Parsons The New School for DesignBBA - Design & Management ‘11

MariaCorina AlvarezdeLugo

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3 Mar

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Table of Contents: About 4

The Fashion Playground 6

The Highline Project 8

On Location Shoot 10

Character Shoot 12

Device Research Diagram 14

Political Movement Shoot 16

Show Me The Money 18

Berling/Amsterdam Shoot 20

Personal Diagram 22

Studio Shoot 24

The Parsons Survival Guide 26

A Journey Shoot 28

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About: I am a photographer and designer who finds inspiration in everyday life. My interest in art began at an early age and my curiosity for history and culture has taken me on adventures that document through my work. I was born in Caracas, Venezuela, a country that is full of life, music, and tradition. In this country was were my interest in the world of art began, immersed in its natural beauty and culture I learned to express my thoughts and feelings through art. This is a hybrid book containing both my photography and design work.

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The Fashion PlaygroundDesign 3Fall 2008

Young, up-and-coming fashion designers are hiding away working for other designers, while their own designs and innovative ideas are not being heard or seen in the fashion industry. This is a campaign to bring light to those new fashion designers, targeting well established fashion designers and houses who will be interested in funding this project as well as promote and hire this up-and-coming talent. Overall this campaign’s goal is to open people’s eyes to the youth in the fashion world because after all, they are the future of design.

Project Brief

Business Card

Fashion is our passion.

Make SoHo a playgroundfor the future fashionistas!

Support young fashion designers everywhere, make their dreams come true.

For more information go to www.FIOP.com

7 Mar

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Advertisements

Logo

T-Shirts

8

The Highline ProjectDesign 4Spring 2009

Researched the about-to-be-opened Highline Park as a basis to analyze the building of networks around the creation of new public urban space. Realized the need for publicity for the park because the mayority of New Yorkers did not even know about the park’s construction. Created an advertisement campaign that personalizes the park to New Yorkers, instead of a public place, it can be a second home.

Ads to be placed in:-contruction area of Highline-billboardsBusiness cards handed out in:Highline area and residential areastargeting the community of NYC.

The Plan. an advertising campaign to spread the word.

Business Card

AD Campaign in Place

The Problem. The Highline Park is a huge development in New York City for the rebuilding of the Highline train tracks into an innovative park and recreational space for the public. Unfortunately, a lack of publication has kept most of the community unaware of this extraordinary project.

9 Mar

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Advertisements

Advertisements in place

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On Location ShootFashion ConceptsFall 2010

Shooting fashion free-hand and on location in New York. Model: Arianna Kaiser. Assisance: Tina Sarno.

11 Mar

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12

Character ShootPhotographySpring 2010

Assigned to depict a character, a life through photography. Model: Alexandra Giffes. 35mm film.

13 Mar

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14

Device Research DiagramVisual Organization & Information DesignSpring 2009

Taking a single device, researching, analyzing and maping it along with it’s gadets and features..

Design 4: Visual Organization and Information Design Spring 2009 AlvarezdeLugo MariaCorinaDesign 4: Visual Organization and Information Design Spring 2009 AlvarezdeLugo MariaCorina RESEARCH DIAGRAM

13.3”TEXT

unibody design

Target Market:College Students

Battery Life:5.5 Hours

Materials:Alluminum, Glass

Manufacturer:Asustek Computer

Name:Apple MacBookMANUFACTURE

DISTRIBUTIONFinal

15 Mar

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Widgets & Sketches

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Political Movement ShootFashion ConceptsFall 2010

Choosing to depict the opposition party in Venezuela against president Hugo Chavez. The oposition party is largely made up of students who are loosing right daily. They fight against the Venezuelan government on a daily basis and hope to one day find democracy and change.

17 Mar

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Show Me The MoneyDesign 4Spring 2009

TravelFoodEntertainment

Clothing/Accessories

BillsCash

Pharmacy

26%12%

4%6% 25%

21%

6%

Keeping track of personal daily expenses for a week and mapping the data results.

19 Mar

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MONDAYTUESDAY

WEDNESDAYTHURSDAY

FRIDAYSATURDAY

SUNDAYTravelFoodEntertainmentApparel

1000 180

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Berling/Amsterdam ShootPhotographySpring 2010

Model: Arianna Kaiser and Casey Fuchs. 35mm Film.

21 Mar

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22

Personal DiagramDesign 4Spring 2009

my world.

eng

span

Drafts

Thinking about where you come from and what parts make up who you are, map it.

23 Mar

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my world.

eng

span

physical

languageslikesfuture

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Studio ShootFashion ConceptsFall 2010

Styling, directing and shooting a fashion advertisement in a closed studio location. Model: Alondra Isabel Cruz.

25 Mar

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The Parsons Survival GuideManaging Creative Projects & TeamsFall 2009

While creating solutions for problems at Parsons, the idea of a guide for new and current students with information about the university as well as places, activities, events, and discounts around New York City. As a group project, I was in charge of the art section. Covered in the art section is The Museum of Modern Art, The Chelsea Galleries, Mercedes-Benz Fashion Week, and The Union Square art vendors.

THE SURVIVAL GUIDE:

PARSONS

27 Mar

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Union SquareVendors

o Go through all the vendors

for prices. Some ven

or identical

o Instead of going to a store and purchasing commercial Union Square vendors original pieces that are much

cheaper

o Learn how to negotiate prices. If

you dont like the offer, start walking

away and more often than not,

the vendor will give into your deal

TIPSand ask

dors sell similar

items for different prices

art, the

have

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A Journey ShootPhotographySpring 2010

Given directions to show a journey through narrative photography, this is Venecia, Italy through the eyes of a dear friend. Model: Holy Coutu. 35 mm Film

29 Mar

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