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Marco Gatti Curriculum Vitae [email protected] mobile: Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

Marco Gatti CV

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Don’t censor myself. I’ll do that later. All ideas are welcome even (and sometimes especially) the crazy ones.

Text of Marco Gatti CV

  • MarcoGatti

    Curriculum [email protected]

    mobile: Switzerland +41 (0)78-935.49.06Italy +39 349 521.42.36

  • About MyselfName

    Address Birth date/Place

    Nationality

    Marco Gatti

    Weidstrasse 22, 6300 Zug, Switzerland

    23rd of June 1970, Milan/Italy

    Italian

    1

    Istituto Europeo di Design, Milan/ItalyBA, Computer Graphics (110/110 cum laude), 1995 1997

    Caterina da Siena, Milan/ItalyAdvertising Communication, 1983 - 1988

    CoursesSoftimage Certificate, 3D animation 1998Quantel Certificate, editing, effects, post-production 1997Mac technical basis for the proper use of hardware and system software 1993

    Education

    Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    Contact Details You can reach me at [email protected]

    or under mobile Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

  • www.HappyDangyDiggy.com

    . gizmodo.com I like this new iPhone app. First, because it has a purty design...

    . spyrestudios.com Design Trends: 20 (MORE) Of The Coolest iPhone APP Website Designs

    . smashingapps.com 23 Colorful And Smart Exam-ples Of Beautiful Web Designs

    . noupe.com 20 Vital Techniques & Best Practices For Effective Web Design

    . macstories.net Inspiration: 100 Awesome iPhone Apps Websites

    . bluemag.es iPhone Apps, las 36 mejores webs

    Marco began his career as a graphic designer and in marketing before moving into the web field.

    His work is visually sophisticated and styl-ishly framed.

    Marco brings 19 years of experience in brand-ing, interactive, and user-centered design to his role at Digital Mint.

    Throughout his career his focus has been on mapping customer journey and envisioning ideal experiences.

    He explores how well-crafted experience can activate the relationship between companies and their customers.

    Marco worked across media from wine la-bels to websites, products to packaging. He brings a deep passion for identifying the ideal condition

    for innovation, and working with teams and clients towards collaborative design solutions.

    Marco has developed creative concepts for industry leaders like Microsoft, SAP, HP, Foster Wheeler, Blue Lagoon, MSN, DAIKIN, among others.

    He has designed their web sites, corporate identities, online banners, intranets and framed their information architecture.

    Industries covered: entertainment, technol-ogy & communication, industrial design, wellness, health and beauty products, automotive, education, publishing company, non-profit, food, fashion.

    Marcos unremitting goal has been to design experiences that are both usable and beautiful.

    Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    Short Bio

    www.VanillaVanity.com

    . flashjourney.com 9 Sites with Attractive Head-ers and Footers

    . designawardsgallery.com the best website designs

    . smashingmagazine.com 35 Beautiful E-Commerce Websites

    Some of my works have been featured or cited in the following websites

    2

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    Employment HistoryCreative Director Infobox, MilanClients included: Franzoni Filati, 3M, Lanifico Colombo. (1998 - 1999)

    Art Director RCD & Partner, MilanClients included: Mondadori, Unilever, L'eco di bergamo, Il sole 24 Ore. (1997 - 1998)

    Freelance DesignerULI Design, MilanClients included: Fratelli Carli, Coca-Cola, Novartis, Tupperware.(1992 - 1996)

    Founder and Creative DirectorDigital Mint, SwitzerlandClients included: Blue La-goon, Foster Weeler, Anixter, Hreyfing, Design Group Italia, Imageware, img internet. (1999 - 2010)

    Creative Director img internet, MilanClients included: Microsoft, SAP, msn, Roche, Bocconi, KPNQWEST, HP, DAIKIN, Fineco, Eucerin, Mauri Regione Lombardia. (1999 - 2010)

    Freelance Storyboard ArtistLeo Burnett, MilanClients included: Monini olive oil. (1991)

    How I WorkFirst, I set clear goals, then dont censor myself.

