Marangoni Corporate En

7/29/2019 Marangoni Corporate En

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the trademark 1.

characters 2.

advertising 3.

signs 4.

vehicle customisation 5.

special events 6.

page

2

11

13

22

28

33



page

2the trademark 1.

Marangoni Group 1.1

Marangoni Tyre Products English 1.2

permitted use of trademark 1.3

space around trademark 1.4

company colours 1.5

international pay-offs 1.6

sizing 1.7

improper use of trademark 1.8



Marangoni Tyre ProductsCorporate Image Manual

1. the trademark

1.1 Marangoni Group

1.2 Marangoni Tyre Products English

1.3 permitted use of trademark 1.4 space around trademark

1.5 company colours

1.6 international pay-offs

1.7 sizing 1.8 improper use of trademark

pag.3

1.1 Marangoni group trademarkThe rules for application of the Marangoni trademark in anycontext are listed and expressed here. Compliance with theserules is always compulsory.

There are no specific cases exempt from the general trade-mark rules. No exceptions of any type are permitted.

1.2 Marangoni Tyre trademark, English version

The pay-off is always in the language of the relevant countryapart from some countries where the English version is used.

registered trademarkThe symbol TM must alwaysbe present and indicates thatthe trademark is covered bycopyright according to currentregulations.

TM fonts used

Eurostile Demi.

pay-off fonts used

Eurostile Bold Oblique

files archive

Pantone: pantrfx.ai

Quadrichrome: cmyk.ai

Monochrome: pos.ai

files archive

see page 7




pag.4

1. the trademark

N.B. The following indications are compulsory for correct use of the trademark. No other versions are permitted.

1.1 Marangoni Group


1.3 permitted use of trademark

1.4 space around trademark

1.5 company colours


1.7 sizing

1.8 improper use of trademark

original

Positive.

specific applications

Negative on backgrounds of same colour as trademark.

Negative on photographicbackgrounds supplied byMarangoni.

applications in black and white

Positive.

Negative.

1.3 permitted use of trademark

files archive

see page 7

files archive

see page 7

files archive

see page 7




1. the trademark

1.1 Marangoni Group



1.5 company colours



pag.5

1.4 space around trademark

The trademark must always be surrounded by a free spacedefined by four straight lines parallel to the four sides of thetrademark, positioned at a distance from the sides corres-ponding to the height of the module [a].

No object of any type may occupy this space.

height of pay-off

The distance of the pay-off from the trademark is calcu-lated by considering theheight of the module [a].

aa

aa

a

a a

a a

a

a

a

a




pag.6

1.1 Marangoni Group



1.5 company colours



1. the trademark

pantone Reflex Blue

CMYK

pantone

quadrichrome

pantone Reflex Blue

In the case of printing withspecial colours, the predefinedcolour scale is Pantone.

C 100%

M 72%

Y 0%

K 6%

CMYK

For all supports requiringoffset printing, the referencecolours are:

monochrome B/W

C 0%M 0%Y 0%K 100%

black and grey tones

In the case of monochromeprinting, faxes, folders, B/Wlaser prints etc.

1.5 company colours

files archive

see page 7

files archive

see page 7

files archive

see page 7




1. the trademark

1.1 Marangoni Group



1.5 company colours



pag.7

Italian

Marangoni Tyre Productstrademark.

market: Italy

English


market: U.K., U.S.A. and all

English-speaking countries.

German


market: Germany

French


market: France and all French-speaking countries.

Spanish


market: Spain and all Spanish-speaking countries.

1.6 international pay-offsfiles archive

Pantone: pantrfx_eng.ai

Quadrichrome: cmyk_eng.ai

Monochrome: pos_eng.ai

White: neg_eng.ai

Pantone: pantrfx_ita.ai

Quadrichrome: cmyk_ita.ai

Monochrome: pos_ita.ai

White: neg_ita.ai

Pantone: pantrfx_deu.ai

Quadrichrome: cmyk_deu.ai

Monochrome: pos_deu.ai

White: neg_deu.ai

Pantone: pantrfx_fra.ai

Quadrichrome: cmyk_fra.ai

Monochrome: pos_fra.ai

White: neg_fra.ai

Pantone: pantrfx_spa.ai

Quadrichrome: cmyk_spa.ai

Monochrome: pos_spa.ai

White: neg_spa.ai




pag.8

1. the trademark

1.1 Marangoni Group



1.5 company colours



format dimensions reduction

A3 horizontal 100 mm 100%A3 vertical 100 mm 100%

A4 horizontal 78mm 78%A4 vertical 78mm 78%

A5 horizontal 51 mm 51%A5 vertical 51 mm 51%

small dimensions 35 mm 35%

micro dimensions 15 mm 15%

A3 format

100mm/100%

A4 format

78mm/78%

A5 format

51mm/51%

utilisation insmall formats

35mm/35%

micro dimensions

15mm/15%

For trademark applications in sizes below 35 mm, the trademark is used without pay-off.

