3
Marico Product Line Hair Oil Hair Care Food & Edible Oil Skin Care Parachute Shanti Amla Hair&Care After Shower Sweekar Oil Mediker Silk & Shine Saffola Zatak Set Wet Sundari Kaya Clinic Deoderants Revive Nihar Livon XMen Mediker Oil of Malabar Sil Manjal

Marico industries

Embed Size (px)

Citation preview

Marico Product Line

Hair Oil

Hair Care

Food & Edible Oil

Skin Care

Parachute Shanti AmlaHair&Care

After Shower

SweekarOil

MedikerSilk & Shine

Saffola

ZatakSet Wet

SundariKaya Clinic

Deoderants Revive

Nihar Livon

XMen

Mediker

Oil of Malabar

Sil

Manjal

Marico Product Mix

BRANDS TARGET CUSTOMERS

• PARACHUTE •Primary Target Women Of All Ages

• PARACHUTE •Young Girls (College & School Going)

ADVANCED

• HAIR & CARE •Appealing To Both Men & Women of All Ages

• SHANTI AMLA •Customer Looking for Value for Money (H.OIL+Badam)

• SILK & SHINE •Primary Target Female Of age 18 – 34

• AFTER SHOWER •Primary Target Young Males 18 – 34

• MEDIKER •Young Children Age Group 3-13 (Due to Lice Problem)

• SWEEKAR •Primary Target Housewives (Due to Economic+Healthy Life for family)

• SAFFOLA •All Health Conscious Consumers (Specially for Heart Patient's)

• REVIVE •Housewives of Urban Area (Higher & Middle Class).

THANK YOU!

Digvijay Singh Yadav