    Ill do that later. All ideas are welcome at this point, even (and sometimes especially) the crazy ones.

    Now combine design with a concept which communicates the brand. Good design is pretty, but good design based on a solid concept will help make your sites/products/services much more effec-tive and memorable, especially when compared to the competition.

    Moreover, better design is created when the medium is understood. I know what the technolo-gies are and how theyre used.

    So, it always gains me the respect of my team when they realize that Im not working in a vacuum, and it will help me think up realistic ideas.

    Who are the users of this 'thing'?

    What are the users tasks and goals?

    What are the users experience levels with this thing, and things like it?

    What functions do the users need from this thing?

    What information might the users need, and in what form do they need it?

    How do users think this 'thing' should work?

    How can the design of this thing facilitate users' cognitive pro-cesses?

    3

  • Online brand enhancement, competitor research, newsletter design, content strategy, information architecture.

    Hreyfing 2008www.hreyfing.isWebsite design, widget concept and design in flash (icelandic), information architecture.

    Milano municipality SICE 2006www.comune.milano.it/dseserver/sice/index.htmlLogo design. Bruni Glass 2004www.bruniglass.comDevelopment of an online catalogue with over 5000 products in 6 languages. Integrated AS400 with web-based online catalogue.

    Design Group Italia 2004www.designgroupitalia.comWebsite design, information architecture, cms integration.

    Anixter UK/International 2003Website design, content strategy and template production in 19 languages.

    Jungheinrich 2001www.jungheinrich.comCd-rom presentation.

    Microsoft Italy 1999 - 2010Web site design, application software design, intranet design.

    Eco di Bergamo 1998http://bit.ly/ceLLirDesign for brand enhancement which increased companys overall product sale by 60 percent.

    Werewolf Me 2010www.digitalmint.net/apps/werewolfmeWeb design, content strategy, information archi-tecture, development from concept to deploy-ment of an iPhone app.

    Happy Dangy Diggy 2009www.happydangydiggy.comWeb design, illustrations, content strategy, infor-mation architecture, development from concept to deployment of an iPhone app.

    Vanilla Vanity 2009www.vanillavanity.comWeb design, content strategy, information archi-tecture, development from concept to deployment of T-shirt design.

    Pretty Poo 2009http://www.digitalmint.net/apps/prettypooinformation architecture, development from con-cept to deployment of an iPhone app.

    OnMobo 2006 - 2009www.onmobo.comWeb design, interface design, content strategy, development from concept to deployment of a centralized web-based file sharing and manage-ment platform, which allows companies to se-curely share project files with clients, co-workers and suppliers.

    Economia e societ aperta 2009 - 2010www.economiaesocieta.orgWeb design, information architecture.

    Eucerin 2009http://bellezza.eucerin.it http://sunprotection.eucerin.itWeb design, information architecture.

    Youris 2009www.youris.comWeb design, information architecture.

    Blue Lagoon, Iceland/UK/USA 2008www.bluelagoon.comdesigned companys web site, which in-creased companys overall product sale by 40 percent.