1.7 utilisation dimensions



1. the trademark


1.1 Marangoni Group



1.5 company colours



pag.9

1.8 improper use

Some examples of applica-tions of the Marangoni TyreProducts trademark strictlyforbidden (in any case all

applications not specified inthis manual are forbidden).

Old version of Marangonitrademark.

The word tyre must neverappear.

Proportions are not respcted.

Outline versions in positiveor negative.

Registered trademark (TM)missing.

1.8 improper use of trademark




pag.10

1. the trademark

1.1 Marangoni Group



1.5 company colours



Tyre symbol missing.

The tyre symbol is above theMarangoni logo.

The tyre symbol must neverbe used alone.

The tyre symbol is on theleft.

The pay-off is not justifiedand does not respect thesettings defined a priori.



page

11characters 2.

fonts and characters 2.1




2. characters

2.1 fonts and characters

pag.12

abcdefghijklmnopqrstuvwyz ABCDEFGHIJKLMNOPQRSTUVWYZ

äöüÄÖÜ(.,-;:!?) [„”“]+-=/$%&§1234567890

titles

MetaPlus Bold Roman

abcdefghijklmnopqrstuvwyz

ABCDEFGHIJKLMNOPQRSTUVWYZäöüÄÖÜ(.,-;:!?) [„”“]+-=/$%&§1234567890

advertising headlines

Futura ExtraBoldhorizontal stretch 120%,track -1,5.

Applied only in capitals.

abcdefghijklmnopqrstuvwyzABCDEFGHIJKLMNOPQRSTUVWYZ

äöüÄÖÜ(.,-;:!?) [„”“]+-=/$%&§1234567890

advertising bodycopy

Futura BookTrack -4.

abcdefghijklmnopqrstuvwyzABCDEFGHIJKLMNOPQRSTUVWYZäöüÄÖÜ(.,-;:!?) [„”“]+-=/$%&§

1234567890

text and bodycopy

MetaPlus Book Roman

MetaPlus Book Italic abcdefghijklmnopqrstuvwyz ABCDEFGHIJKLMNOPQRSTUVWYZ äöüÄÖÜ(.,-;:!?) [„”“]+-=/$%&§1234567890

2.1 fonts and characters



page

13advertising 3.

product pages or advertising posters 3.1

half page 3.2




3. advertising

3.1 product pages or advertising posters

3.2 half page

pag.14

how to set the graphiclayout

In advertising pages orposters, the space reservedfor Marangoni's commercial

partner is defined as follows.The entire page is dividedinto three modules.The space for the commercial partner is always situated atthe bottom of the page.

the modules

Use of the modules iscompulsory. No other ways of including commercial partnersin Marangoni advertising areenvisaged.

1/4 module

The grey space is the area forthe partner.

spaces allowed for personalisation by commercial partners

1 module


1 module and a half


X

Y module

X

Y

Y 1/4

X

X

Y

X

X

Y

X

Y 1/2




A SURE SIGN OF INTELLIGENCE.HIGH RELIABILITY AT HIGH SPEEDS.

ZETA ESC.

ZETA ESC has been developed with intelligence forhigh speeds. The directional pattern of its tread and itsinnovative multicomposite structure make for excellentperformance even in the hardest of driving conditions.The tread is stabilised, by two broad belts in special

steel and spiral wound nylon, to ensure maximumsafety, always, even at the highest speeds.

9 9

17 1783 8310

9 9

7 4 ,

2 5

2 4 ,

7 5




3. advertising Zeta Linea

pag.16

IT’S A SIGN OF INTELLIGENCE.IT’S A TYRE OF WHICH ROAD PERFORMANCE

GROWS AS SPEED RISES.IT’S ZETA LINEA.

