MARIA K TODDInternational Healthcare Expert

Facebook/DrMariaTodd Twitter/AskMariaTodd LinkedIn/MariaTodd303-823-4662 mtodd@mercuryadvisorygroup.com

Contracted reimbursement• Shared risk• Cost information• Steerage to exclusive providers / lockouts• Failure to pre-certify /pre-auth penalties• Social media reputation used for vetting• Telehealth reimbursement - evisits• Domestic health tourism paid by insurers• Employer direct contracting• Increase in ERISA employer plans

Shared risk• Zip code level data• Community Health Needs Assessment (CHNA)• Community health status indicators (CHSI)

• Age, gender, lifestyle, education, SES, longevity, health status, access, quality, outcomes, nutrition, built environment, crime, safety

Physicians• Employment by hospitals• ACOs, IPAs, PHOs, MSOs• Mega practices• “Doc fix” • Concierge medicine• Direct practices

• Technologies in office• House calls• Telehealth / remote telemonitoring

Bundled case rates• Episodic care• Bundle construction• Inclusions / exclusions• Case rate definitions / attachments

Health tourism• Destination attraction• Marijuana tourism• Anonymity• Rapid access to care• Dialysis travel• Caregiver respite care• Experimental care• Clinical trials• Employer options / Private exchange• Cadillac tax avoidance• Executive checkup programs / MICE• Support / convenience• Physician renown• Branded health• Cost considerations• IRC213D expenses

Marijuana industry• Medical marijuana tourism • 90% of mountain town recreation sales; 7%

overall sales• Real estate / move-ins• ED utilization / coverage issues• Exchanges / ONET coverage• Chronic and costly disease therapies• Clinical trials UColorado-Boulder• Conflicts with patent meds• Children + edibles accidents

Social media in healthcare• Content marketing• Reputation intelligence• Content marketing• Brand / Patient engagement• Budget:$200-$350/day (*Content Factory)