Lab of International Markets Analysis

Professor: Gilles Van Wijk

Matteo Biagini

10/04/2013

Executive summary

¤  We offer an online service for extrimely customized holidays for Russian Tourists in Marche Region with attention to each single detail. A tour leader will be at full disposal 24/7 to look after their clients comfort, safety and enjoyment throughout the holiday.

¤  Our Target is high profile custumers

¤  The company takes real pride in its attention to detail and the importance of looking after every guest's requirements and expectations.

General company description

¤  Mission:

Create a bridge between Russia and Marche region, focusing especially on high class target. This won’t generate just profit for us but It will appraise at the same time our region and our industry.

¤  Company goal and objectives:

Build a reputation through the quality of our extremely customized service and the way customers can personalize their trip. At the same time create a community of loyal customers growing over time.

¤  Company strenght :

1.  Extreme level of customization and possibility to share thoughts and the trip experience itself with others.

2.  Our accurate knowledge of the territory and the very strict contact that we have compared with all the other agencies.

What advantages we can take through internet

¤  Customized holiday with attention to each single detail.

Each customer can personalize his/her holiday minutely. He/she can decide whether to enjoy the holiday just with people he/she wants or to share his program with the community so that other people can join it and share their time in Marche together .

¤  Creation of a community.

Customers after trip can leave their feedback for the service, comments, vote the best choiches . They can join programs that others has already chosen.

¤  Direct contact with our customers.

Interactive chat every day from 15 to 20 pm local hour

Model of web-site application form

Marketing plan

Product

¤  Transport

¤  Sports

¤  Culture

¤  Relax

¤  Food and Wine

¤  Hotels & Resorts

Trasport

On arrival at the airport, guests will be welcomed by their tour leader, who will ensure that the hotel transfer to the resort runs as smoothly and as quickly as possible.

Throughout the holiday all transfers will be effected by luxury mini bus.

Sports

¤  Kite surf & windsurf ¤  Hiking & Climbing

¤  Sailing

¤  Diving

¤  Golf

Culture

¤  Medieval cities

¤  Churches & monastery

¤  Guided tours in major cities (Rome, Florence, Milan)

¤  Roman Monuments in Marche region

Relax

¤  Thermal springs

¤  Enjoy the coast

¤  Clubs and chalet

¤  Shopping tour

Food & Wine ¤  Guided tours in the best wineries

¤  Wine tasting with qualified sommeliers

¤  Oil tasting in agritourism

¤  Hot air balloon lunch from where you can admire beautyfull landscapes

¤  Cooking class taught by expert chefs

Hotel & Resorts

We provide the best and luxurious hotels in Marche region.

Customers

¤  Age: 3-75 years

¤  Gender: male/female

¤  Location: Russian Federation customers

¤  Income level: more than 100.000 per year

¤  Social class: high level social class

¤  COMPETITION:

Traditional and online travel agencies, booking site web

¤  NICHE:

Offering the uniqueness of Marche region products to selected groups of high income people

¤  PROMOTION:

Trade shows of tourism, catalogs distributed in russian agencies, presency of our site on the major social networks(Facebook, Vkontakte, twitter).

¤  PRICING:

High price policy to make our holiday’ s style unique and reached only by high target customers.

¤  LOCATION:

Ancona.

THANKS FOR ATTENTION