TUESDAY, MARCH 22, 2016 | 8:00 a.m.ACVB BOARD ROOM

ACVB EXECUTIVE COMMITTEE MEETING

CALL TO ORDER

DARYL EVANSCHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE

LEGISLATIVE UPDATE

JAY MORGANCEO, JL MORGAN CO.

CELEBRATION BOWL UPDATE

JOHN GRANT, JR.EXECUTIVE DIRECTOR, ESPN EVENTS

ACVB Overview Presentation

March 22, 2016

Based in Charlotte, NC, ESPN Events owns, manages and

stages a number of top sporting events:

FOOTBALL BASKETBALL

2015 Celebration Bowl

Saturday, December 19, 2015

12:00 PM EST

Georgia Dome

Atlanta, GA

Champion VS.

Saturday, December 19, 2015

12:00 PM EST

Georgia Dome

Atlanta, GA

Mission Statement

The Celebration Bowl is committed to providing the champions of the Mid-Eastern

Athletic Conference and the Southwestern Athletic Conference, and their alumni,

fans and sponsors a first-class bowl experience while continuing to celebrate the

legacy, values and traditions of Historically Black Colleges and Universities.

Conference Information

Commissioner | Dennis E. Thomas, Ed. D

About | Entering its 46th year of intercollegiate competition

The MEAC declares champions in 8 men’s sports

Notable Alumni | Deacon Jones – NFL Hall of Famer (South Carolina State), Shannon Sharpe – NFL Hall of Famer (Savannah State),

and Rick Mahorn – NBA Champion (Hampton)

Commissioner | Duer Sharp

About | Assembled in 1920

The SWAC has been the FCS leader in attendance 36 of the last 37 years

Notable Alumni | NFL Hall of Famers: Jerry Rice (Mississippi Valley State), Walter Payton (Jackson State), and Michael

Strahan (Texas Southern)

Headquarters: Norfolk, VA

Bethune-Cookman Daytona Beach, FL

Delaware State Dover, DE

Florida A&M Tallahassee, FL

Hampton Hampton, VA

Howard Washington, D.C.

Morgan State Baltimore, MD

North Carolina Central Durham, NC

Norfolk State Norfolk, VA

North Carolina A&T Greensboro, NC

Savannah State Savannah, GA

South Carolina State Orangeburg, SC

Headquarters: Birmingham, AL

Alabama A&M Huntsville, AL

Alabama State Montgomery, AL

Alcorn State Lorman, MS

Jackson State Jackson, MS

Mississippi Valley State Itta Bena, MS

Arkansas- Pine Bluff Pine Bluff, AR

Grambling State Grambling, LA

Prairie View A&M Prairie View, TX

Southern University Baton Rouge, LA

Texas Southern Houston, TX

Thursday, December 10

- ESPN College Football Awards Show College Football Hall

of Fame

- Team Announcement Press Conference Omni Hotel

Wednesday, December 16

- Team Arrivals

- Collegiate 100 Hack-A-Thon

- Team Welcome Dinner Georgia Aquarium

Thursday, December 17

- Male Youth Symposium/RACE (Jesse Owens) Screening | Regal

Atlantic Station

- Team Hospital Visit/Community Event Hughes Spaulding

Children’s Hospital Visit

- Center for Civil and Human Rights Tour (Team

Function/Educational)

- Kids/Ladies Day Out Functions

- Team Kickoff Dinner College Football Hall of Fame

2015 Bowl Week Events

Friday, December 18

- College/Career Fair Georgia World Congress Center (GWCC)

- Day 1 – Robotics Showcase Invitational GWCC

- Celebration Bowl Welcome Event Delta Flight Museum

Saturday, December 19 (Game Day)