ZETALINEA Ultra High Performance, 18”, speed code W-Y. Use of the most up-to-date materials for the greatestbalance between extreme performance and absolutecomfort. Amazing response and precision directly pro-portional to speed. Highly progressive lateral roadholding in curves. Maximum acceleration, braking grip

and outstanding aquaplaning resistance… even at thehighest speeds. Unsurpassed safety and driving pleasure.The tyre that today’s super cars deserve.

ZETA LINEA advertising page

Space reserved for partner, with possibility of inclusionof trademark in negative and address.


3.2 half page

A image of face

B head line

D trademark

C body text

E photo of car

files archive

A: face_zetalinea.tif

B: Italian: hd_zetalinea_ita.doc

English: hd_zetalinea_eng.doc

German: hd_zetalinea_deu.docFrench: hd_zetalinea_fra.doc

Spanish: hd_zetalinea_spa.doc

C: Italian: bt_zetalinea_ita.doc

English: bt_zetalinea_eng.doc

German: bt_zetalinea_deu.doc

French: bt_zetalinea_fra.doc

Spanish: bt_zetalinea_spa.doc

D: see page 7

E: car_zetalinea.tif




pag.17

3. advertising Zeta Esc


ZETA ESC.

ZETA ESC has been developed with intelligence forhigh speeds. The directional pattern of its tread and itsinnovative multicomposite structure make for excellentperformance even in the hardest of driving conditions.The tread is stabilised, by two broad belts in special

steel and spiral wound nylon, to ensure maximumsafety, always, even at the highest speeds.

ZETA ESC advertising page



3.2 half page

A image of face

B head line

D trademark

C body text

E photo of car

files archive

A: face_zetaesc.tif

D: see page 7

E: car_zetaesc.tif

B: Italian: hd_zetaesc_ita.doc

English: hd_zetaesc_eng.doc

German: hd_zetaesc_deu.doc

French: hd_zetaesc_fra.doc

Spanish: hd_zetaesc_spa.doc

C: Italian: bt_zetaesc_ita.doc

English: bt_zetaesc_eng.doc

German: bt_zetaesc_deu.doc

French: bt_zetaesc_fra.doc

Spanish: bt_zetaesc_spa.doc




3. advertising Heron

pag.18

IT’S A SIGN OF INTELLIGENCE.IT’S CERTAINLY A PLEASURE TO DRIVE.

IT’S HERON.

HERON Heron is the result of intelligent design, offeringthe most in terms of Fuel saving, Safety and Comfort: it’sMarangoni’s ESC technology. Heron tyres have a double-wing directional design ensuring total control both whenaccelerating and braking. Apart from being safe, Heronis very quiet, which means a comfortable drive. That’s

why it’s the ideal tyre for anyone looking for ultra-highperformance on both dry and wet surfaces, at high speedstoo.

HERON advertising page


3.2 half page


files archive

A: face_heron.tif

D: see page 7

E: car_heron.tif

A image of face

B head line

D trademark

C body text

E photo of car

B: Italian: hd_heron_ita.doc

English: hd_heron_eng.doc

German: hd_heron_deu.docFrench: hd_heron_fra.doc

Spanish: hd_heron_spa.doc

C: Italian: bt_heron_ita.doc

English: bt_heron_eng.doc

German: bt_heron_deu.doc

French: bt_heron_fra.doc

Spanish: bt_heron_spa.doc




pag.19

3. advertising Meteo Esc

A SIGN OF INTELLIGENCE.IS A TYRE

WHOSE PERFORMANCES GOES UP AS THE BAROMETER GOES DOWN.

IT IS METEO ESC.

METEOESC is a truly intelligent winter tyre because itresponds to all kinds of conditions, whether rain or snow,always guaranteeing maximum roadholding. Special mixesand formulations have been developed for Meteo Esc toincrease the tyre’s low temperature adherence. Designed

to the highest quality and technical standards, Meteo Escis further proof of Marangoni’s superior efficiency.

METEO ESC advertising page


3.2 half page


files archive

A: face_meteoesc.tif

D: see page 7

E: car_meteoesc.tif

A image of face

B head line

D trademark

C body text

E photo of car

B: Italian: hd_meteoesc_ita.doc

English: hd_meteoesc_eng.doc

German: hd_meteoesc_deu.doc

French: hd_meteoesc_fra.doc

Spanish: hd_meteoesc_spa.doc

C: Italian: bt_meteoesc_ita.doc

English: bt_meteoesc_eng.doc

German: bt_meteoesc_deu.doc

French: bt_meteoesc_fra.doc

Spanish: bt_meteoesc_spa.doc



3. advertising Meteo Grip


pag.20

A SIGN OF INTELLIGENCE.IS A TYRE WITH CHAINS,

WITHOUT CHAINS.IT IS METEO GRIP.

