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Monthly newsletter of the South Holland Business Association
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Thursday, March 28, 201311:30 am to 1:00 pm
Community Center 501 e. 170th St.,
South holland, il
Business Luncheon
sPeAKeR
shBA – Where Business Works
Lunch: Members, $7 / Non-Members, $10. Reservations requestedRSVP online at www.shba.org
MaRch 2013
Mayor Don DeGraff will update members on south holland’s 10-year strategic plan for the future vibrancy of the village:
2 South Holland Business AssociationMARCH 2013
That critical moment between purchase and forgetfulness
(Above column first appeared in Northwest Indiana Times Business Marketing Column 2/17/13.)
Larry Galler coaches and consults with high-performance executives, professionals, and small businesses since 1993. He is the writer of the long-running (every Sunday since November 2001) business column, “Front Lines with Larry Galler” Sign up for his free newsletter at http://www.larrygaller.com
Guest Columnist Larry Galler
T h i n kabouT iT!
Seth Godin Blog (2/18/13)http://sethgodin.typepad.com
Planting, harvesting and your fair share
One of the most critical moments in the life of a relation-ship between a customer and business arrives just after the customer’s first purchase. Most businesses assume the cus-tomer is so delighted with the product(s) or service(s) they purchased that they will rush right back whenever they need or want something else the business sells. But, unless your product / service is something so special or memorable the fact is that many customers will quickly forget you. To test this, just for kicks, ask some people around you where they got their last oil change or refrigerator or which company last did a service on their furnace. I’d be shocked if more than 50% would remember because many think of those services and products as commodities and the companies as interchangeable. Since they think they can get pretty much the same product or service for about the same price, quality, and level of service in many places (and they might be cor-rect) why should they expend the mental energy to keep your business in their mental database? It might not be important for them; it sure is important for you because, if you can attract first-time customers to come back quickly and often, your business will grow.
There is one easy, inexpensive way of impressing them to remember their purchase and where they made it. In that critical moment between purchase and forgetfulness; maybe a week or so, you can disrupt the process of forgetting and stimulate your customer’s memory cells to recall your company by sending a letter, postcard, or email. Your communication should thank them for their purchase, impress them with a little background about your company, and excite them to return with some sort of limited-time offer or bonus offer “especially for you, one of our newest customers.” Rather than passively hoping your new customer remembers you the next time they need or want what you sell, do the ac-tive thing in that critical moment between the first purchase and forgetfulness by insuring they will remember.
When there is scarcity, we worry a lot about getting our fair share—what goes to him doesn’t go to me. The harvest becomes fraught with danger and competition.
When we worry more about planting, though, sharing the harvest gets a lot less complex.
Plant enough seeds and the scarcity eases. In fact, if you plant enough, you’ll never have to think twice about the harvesting.
February 2011 3The Intercom MARCH 2013
Coming up .....
SSC seeking support for their Ruby Anniversary Scholarship FundraiserEach year the SSCF has an annual gala event from which all proceeds support scholarship opportunities for SSC students. With cost of higher education on the rise and the level of state funding on the decline, students are finding it more and more difficult to afford a full-time college education. The SSCF is now seeking support for our Ruby Anniver-sary Scholarship Fundraiser: Our 40-year Past, Present & Future, to be held April 26th at Flossmoor Country Club. This elegant dinner-dance will feature a silent auction with approximately 250 guests. Individuals or local businesses can market themselves at this event in several ways while contributing to the important educational opportunities of local students. Tickets are also now available for $125 each. The event begins at 6:30 p.m., and features an Open Bar and buffet style dinner, silent auction, dancing, and the outstanding music of The Connexion Band. The sponsorship opportunities are as follows:$2,000 Ruby Sponsor - Scholarship Naming Rights, Spon-sor Announced at the Gala, Recognition on Sponsor Board and Auction Book $1,000 Gold Sponsor - Sponsor Announced at the Gala, Recognition on Sponsor Board and Auction Book $500 Silver Sponsor - Recognition on Sponsor Board and Auction Book $300 Bronze Sponsor - Recognition on Sponsor Board and Auction Book The Foundation Staff will pick up donations for auction. Sponsorships and auction donations are 100% TAX-DEDUCTIBLE. At SSC, 90% of students fall under the low income, first generation, disabled or low income and disabled criteria. Thank you for your consideration in sup-porting these students! You may purchase tickets or make your sponsorship donation through PayPal through [email protected], or mail checks to “SSC Foundation” at 15800 S. State Street, South Holland, IL, and we will mail your receipt information. For more information, please call (708) 596-2000, ext. 2463.