    * some screenshots displayed in portfolio from page 9

    Featured Work*Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    4

  • 5My ExperienceONMOBO BLUE LAGOON ICELAND/USA MICROSOFT ITALIA HP ITALIA STERIL FOSTER WHEELER ITALIA WEREWOLF ME HAPPY DANGY DIGGY PRETTY POO AIR SERVICE CENTER DESIGN GROUP ITALIA STELLA-B PURANTARA INDONESIA ANIXTER UK/USA MSN ITALIA BRUNI GLASS ITALIA/USA LEGA DEL FILO DORO HREYFING ICELAND DELFT AEROSPACE HOLLAND PETER LARSEN DANCE STUDIO CONSORZIO COMAS JUNGHEINRICH AUTOHAUS FALTERPREMIO NAZIONALE POESIA MIRATA ALL ABOUT ITALY CANTINA DI CASTEGGIO BOCCONI IMAGEWARE EPSILAN APPRENDERE IN RETE IPSTREET MAURI FINECO YOUR IS MILANI AS RUGBY MILANO PROMOS MILANO USAG BENETTON ECONOMIA E SOCIET APERTA SACCONAGHI 3M FRANZONI IL SOLE 24 ORE MONDADORI COMUNE DI MILANO ELITE RENT ZHERMACK AUS NIGUARDA TUPPERWAREVODAFONE DAIKIN BEIERSDORF (Eucerin) IMG INTERNETFRATELLI CARLI COCA-COLA COME COMUNICARE KPNQWESTVANILLA VANITY

    Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    web-based softwarehealth and beauty productstechnology & communicationtechnology & communicationpharmaceuticalconsumer entertainmentconsumer entertainmentconsumer entertainmenttransportationindustrial designjewelry designin-flight cateringenterprise cabling and security solutionsconsumer portal & entertainmentglass manufacturingnon-profitfitness & healthaerospacearts & musicchain distributionlogistics service providerautomotiveculturebelow-the-line marketingtravel & hospitalityretail & consumer productseducationpr & marketingbusiness software solutionse-learninghardware and software solutionsfoodfinanceaudiovisual productioncycles factoryrugby clubinternational commerce agencyprofessional toolfashioninternational economic forumtextileinnovative technologytextile industrybusiness newspaperpublishing companymunicipalitycar rentaldentalnon-profitconsumer goodsmobile telecommunicationselectronicsmanufacturingweb servicesfoodbeveragebelow-the-line marketingInternet communicationsfashion

  • 6Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    Key SkillsResearchAnalysisHand sketchingDigital sketchingConceptualizationPushing for new fresh ideasBrain-stormingBriefing3D animation, modeling Flow-chartingUI designIllustrationPhoto editingCopywritingGraphic DesignPackaging designConcept designCorporate ID/BrandingOnline brand enhancementVideo editingAgile software development method (Scrum)Project managementWork closely with back-end developers to ensure the integrity of the user interfaceQuality control at all stagesGeneric understanding of technical infrastructure of web-based applicationsWebsite and software localization/internationalizationMaintaining websites in multiple languagesSoftware development (web-based)Beta-testing applicationsiPhone apps development, deployment and managing sales/marketingKnowledge of HTML, XHTML, CSS, AJAX, Jquery, JavaScriptGoogle ad words campaignSEO (intermediate knowledge)Whip up ideas for guerilla marketingStop- motion animationAdvanced knowledge of applying online social media for sales and marketing purposesInformation architectureContent strategy

    LanguagesEnglish fluent written and spokenGerman basicItalian nativeFrench basic needs some freshing upSpanish basic needs some freshing up

  • 7Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    Windows and MacAdobe Fireworks *****Adobe Dreamweaver **Adobe Photoshop ****Adobe Illustrator ****Adobe Acrobat ****Adobe Flash *Microsoft Word ****Microsoft Excel ***Microsoft PowerPoint ***Keynote ***Adobe Premier ****Adobe After Effects*Adobe InDesign ****Autocad (99) *3D Studio Max (95/99) *****Softimage (95/99) *****Maya (99/00) ***Quantel paintbox ('97)****Quark Xpress****iStopMotion*****

    Web-based softwareonmobo.com (online file management and exchange)todoist.com (personal to-do list)actionmethod.com (project management)freshbooks.com (billing & resource calculations)microsoft exchange (mailing)

    * = basic knowledge** = intermediate*** = good**** = very good***** = excellent

    Technical Proficiency

  • 8Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    My interests include design for web, print, brand identity and letterpress typography. I believe in simple and crafted communication. I adore travelling, outdoor sports (skiing, biking, raft-

    ing, snow-kite, triathlon), interested in psychology, lomography, happy accidents photography, illustration and cooking, doing anything creative, experimental and challenging, all things digital (Augmented-reality, iPhone, mobile tags, creating new and fresh interactive experiences), discovering new trends, music, play 2 instru-ments (piano, clarinet).