METEO GRIP is the result of an intelligent concept.Carefully designed to take studs, it still offerssuperior performance in terms of traction andgrip even without. The result, is a tyre thatgarantees maximum traction even in the worst

conditions of ice and snow. It’s like havingsnow chains - but without the driving problems.

METEO GRIP advertising page


3.2 half page


files archive

A: face_meteogrip.tif

D: see page 7

E: car_meteogrip.tif

A image of face

B head line

D trademark

C body text

E photo of car

B: Italian: hd_meteogrip_ita.doc

English: hd_meteogrip_eng.doc

German: hd_meteogrip_deu.doc

French: hd_meteogrip_fra.doc

Spanish: hd_meteogrip_spa.doc

C: Italian: bt_meteogrip_ita.doc

English: bt_meteogrip_eng.doc

German: bt_meteogrip_deu.doc

French: bt_meteogrip_fra.doc

Spanish: bt_meteogrip_spa.doc




pag.21

how to set the graphic

layout

In the half page, correspon-ding to one and a half modules, the space for thetrademark occupies 1/4 of the module and will alwaysbe positioned at the top.The space for the commercial partner is always situated atthe foot of the module, itsheight always being 1/4 of the module.

3. advertising

half page [1 module and a half]

possible combinations

Y 1/4

X

Y

X

Y 1/4

B Zeta Linea C Zeta Esc D Heron E Meteo Esc F Meteo Grip



3.2 half page

files archive

A: see page 7

B: car_zetalinea.tif

C: car_zetaesc.tif

D: car_heron.tif

E: car_meteoesc.tif

F: car_meteogrip.tif

A trademark



page

22signs 4.

P.O.P. signs 4.1

single trademark signs 4.2

signs with partner 4.3

single trademark external poster 4.4

external poster in combination with partner 4.5




4. signs

4.1 P.O.P. signs

4.2 single trademark signs

4.3 signs with partner

4.4 single trademark external poster

4.5 external poster in combination with partner

pag.23


In signs for P.O.P., use of theMarangoni trademark and the

space reserved for thecommercial partner followthe rules below.

Each sign is divided intomodules which can bephotographic or trademarkmodules.

The basic module is a square,to which a submodule can beadded - with height corres-

ponding to 1/4 the height of the module - if the trademarkis positioned inside a photo-graphic module.

The modules can only bedeveloped horizontally.

the modules

All possible combinations of modules and use of trade-marks are covered in thesespecifications. No other

solutions are permitted.

3 horizontal modules

1 photographic module,2 trademark modules

(or 3 photographic modules)


