carbohydrates

Digestibility 89.4%(Protein, Mink)

Crispea Fish®

Crispea Fish®

AMN CRISPEA FISH® STARCH

• Combines the best nutritional and functional properties of fish and pea starch

• Rich in amino acids lysine and arginine

• Gluten free, grain free

• Medium-low glycemic index.

• Easy to handle and to administrate

• Low calory treat, with high functional properties

• As ingredient, high water binding capacity (4.3 ml water * gr product)

COMPOSITION

- Dry matter, App. 93% - Protein App. 25%- Fiber, App. 1.4%- Ash, App. 3.6% - Lipids 2.4% - Rest carbohydrates

High digestibility 80.9%(DM, Mink)

ExcellentPalatability!

Crispea Fish®

AMN CRISPEA FISH® FIBER

• Combines the best nutritional and functional properties of fish and pea starch

• High levels of dietary fiber

• Gluten free, grain free

• Hypoallergenic

• Low calory treat

• Easy to handle and to administrate

COMPOSITION

- Dry matter, App. 94% - Protein App. 17%- Fiber, App. 36%- Starch App. 13%- Ash, App. 4.0% - Lipids 1% - Rest carbohydrates

Crispea Fish®, super-premium functional snacks for dogs and cats

FUNCTIONAL TREATS BASED ON FISH AND PEAS PRODUCT RANGE: 3 PRESENTATIONS HIGH NUTRITIONAL QUALITY CLEAN LABEL (GMO FREE, GLUTEN FREE) HYPOALLERGENIC HEALTHY CARBOHYDRATE SOURCE LOW FAT HIGH PALATABILITY EASY TO STORE & EASY TO ADMINISTRATE

Crispea Fish®, super-premium functional snacks for dogs and cats

THANKS FOR YOUR ATTENTION!