ChiCago Southland Chamber of CommerCe Business expo
Holiday Inn Hotel & Convention Center18451 Convention Center Drive
Tinley Park, IL 60477Apr 11, 11:30 AM - 7:00 PM
Speaker: Ben Bradley, Reporter and Sunday Anchor of ABC News.
Tons of businesses represented at this annual event. Come out and meet each one. If you would like to have a table, please call 708-957-6950 begin_of_the_skype_highlighting 708-957-6950 FREE end_of_the_skype_high-lighting for more information.
Save the DateS:
June 27th: ShBa Golf Outing
July 25th: ShBa Picnic in the Park
4 South Holland Business AssociationMARCH 2013
S H B A S N A P S H O T S
Photos by Larry Burrows, Burrowsphotography.com
February Luncheon
MBE – WBE – DBEHow to obtain CertifiCation
February 2011 5The Intercom MARCH 2013
708-895-1600 2045 East 170th St.
South Holland, IL 60473
www.seniorhousing.net/ad/ardencourtsholland
Alzheimer’s Assisted Living
Residential living for early to middle stages of Alzheimer’s disease and
related memory impairments.
We also offer short term respite stays.
Have you visited the SHBA website lately?
One feature that is proving to be very popular is Business University, which offers very in-formative and diverse video clips to help build your business. New clips are added each month.
Be sure to take advantage of this very popular feature, available to all members at SHBA.org.
For more details please call Blevian at (708) 596-0065.
CHeCK ouT ‘Business uniVeRsiTY’
Above is a typical offering at Business University.
6 South Holland Business AssociationMARCH 2013
Roosevelt Equity CorporationLarry W. DeYoung
Agency Vice Pres. & supervising Principal
900 E. 162nd Street South Holland, IL 60473
(708) 339-4535 Main (708) 542-4535 Mobile
(708) 339-0199 Fax [email protected]
Securities offered through Roosevelt Equity Corp.
SOUTH HOLLAND BUSINESS ASSOCIATION FOUNDATIONS C H O L A R S H I P
SHBA has formed the SOUTH HOLLAND BUSINESS ASSOCIATION FOUNDATION for students pursuing college, university or technical education.
Criteria that will be used to evaluate applicants:A. Attitude and ObjectivesB. Scholastic AbilityC. An employee (or spouse, son or daughter of an employee) of a SHBA memberD. Financial needE. Extra-Curricular activities and achievements
Rules and Regulations governing the administration of the Scholarship Fund:1. To be a qualified recipient of a scholarship award, an applicant shall, in addition to any aforementioned
requirements, have completed one year of college education, consisting of a minimum of twenty-five credit hours.
2. Scholarship awards shall be for the undergraduate level of study.3. If, for any reason, a scholarship recipient finds it necessary to interrupt his or her education, the recipient
must notify the Scholarship Administrator in writing within 30 days after the last day of attendance or the date of transfer, and the scholarship may be cancelled upon review of the circumstances by the Board of Directors.
4. If any scholarship recipient makes a false or fraudulent statement in applying for the scholarship or for the purpose of maintaining a scholarship, or fails to notify the Scholarship Administrator pursuant to the above paragraph, the scholarship will be cancelled by the Board of Directors.
5. Scholarship awards shall be made on a yearly basis or as determined by the Board of Directors.6. Scholarship funds must be used by the recipient in the academic year for which they are allotted7. Scholarship recipients may re-apply yearly.8. A scholarship award should not be construed to be or lead to an offer or guarantee of employment from
any source. Recipients are welcome and encouraged to submit employment applications to any and all prospective employers of their choice.