1-2 photographic module,2-3 trademark module


2 photographic modules,3 trademark modules

X

X

X 1/4

module

2X 3X 4X 5X

X 1/4

X

X

X 1/4

2X 3X 4X 5X

X 1/4

X

X

X 1/4

2X 3X 4X

X

X

X 1/4

2X 3X

4.1 P.O.P. signs




pag.24

4. signs

1 photographic module +2 modules for trademark

X 2X 3X

4.2 single trademark signs - combinations

D Heron E Meteo EscC Zeta EscB Zeta Linea F Meteo Grip


X 2X 3X 4X

2 photographic modules+ 2 modules for trademark

X 2X 3X 4X


X 2X 3X 4X 5X

4.1 P.O.P. signs






files archive

A: see page 7


C: car_zetaesc.tif

D: car_heron.tif

E: car_meteoesc.tif


A

trademark




4. signs

pag.25


X

X

X 1/4

2X 3X

4.3 signs with partner - possible combinations


X

X

X 1/4

2X 3X 4X


X

X

X 1/4

2X 3X 4X


X

X

X 1/4

2X 3X 4X 5X

X 1/4

partner logo

partner logo

partner logo

partner logo

4.1 P.O.P. signs





files archive

A: see page 7


C: car_zetaesc.tif

D: car_heron.tif

E: car_meteoesc.tif

F: car_meteogrip.tif A

D Heron E Meteo EscC Zeta EscB Zeta Linea F Meteo Grip


trademark




pag.26

4. signs

1 photographic module

2 photographic modules

X

X

X 1/4

X

X

2X

X 1/4



X

X

2X 3X

X 1/4

4.1 P.O.P. signs





files archive

A: see page 7A trademark




C: car_zetaesc.tif

D: car_heron.tif

E: car_meteoesc.tif





4. signs

pag.27

1 photographic module


X

X

X 1/4

X 1/4

X

X

2X

X 1/4

X 1/4


partner logo


X

X

2X 3X

X 1/4

X 1/4

partner logo

partner logo

4.1 P.O.P. signs





files archive

A: see page 7A trademark



B: car_zeta_linea.tif

C: car_zeta_esc.tif

D: car_heron.tif

E: car_meteo_esc.tif

F: car_meteo_grip.tif



page

28vehicle customisation 5.

single trademark customisation 5.1

single trademark and partner customisation 5.2

multi-trademark customisation 5.3




5. vehicle customisation

5.1 single trademark customisation

5.2 single trademark and partner customisation

5.3 multi-trademark customisation

pag.29

lorries

The only permitted applica-tions of the Marangoni trade-mark on lorries are illustratedin this page.





pag.30





lorries

The only permitted applica-tions of the Marangonitrademark on lorries areillustrated in this page.

5.2 single trademark customisation and in combination with partner

space reserved for partner

files archive

A: see page 7

A



trademark

A trademark


C: car_zetaesc.tif

D: car_heron.tif

E: car_meteoesc.tif








pag.31


vansPermitted applications of Marangoni trademark on vans.

No others permitted.



files archive

A: see page 7

A



trademark

A trademark


C: car_zetaesc.tif

D: car_heron.tif

E: car_meteoesc.tif





pag.32







lorries, vans and motor vans

In the case of lorries, vans and motor vans in which the Marangoni trademark is displayed alongside other trademarks,the rules specified in chapter 1 THE TRADEMARK must be observed.

motor vans

Permitted applications of Marangoni trademark onmotor vans.

No others permitted.


files archive

A: see page 7

A trademark



page

33special events 6.

outdoor advertising posters 6.1

external supports 6.2

sports cars 6.3




6. special events

6.1 outdoor advertising posters

6.2 external supports

6.3 sports cars

pag.34


In outdoor advertising posters,the space reserved forMarangoni's commercial part-

ner is defined as follows.The entire page is dividedinto three modules.The space for the commercial partner is always situated atthe bottom of the poster.

the modules

Use of the modules is com-pulsory. No other ways of including commercial partnersin Marangoni advertising areenvisaged.

1/4 module


1 module


1 module and a half


X

Y module

X

Y

Y 1/4

X

X

Y

X

X

Y

X

Y 1/2


spaces allowed for personalisation by commercial partners




pag.35

E’ UN SEGNO DI INTELLIGENZA.E’UN PNEUMATICO LA CUI STABILITA’

AUMENTA CON LA VELOCITA’.E’ ZETA LINEA.

ZETA LINEAbla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla bla

bla bla bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla.

i l pneumat ico inte l l igente

IT’S A SIGN OF INTELLIGENCE.IT’S A TYRE OF WHICH ROAD PERFORMANCE

GROWS AS SPEED RISES.IT’S ZETA LINEA.

6. special events



6.3 sports cars

outdoor advertising posters ZETA LINEA

A image of face

B headline

C trademark

D photo of car

X

Y

Y 1/4

X

space reserved for partner with possibility of includingtrademark in negative and address

files archive

A: face_zetalinea.tif

C: see page 7

D: car_zetalinea.tif

B: Italian: hd_zetalinea_ita.doc

English: hd_zetalinea_eng.doc

German: hd_zetalinea_deu.doc

French: hd_zetalinea_fra.doc

Spanish: hd_zetalinea_spa.doc




6. special events



6.3 sports cars

pag.36

outdoor advertising posters ZETA ESC


ZETA ESC.


files archive

A: face_zetaesc.tif

C: see page 7

D: car_zetaesc.tif

A image of face

B headline

C trademark

D photo of car

B: Italian: hd_zetaesc_ita.doc

English: hd_zetaesc_eng.doc

German: hd_zetaesc_deu.doc

French: hd_zetaesc_fra.doc

Spanish: hd_zetaesc_spa.doc




pag.37

6. special events



6.3 sports cars

outdoor advertising posters HERON

E’ UN SEGNO DI INTELLIGENZA.E’ IL PIACERE

DELLA GUIDA IN TUTTA SICUREZZA.E’ HERON.

