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Marico Product Line
Hair Oil
Hair Care
Food & Edible Oil
Skin Care
Parachute Shanti AmlaHair&Care
After Shower
SweekarOil
MedikerSilk & Shine
Saffola
ZatakSet Wet
SundariKaya Clinic
Deoderants Revive
Nihar Livon
XMen
Mediker
Oil of Malabar
Sil
Manjal
Marico Product Mix
BRANDS TARGET CUSTOMERS
• PARACHUTE •Primary Target Women Of All Ages
• PARACHUTE •Young Girls (College & School Going)
ADVANCED
• HAIR & CARE •Appealing To Both Men & Women of All Ages
• SHANTI AMLA •Customer Looking for Value for Money (H.OIL+Badam)
• SILK & SHINE •Primary Target Female Of age 18 – 34
• AFTER SHOWER •Primary Target Young Males 18 – 34
• MEDIKER •Young Children Age Group 3-13 (Due to Lice Problem)
• SWEEKAR •Primary Target Housewives (Due to Economic+Healthy Life for family)
• SAFFOLA •All Health Conscious Consumers (Specially for Heart Patient's)
• REVIVE •Housewives of Urban Area (Higher & Middle Class).