9. SHBA Officers, Directors, or their spouses or children are not eligible for award.
COMPLETED APPLICATIONS MuST BE SuBMITTED NO LATER THAN FRIDAY, MAY 31, 2013
SOuTH HOLLAND BuSINESS ASSOCIATION FOuNDATION P.O. BOX 334, SOuTH HOLLAND, IL 60473
CALL: 708/596.0065 FOR INFORMATION OR APPLICATION FORMS
February 2011 7The Intercom MARCH 2013
VaN DRUNEN hEaTING & aIR cONDITIONING
(708) 339-6444
168th & Van Dam Road South Holland, IL 60473
FAX (708) 339-6450vandrunenheating.com
email: [email protected]
58 W. 162nd Street, South Holland, IL [email protected] • 708/210-5763
Dr. Jasper J. Gulotta Dr. Gene Ossello
708/333-4444Optometry
833-835 E. 162nd St., South Holland
Since 1942
611 East 170th Street • South Holland, Illinois 60473708.339.6010 • Fax 708.339.6022
Email: [email protected]
Cheryl R. Kirkland, Agency Owner1034 E 162nd Street, South Holland, IL 60473 office: 708-893-0000 fax: 708-825-1686
providencebank.com
IL – South Holland • Elmhurst • Frankfort • WheatonIN – Dyer • Munster • Schererville
Convenient Offices Serving You –
People Who Listen. Products That Deliver.
• Checking & Savings• Cash Management• Faith-Focused Banking• Remote Deposit Capture• Mobile & Online Banking
888-9-BELONG(888-923-5664)
42250 SHBA AD_Layout 1 5/17/12 4:58 PM Page 1
Phone: (708)215-0095 Fax: (708)913-4012
A local south holland company serving the community with 20 years of plumbing experience.
Free estimates – 24 hr. emergency service.
Blueberry FieldPANCAKE HOUSE AND RESTAURANT
Your Hosts:Patte, Nikki &Christy Haras
Phone (708) 225-1982Fax (708) 225-1246
Mon-Sat 6:00 am - 3:00 pmSunday 8:00 am - 3:00 pm
558 E. 162nd St., So.Holland, IL 60473
Photography byLarry BurrowsPhotography byLarry BurrowsPhone: 708.308.6583Email: [email protected]: www.Burrowsphotography.com
Family events, Golf Outings, Special Events & More!
Phone: 708.308.6583Email: [email protected]: www.Burrowsphotography.com
Family events, Golf Outings, Special Events & More!
PRESORTED STANDARD
U.S. POSTAGE
PAIDSouth Holland, IL
Permit 214
P.O. Box 334South Holland, IL 60473
Attn: BUSINESS OWNER, or
A D v E R T I S E R I N D E X
shBA members are encouraged to contribute articles to the intercomintercom news Deadline: 1st Week of the Month
send news to: P.o. Box 334, south holland, iL 60473 ([email protected])
S O u T H H O L L A N D B u S I N E S S A S S O C I A T I O N
For information on advertising call 596-0065
scan here to visit us online.
• Abbott Printing• Allstate Insurance• Arden Courts• Blueberry Field• Burrows Photography
• Business & Career Institute, South Suburban College
• CR Plumbing• Eye Site
• Illiana Financial• Jimmy John’s• Lagestee-Mulder• MB Financial Bank
• Providence Bank• Roeda Signs• Roosevelt Equity Corp.• Sandrick Law Firm• VanDrunen Heating & A/C
- EXECuTIvE COMMITTEE -Donald Grimwood (President) .........Trinity Environmental SystemsOkeycha Pettigrew (Vice-President) ................EduFun Play CenterLynn Toi Lawson (Secretary) ... Christian Community Health CenterLeonard Boos (Treasurer) .................. Illiana Financial Credit Union
Blevian Moore ... Executive Director
- BOARD OF DIRECTORS -alexandra Glumac ......................Business & Career Institute, SSCFelicia houston ........................... Ingalls Behavioral Health CenterMargaret Organ ..............................................................WalgreensLarry Powell .............................................................Insurance ProsRuth Ramirez ....................................................Ramirez Law OfficeBrian Tennis .................................South Suburban Memorials, Inc.clyde Wells .................................................Haines-Craft InsuranceTim Woloszyn .....................................................MB Financial Bank
Michael abbott... Immediate Past President