HERON bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla bla

bla bla bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla bla

bla bla bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla.

i l pneumat ico inte l l igente

IT’S A SIGN OF INTELLIGENCE.IT’S CERTAINLY A PLEASURE TO DRIVE.

IT’S HERON.


files archive

A: face_heron.tif

C: see page 7

D: car_heron.tif

A image of face

B headline

C trademark

D photo of car

B: Italian: hd_heron_ita.doc

English: hd_heron_eng.doc

German: hd_heron_deu.doc

French: hd_heron_fra.doc

Spanish: hd_heron_spa.doc




6. special events



6.3 sports cars

pag.38

outdoor advertising posters METEO ESC

A SIGN OF INTELLIGENCE.IS A TYRE

WHOSE PERFORMANCES GOES UP AS THE BAROMETER GOES DOWN.

IT IS METEO ESC.


files archive

A: face_meteoesc.tif

C: see page 7

D: car_meteoesc.tif

A image of face

B headline

C trademark

D photo of car

B: Italian: hd_meteoesc_ita.doc

English: hd_meteoesc_eng.doc

German: hd_meteoesc_deu.doc

French: hd_meteoesc_fra.doc

Spanish: hd_meteoesc_spa.doc




pag.39

6. special events



6.3 sports cars

outdoor advertising posters METEO GRIP

A SIGN OF INTELLIGENCE.IS A TYRE WITH CHAINS,

WITHOUT CHAINS.IT IS METEO GRIP.


files archive

A: face_meteogrip.tif

C: see page 7

D: car_meteogrip.tif

A image of face

B headline

C trademark

D photo of car

B: Italian: hd_meteogrip_ita.doc

English: hd_meteogrip_eng.doc

German: hd_meteogrip_deu.doc

French: hd_meteogrip_fra.doc

Spanish: hd_meteogrip_spa.doc




6. special events



6.3 sports cars

pag.40

outdoor advertising posters (1 module and a half)

How to set the graphic

layout

In the half page, correspon-ding to one and a half modules, the space for thetrademark occupies 1/4 of the module and will alwaysbe positioned at the top.

The space for the commercial partner is always situated atthe foot of the module, itsheight always being 1/4 of

the module.

Y 1/4

X

Y

X

Y 1/4

space reserved for partner with possibility of including trademark in negative and address

A trademark



files archive

A: see page 7


C:car_zetaesc.tif

D: car_heron.tif

E: car_meteoesc.tif





pag.41

6. special events



6.3 sports cars

pennants

Series of pennants hangingfrom festoons.

T y r e

- P

n e u s

- R

e i f e

n

T y r e

- P

n e u s

- R

e i f e

n

banner

Outdoor banner withreinforcement ring.

dimensions:250 x 50 cm

tie rods:steel

flag

Vertical flag made of reinforced fabric(without support).

dimensions:70 x 240 cm150 x 400 cm





pag.42

6. special events



6.3 sports cars

6.3 sports cars




pag.43

6. special events



6.3 sports cars

6.3 sports cars



Marangoni has become a global name and is increasinglyidentified with high quality top performance tyres.

The main ingredients of its success are undoubtedly itsprofessionalism and the commitment of its customers-partners.Throughout the world, these companies have shown that theyknow their markets better than anyone else and are unbeatablewhen it comes to identifying and promoting the mostappropriate initiatives for establishing the Marangoni trade-mark at international level.

This manual has therefore been produced mainly for you, ourcustomers and partners.

It is intended to be a working tool that suggests and exemplifies

concrete proposals for communication ranging from customi-sation of the sale outlet to advertising.

These pages contain a lot more, however.They illustrate and provide instructions for use of all thegraphic material that Marangoni Tyre supplies, free of charge,to its customers-partners.

We are committed to an important challenge which getsharder and more stimulating day by day. We believe we can winthis challenge by fully sharing with our partners not onlyproduct and distribution strategies but also and above all

communication policies.

We hope this initiative will help both of us to achieve evengreater success.

With kind regards,Andrea Vassura

(Marangoni Tyre Sales Director)

Documents

Marangoni Corporate En