- Day 2 – Robotics First LEGO League Qualifier presented by Georgia

Power GWCC

- WSBTV – Game Day Event 10am -11am West Plaza Georgia Dome

- Sports Center ESPN 10am – 12 Noon West Plaza Georgia Dome

- Fanfest | Georgia Dome

- MEAC vs SWAC | Georgia Dome 12:00 PM EST ABC

- Post-Game Battle of the Bands 3:45 pm Georgia Dome

Community Impact

100 Black Men of Atlanta

Atlanta Falcons

Metro Atlanta Public School Systems

Boy Scouts

City of Atlanta Parks & Recreation Youth Football League

Black College Football Hall of Fame

Contributed more than $96,000 to Community Organizations & Schools

ARF Celebration Bowl Hotel

Host Hotels

Omni Hotel – Teams

Marriott Marquis – MEAC Fans & School Band

Hilton Hotel – SWAC Fans & School Band

Host Venues

Georgia Aquarium

Center for Civil and Human Rights

College Football Hall of Fame

Youth Ticket Packages

Atlanta Falcons // Hilton Hotels

Hyatt Hotel // Georgia Dome

Carr Investments // R.E. Dunn

Winter Johnson Group

AFR Celebration Bowl Impressions

2015 AFR Celebration Bowl Impressions ABC

• Total Pop Ratings Impressions

• Household 1.71 1,993,232

• Persons 2 – 99 0.86 2,559,509

• Persons 18 – 34 0.42 287,982

• Males 18 – 34 0.48 165,667

• Persons 18 – 49 0.57 717,730

• Males 18 – 49 0.71 447,787

• Males 25 – 54 0.91 531,273

• Black/ AA Audience Ratings Impressions

• Household 3.05 464,270

• Persons 2 – 99 1.59 626,282

• Persons 18 – 34 0.72 72,168

• Males 18 – 34 0.94 43,470

• Persons 18 – 49 1.06 192,506

• Males 18 – 49 1.49 121,036

• Males 25 – 54 1.79 128,632

• Source: Nielsen Media Research, L+SD

AFR Celebration Bowl Impressions

2015 AFR Celebration Bowl Reach ABC

• Total Pop Reach Minutes

• Persons 2 - 99 14,821,391 36.27

• Persons 18 - 34 1,623,869 30.53

• Males 18 - 34 964,859 28.36

• Persons 18 - 49 4,236,620 33.21

• Males 18 - 49 2,599,673 33.94

• Persons 25 - 54 5,155,142 33.88

• Males 25 - 54 3,165,492 34.29

• Black/AA Audience

• Persons 2 - 99 2,338,895 54.71

• Persons 18 - 34 285,240 37.51

• Males 18 - 34 198,303 33.42

• Persons 18 - 49 779,639 44.79

• Males 18 - 49 492,506 45.33

• Persons 25 - 54 921,909 45.81

• Males 25 - 54 575,027 42.83

• Source: Nielsen Media Research, L+SD

• Overall 14.8 people tuned into the Celebration Bowl.

• Black/AA P2+ tuned in almost 20 minutes longer- 55 minutes compared to the 36 average minutes viewed by P2+.

AFR Celebration Bowl Impressions

• Pre-Bowl SportsCenter - ESPN

• Total Pop Ratings Impressions

• Household 0.42 483,611

• Persons 2 – 99 0.18 548,448

• Persons 18 – 34 0.25 170,288

• Males 18 – 34 0.36 124,640

• Persons 18 – 49 0.26 333,459

• Males 18 – 49 0.40 252,291

• Males 25 – 54 0.42 243,253

• Black/ AA Audience Ratings Impressions

• Household 0.90 137,467

• Persons 2 – 99 0.37 145,646

• Persons 18 – 34 0.47 47,180

• Males 18 – 34 0.77 35,257

• Persons 18 – 49 0.52 93,297

• Males 18 – 49 0.92 74,883

• Males 25 – 54 0.96 69,167

• Source: Nielsen Media Research, L+SD

Game FactsTeams:

MEAC Champion – North Carolina A&T State University

SWAC Champion – Alcorn State University

Final Score:

NCA&T 41

Alcorn 34

Game Attendance: 35,528

Attendance Ranking top 60% of all bowl games

National TV Ratings: 1.7 13,973,000 total HH 2-99

AA Households Ratings: 3.05 626,282 total HH 2-99

College Football Bowl Ratings Rank 19 of 41 (top 54%)

Reach (P2+) 18 of 41 (top 56%)

