MARGO ROSE, M.Ed., HRD511 McKay’s Court Brentwood, TN 37027

(513) 509-7762 MargoRose@rocketmail.comLinkedIn www.hrmargo.com @HRMargo

http://summify.com/HRMargo/Facebook Google+

SOCIAL MEDIA STRATEGISTSocial Media Community Manager Digital Media Director

“Masterful community builder who enhances corporate value by creating viable social network presence that advances business goals” Mission-driven thought leader and influencer who motivates, inspires, and influences brand ambassadors into using social media channels to broadcast company missions, human resource initiatives, marketing promotions and key messages. 5 years experience in social media management. Trend spotter with knack for identifying current and emerging trends in social media to ensure maximum effectiveness of brand outreach strategies. Expertise in decisively launching online new media

tactics and crafting impactful messages that move brands forward.

Social Media Strategy: Social Media Marketing, Social Media Community Building, Digital Strategies, Corporate Branding, Content Strategy, Organizational Messaging, Business Analysis, Site and Social Media Monitoring Tools (Radian6 Super User), Web Analytics, Social Media Metrics, Content Development, Social Media Moderation, Social Media Community Management, and Blogging.

Platforms: Social Media, BlogtalkRadio YouTube Programming, Flickr, Podcasting, Google+ Facebook,Twitter, LinkedIn Profile and Group Development, Wikis, Okrut, Google+, Quora, Mobile Apps, Digg, Del.icio.us, Twubs, Reddit, StumbleUpon, Radian6, UStream, Posterous,LivingSocial, Scoop.it, summify, Tagged, hi5, MeetUp, MyYearBook, Badoo, mylife, Social Media

Bookmarks, Yelp, Groupon, Foursquare, StumbleUpon, Peer Index, and Klout., Blogger, Hi5, Buddy Media, Xanga, Live Journal, Flixster, Tagged, Pinestrest

SOCIAL MEDIA HONORSTop 100 Digital Media Influencers (HR Examiner)Top 25 Influencers in Recruiting (HR Examiner)

Top 100 People To Follow On Twitter (Unbridled Talent) Interviewed by MSNBC, Reuters, and The Washington Post

Presenter, Brazen Careerist’s Social Recruiting Boot Camp speaking on recruiting on Facebook and Twitter (2011)Named “Social Networker of the Year” on blogtalkradio.com (2011)

SOCIAL MEDIA STRATEGY EXPERIENCE

Jackson– Cool Springs, TNSocial Media Strategist, 2011

Social Media Recruitment, 6/2011–10/2011: Long-term contract to build a social recruiting strategy for talent acquisition, develop training modules for recruiters. Guided the social media taskforce to develop their company-wide social media strategy, and research

vendors, select a social media monitor tool, analyze reports, and metrics for forecasting, analysis, rapid response, and brand management.

Organizational social media dashboard: http://jackson.com

Generated recommendations for how Jackson could become an employer of choice; improved the candidate experience, reduced the time to fill positions, and made specific recommendations for how to improve their usage of Taleo (their applicant tracking system).

Calibrated comprehensive social media and digital strategies in tandem with company executives; designed, developed, and delivered recommendations for optimizing how company acquired, serviced, and maintained relationships with customers and stakeholders.

Created a social media recruiting strategy and developed training materials for the internal human resource generalists, and hiring managers. This included the use social networks to source, attract and retain top talent.

Increased awareness and cultivated favorable corporate image among key target audiences through active monitoring and content development on all social media networks; enhanced and protected company reputation / brand.

Used up-to-date knowledge of new trends and developments within social media industry to identify opportunities to spread company messages across larger channels while boosting stakeholder engagement.

Developed social media strategy for recruiting, corporate communication, and marketing initiatives that aligned with corporate objectives.

Researched, consulted, and presented reports and recommendations to improve the company’s LinkedIn company page. Guided the corporate communications department leaders how to create, develop, and launch LinkedIn groups for financial advisors.

Hire Friday – Cincinnati, OH and Nashville, TN Social Media Manager, Community Engagement Officer / Founder, 2010–PresentStarted and established ‘go-to’ Twitter chat in career space offering visibility and support to job seekers that started with single Tweet (“Instead of #FollowFriday, Let’s Launch #HireFriday and put America back to work.”) Built ongoing relationships with key industry social media contacts to help gain exposure for brand while identifying and tracking key performance indicators for brand’s social media activity in community containing 1 million members. Our mission is to build the community to one million strong; we’ve exceeded that goal. Maintain smaller FB/LI groups to provide individual attention.

Organizational social media dashboard: http://www.linkedin.com/groups/HireFriday-3007273 https://www.facebook.com/hirefhttps://www.facebook.com/hirefridaywww.hirefriday.com http://hirefriday.com/blog/

@Hire_Friday@HFChathttp://www.scoop.it/u/margo-rose1http://summify.com/HRMargo/2011/11/28/1/http://socialmediamargo.tumblr.com/

Assessed and conducted a social media audit for Wynonna Judd’s marketing team, offering tactical recommendations for how to build her Facebook fan base, develop a Twitter event strategy to increase followers, and use YouTube to promote her brand. Showed the team how to get free earned media, and made recommendations for how to leverage digital media outlets to promote the launch of her new book, and upcoming concerts. Consulted with her team to help them launch Wynonna’s presence on Google+ and in the blogosphere.