    My Interests

    PeopleSteve Jobs (Businessman)Renzo Rosso (Clothing designer)Giorgio Locatelli (Chef)Philippe Petit (High wire artist)Randy Pausch (Professor)David Carson (Graphic designer)Marc Hallen (Triathlete)

    My Inspiration

    Websitested.comffffound.comsmashingmagazine.comnetdiver.netnotcot.orgtechnorati.comissuu.comadage.comsocialmediatoday.comfastcompany.commashable.com

    MagsWiredHowWallpaperDigital TempelHarvard Business Review

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    9

    PortfolioHAPPY DANGY DIGGYwww.happydangydiggy.comiPhone Application, brand development, 2009 (personal project)

    Website

    Youtube video

    Twitter page

    Facebook page

    Flickr page

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    10

    PortfolioPRETTY POOwww.digitalmint.net/apps/prettypooiPhone Application, brand development 2009 (personal project)

    Japanese version

    Website

    Online Shop

    Facebook fan page

    Twitter page

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    11

    PortfolioDONNA FUGATAwww.donnafugata.itWebsite design, information architecture, content strategy 2010 (img internet client)

    Homepage (2 proposal)

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    12

    PortfolioMILANY CYCLES www.milanicycles.com Website design, information architecture, content strategy 2010 (img internet client)

    Homepage

    Product page

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    13

    PortfolioONMOBO www.onmobo.comWebsite design, information architecture, content strategy, interface design, stop motion animation (copy-writing, storyboarding, music, animation) 2006 - 2009 (personal project)

    Homepage

    Stop motion presentation video

    User interface

    User interface

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    14

    PortfolioEUCERIN / FINECO / FUTURO AL FEMMINILE / ARVAL / ROCHE / ZHERMACK www.eucerin.it www.fineco.it / www.futuroalfemminile.it / www.arval.com / www.roche.com / www.zhermack.com Website design, information architecture, content strategy 2008 - 2010 (img internet clients)

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    15

    Portfolio

    Homepage

    msn interactive banner Microsoft Readiness Partner Site (2009)

    MICROSOFT / msnUser interface design, information architecture, banner creativity and design 1999 - 2010 (img internet clients)

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    16

    PortfolioWEREWOLF MEwww.digitalmint.net/apps/werewolfmeiPhone Application, brand development 2010 (personal project)

    Website Guerrilla stikers

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    17

    PortfolioSAPUser interface design, information architecture, banner creativity and design 1999 - 2010 (img internet clients)

    SAP Customer Stories

    SAP Business One banner

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    18

    PortfolioBLUE LAGOONwww.bluelagoon.comWebsite design, online shop design, information architecture, newsletter design, 2007 - 2008

    Homepage

    Online-Shop product page

    Online- Shop registration form

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    19

    PortfolioBLUE LAGOONwww.bluelagoon.comBrand analysis & development 2007 - 2008

    Brand analysis & development

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    20

    PortfolioBLUE LAGOONwww.bluelagoon.comWebsite design, online shop design, information architecture, newsletter design, 2007 - 2008

    Online-Shop homepage

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    21

    PortfolioHREYFINGwww.hreyfing.isWebsite design, widget concept and design in flash (icelandic), information architecture. 2008

    Homepage

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    22

    PortfolioYOUR ISwww.youris.comWebsite design, information architecture, 2008 (imginternet client)

    Homepage

  • Marco Gatti [email protected] Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36

    23

    PortfolioVANILLA VANITYwww.vanillavanity.comT-shirt design, brand development (personal project) 2009

    Website

    Explanation