PARKS BUREAU WAYFINDING PROCESS

REPORT-OUTMARCH 13, 2020

Iowa Department of Natural ResourcesConservation & Recreation Division

Why Are We Here?

⚫ Peer Reviews at parks⚫ Sign guide providing a backbone for future signs⚫ Inconsistencies in policy and implementation⚫ Moving into the next 100 years

Sponsor:Enter name of sponsor(s), Dr. Dale Garner and Alex Moon

Sign Wizards⚫ Todd Coffelt, Parks⚫ Chad Kelchen, Parks⚫ Michelle Reinig, Parks⚫ Patrick Thomas, Parks⚫ Klint Peterson, Parks⚫ Brianna Martens, Parks⚫ Rylan Retallick, Parks⚫ Chris Anunson, Parks⚫ Tim Schutt, Parks⚫ Ryan Richey, Land & Waters

Facilitators:⚫ Michelle Wilson, DNR⚫ Alicia Plathe, DNR

Event Scope

Total park replacement, maintenance replacement schedules and emergency

signage for Iowa State Parks wayfinding

From design, fabrication to implementation

How Do We Get There?

1. Identified roles and process for total replacement of park wayfinding signage

2. Determine capacity of current time, expertise, and equipment needs identified for fabrication and installation.

3. Determination of switching to new signage guidelines for parks or staying with old until complete replacement

4. Identified roles and process for maintenance replacement

5. Identified roles and process for emergency signage needs

What is Design for Lean Six Sigma?

❑ Methodology to create a new service, product or process

❑ Applicable to any project that needs a significant amount of new design

❑ Strong emphasis on capturing and understanding the customer and organization needs

Design Introduction

Design Overview

Review Charter

Gather Information

IdentificationOf

Trends

SWOT

Design Creation

Formulate New Process

Ideas

Prioritize and Select

New Process Ideas

Implementation

Design New Process

Identify What Needs to be Done

to Implement

New Process

Report Out

Report Out

Celebrate!

Design Event ScheduleBrianna

Current State Goals for future state

⚫ Inconsistencies and variation in signs

⚫ Old and out-of-date signs

⚫ No MUTCD compliance

⚫ 10 parks per year will go through the full-replacement process

⚫ Maintenance replacement process will be implemented by July 1, 2020

⚫ 100% of new and replacement signs will be verified for compliance at all steps in the process

Current StateTim

SWOT

• Uniform appearance and location• Better understanding on flow• Clarifies roles for staff

Strengths

• Stagnation• Loss of branding – no identity• Lack of accountability

Weaknesses

• New image• Improved process• Kicking off the next 100 years

Opportunities

• Inconsistencies• Nobody enforces policy• Overproduction vs. order when needed

Threats

Chad

Discussion & Consensus

⚫ Waste discussion⚫ Value added discussion⚫ Brainstorming of improvements⚫ Deselection of ideas

Michelle

Future State MapRyan

• Simple• Transparent• Allows for consistency

Time Line

• New entrance sign installed in every park in FY21

• Big Creek State Park and Backbone State Park will have new signs in FY21

• Every park will have a sign plan and all parks will have new signs within 5 years

• Annual reviews to maintain consistency across the state

Chris

Team Member Experience