Ratings Bowl Games Played Before Dec. 31

Rank 8 of 26 (top 70%)

Total Impressions est:

771,494,210(Includes social media, online, digital

•

Media Exposure

Colleges Exposure Time Mentions Exp Value Impressions

Alcorn State 3:25:40 3,702 $12,478,012.01 273,910,365

North Carolina A&T 3:32:22 3,806 $12,550,545.54 263,580,900

Conferences

MEAC 0:56:22 2,069 $3,844,383.24 102,223,788

SWAC 0:53:08 2,202 $4,075,064.53 112,931,458

Host City/Venue

Atlanta/Georgia Dome 38 $241,038 (Game Day TV Only)

Note:

Exposure sources includes: National Television, Radio/Streaming, Television news, Print Media, Internet News

•

For AFR Celebration Bowl Sponsorship

Information…John T. Grant

Executive Director – Air Force Reserve Celebration Bowl

ESPN Events – Atlanta Office

john.t.grant@espn.com

(404) 403-0296 cell

(404) 799-4915 office

DESTINATION REPORT

MARK VAUGHANEVP/CSO

February 2016 YTD Occupancy

2015 2016

ACVB Tax Revenue District

71.7% 72.0%

Hotels w/500+ rooms

75.1% 76.9%

Hotels within 1-mile radius of GWCC

71.5% 73.8%

Metro Atlanta 68.1% 67.4%

Source: STR

Atlanta Occupancy – February

2016

• Through February 2016, we are at 97.3% of our room night goal and 115% of our lead goal

• Demand share growth (January)-.05 (6.06%) in the top 25 markets

Direct Sales Events• ASAE Great Ideas Colorado Springs• Nat. Assn. Sports Commissions Grand Rapids• ASAE Springtime Washington• PCMA Foundation Washington• RTO Summit West Marina Del Rey• ITB Berlin• Active America China Fort Worth

Key Sales Activities

MAJOR GROUPS FOR FUTURE YEARS

Additional Rooms 6,633

Grand Total 209,502

Note: These numbers differ slightly from the

Productivity Report due changes in room blocks

and distribution of booking credit.

February 2016

BOOKINGS

2016 YTD

Additional Rooms 9,091

Grand Total 331,643

Green Up = 10% above average

Orange Equals = Within 10% +/- of average

Red Down = 10% below average

MARKETING UPDATE

ANDREW WILSONEVP/CMO

ATLANTA.NET END of FEB 2016 YTD

SITE VISITS

0K

100K

200K

300K

400K

500K

600K

700K

800K

900K

2015 YTD 2016 YTD

MOBILE SHAREof Site Visits

+ 6% YoY

790,700 835,800

0%

10%

20%

30%

40%

50%

60%

2015 YTD 2016 YTD

48% 54%

+ 13% YoY

Goal

ATLANTA.NET

vs. 2015 Weighting

PV/Visit Mobile 90 20%

PV/Visit Desktop & Tablet 98 20%

Soc. Media Engagement * 119 30%

Newsletter Open Rate 108 10%

Newsletter Sign-up 12 5%

Ad Clicks 94 5%

Member Clicks 103 10%

Weighted Index 100

USER ENGAGEMENTIndex

100

END of FEB 2016 YTD

*Social Media Activity is the aggregate of Likes, Comments, Shares and similar activity across Facebook, Twitter, Instagram and Pinterest.

MARKETING HIGHLIGHTS Q1

Music Voyager TV Series

• 27-minute episode

• Co-produced with PBS

• Premiers at Atlanta Film

Festival

• Syndicated nationally and

internationally

I AM ATL Video Campaign

• 11 ~Two-minute vignettes

• Produced from MV1 and MV2

• Distribution plan

• Matador Networks

• Facebook/Instagram

• I AM ATL microsite

EPRESIDENT’S REPORT

WILLIAM PATEPRESIDENT & CEO

OLD BUSINESS

GREGORY PIERCE

• Stan Morrell Stone Mountain Park 2016

• David Rubinger Atlanta Business Chronicle 2017

• Jane Turner Children’s Museum 2016

2016 Board Elections

NEW BUSINESS

ADJOURN