Attained ranking as 2nd top job search chat on Twitter (2010), peaking regularly at 399+ unique users per session, with an overall audience reach of 183,000 within one hour, generating 5.8 million impressions. (Tweet Reach Report Available).

Captured more than 1,000 “likes” on Facebook and 1060+ members in The LinkedIn group while maintaining highly-engaged quality audience committed to the organizational mission in helping job seekers; 2013 members secured jobs in 2010 as direct result of community engagement. Our goal was not to have the largest group on Facebook and LinkedIn, rather to maintain a medium sized group in order to provide individual guidance to as many people possible.

Developed social media community model replicated worldwide with regional programs in Canada, France, and U.K. Kicked off website as central hub for social media community: designed concept, wrote content, and rolled-out new website

after social media platform promotions. Cemented organizational brand as trusted resource of valued information and active support by building value-driven content; ensured consistent communications across all social platforms.

Consulted with outside organizations to provide social media strategy recommendations; researched future trends to determine social media engagement best practices, then developed appropriate social media strategy recommendations.

HR Social Strategy – Cincinnati, OHSocial Media Strategist, 2009–current

Consulted with professional service firms to create online and offline strategies enhancing talent management initiatives and employer branding efforts. Enabled clients to establish digital brand identities in order to attract top talent, elevate community profiles, and promote services to target clientele. Expanded company service offerings due to rapid growth; added customer-facing branding expertise to help clients deliver transparent and consistent messaging internally and externally.

Organizational social media dashboard: http://www.blogtalkradio.com/comphrhttp://www.hrmargo.com/compassionate-hr/http://www.youtube.com/hrmargo

Formulated social media roadmap detailing how to attract and engage audiences with AMC Theatres; grew social media community by 41% to 2.1 million members by launching branding incentive awards program enticing new and returning visitors; created contest and rewards program which recruited brand ambassadors for blogging, re-tweeting, and updating social media statuses to promote movie openings.

Spearheaded “Compassionate HR” BlogTalkRadio program highlighting thought leaders such as executive teams from Oracle and Monster.com, Chris Brogan, Jory Desjardins (Founder of BlogHer), and Jennifer McClure (Unbridled Talent); spotlighted professionals going above and beyond to be compassionate, charitable, and humanitarian which fostered stronger teams and employee retention levels.

Leveraged client social networks to gain greater online presence while reducing marketing costs and achieving higher earned media coverage; collaborated with owner to identify ways to generate new client relationships while navigating through strict regulations governing marketing of legal firms online.

Acted as social media strategy subject matter expert; provided counsel to regional job search clubs through presentations highlighting importance of social media presence to connect to potential employers while collaborating with social media recruiters to leverage Twitter to improve recruiting efforts.

The Paw Spa – Cincinnati, OHOwner / General Manager, 2005–2008

Incubated start-up company from business concept and financing to site construction and successful opening; quickly established reputation as area’s finest pet boutique and spa by pioneering early adoption of emerging social media platforms (such as Facebook) to market new business. Leveraged social networks to generate company buzz and boosted SEO through self-initiated learning of Google Analytics.

Grew client base from 0 to 1,700 customers within 3 months; built community and referrals via online and offline marketing. Established company’s subject matter expertise by building brand evangelism via Twitter as trusted expert in area of pet care

and grooming.

PREVIOUS EMPLOYMENT

Senior Consultant, Innovative Performance Solutions – Cincinnati, OH 1996–2005: Developed training programs and leadership development workshops providing coaching to senior executives on issues such as change management, performance motivation, employee relations, and communications. Conducted outplacement workshops on site, and in learning centers. Client list included C-level executives at General Motors and Delphi.

EDUCATION

Master of Education in Human Resources Development Program, Xavier University – Cincinnati, OH

Bachelor of Arts in Communications (minor in Human Resources); graduated magna cum laude, Wright State University – Dayton, OH

Professional development:Certification in Myers-Briggs Type Indicator (MBTI), DiSC Profile Personality Test, Saville Holdworth’s Workplace Profiling System, and Job Profiling Process.

Attendee, Electronic Recruiter Exchange (ERE Expo) (2010, 2011) Blogger, PodcasterAttendee, Podcamp 2011Attendee Product Camp, 2011Attendee, SourceCon (2010)Attendee, HRevolution (2009, 2010)Presenter, TruUSA (2010)

Presentations 2012

Social Media Bootcamp: Brazen Careerist, 2011: 6 credits toward SPHR, HRCI2-Week Online Course: How To Find The Job You Love for Brazen CareeristSocial Media Bootcamp: SHRM, Hawaii, 2012Social Media Club: Maximizing And Leveraging LinkedIn For Your Career, Nashville, and TN 2012Social Media Policy For HR And Corporate Compliance: For Complianceonline.comSocial Media Recruiting: For Complianceonline.com (I am designing and delivering a series on online webinars for Complianceonline this year)